Article Per Year (5 Year)
p-Index From 2021 - 2026
3.189
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi QISTINA: Jurnal Multidisiplin Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Indonesian Journal Economic Review (IJER) Manajemen : Jurnal Ekonomi Jurnal Manajemen Bisnis Digital Terkini Outline Journal of Economic Studies Global Insights in Management and Economic Research Jurnal Pengabdian dan Inovasi Masyarakat Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Rifqah Harahap
STIE IBMI Medan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
THE INFLUENCE OF INCOME, PREMIUMS, AND BRAND IMAGE ON THE DECISION TO USE INSURANCE SERVICES AT PT PANIN DAI ICHI LIFE SALES OFFICE MEDAN Purba, Lidia; Harahap, Rifqah; Junaidah , Siti
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/fzsr7106

Abstract

The problem in this study is the fluctuation in the number of customers, middle-income groups feel their financial burden increases after paying premiums, premiums are considered too expensive for those with limited income, and many claims are difficult to disburse. The purpose of this study is to analyze the influence of income, premiums, and brand image on the decision to use insurance services at PT Panin Dai Ichi Life Sales Office Medan. This research is quantitative with a population of 374 customers and a sample of 79, selected through incidental sampling. Data sources consisted of primary and secondary data, analyzed using multiple linear regression with SPSS version 22. The regression model obtained was: Y = 4.657 + 0.001X₁ + 0.335X₂ + 0.489X₃ + e.  The results show that income, premiums, and brand image positively and significantly influence the decision to use insurance services, both partially and simultaneously. The t-test results indicate significant effects for income (t = 3.009 > 1.922), premium (t = 2.471 > 1.922), and brand image (t = 5.544 > 1.922). Simultaneously, the F-test value of 21.954 > 2.727 indicates a significant joint effect. The coefficient of determination (Adjusted R²) was 44.6%, meaning the three variables explain 44.6% of the decision-making process, while 55.4% is influenced by other factors not included in this model.
The Influence of Price Promotion and Discounts on Sales: Study at A Medical Device Company in Medan City Rifqah Harahap; Anita Situmorang
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/f747cd87

Abstract

This study aimed to determine the effect of promotions and price discounts on sales. This research uses quantitative methods. The population in this study is all consumers at a medical device company in Medan City from April to June 2020, totaling 355 buyers. The research sample is 100 consumers, and the determination technique uses random sampling. Data collection methods in this study used observation, interviews, questionnaires, and documentation. The data analysis method used in this study is multiple linear regression analysis. The results showed that partial promotions and price discounts positively and significantly affected sales. Simultaneously promotions and price discounts have a positive and significant effect on sales. In testing the adjusted R square coefficient of determination of 90.4%, the variable promotions and price discounts affect sales.
The Impact of Inflation and Government Expenditure on Economic Growth Moderated by Gross Domestic Product Putra, Ramadhani Kirana; Yeni, Afni; Harahap, Rifqah; Hamzah, Ramadhani; Munizu, Musran
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.779

Abstract

This study examines the effect of inflation and government expenditure on economic growth, with gross domestic product (GDP) as a moderating variable. Economic growth reflects the overall performance of a country’s economy and is influenced by macroeconomic conditions and fiscal policy. Inflation represents price stability, while government expenditure reflects policy efforts to stimulate economic activity and support development. A quantitative approach is applied using correlation and regression techniques through path analysis, supported by EViews 12 software. Secondary data in the form of annual observations were obtained from the Central Statistics Agency (BPS) for the period 2018–2025. The analysis focuses on identifying both direct effects and the moderating role of GDP in the relationship between variables. The results show that government expenditure has a positive and significant effect on economic growth, indicating its important role in encouraging economic performance. Inflation does not show a significant effect, suggesting relatively stable price conditions during the observed period. GDP strengthens the relationship between government expenditure and economic growth, while no moderating effect is found in the relationship between inflation and economic growth.
Co-Authors Amril Anggita Permata Yakup Anita Situmorang Bako, Evi Novalin Berkat Jaya Zalukhu Dakhi, Aswindah Dewi Butar Butar, Dwi Fany Fransiska Dhani Verba Tarigan Dian Ariani Dian Ariani Fachry Abda El Rahman Fajarman Lahagu Fannycia, Fannycia Fransiscus, Raymond Hamzah, Ramadhani Herlin Munthe Hilma Harmen Hulu, Helen Saputri Iryanto, Rivaldo Kurniawan Jefrin Zalukhu Josua Hutauruk Junaidah , Siti Khoirul Anwar Lahagu, Fermin Sri Kasih Maduma Sari Sagala Mainita, Mainita Malau, Everiyana Merry Rusida S Muammar Rinaldi Musran Munizu NASUTION, HAFNI CHOLIDA Purba, Lidia Purba, Melfrianti Romauli Putra, Ramadhani Kirana Ramadhani, Laily Ratnawita Ratnawita Ratnawita Ratnawita Raymond Fransiscus Richna Handriyani Ridani, Surya Syahputra Rustaman, Dede Sandy Kurniawan Saragih, Meryanti Setiawan Zai Shifa, Mutiara Sihombing, Restu Simamora Intan Cahaya Beta Sinaga, Irwan Nopian Sinuraya, Asmah Siti Junaidah Hasibuan Tambunan, Joey Wijaya Venessa Muliana Waruwu, Fidetri Kristian Yeni, Afni Zalukhu, Juniaman