Article Per Year (5 Year)
p-Index From 2021 - 2026
13.776
P-Index
This Author published in this journals
All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Advances: Jurnal Ekonomi & Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata International Journal of Sustainable Business, Management and Accounting
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 109 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 109 Documents
Search

 7   8   9   10   11 
Linking Sustainability to Loyalty: The Mediating Role of Brand Image in Local Restaurant Branding Yasin, Rivena; Mandagi, Deske W.
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 2 (2026): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i2.751

Abstract

Purpose: This study aims to examine the effect of sustainable branding on customer loyalty, with brand image as a mediating variable in the context of local restaurants. Research Method: This research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the proposed relationships. Data were collected through an online survey from 138 customers of local restaurants in North Sulawesi, Indonesia. Results and Discussion: The findings reveal that brand image has a significant positive effect on customer loyalty. The People and Planet dimensions of sustainable branding significantly influence brand image but do not directly affect customer loyalty; instead, their effects are fully mediated by brand image. In contrast, the Prosperity dimension does not significantly influence brand image but demonstrates a strong direct effect on customer loyalty. These results indicate that sustainable branding operates through dual pathways: an indirect, perception-based mechanism via brand image (People and Planet) and a direct, value-based mechanism (Prosperity). Implications: This study contributes to the literature by providing a contextual application of sustainability-driven branding in the restaurant industry and offers practical guidance for managers on how to strategically leverage sustainability initiatives to strengthen brand image and foster long-term customer loyalty.
Influencer Credibility and FOMO as Drivers of Impulsive Buying: Mediating Role of Trust and Hedonic Motivation Timbuleng, Chrivana O.; Walean, Ronny H.; Mandagi, Deske W.
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 2 (2026): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i2.761

Abstract

Purpose: This study aims to examine the direct and indirect effects of Fear of Missing Out (FOMO) and influencer credibility on impulsive buying, with hedonic motivation and trust serving as mediating variables. Research Method: A quantitative research design was employed using survey data collected from 200 active TikTok Shop users in North Sulawesi, Indonesia, and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. Results and Discussion: The findings indicate that FOMO has a significant direct effect on impulsive buying, while hedonic motivation partially mediates this relationship. In contrast, influencer credibility does not directly influence impulsive buying; instead, it exerts an indirect effect through trust, which fully mediates the relationship. These results reveal two distinct psychological pathways: an affective pathway in which FOMO enhances hedonic motivation, leading to impulsive buying, and a cognitive pathway in which influencer credibility builds trust that subsequently drives impulsive buying. Implications: This study contributes to the social commerce literature by advancing a dual-mediation framework in explaining impulsive buying behavior and offers practical implications for marketers to design more effective short-video campaigns by leveraging emotional triggers such as FOMO and strengthening credibility through trust.
EXPLORING THE NEXUS BETWEEN SERVICE QUALITY, PATIENT SATISFACTION, AND RECOMMENDATION INTENTIONS IN FAITH-BASED HOSPITAL SETTINGS Ayu Christa Pratiwi Inaray; Fanny Soewignyo; Elvis R Sumanti; Deske W Mandagi
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6527

Abstract

  More research is needed, particularly examining the connection between service quality and patient happiness in the setting of faith-based hospitals. This study seeks to fill this empirical void by investigating the correlation between service quality, patient satisfaction, and the intention to recommend a faith-based private hospital. An empirical study was carried out from October to November 2022, with a sample of 200 participants who underwent medical treatment at religiously affiliated facilities in Manado, North Sulawesi, Indonesia. The quantitative data were examined using structural equation modelling (SEM) using SmartPLS version 3.2. The results suggest that the quality of healthcare services has a favourable impact on consumer satisfaction. The intention to promote healthcare services is strongly influenced by patient satisfaction. Moreover, patient satisfaction completely mediates the association between healthcare service quality and recommendation intention. Furthermore, the study highlights reliability as the primary determinant in forecasting the quality of healthcare services. The findings enhance comprehension of the dynamics within faith-based hospital settings, guiding strategic initiatives to enhance healthcare delivery and patient outcomes.
‘I See It, I Want It, I Buy It’: Peran Social Media Marketing dalam Membentuk Brand Image dan Niat Beli Produk Lokal Gen Z Evi C Waworuntu; Deske W Mandagi; Anthony S Pangemanan
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.463

