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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Advances: Jurnal Ekonomi & Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata International Journal of Sustainable Business, Management and Accounting
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Social Media Marketing And Destination Branding: Current Research Trend And Direction For Future Research Sandra J.R. Kainde; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7920

Abstract

Social media has become a pivotal tool in shaping destination branding strategies, profoundly influencing tourists’ perceptions and behaviors. This study aims to systematically review the existing literature to examine the intersection of social media marketing and destination branding, with the goal of identifying dominant research themes, theoretical gaps, and future research directions. Utilizing a Systematic Literature Review (SLR) methodology, the study analyzes peer-reviewed journal articles published between 2010 and 2025, sourced from the Scopus database. Following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework, rigorous screening, data extraction, and synthesis were applied. The final dataset includes 103 relevant studies, with 66 articles subjected to in-depth bibliometric and content analysis. VOSviewer was employed for data visualization and thematic clustering. The findings reveal eight key thematic clusters: Social Media and Co-Creation, Sustainability in Branding, Digital Engagement, Emotional and Experiential Branding, Place Identity, and Brand Equity. The results offer critical insights into how social media facilitates brand co-creation and emotional resonance in destination marketing and highlight underexplored areas for future investigation. This review contributes to both academic scholarship and practical strategy development by offering a comprehensive thematic map of the evolving discourse on social media and destination branding.
APA YANG MEMBUAT KARTU KREDIT MENARIK BAGI MILENIAL DAN GEN Z? Melinda Mokalu; Deske W. Mandagi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13201

Abstract

This research analyzes the factors influencing consumer intentions to use credit cards among Millennial and Gen Z customers. Data was collected through a survey of 200 Millennial and Gen Z credit card users. A self-developed questionnaire consisting of 32 questions was constructed from in-depth interviews with 12 Millennial and Gen Z customers. Data analysis was conducted using exploratory factor analysis (EFA) with varimax rotation and principal component analysis (PCA) to identify the underlying factors shaping consumer intentions. EFA with varimax rotation was chosen to simplify the factor structure, enhancing interpretability by maximizing the variance of squared loadings. PCA was applied as an extraction method to reduce the dataset to its most significant components, offering a clearer understanding of the key dimensions affecting consumer intentions. Findings reveal six important factors, including advertisement effectiveness, customer support, convenience, benefits, brand image, and accessibility, that significantly influence Millennial and Gen Z customers' decisions to use credit cards. These insights provide valuable implications for financial institutions aiming to attract more customers by aligning product offerings and marketing strategies with the expectations and preferences of younger consumers.
Job Satisfaction as Mediator Between Organizational Culture and Employee Performance in Government-owned Bank Raintung, Rahel Debora; Warouw, Yisreel Veronica; Mandagi, Deske W.; Wulyatiningsih, Toetik
Indonesian Journal of Islamic Economics and Finance Vol. 4 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5213

Abstract

This study investigates the mediating role of employee job satisfaction in the relationship between organizational culture and employee performance within government-owned banks. The research design selected for this study was descriptive, quantitative, and causal. A quantitative survey was conducted to gather data from 110 employees of a government-owned bank in North Sulawesi, Indonesia. Structural Equation Modeling (SEM) was employed as the primary method of data analysis facilitated by SmartPLS software. The results indicate that organizational culture significantly and positively influences job satisfaction, while job satisfaction similarly has a significant and positive impact on employee performance. Furthermore, organizational culture emerges as a significant determinant of employee performance. Additionally, the study reveals that job satisfaction effectively mediates the relationship between organizational culture and employee performance. The practical implications of these results hold significance for organizations, particularly government-owned banks, in enhancing employee performance and organizational effectiveness. By cultivating a culture that aligns with employees' values and fosters engagement, organizations can boost job satisfaction levels, enhancing overall employee performance.
Linking Social Media Marketing and Brand Loyalty: The Mediating Role of Brand Gestalt Queenditya, Sewow Cleopatra; Lovely, Lengkong Beatrix; Mandagi, Deske W.
Indonesian Journal of Islamic Economics and Finance Vol. 4 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5218

Abstract

This study investigates the relationship between social media marketing (SMM), brand gestalt, and brand loyalty. Using a quantitative survey, this research focuses on customers of the online store VictoriaThings. A convenience sampling method was employed, resulting in 265 participants in the survey. After confirming validity and reliability, structural equation modeling (SEM) was used to analyze the hypotheses. The findings reveal a significant relationship between SMM and the four dimensions of brand gestalt (Story, Sensescape, Servicescape, and Stakeholder). Additionally, the dimensions of Sensescape, Servicescape, and Story within the brand gestalt framework emerged as significant predictors of Customer Loyalty. This study offers valuable insights for businesses aiming to develop effective social media marketing strategies that leverage brand gestalt to enhance brand loyalty and achieve strategic goals.
Consumer Behavior in Healthcare: Foundations, Trends and Future Research Directions Tappy, Yunita Peggy; Mandagi, Deske W.
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1213

Abstract

This study aims to examine consumer behavior in healthcare by consolidating fragmented findings, identifying dominant themes, and providing a coherent framework for future research. Through a systematic literature review, five interconnected research streams were identified: educational and behavioral interventions, system-level healthcare delivery, psychological and behavioral drivers, technology-mediated experiences, and demographic and social determinants. Based on this synthesis, four strategic directions are proposed for future research: patient-centered segmentation and behavioral profiling to tailor nursing services, experiential factors influencing patient satisfaction and loyalty; ethical and cultural dimensions of consumer expectations, especially in multicultural and aging populations, and consumer feedback and engagement in co-designing nursing services. These insights offer a roadmap for developing inclusive, responsive, and emotionally intelligent healthcare systems. The study contributes to the literature by integrating diverse perspectives into a unified structure, enabling researchers and practitioners to better understand and respond to evolving consumer needs in healthcare. Implications include the need for personalized care models, culturally sensitive frameworks, and investment in digital health tools.
Consumer Behavior in Healthcare: Foundations, Trends and Future Research Directions Tappy, Yunita Peggy; Mandagi, Deske W.
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1213

Abstract

This study aims to examine consumer behavior in healthcare by consolidating fragmented findings, identifying dominant themes, and providing a coherent framework for future research. Through a systematic literature review, five interconnected research streams were identified: educational and behavioral interventions, system-level healthcare delivery, psychological and behavioral drivers, technology-mediated experiences, and demographic and social determinants. Based on this synthesis, four strategic directions are proposed for future research: patient-centered segmentation and behavioral profiling to tailor nursing services, experiential factors influencing patient satisfaction and loyalty; ethical and cultural dimensions of consumer expectations, especially in multicultural and aging populations, and consumer feedback and engagement in co-designing nursing services. These insights offer a roadmap for developing inclusive, responsive, and emotionally intelligent healthcare systems. The study contributes to the literature by integrating diverse perspectives into a unified structure, enabling researchers and practitioners to better understand and respond to evolving consumer needs in healthcare. Implications include the need for personalized care models, culturally sensitive frameworks, and investment in digital health tools.
Work-Life Balance as a Mediator of Job Satisfaction among Indonesian Expatriates Mandagi, Deske W.; Gerungan, Citra Adriana; Walean, Ronny H.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4514

Abstract

Purpose: Expatriate job satisfaction has emerged as a critical topic in the context of increasing global workforce mobilities. This study aims to understand how lifestyle, job security, and work-life balance affect the job satisfaction of Indonesian expatriates living and working in Thailand. Methodology/approach: A quantitative research method was employed. A survey with structured questionnaires was administered to 200 Indonesian expatriates who had worked in Thailand for more than one year. The data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software to examine the relationships between the factors. Results: The study found that lifestyle, job security, and work-life balance all have a positive and significant impact on job satisfaction. It also showed that work-life balance plays an important role in connecting lifestyle and job security to the overall job satisfaction. Conclusions: Non-financial factors such as a good lifestyle, feeling secure in one’s job, and having a balance between work and personal life are very important for Indonesian expatriates’ job satisfaction. Employers and decision-makers should seriously consider these factors. Limitations: The study only focused on Indonesian expatriates in Thailand who had worked there for more than a year; therefore, the results might not apply to all expatriates or other countries. Contribution: This study provides insights for employers, HR professionals, and policymakers in Indonesia on improving job satisfaction and reducing the need for skilled workers to move abroad. It adds to the fields of international human resource management and expatriate studies.
The Interplay of Social Media Marketing, Brand Trust, Customer Satisfaction and Loyalty Walean, Ronny H.; Rantung, Nancy Margaretha; Mandagi, Deske W.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4519

