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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata International Journal of Sustainable Business, Management and Accounting
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Perceived Effectiveness Of Social Media As An Advertising And Marketing Tool In Faith-Based Higher Education Institution Itje Rosali Polii; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7612

Abstract

In the digital age, social media has emerged as a powerful communication tool for higher education institutions to engage with students and disseminate information. This study aims to examine students’ perceptions of the appeal of Instagram advertisements as an informational medium at a faith-based private university. Employing a descriptive research design, primary data were collected through the distribution of questionnaires to students at a faith-based university located in Airmadidi, North Sulawesi. The study involved a purposive sample of 200 respondents, selected based on their active use of Instagram and their following of the university’s official Instagram account. Data were analyzed using descriptive statistical techniques. The findings indicate that students' perceptions have a significant positive influence on the perceived appeal of Instagram advertisements as an effective medium for university-related information. These results suggest that faith-based universities can strategically leverage social media platforms like Instagram to enhance their communication and engagement with students.
Key Drivers of Sustainable Tourism Destination Attractiveness Lefrand S. Pasuhuk; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7695

Abstract

The attractiveness of sustainable tourism destinations plays a crucial role in promoting responsible travel behaviors and supporting long-term destination development. This study aims to systematically identify and analyze the key determinants contributing to the attractiveness of sustainable tourism destinations. Employing a systematic literature review (SLR) methodology, this research analyzes peer-reviewed journal articles published between 2010 and 2024, retrieved from the Scopus database. Guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, a rigorous screening, data extraction, and synthesis process was conducted, resulting in a final sample of 126 relevant studies. The findings reveal six major factors influencing sustainable tourism destination attractiveness: tourist satisfaction, destination image and branding, crisis management, perceived quality and visitor experience, environmental and climate change concerns, and research, evaluation, and planning efforts. These insights offer practical implications for policymakers, tourism planners, and destination marketers seeking to enhance the competitiveness and sustainability of tourism destinations in a rapidly evolving global context.
Examining The Mediating Role Of Patient Satisfaction In The Relationship Between Service Quality And Loyalty In Faith-Based Private Hospitals Ronny H. Walean; Leonard Stiefen Mumek; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7741

Abstract

Public health services play a crucial role in fulfilling the basic needs of society, particularly in ensuring equitable access to quality healthcare. This study aims to analyze the impact of service quality on patient satisfaction and loyalty at Manado Advent Hospital, a faith-based private hospital in North Sulawesi, Indonesia. Using a quantitative research design, this study employed the SERVQUAL framework, which encompasses five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. Data were collected from a sample of 208 inpatients through structured questionnaires distributed in September to October 2024. Structural Equation Modeling (SEM) was conducted using SmartPLS to test 11 proposed hypotheses. The findings indicate that four service quality dimensions, tangibility, reliability, responsiveness, and empathy, positively and significantly influence patient satisfaction, which in turn significantly affects patient loyalty. These results underscore the mediating role of patient satisfaction in enhancing loyalty, emphasizing the need for management to focus on specific quality dimensions to improve overall service performance. The study offers theoretical and practical implications for service quality improvement strategies in faith-based healthcare institutions.
Social Media Marketing And Destination Branding: Current Research Trend And Direction For Future Research Sandra J.R. Kainde; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7920

Abstract

Social media has become a pivotal tool in shaping destination branding strategies, profoundly influencing tourists’ perceptions and behaviors. This study aims to systematically review the existing literature to examine the intersection of social media marketing and destination branding, with the goal of identifying dominant research themes, theoretical gaps, and future research directions. Utilizing a Systematic Literature Review (SLR) methodology, the study analyzes peer-reviewed journal articles published between 2010 and 2025, sourced from the Scopus database. Following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework, rigorous screening, data extraction, and synthesis were applied. The final dataset includes 103 relevant studies, with 66 articles subjected to in-depth bibliometric and content analysis. VOSviewer was employed for data visualization and thematic clustering. The findings reveal eight key thematic clusters: Social Media and Co-Creation, Sustainability in Branding, Digital Engagement, Emotional and Experiential Branding, Place Identity, and Brand Equity. The results offer critical insights into how social media facilitates brand co-creation and emotional resonance in destination marketing and highlight underexplored areas for future investigation. This review contributes to both academic scholarship and practical strategy development by offering a comprehensive thematic map of the evolving discourse on social media and destination branding.
APA YANG MEMBUAT KARTU KREDIT MENARIK BAGI MILENIAL DAN GEN Z? Melinda Mokalu; Deske W. Mandagi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13201

Abstract

This research analyzes the factors influencing consumer intentions to use credit cards among Millennial and Gen Z customers. Data was collected through a survey of 200 Millennial and Gen Z credit card users. A self-developed questionnaire consisting of 32 questions was constructed from in-depth interviews with 12 Millennial and Gen Z customers. Data analysis was conducted using exploratory factor analysis (EFA) with varimax rotation and principal component analysis (PCA) to identify the underlying factors shaping consumer intentions. EFA with varimax rotation was chosen to simplify the factor structure, enhancing interpretability by maximizing the variance of squared loadings. PCA was applied as an extraction method to reduce the dataset to its most significant components, offering a clearer understanding of the key dimensions affecting consumer intentions. Findings reveal six important factors, including advertisement effectiveness, customer support, convenience, benefits, brand image, and accessibility, that significantly influence Millennial and Gen Z customers' decisions to use credit cards. These insights provide valuable implications for financial institutions aiming to attract more customers by aligning product offerings and marketing strategies with the expectations and preferences of younger consumers.
Job Satisfaction as Mediator Between Organizational Culture and Employee Performance in Government-owned Bank Raintung, Rahel Debora; Warouw, Yisreel Veronica; Mandagi, Deske W.; Wulyatiningsih, Toetik
Indonesian Journal of Islamic Economics and Finance Vol. 4 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5213

Abstract

This study investigates the mediating role of employee job satisfaction in the relationship between organizational culture and employee performance within government-owned banks. The research design selected for this study was descriptive, quantitative, and causal. A quantitative survey was conducted to gather data from 110 employees of a government-owned bank in North Sulawesi, Indonesia. Structural Equation Modeling (SEM) was employed as the primary method of data analysis facilitated by SmartPLS software. The results indicate that organizational culture significantly and positively influences job satisfaction, while job satisfaction similarly has a significant and positive impact on employee performance. Furthermore, organizational culture emerges as a significant determinant of employee performance. Additionally, the study reveals that job satisfaction effectively mediates the relationship between organizational culture and employee performance. The practical implications of these results hold significance for organizations, particularly government-owned banks, in enhancing employee performance and organizational effectiveness. By cultivating a culture that aligns with employees' values and fosters engagement, organizations can boost job satisfaction levels, enhancing overall employee performance.
Linking Social Media Marketing and Brand Loyalty: The Mediating Role of Brand Gestalt Queenditya, Sewow Cleopatra; Lovely, Lengkong Beatrix; Mandagi, Deske W.
Indonesian Journal of Islamic Economics and Finance Vol. 4 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5218

Abstract

This study investigates the relationship between social media marketing (SMM), brand gestalt, and brand loyalty. Using a quantitative survey, this research focuses on customers of the online store VictoriaThings. A convenience sampling method was employed, resulting in 265 participants in the survey. After confirming validity and reliability, structural equation modeling (SEM) was used to analyze the hypotheses. The findings reveal a significant relationship between SMM and the four dimensions of brand gestalt (Story, Sensescape, Servicescape, and Stakeholder). Additionally, the dimensions of Sensescape, Servicescape, and Story within the brand gestalt framework emerged as significant predictors of Customer Loyalty. This study offers valuable insights for businesses aiming to develop effective social media marketing strategies that leverage brand gestalt to enhance brand loyalty and achieve strategic goals.
Navigating digital horizons: A systematic review of social media’s role in destination branding Mandagi, Deske Wenske; Indrajit, Indrajit; Wulyatiningsih, Toetik
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.10075

