Garuda - Garba Rujukan Digital

Pelatihan Pengelolaan Media Sosial sebagai Media Promosi yang Efektif dalam Ekonomi Digital Ratnawita, Ratnawita; Harahap, Rifqah; Yakup, Anggita Permata; Ariani, Dian; Kurniawan, Sandy
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.215

Perkembangan ekonomi digital telah mendorong pelaku usaha, khususnya usaha mikro, kecil, dan menengah (UMKM), untuk memanfaatkan media sosial sebagai sarana utama dalam kegiatan promosi. Namun demikian, pemahaman yang terbatas mengenai pengelolaan media sosial secara strategis seringkali menjadi kendala dalam meningkatkan jangkauan pemasaran dan daya saing usaha. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kompetensi pelaku UMKM dalam mengelola media sosial sebagai media promosi yang efektif melalui pelatihan terstruktur dan pendampingan langsung. Metode yang digunakan meliputi identifikasi kebutuhan peserta, penyampaian materi melalui ceramah interaktif, praktik langsung dalam pembuatan konten digital, serta evaluasi pemahaman melalui observasi dan kuesioner. Pelaksanaan program melibatkan 30 pelaku UMKM yang berdomisili di wilayah binaan dengan fokus pada pemanfaatan platform Facebook, Instagram, dan WhatsApp Business. Hasil pelatihan menunjukkan adanya peningkatan signifikan terhadap kemampuan peserta dalam merancang strategi pemasaran digital, mengoptimalkan penggunaan fitur media sosial, serta menghasilkan konten kreatif yang sesuai dengan karakteristik produk. Program ini berkontribusi dalam penguatan literasi digital bagi pelaku UMKM serta memberikan dampak positif terhadap peningkatan visibilitas dan potensi penjualan produk di pasar digital. Ke depan, diperlukan kegiatan berkelanjutan berupa pendampingan evaluatif agar keberhasilan strategi promosi digital dapat terus terjaga dan berkembang sesuai dinamika teknologi.

Impact of Training, Education, and Physical Work Environment on Employee Productivity: Insights from the Public Works Office Hulu, Helen Saputri; Sinaga, Irwan Nopian; Harahap, Rifqah
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): Agustus 27, 2025
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i03.25

Purpose: This study investigates the impact of job training, formal education, and physical work environment on employee productivity at the Public Works Office in Lubuk Pakam, Indonesia. The research addresses critical gaps in understanding how these human resource development factors synergistically influence organizational performance in public sector institutions. Materials and Methods: A quantitative research design was employed with a saturated sampling technique involving all 75 employees at the Public Works Office in Lubuk Pakam. Data were collected using validated questionnaires with Likert scale measurements. The instruments demonstrated high reliability (Cronbach's Alpha: 0.964 for training, 0.837 for education, 0.925 for physical work environment, and 0.972 for productivity). Multiple linear regression analysis was conducted using SPSS version 27 to examine the relationships between independent variables (job training, education, physical work environment) and the dependent variable (employee productivity). Results: The regression analysis yielded the equation Y = -7.131 + 0.317X₁ + 0.505X₂ + 0.924X₃ + e. Partial t-tests revealed that job training (t = 4.262, p < 0.001), education (t = 2.831, p = 0.006), and physical work environment (t = 6.552, p < 0.001) all exerted positive and statistically significant effects on employee productivity. Simultaneous F-test (F = 216.388, p < 0.001) confirmed the collective significance of all predictors. The model explained 89.7% of variance in productivity (Adjusted R² = 0.897), indicating exceptionally strong predictive power. Conclusions: This study provides robust empirical evidence that holistic investment in employee training, educational advancement, and physical workspace optimization significantly enhances productivity in public sector organizations. The physical work environment emerged as the strongest predictor, followed by job training and education. These findings underscore the critical importance of integrated human resource development strategies for achieving optimal organizational performance in Indonesian public institutions.

Pelatihan Pengelolaan Media Sosial sebagai Media Promosi yang Efektif dalam Ekonomi Digital Ratnawita Ratnawita; Rifqah Harahap; Anggita Permata Yakup; Dian Ariani; Sandy Kurniawan
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.215

Perkembangan ekonomi digital telah mendorong pelaku usaha, khususnya usaha mikro, kecil, dan menengah (UMKM), untuk memanfaatkan media sosial sebagai sarana utama dalam kegiatan promosi. Namun demikian, pemahaman yang terbatas mengenai pengelolaan media sosial secara strategis seringkali menjadi kendala dalam meningkatkan jangkauan pemasaran dan daya saing usaha. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kompetensi pelaku UMKM dalam mengelola media sosial sebagai media promosi yang efektif melalui pelatihan terstruktur dan pendampingan langsung. Metode yang digunakan meliputi identifikasi kebutuhan peserta, penyampaian materi melalui ceramah interaktif, praktik langsung dalam pembuatan konten digital, serta evaluasi pemahaman melalui observasi dan kuesioner. Pelaksanaan program melibatkan 30 pelaku UMKM yang berdomisili di wilayah binaan dengan fokus pada pemanfaatan platform Facebook, Instagram, dan WhatsApp Business. Hasil pelatihan menunjukkan adanya peningkatan signifikan terhadap kemampuan peserta dalam merancang strategi pemasaran digital, mengoptimalkan penggunaan fitur media sosial, serta menghasilkan konten kreatif yang sesuai dengan karakteristik produk. Program ini berkontribusi dalam penguatan literasi digital bagi pelaku UMKM serta memberikan dampak positif terhadap peningkatan visibilitas dan potensi penjualan produk di pasar digital. Ke depan, diperlukan kegiatan berkelanjutan berupa pendampingan evaluatif agar keberhasilan strategi promosi digital dapat terus terjaga dan berkembang sesuai dinamika teknologi.

Analisis Pengaruh Sistem Pembayaran Non Tunai, Infrastruktur Digital Dan Teknologi Digital Terhadap Pertumbuhan Ekonomi Di Sumatera Utara Venessa Muliana; Josua Hutauruk; Dhani Verba Tarigan; Setiawan Zai; Merry Rusida S; Rifqah Harahap
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8362

Penggunaan sistem pembayaran non-tunai kini semakin meluas di tengah masyarakat karena menawarkan kemudahan dalam melakukan transaksi keuangan. Metode ini, yang dikenal sebagai cashless, telah diadopsi di berbagai wilayah Sumatera Utara. Penerapan sistem ini terbukti memberikan dampak positif terhadap pertumbuhan ekonomi nasional. Transaksi yang berjalan lebih efisien turut mempercepat perputaran uang dalam perekonomian, sehingga mampu mendorong peningkatan aktivitas ekonomi secara keseluruhan. Keunggulan utama sistem ini terletak pada efisiensi dan keamanannya dalam melakukan pembayaran. Menurut laporan Badan Kebijakan Fiskal, masyarakat pengguna sistem pembayaran non-tunai merasakan berbagai manfaat, seperti kemudahan, kenyamanan, dan efisiensi dalam bertransaksi. Selain menguntungkan individu, sistem ini juga memberikan nilai tambah bagi pelaku usaha dan pemerintah. Bagi sektor usaha, penggunaan sistem digital dapat mengurangi biaya transaksi, sedangkan bagi pemerintah, sistem ini mempermudah pengawasan dan pengelolaan transaksi secara transparan dan sistematis. Lebih lanjut, sistem pembayaran digital diyakini berperan dalam menciptakan pertumbuhan ekonomi yang lebih merata dan inklusif, serta berkontribusi pada pengurangan angka kemiskinan. Berdasarkan data dari International Monetary Fund (IMF), Indonesia menempati posisi ketiga tertinggi di dunia dalam hal pertumbuhan ekonomi selama lima tahun terakhir, setelah India dan Tiongkok. Selain itu, angka kemiskinan serta pengangguran menunjukkan penurunan. Oleh karena itu, dapat dikatakan bahwa penerapan sistem pembayaran non-tunai membantu mendorong ekonomi dan meningkatkan kesejahteraan masyarakat.

Faktor-Faktor Yang Mempengaruhi Keputusan Investasi Reksadana Pada Masyarakat Di Kota Medan Lahagu, Fermin Sri Kasih; Fannycia, Fannycia; Munthe, Herlin; Purba, Melfrianti Romauli; Harahap, Rifqah
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10360

Haluan penelitian merupakan penganalisis faktor-faktor dalam memengaruhi keputusan investasi reksadana pada masyarakat di Medan yang berkaitan dengan reksadana, finansial literasi keuangan dan faktor psikologi. Pendekatan kuantitatif dengan populasi dalam penelitian ini merupakan masyarakat di Kota Medan yang berinvestasi di reksadana di Bank Mandiri. jumlah sampel adalah sebanyak 97 masyarakat yang berinvestasi di Reksadana di Bank Mandiri dan menerapkan purposive sampling. Simpulan penelitian menghasilkan secara parsial reksadana memengaruhi keputusan Investasi reksadana pada masyarakat di kota Medan, secara parsial literasi keuangan memengaruhi keputusan Investasi reksadana pada masyarakat di kota Medan, secara parsial faktor psikologi memengaruhi keputusan Investasi reksadana pada masyarakat di kota Medan. Secara simultan reksadana, literasi keuangan dan faktor psikologi memengaruhi keputusan Investasi reksadana pada masyarakat di kota Medan.

The Influence of Price Promotion and Discounts on Sales: Study at A Medical Device Company in Medan City Rifqah Harahap; Anita Situmorang
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/f747cd87

This study aimed to determine the effect of promotions and price discounts on sales. This research uses quantitative methods. The population in this study is all consumers at a medical device company in Medan City from April to June 2020, totaling 355 buyers. The research sample is 100 consumers, and the determination technique uses random sampling. Data collection methods in this study used observation, interviews, questionnaires, and documentation. The data analysis method used in this study is multiple linear regression analysis. The results showed that partial promotions and price discounts positively and significantly affected sales. Simultaneously promotions and price discounts have a positive and significant effect on sales. In testing the adjusted R square coefficient of determination of 90.4%, the variable promotions and price discounts affect sales.