Abstract

Purpose: This study aims to understand how social media marketing (SMM) affects customer satisfaction and loyalty in the context of emerging e-commerce markets, with a particular focus on the mediating role of brand tr Purpose: This study aimed to understand how social media marketing (SMM) affects customer satisfaction and loyalty in emerging e-commerce markets, with a particular focus on the mediating role of brand trust. Methodology/approach: This study used a quantitative correlational research design. Data were collected through an online survey of 182 active users of a leading Indonesian e-commerce platform. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software to examine the relationships between SMM, brand trust, customer satisfaction, and loyalty. Results: The study found that SMM had a significant positive impact on brand trust. In turn, brand trust positively influences customer satisfaction and loyalty. Furthermore, brand trust is a critical mediating variable that strengthens the relationship between SMM and customer outcomes. Conclusions: Building brand trust through effective social media engagement is essential for enhancing customer satisfaction and loyalty in e-commerce brands. SMM strategies that foster trust can serve as powerful tools for achieving long-term consumer retention in competitive digital marketplaces. Limitations: This study focused solely on Indonesian users of a single e-commerce platform, which may limit the generalizability of the findings to other markets or platforms. Contribution: This study provides practical insights for marketers, digital strategists, and e-commerce businesses aiming to strengthen consumer relationships. This study contributes to a broader understanding of how social media engagement can be leveraged to build trust and drive loyalty in rapidly growing online markets. ust. Methodology/approach: A quantitative correlational research design was used. Data were collected through an online survey of 182 active users of a leading e-commerce platform in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS software to examine the relationships between SMM, brand trust, customer satisfaction, and loyalty. Results/findings: The study found that SMM has a significant positive impact on brand trust. In turn, brand trust positively influences both customer satisfaction and customer loyalty. Furthermore, brand trust acts as a critical mediating variable that strengthens the relationship between SMM and customer outcomes. Conclusions: Building brand trust through effective social media engagement is essential for enhancing customer satisfaction and loyalty in e-commerce. SMM strategies that foster trust can serve as powerful tools for achieving long-term consumer retention in competitive digital markets. Limitations: The study focused solely on Indonesian users of a single e-commerce platform, which may limit the generalizability of the findings to other markets or platforms. Contribution: This study provides practical insights for marketers, digital strategists, and e-commerce businesses aiming to deepen consumer relationships. It contributes to the broader understanding of how social media engagement can be leveraged to build trust and drive loyalty in rapidly growing online markets.
PEMASARAN MEDIA SOSIAL, GESTALT MEREK DAN LOYALITAS PELANGAN: STUDI EMPIRIS PADA TOMOHON INTERNATIONAL FLOWER FESTIVAL Mandagi, Deske W.
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13604

Abstract

Meskipun penggunaan media sosial dalam pariwisata telah menjadi fokus banyak penelitian sebelumnya, peranan media sosial dalam membangun merek festival pariwisata masih membutuhkan kajian lebih lanjut. Penelitian ini bertujuan mengembangkan dan menguji model teoritis yang menjelaskan pengaruh pemasaran media sosial (PMS) terhadap gestalt merek dan loyalitas pelanggan dalam konteks festival pariwisata. Lebih lanjut, penelitian ini menguji pengaruh mediasi gestalt merek terhadap hubungan antara pemasaran media sosial dan loyalitas merek. Untuk menjawab rumusan masalah, survei dilakukan terhadap 316 responden yang pernah menghadiri Tomohon International Flower Festival. Data kemudia diuji menggunakan model persamaan struktural dengan bantuan program statistik SmartPLS. Hasil analisis menunjukan bahwa pemasaran sosial media memberikan pengaruh yang signifikan dan positif terhadap gestalt merek dan loyalitas pelanggan. Kedua, gestalt merek memberikan pengaruh yang signifikan terhadap loyalitas merek. Ketiga, gestalt merek memediasi pengaruh pemasaran sosial media terhadap loyalitas merek.
Efektivitas Sosial Media Marketing Dalam Membangun Brand Institusi Pendidikan: Perspektif Generasi Z Manggopa, Stefani; Sumenda, Carolina; Kainde Anita, Lilly Linne; Mandagi, Deske
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.621

Abstract

This study aims to analyze generation Z's perception of the effectiveness of SMM in building brands in educational institutions, especially universities. Specifically, this study investigates the influence of SMM on four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The design of this study is descriptive causal, with primary data collection through a survey of 225 samples of active students of Klabat University. Data analysis was carried out using Structural Equation Modeling (SEM) with the support of SmartPLS statistical program. The results of the analysis show that SMM has a positive and significant influence on brand trust. Furthermore, brand trust has a positive and significant influence on the four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The findings provide information about the important role social media plays in building strong brand perceptions.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony S Pangemanan Anthony Stafford Pangemanan Ayu Christa Pratiwi Inaray Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Cryzelda Minerva Lumbantoruan Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Evi C Waworuntu Fajar Wuryaningrat, Nikolas Fanny Soewignyo Fibrillya Priskila Moreen Soputan Frandy Melvin Walean Frandy Walean Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Indrajit indrajit indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jessica Agnes Walewangko Jonathan, Steve Arthur Kainde, Llly Linne Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Lydia Ivana Kumajas Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H. Walean Ronny Hansje Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Timbuleng, Chrivana O. Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Weku, Jupiter Wulur, Lies Yasin, Rivena Yeane Koyongian Yunita Peggy Tappy Zevania E. V Gessal