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All Journal Jurnal Pendidikan dan Konseling Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Journal of Islamic Economic and Business JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Abdi Putra WAVE: Jurnal Ilmiah Teknologi Maritim
Evi Sirait
Politeknik Maritim Negeri Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Transportation Other

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Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.
Co-Authors Abdul Karim Ahmad Salabi Alya Elita Sjiooen Ana Yuliana Arif Rakhman Suharso Ario Hendarto Chevy Herli Sumerli CNAWP, Rizal Perlambang Deri Herdawan Djoko Widagdo Dwihandoko, Toto Heru Erwin Sutantyo Fitri Suprapti Hasmirati Hasmirati Hayu Lusianawati Heppi Syofya, Heppi Hutagalung, Maasyithah Indra Iryanto Nur Hidayat Iswanto Iwan Harsono Jarul Mustajirin Junus Paulus Patty Kirtyana Nindita Muhamad Azkia Muhamad Risal Tawil Musran Munizu Purwanto Rahindra Bayu Kumara Rizal R. