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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Inovasi Journal of Agricultural Socio-Economics (JASE) juremi: jurnal riset ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Abdi Masyarakat Indonesia Jurnal Keselamatan Kesehatan Kerja dan Lingkungan Jurnal Pengabdian Masyarakat Bangsa Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Journal of Business Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ekonomi dan Pembangunan Indonesia Buletin Dharmas Andalas SEJAGAT : Jurnal Pengabdian Masyarakat The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Marseva, Amalia Dwi
Jurusan Manajemen Agribisnis, Politeknik Negeri Jember, Indonesia
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Pemberdayaan Kelompok Wanita Tani Sitara Kabupaten Jember dalam Membangun Citra Produk Minuman Fungsional: The Empowerment of Sitara Women’s Farmer Group in Jember Regency in Building the Brand Image of Functional Beverage Product Napitupulu, Tia Sofiani; Nadhirah, Aulia; Sumarlina, Sumarlina; Marseva, Amalia Dwi; Suwandani, Agustina Ni'matur Rahma; Asari, Defan Ari
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 1 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i1.10890

Abstract

The Sitara Women Farmers Group (KWT Sitara) is an enterprise actively engaged in producing bottled functional beverages. In business activities, branding plays a crucial role in enhancing product competitiveness and market value. However, the branding attributes of KWT Sitara’s functional beverages have not yet fully met the required standards, particularly in terms of information completeness, accuracy of elements, and design aesthetics. This community service program aimed to improve the knowledge and skills of KWT Sitara members in developing effective product branding. The methods applied included training sessions, focus group discussions, and hands-on practice in product image design. The results indicated an increase in the participants’ knowledge and skills in building functional beverage product branding. Furthermore, the program produced a finalized design of product branding attributes, consisting of the brand name, product logo, tagline, and product label, all of which were adjusted to comply with applicable regulations.
Co-Authors Ahyar Ismail Ahyar Ismail Alwan Abdurahman Andini, Paramita Asari, Defan Ari Aulia Nadhirah Davito Hanjaya Putra Deltaningtyas Tri Cahyaningrum Deltaningtyas Tri Cahyaningrum Dewi Kurniawati Dhanang Eka Putra Dhanang Eka Putra Djamali, R Abdoel Eka Intan Kumala Putri Eka Intan Kumala Putri Ferinta, Angel Kinanti, Lintang Anis Bena Lulus Mualimin Nadhirah, Aulia Naning Retnowati Naning Retnowati Napitupulu, Tia Sofiani Nuruzzaman, Harish Oktanita Jaya Anggraeni Pradini, Anggieta Yuni Putra, Dhanang Eka Putri, Chintya Jessica R. Abdoel Djamali R. Abdoel Djamali Ratih Puspitorini Yekti Ambarkahi Retno Sari Mahanani Retnowati, Naning Sari, Septiana Puspita SUMARLINA Sumarlina Sumarlina Sumarlina Sumarlina Sumarlina Sumarlina Suwandani, Agustina Ni'matur Rahma Taufik Hidayat Taufik Hidayat Tia Napitupulu Tia Sofiani Napitupulu Tri C, Deltaningtyas Uni Baroroh Husnudin Wenny Dhamayanthi Wijaya, Jemi Cahya Adi Wilujeng, Elly Daru Ika