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All Journal Infotekmesin Jurnal Pendidikan dan Konseling Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Journal of Islamic Economic and Business JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Abdi Putra ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat WAVE: Jurnal Ilmiah Teknologi Maritim
Evi Sirait
Politeknik Maritim Negeri Indonesia
Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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The Role of Brand Image as a Moderator in the Influence of Social Media, Online Prices, and Customer Reviews on Purchasing Decisions in E-Commerce Evi Sirait; Riani Prihatini Ishak; Vera Selviana Adoe; Damaris Yvette Koli; Andry Mochamad Ramdan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10205

Abstract

This study aims to analyze the influence of social media, online prices, and customer reviews on purchasing decisions in e-commerce with brand image as a moderating variable. The research method used is a quantitative approach with an associative research type. Data were collected by distributing questionnaires to consumers who have made purchases on e-commerce platforms, using a purposive sampling technique. Data analysis was conducted using the Partial Least Squares (PLS-SEM) method and Moderated Regression Analysis (MRA) to test the role of moderating variables. The results show that social media, online prices, and customer reviews partially and simultaneously have a positive and significant influence on purchasing decisions. Social media can increase purchasing interest through interactive and informative content, online prices are a primary consideration in choosing a product, while customer reviews play a role in building consumer trust. In addition, brand image is proven to moderate the relationship between social media, online prices, and customer reviews on purchasing decisions by strengthening the influence of all three variables. The conclusion of this study is that purchasing decisions in e-commerce are influenced by a combination of digital marketing factors and brand perceptions. Therefore, business actors are advised to optimize the use of social media, set competitive prices, manage customer reviews well, and build a strong brand image to increase consumer trust and loyalty.
Edukasi Bahaya Judi Online untuk Ketahanan Keuangan Masyarakat Mangkang Kulon Semarang Alimatusa’diyah Alimatusa’diyah; Fajar Sari Kurniawan; Ari Ani Dyah Setyoningrum; Purwanto Purwanto; Evi Sirait
ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2026): ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Publisher : UPT Publikasi dan Penerbitan Universitas San Pedro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59632/abdiunisap.v4i1.729

Abstract

Perkembangan akses digital telah meningkatkan kerentanan masyarakat terhadap praktik judi online, terutama pada kelompok dengan pendapatan tidak tetap dan literasi digital yang terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman warga Mangkang Kulon, Semarang, mengenai risiko judi online terhadap ketahanan keuangan keluarga serta mendorong terbentuknya strategi pencegahan berbasis keluarga dan lingkungan sosial. Kegiatan dilaksanakan melalui pendekatan edukatif-partisipatif dengan metode penyuluhan tatap muka, diskusi interaktif, telaah kasus sederhana, dan refleksi keluarga. Peserta kegiatan berjumlah 25 orang yang terdiri atas buruh harian, pedagang kecil, pekerja informal, ibu rumah tangga, dan warga sekitar. Hasil kegiatan menunjukkan bahwa peserta mulai mampu mengenali bentuk dan modus promosi judi online, memahami dampaknya terhadap penggunaan uang keluarga, utang rumah tangga, konflik keluarga, serta pentingnya pengawasan penggunaan telepon pintar. Peserta juga dapat merumuskan langkah antisipasi sederhana, seperti menghindari tautan mencurigakan, membatasi akses terhadap konten perjudian, memperkuat komunikasi keluarga, dan mengelola uang harian secara lebih bijak. Kegiatan ini menunjukkan bahwa edukasi langsung yang kontekstual dapat menjadi strategi awal untuk membangun kesadaran kolektif masyarakat dalam mencegah judi online dan menjaga stabilitas ekonomi keluarga.
Analysis of Marketing Relationships on Customer Loyalty in the Service Sector Evi Sirait; Ina Sawitri; Adyk Marga Raharja; Andriya Risdwiyanto; Djoko Widagdo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11066

Abstract

This study aims to analyze the effect of relationship marketing on customer loyalty in the service sector. Relationship marketing is an important strategy in the service business world because it can build long-term relationships between companies and customers through communication, trust, commitment, and complaint handling. Customer loyalty is a crucial factor for the sustainability of service companies because loyal customers tend to make repeat purchases, provide positive recommendations, and are less likely to switch to competitors. This study uses a quantitative approach with an associative research type. Data were obtained by distributing questionnaires to customers in the service sector using a purposive sampling technique. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and linear regression analysis to determine the effect of relationship marketing on customer loyalty. The research results show that relationship marketing has a positive and significant impact on customer loyalty. The variables of communication, trust, commitment, and complaint handling have been shown to contribute to increasing customer loyalty in the service sector. Customer trust is the most dominant factor in shaping loyalty because customers tend to maintain relationships with companies that are able to provide consistent and reliable service. Furthermore, effective communication and good complaint handling can also increase customer satisfaction, thereby strengthening long-term relationships between companies and customers. Therefore, service companies need to optimally implement relationship marketing to increase customer loyalty and create a competitive advantage amidst increasingly fierce business competition.
Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.
Pengaruh Post Welding Heat Treatment (PWHT) Pada Friction Stir Welding Pada Material Aluminium AA5052/6061 Terhadap Sifat Mekanik dan Struktur Mikro Wahyu Ari Putranto; Khaeroman Khaeroman; Akhmad Nuriyanis; Arif Rakhman Suharso; Evi Sirait
Infotekmesin Vol 17 No 1 (2026): Infotekmesin: Januari 2026
Publisher : P3M Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/infotekmesin.v17i1.3056

Abstract

The development of technology in the maritime sector is very rapid in the manufacture of aluminum ships. Friction Stir Welding (FSW) is a green technology in the metal joining process. Post Welding Heat Treatment (PWHT) is one way to increase the loss of strength of the material connection after the FSW process. The purpose of this study was to determine the effect of FSW results before and after PWHT. Aluminum alloy (AA) series 5052 and 6061 were used as research materials because they are resistant to seawater. FSW parameters were spindle speed 1500 rpm (clockwise), travel speed 30 mm/min, tool depth 0.2 mm, and tool tilt 1o. PWHT parameters were heating the FSW material in a furnace to a temperature of 550°C (10, 30 minutes), water quenching, and artificial aging to a temperature of 180°C for 7 hours. The material was characterized by tensile testing, hardness, and micrography. The highest tensile strength and hardness values were 216 MPa and 68 HV, the smallest and uniform grain size in the weld zone and base metal areas were obtained at PWHT parameters of 30 minutes.
Co-Authors Abdul Karim Adyk Marga Raharja Ahmad Salabi Akhmad Nuriyanis Alimatusa’diyah Alimatusa’diyah Alya Elita Sjiooen Ana Yuliana Andriya Risdwiyanto Andry Mochamad Ramdan Arif Rakhman Suharso Ario Hendarto Chevy Herli Sumerli CNAWP, Rizal Perlambang Damaris Yvette Koli Deri Herdawan Djoko Widagdo Djoko Widagdo Dwihandoko, Toto Heru Erwin Sutantyo Fajar Sari Kurniawan Fitri Suprapti Hasmirati Hasmirati Hayu Lusianawati Heppi Syofya, Heppi Hutagalung, Maasyithah Ina Sawitri Indra Iryanto Nur Hidayat Iswanto Iwan Harsono Jarul Mustajirin Junus Paulus Patty Khaeroman, Khaeroman Kirtyana Nindita Muhamad Azkia Muhamad Risal Tawil Musran Munizu Purwanto Rahindra Bayu Kumara Riani Prihatini Ishak Rizal R. Manullang Saifuddin Zuhri Setyoningrum, Ari Ani Dyah Siska Armawati Sufa Sunday Ade Sitorus Susanti Susanti Susanto Susanto Tuti Sulastri Vera Selviana Adoe Wahyu Ari Putranto Widar Bayu Wantoro Yusnia Sinambela Zunan Setiawan