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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Pendidikan Indonesia Advances: Jurnal Ekonomi & Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata International Journal of Sustainable Business, Management and Accounting
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Work-Life Balance, Kepuasan Kerja, dan Kinerja Di Antara Karyawan Milenial dan Gen Z: Tinjauan Sistematis Evi C Waworuntu; Sandra J. R. Kainde; Deske W Mandagi
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.464

Abstract

Although the impact of work-life balance and job satisfaction on employee performance has been extensively studied, there still lacks a comprehensive understanding of the interplay among these variables among millennials and generation Z (gen Z) employees. This present inquiry, therefore, aims to systematically analyze how work-life balance and job satisfaction affect millennials’ and gen Z’s performance. Following a systematic literature review approach, relevant studies published in 2018-2022 were derived from two main academic databases (Google scholar and Research gate). Thirty-five peer-reviewed articles were then carefully selected and analyzed. The result shows that (1) work-life balance and job satisfaction positively affect millennial’s and gen Z’s performance; (2) gen Z are more idealists in thriving for work and growth (3) millennials and gen Z put a value on the supportive work environment, supportive supervisor, and career opportunity for job satisfaction (4) millennial and gen Z put a value on flexibility of work hours, annual leave and work from home for work-life balance.
Turning Shoppers Into Buyers: How Brand Gestalt Drives Purchase Intention Jessica Agnes Walewangko; Deske W. Mandagi; Indrajit Indrajit
Studi Ilmu Manajemen dan Organisasi Vol 5 No 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3112

Abstract

Purpose: This study aims to investigate the influence of brand gestalt on customer purchase intention in the context of fashion products, addressing the gap in understanding how the 4S brand gestalt dimensions (i.e., storyscape, sensescape, services cape, and stakeholders cape) directly impact consumer purchase intention in an increasingly competitive and dynamic fashion market. Methodology/Approach: This study employed a descriptive, causal, and quantitative research design, and data were collected through questionnaires distributed to 183respondents who were customers of popular fashion brands. The collected data were then analyzed using structural equation Modeling with the assistance of SmartPLS statistical software. Results/findings: The research findings indicate that all four dimensions of brand gestalt—story cape, senses cape, services cape, and stakeholder’s cape—have a significant positive influence on customer interest in purchasing fashion products. Limitations: One potential limitation of the study is that the respondents were H&M product customers in Manado, which may restrict the generalizability of the findings to a broader consumer population. Contribution: The theoretical implications of this study underscore the importance of maintaining a consistent and integrated brand gestalt to enhance consumers’ purchase interest in fashion products.
The Evolution of Corporate Sustainable Performance and Firm Value Research: A Bibliometric Analysis Frandy Walean; Deske W. Mandagi
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 1 (2026): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i1.912

Abstract

Purpose: Research examining the relationship between Corporate Sustainable Performance (CSP) and Firm Value has expanded substantially over the past three decades, creating a diverse and increasingly fragmented body of knowledge. Despite this growth, there is a limited understanding of the intellectual structure, conceptual evolution, and emerging research directions that characterize the field. Research Method: This study employed bibliometric and science mapping analyses of 558 peer-reviewed journal articles indexed in Scopus between 1994 and 2025. Using Bibliometrix and VOSviewer, the study examines publication trends, influential contributors, knowledge structures, and thematic evolution within the literature. Results and Discussion: The findings reveal a significant acceleration in publication and citation activity, particularly after 2020, indicating the field's growing maturity and scholarly influence. China emerged as the leading contributor, while Business Strategy and the Environment was identified as the most influential journal. Science mapping results show that the literature has evolved through five major stages: CSR and sustainability foundations; environmental performance and strategic sustainability; ESG and governance integration; stakeholder value creation; and sustainability branding and symbolic value outcomes. Implications: This progression demonstrates a conceptual shift from viewing sustainability as a responsibility-oriented practice toward recognizing it as a strategic mechanism for value creation, competitive advantage, and organizational resilience. Originality: This study provides a comprehensive overview of the evolution of CSP and Firm Value research and identifies emerging directions that can guide future scholarly development in this rapidly expanding field.
Data-Driven Decision Making in Marketing: Trends, Insights, and Future Research Outlook Yeane Koyongian; Deske W. Mandagi
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 1 (2026): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i1.916