Abstract

Although the interplay of social media marketing (SMM) on brand image and purchase intention has been studied extensively, insights into the link between these variables in the context of the local product remain scarce, specifically from generation Z’s customer point of view. Therefore, this study aims to fill this theoretical gap by investigating the role of SMM on brand image and purchase intention of local products in the perception of generation Z. A survey-based data was collected using purposive sampling from 184 respondents of generation Z. The data were then analyzed using SmartPLS statistical software. The result reveals that SMM positively and significantly influences the brand image and Gen Z’s intention to purchase the local product. Meanwhile, brand image was a positive predictor of purchase intention. Additionally, brand image mediates the relationship between SMM and purchase intention, such that SMM influences brand image, leading to purchase intention.
Work-Life Balance, Kepuasan Kerja, dan Kinerja Di Antara Karyawan Milenial dan Gen Z: Tinjauan Sistematis Evi C Waworuntu; Sandra J. R. Kainde; Deske W Mandagi
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.464

Abstract

Although the impact of work-life balance and job satisfaction on employee performance has been extensively studied, there still lacks a comprehensive understanding of the interplay among these variables among millennials and generation Z (gen Z) employees. This present inquiry, therefore, aims to systematically analyze how work-life balance and job satisfaction affect millennials’ and gen Z’s performance. Following a systematic literature review approach, relevant studies published in 2018-2022 were derived from two main academic databases (Google scholar and Research gate). Thirty-five peer-reviewed articles were then carefully selected and analyzed. The result shows that (1) work-life balance and job satisfaction positively affect millennial’s and gen Z’s performance; (2) gen Z are more idealists in thriving for work and growth (3) millennials and gen Z put a value on the supportive work environment, supportive supervisor, and career opportunity for job satisfaction (4) millennial and gen Z put a value on flexibility of work hours, annual leave and work from home for work-life balance.
Turning Shoppers Into Buyers: How Brand Gestalt Drives Purchase Intention Jessica Agnes Walewangko; Deske W. Mandagi; Indrajit Indrajit
Studi Ilmu Manajemen dan Organisasi Vol 5 No 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3112

Abstract

Purpose: This study aims to investigate the influence of brand gestalt on customer purchase intention in the context of fashion products, addressing the gap in understanding how the 4S brand gestalt dimensions (i.e., storyscape, sensescape, services cape, and stakeholders cape) directly impact consumer purchase intention in an increasingly competitive and dynamic fashion market. Methodology/Approach: This study employed a descriptive, causal, and quantitative research design, and data were collected through questionnaires distributed to 183respondents who were customers of popular fashion brands. The collected data were then analyzed using structural equation Modeling with the assistance of SmartPLS statistical software. Results/findings: The research findings indicate that all four dimensions of brand gestalt—story cape, senses cape, services cape, and stakeholder’s cape—have a significant positive influence on customer interest in purchasing fashion products. Limitations: One potential limitation of the study is that the respondents were H&M product customers in Manado, which may restrict the generalizability of the findings to a broader consumer population. Contribution: The theoretical implications of this study underscore the importance of maintaining a consistent and integrated brand gestalt to enhance consumers’ purchase interest in fashion products.
The Evolution of Corporate Sustainable Performance and Firm Value Research: A Bibliometric Analysis Frandy Walean; Deske W. Mandagi
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 1 (2026): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i1.912

Abstract

Purpose: Research examining the relationship between Corporate Sustainable Performance (CSP) and Firm Value has expanded substantially over the past three decades, creating a diverse and increasingly fragmented body of knowledge. Despite this growth, there is a limited understanding of the intellectual structure, conceptual evolution, and emerging research directions that characterize the field. Research Method: This study employed bibliometric and science mapping analyses of 558 peer-reviewed journal articles indexed in Scopus between 1994 and 2025. Using Bibliometrix and VOSviewer, the study examines publication trends, influential contributors, knowledge structures, and thematic evolution within the literature. Results and Discussion: The findings reveal a significant acceleration in publication and citation activity, particularly after 2020, indicating the field's growing maturity and scholarly influence. China emerged as the leading contributor, while Business Strategy and the Environment was identified as the most influential journal. Science mapping results show that the literature has evolved through five major stages: CSR and sustainability foundations; environmental performance and strategic sustainability; ESG and governance integration; stakeholder value creation; and sustainability branding and symbolic value outcomes. Implications: This progression demonstrates a conceptual shift from viewing sustainability as a responsibility-oriented practice toward recognizing it as a strategic mechanism for value creation, competitive advantage, and organizational resilience. Originality: This study provides a comprehensive overview of the evolution of CSP and Firm Value research and identifies emerging directions that can guide future scholarly development in this rapidly expanding field.
Data-Driven Decision Making in Marketing: Trends, Insights, and Future Research Outlook Yeane Koyongian; Deske W. Mandagi
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 1 (2026): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i1.916