Analysis of Economic Development Planning on Human Development Rifqah Harahap; M. Asbullah; Indra Ismayudi Tanjung; Liasulistia Ningsih; Mutiara Shifa
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.839

The purpose of this study is to examine the conceptual analysis of economic development planning to human development. The conceptual analysis in this study aims to provide an in-depth explanation of economic development planning to human development, using secondary data in the form of related books and journal articles. The research results from a conceptual analysis perspective show that economic development planning to human development shifts the focus of the development paradigm from capital-centric, oriented toward capital accumulation and gross domestic product growth, to human-centric, oriented toward expanding human capabilities and well-being. Economic development planning is an instrument of socio-economic engineering, while human development is its moral compass and ultimate goal. A well-thought-out development plan rejects the assumption that economic growth automatically trickles down. Instead, it consciously invests economic capital into human capital, creating a virtuous cycle in which qualified people will drive much stronger, innovative, and sustainable economic growth.

THE INFLUENCE OF INCOME, PREMIUMS, AND BRAND IMAGE ON THE DECISION TO USE INSURANCE SERVICES AT PT PANIN DAI ICHI LIFE SALES OFFICE MEDAN Lidia Purba; Rifqah Harahap; Siti Junaidah
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/fzsr7106

The problem in this study is the fluctuation in the number of customers, where middle-income groups feel their financial burden increases after paying premiums, premiums are considered too expensive for those with limited income, and many claims are difficult to disburse. The purpose of this study is to analyze the influence of income, premiums, and brand image on the decision to use insurance services at PT Panin Dai-ichi Life Sales Office Medan. This research employs a quantitative approach with a population of 374 customers and a sample of 79, selected through incidental sampling. Data sources consist of both primary and secondary data, analyzed using multiple linear regression with SPSS version 22. The regression model obtained is: Y = 4.657 + 0.001X₁ + 0.335X₂ + 0.489X₃ + e. The results show that income, premiums, and brand image positively and significantly influence the decision to use insurance services, both partially and simultaneously. The t-test results indicate significant effects for income (t = 3.009 > 1.922), premium (t = 2.471 > 1.922), and brand image (t = 5.544 > 1.922). Simultaneously, the F-test value of 21.954 > 2.727 indicates a significant joint effect. The coefficient of determination (Adjusted R²) is 44.6%, meaning that the three variables explain 44.6% of the decision-making process to use insurance services, while the remaining 55.4% is influenced by other factors not included in this model

Analysis of Marketing Management Strategy and Economic Factors on MSME Sales Growth: Multiple Regression Analysis Amril; Muammar Rinaldi; Richna Handriyani; Rifqah Harahap; Hilma Harmen
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/b7979z82

This study aims to examine the influence of marketing management strategies and economic factors on the sales growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using multiple regression analysis. The variables analyzed include product strategy, pricing, promotion, distribution, inflation, interest rates, and per capita income. Data were collected through interviews, observations, and document analysis involving selected MSME owners and relevant secondary sources. The results reveal that all variables have a significant impact on sales growth, with per capita income and promotional strategies showing the strongest influence. The analysis also indicates that internal business strategies, when aligned with favorable macroeconomic conditions, contribute to consistent sales increases. Additionally, the adoption of digital marketing tools and improved access to financial resources have strengthened MSMEs' competitiveness in the marketplace. The study underscores the importance of a holistic approach that integrates both marketing strategies and economic trend monitoring for sustainable MSME growth. These findings offer practical implications for policymakers and business owners in designing strategies that support MSME development in dynamic economic environments. Further research is recommended to include a broader sample and explore sector-specific trends for deeper insights.

PERAN PDB SEBAGAI MEDIATOR PENGARUH JUMLAH PENDUDUK TERHADAP PERTUMBUHAN EKONOMI Ratnawita Ratnawita; Rifqah Harahap; Mutiara Shifa; Mainita Mainita; Dede Rustaman
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/cda0p983

Penelitian ini bertujuan untuk menganalisis pengaruh jumlah penduduk terhadap pertumbuhan ekonomi dengan PDB sebagai variabel mediasi. Metode yang digunakan adalah analisis jalur (path analysis). Data yang dianalisis merupakan data sekunder berupa data tahunan yang diperoleh dari situs resmi Badan Pusat Statistik (BPS) untuk periode 2020–2024. Hasil penelitian menunjukkan bahwa jumlah penduduk berpengaruh terhadap pertumbuhan ekonomi di Indonesia. Hasil analisis juga mengindikasikan bahwa PDB berperan sebagai variabel yang memediasi hubungan antara jumlah penduduk dan pertumbuhan ekonomi.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search