Abstract

Purpose: The rapid growth of big data, artificial intelligence, and advanced analytics has transformed Data-Driven Decision Making (DDM) into a strategic capability for contemporary marketing. Despite the increasing volume of research, the literature remains fragmented across multiple disciplines and application domains, limiting a comprehensive understanding of its intellectual development and future directions. Research Method: This study systematically reviews the DDM literature through a PRISMA-guided systematic literature review (SLR) and bibliometric analysis of 426 Scopus-indexed journal articles published between 1993 and 2025. Results and Discussion: The findings identify eight major research clusters: Data-Driven Marketing and Decision Making, Digital Marketing and Artificial Intelligence, Big Data Analytics and Consumer Intelligence, Commerce and Predictive Analytics, Information Management and Machine Learning, Market Segmentation and Customer Analytics, Retail Analytics and Competitive Strategy, and Social Media Analytics. Overlay visualization reveals a clear thematic evolution from early research focused on big data, customer analysis, and market segmentation toward emerging themes such as artificial intelligence, digital marketing, privacy, sustainability, and data-driven strategy. Implications: Building on these findings, the study develops a future research agenda using the Theory–Context–Characteristics–Methodology (TCCM) framework, highlighting opportunities for stronger theoretical foundations, broader contextual applications, greater attention to ethical and sustainability issues, and more sophisticated methodological approaches. Originality: By consolidating the intellectual structure and evolution of DDM research, this study provides a foundation for advancing future scholarship and guiding the strategic application of data-driven marketing practices.
Corporate Sustainable Performance And Firm Value: A Systematic Review And TCCM-Based Research Agenda Frandy Walean; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/5fw8qs22

Abstract

As sustainability becomes increasingly embedded in corporate strategy and investment decision-making, understanding how Corporate Sustainable Performance (CSP) contributes to Firm Value has emerged as a critical research priority. Despite extensive scholarly attention, existing knowledge remains fragmented across theoretical perspectives, methodological approaches, and thematic domains, limiting the development of a coherent understanding of the sustainability–value relationship. This study systematically reviews the CSP–Firm Value literature to synthesize its theoretical foundations, methodological characteristics, and major research themes while identifying future research opportunities through the Theory–Context–Characteristics–Methodology (TCCM) framework. Following the PRISMA guidelines, 558 peer-reviewed journal articles published between 1994 and 2025 were retrieved from the Scopus database and analyzed using systematic review and content analysis procedures. The findings reveal that Stakeholder Theory, the Resource-Based View, and Agency Theory constitute the dominant theoretical lenses used to explain the sustainability–value relationship. Methodologically, the field is largely dominated by quantitative approaches, particularly econometric analysis and Structural Equation Modeling. The review further identifies six major thematic streams: corporate social responsibility and firm performance, sustainable development and environmental management, ESG disclosure and governance, carbon performance and environmental outcomes, stakeholder value creation, and sustainability communication. Based on the TCCM framework, the study highlights important opportunities for future research, including greater theoretical integration, broader contextual coverage, increased attention to mediating and moderating mechanisms, and the adoption of longitudinal and mixed-method approaches. By consolidating fragmented knowledge and providing a structured research agenda, this study offers an integrated understanding of how sustainability contributes to firm value and advances future scholarship in this field.
Customer trust moderates content marketing and customer rating effect on e-commerce purchase intention Harman Malau; Deske W Mandagi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 12 No. 1 (2026): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020267119

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition among online platforms to attract consumers' purchase intentions. In this highly competitive digital environment, content marketing and customer ratings have become important determinants of purchase intention. However, the effectiveness of these factors may depend on the level of customer trust in e-commerce platforms. This study aims to examine the effects of content marketing and customer ratings on purchase intention and to investigate the moderating role of customer trust. A quantitative research approach was employed using a survey of university students in Bandung who had previous experience purchasing products through e-commerce platforms. Data were collected using a five-point Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that both content marketing and customer ratings have positive and significant effects on purchase intention. Furthermore, customer trust significantly strengthens the relationships between content marketing, customer ratings, and purchase intention. These findings indicate that higher consumer trust enhances the effectiveness of digital marketing strategies in encouraging purchase intention. This study contributes to the consumer behavior literature by extending the understanding of customer trust as a moderating variable rather than solely as a direct or mediating factor. Practically, the findings provide valuable insights for e-commerce companies to improve marketing content quality, optimize customer rating systems, and strengthen consumer trust to increase purchase intention.
Patient Relationship Management in Healthcare: Mapping the Knowledge Structure Yunita Peggy Tappy; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/t703nm88

Abstract

Patient Relationship Management (PRM) has become increasingly important as healthcare systems move toward patient-centred, relationship-oriented, and digitally enabled models of care. However, PRM research remains fragmented across healthcare management, services marketing, nursing, organisational behaviour, medical informatics, and digital health, limiting understanding of the field’s intellectual development and thematic structure. This study addresses this gap by mapping the knowledge structure of PRM research in healthcare. A systematic literature review was combined with bibliometric performance analysis and science-mapping techniques to examine 147 peer-reviewed journal articles published between 1985 and 2025. The analysis identifies publication trends, methodological characteristics, theoretical foundations, influential journals, authors, institutions, countries, landmark publications, and major thematic clusters. The findings reveal four interconnected knowledge domains: healthcare quality and service management, nursing care and patient-provider relationships, human resources and organisational behaviour, and patient satisfaction and service evaluation. The temporal analysis further shows that PRM research has evolved through three phases, progressing from foundational quality management to relational consolidation and, more recently, digital and patient-centred expansion. Although survey-based quantitative research remains dominant, the growing use of artificial intelligence, machine learning, digital health systems, mixed methods, and intervention-based designs indicates increasing methodological and technological sophistication. The study contributes by consolidating fragmented research streams, clarifying the multidisciplinary foundations of PRM, and providing a structured overview of how organisational systems, professional capabilities, interpersonal interactions, and digital technologies jointly shape patient relationships. The findings establish a foundation for future research on PRM within increasingly complex and digitally mediated healthcare environments.
Corporate Social Responsibility In Consumer Behaviour Research: A Bibliometric–Systematic Review Yeane Koyongian; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jgsxvv08