Abstract

Purpose — This study aims to acquire a comprehensive understanding of how social media platforms contribute to the process of destination branding by identifying major themes in the literature pertaining to social media's role in destination branding.Method — This study employs a Systematic Literature Review (SLR) methodology to conduct an in-depth analysis of academic journal articles pertaining to the role of Social Media Marketing (SMM) in destination branding. The review encompasses 55 final articles published and indexed in the Scopus database from 2014 to 2024. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method is employed as the framework for this systematic review, ensuring the robustness of the review process.Result — Four prominent themes have been identified regarding the role of SMM in destination branding: 1) Enhancing Destination Brand Value Co-Creation, 2) Influencing Customer-Based Brand Equity, 3) Shaping Destination Brand Identity, and 4) Driving Destination Brand Engagement and Loyalty.Practical implications — Destination marketers should leverage social media strategically to enhance brand visibility, engagement, and loyalty, utilizing these platforms as virtual stages to showcase the destination's culture, heritage, and diversity.
Consumer Behavior in Healthcare: Foundations, Trends and Future Research Directions Tappy, Yunita Peggy; Mandagi, Deske W.
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1213

Abstract

This study aims to examine consumer behavior in healthcare by consolidating fragmented findings, identifying dominant themes, and providing a coherent framework for future research. Through a systematic literature review, five interconnected research streams were identified: educational and behavioral interventions, system-level healthcare delivery, psychological and behavioral drivers, technology-mediated experiences, and demographic and social determinants. Based on this synthesis, four strategic directions are proposed for future research: patient-centered segmentation and behavioral profiling to tailor nursing services, experiential factors influencing patient satisfaction and loyalty; ethical and cultural dimensions of consumer expectations, especially in multicultural and aging populations, and consumer feedback and engagement in co-designing nursing services. These insights offer a roadmap for developing inclusive, responsive, and emotionally intelligent healthcare systems. The study contributes to the literature by integrating diverse perspectives into a unified structure, enabling researchers and practitioners to better understand and respond to evolving consumer needs in healthcare. Implications include the need for personalized care models, culturally sensitive frameworks, and investment in digital health tools.
Consumer Behavior in Healthcare: Foundations, Trends and Future Research Directions Tappy, Yunita Peggy; Mandagi, Deske W.
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1213

Abstract

This study aims to examine consumer behavior in healthcare by consolidating fragmented findings, identifying dominant themes, and providing a coherent framework for future research. Through a systematic literature review, five interconnected research streams were identified: educational and behavioral interventions, system-level healthcare delivery, psychological and behavioral drivers, technology-mediated experiences, and demographic and social determinants. Based on this synthesis, four strategic directions are proposed for future research: patient-centered segmentation and behavioral profiling to tailor nursing services, experiential factors influencing patient satisfaction and loyalty; ethical and cultural dimensions of consumer expectations, especially in multicultural and aging populations, and consumer feedback and engagement in co-designing nursing services. These insights offer a roadmap for developing inclusive, responsive, and emotionally intelligent healthcare systems. The study contributes to the literature by integrating diverse perspectives into a unified structure, enabling researchers and practitioners to better understand and respond to evolving consumer needs in healthcare. Implications include the need for personalized care models, culturally sensitive frameworks, and investment in digital health tools.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony Stafford Pangemanan Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo, Budi Carmen Mandey Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Fajar Wuryaningrat, Nikolas Fanny Soewignyo Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Inaray , Ayu Christa Pratiwi indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jonathan, Steve Arthur Kainde, Llly Linne Kainde, Sandra J. R. Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Lumbantoruan , Cryzelda Minerva Lydia Ivana Kumajas Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Pangemanan, Anthony S Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H Walean Ronny H. Walean Ronny H. Walean Ronny H. Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walean, Ronny H. Walean, Ronny Hansye Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Waworuntu, Evi C Weku, Jupiter Wulur, Lies Yeane Koyongian Yunita Peggy Tappy Yunita Peggy Tappy Zevania E. V Gessal