Abstract

Purpose: The rapid growth of big data, artificial intelligence, and advanced analytics has transformed Data-Driven Decision Making (DDM) into a strategic capability for contemporary marketing. Despite the increasing volume of research, the literature remains fragmented across multiple disciplines and application domains, limiting a comprehensive understanding of its intellectual development and future directions. Research Method: This study systematically reviews the DDM literature through a PRISMA-guided systematic literature review (SLR) and bibliometric analysis of 426 Scopus-indexed journal articles published between 1993 and 2025. Results and Discussion: The findings identify eight major research clusters: Data-Driven Marketing and Decision Making, Digital Marketing and Artificial Intelligence, Big Data Analytics and Consumer Intelligence, Commerce and Predictive Analytics, Information Management and Machine Learning, Market Segmentation and Customer Analytics, Retail Analytics and Competitive Strategy, and Social Media Analytics. Overlay visualization reveals a clear thematic evolution from early research focused on big data, customer analysis, and market segmentation toward emerging themes such as artificial intelligence, digital marketing, privacy, sustainability, and data-driven strategy. Implications: Building on these findings, the study develops a future research agenda using the Theory–Context–Characteristics–Methodology (TCCM) framework, highlighting opportunities for stronger theoretical foundations, broader contextual applications, greater attention to ethical and sustainability issues, and more sophisticated methodological approaches. Originality: By consolidating the intellectual structure and evolution of DDM research, this study provides a foundation for advancing future scholarship and guiding the strategic application of data-driven marketing practices.
Corporate Sustainable Performance And Firm Value: A Systematic Review And TCCM-Based Research Agenda Frandy Walean; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/5fw8qs22

Abstract

As sustainability becomes increasingly embedded in corporate strategy and investment decision-making, understanding how Corporate Sustainable Performance (CSP) contributes to Firm Value has emerged as a critical research priority. Despite extensive scholarly attention, existing knowledge remains fragmented across theoretical perspectives, methodological approaches, and thematic domains, limiting the development of a coherent understanding of the sustainability–value relationship. This study systematically reviews the CSP–Firm Value literature to synthesize its theoretical foundations, methodological characteristics, and major research themes while identifying future research opportunities through the Theory–Context–Characteristics–Methodology (TCCM) framework. Following the PRISMA guidelines, 558 peer-reviewed journal articles published between 1994 and 2025 were retrieved from the Scopus database and analyzed using systematic review and content analysis procedures. The findings reveal that Stakeholder Theory, the Resource-Based View, and Agency Theory constitute the dominant theoretical lenses used to explain the sustainability–value relationship. Methodologically, the field is largely dominated by quantitative approaches, particularly econometric analysis and Structural Equation Modeling. The review further identifies six major thematic streams: corporate social responsibility and firm performance, sustainable development and environmental management, ESG disclosure and governance, carbon performance and environmental outcomes, stakeholder value creation, and sustainability communication. Based on the TCCM framework, the study highlights important opportunities for future research, including greater theoretical integration, broader contextual coverage, increased attention to mediating and moderating mechanisms, and the adoption of longitudinal and mixed-method approaches. By consolidating fragmented knowledge and providing a structured research agenda, this study offers an integrated understanding of how sustainability contributes to firm value and advances future scholarship in this field.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony S Pangemanan Anthony Stafford Pangemanan Ayu Christa Pratiwi Inaray Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Cryzelda Minerva Lumbantoruan Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Evi C Waworuntu Fajar Wuryaningrat, Nikolas Fanny Soewignyo Fibrillya Priskila Moreen Soputan Frandy Melvin Walean Frandy Walean Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Indrajit indrajit indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jessica Agnes Walewangko Jonathan, Steve Arthur Kainde, Llly Linne Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Lydia Ivana Kumajas Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H. Walean Ronny Hansje Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Timbuleng, Chrivana O. Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Weku, Jupiter Wulur, Lies Yasin, Rivena Yeane Koyongian Yunita Peggy Tappy Zevania E. V Gessal