Abstract

Corporate social responsibility (CSR) increasingly shapes consumer attitudes, relationships, and behavioural decisions, yet the literature remains fragmented across theories, methods, industries, and geographical contexts. This study conducts a bibliometric and systematic review of 506 journal articles to map the field’s development, identify publication and citation patterns, and examine its theoretical, methodological, and thematic structure. The findings reveal five interconnected research clusters: CSR-driven purchasing and responsible supply-chain decisions; CSR communication, consumer perceptions, and market responses; CSR-based brand relationships and customer outcomes; corporate reputation, trust, and CSR credibility; and consumer attitudes and emotional responses to responsible marketing. The field has evolved from an early emphasis on business ethics, philanthropy, stakeholder accountability, and corporate reputation toward more consumer-centred research on authenticity, motive attribution, trust, identification, loyalty, advocacy, willingness to pay, responsible consumption, avoidance, and boycotting behaviour. Based on these findings, the study proposes the Integrated CSR–Consumer Behaviour Framework, explaining how CSR practices and communication shape consumer perceptions of fit, authenticity, credibility, transparency, and corporate motives. These evaluations subsequently influence emotional, relational, and behavioural responses, subject to consumer, organisational, industry, cultural, and market conditions. The review consolidates fragmented knowledge and identifies directions for more theoretically integrated, context-sensitive, and methodologically diverse research.
The Mediating Role of Satisfaction in the Relationship Between Brand Image, Price, Service Quality, and Digital Marketing on Student Loyalty in Higher Education Biliam Abiyut Nomleni; Ronny H. Walean; Deske W. Mandagi
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.1978

Abstract

In the increasingly competitive higher education sector, understanding the determinants of student satisfaction and loyalty is essential for institutional sustainability. This study aims to examine the influence of brand image, price, service quality, and digital marketing on student satisfaction and loyalty in a higher education context. The research was conducted at Universitas Klabat with a sample of 370 students selected through a purposive sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that brand image, price, and service quality have positive and significant effects on student satisfaction, whereas digital marketing does not. Moreover, brand image, price, service quality, and satisfaction do not exert a significant direct impact on student loyalty. Instead, digital marketing demonstrates a positive and significant direct effect on student loyalty. These results highlight the importance of managing brand perception, pricing strategies, and service quality to enhance student satisfaction, while also emphasizing the crucial role of digital marketing in strengthening student loyalty. Additionally, the study reveals that student satisfaction does not serve as a significant mediator in the relationship between the independent variables and student loyalty. This research contributes to the literature by clarifying the distinct roles of satisfaction and digital engagement strategies in shaping loyalty within higher education institutions.
The Trust Paradox: A Dual-Pathway Analysis of Digital Marketing's Impacts on Consumer Loyalty and Consumer Decision Ernando R. Supatman; Ronny Hansye Walean; Deske W. Mandagi
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.1985

Abstract

In contemporary digital markets, cultivating sustained customer loyalty and shaping purchasing decisions present significant strategic challenges for companies. This study investigates the impact of digital marketing on consumer decisions and loyalty in the financing industry in Indonesia, comparing the mediating mechanisms of brand engagement (affective pathway) and consumer trust (cognitive path). Using an explanatory quantitative approach on 265 respondents selected through purposive sampling, the data were analyzed with Structural Equation Modeling (SEM). The findings reveal that digital marketing significantly influences consumer decisions and loyalty, with brand engagement acting as a partial mediator, while consumer trust does not mediate significantly, uncovering a "trust paradox" in the context of the financing industry. This study makes an original contribution by introducing a dual-pathway model that distinguishes between affective and cognitive mediation mechanisms, and by highlighting the practical implication that relational strategies grounded in emotional attachment are more effective than transactional trust-based approaches in fostering sustainable loyalty.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony S Pangemanan Anthony Stafford Pangemanan Ayu Christa Pratiwi Inaray Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Biliam Abiyut Nomleni Budi Prasetiyo Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Cryzelda Minerva Lumbantoruan Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Ernando R. Supatman Evi C Waworuntu Evi C Waworuntu Fanny Soewignyo Fibrillya Priskila Moreen Soputan Frandy Melvin Walean Frandy Walean Geo Farly Kalesaran Gerungan, Citra Adriana Harman Malau Helena M. Pongoh Ika Prayanthi Indrajit indrajit indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jessica Agnes Walewangko Jonathan, Steve Arthur Kainde, Llly Linne Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Lydia Ivana Kumajas Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Rondo, Elannemay Ronny H. Walean Ronny Hansje Walean Ronny Hansye Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Weku, Jupiter Wulur, Lies Yeane Koyongian Yunita Peggy Tappy Zevania E. V Gessal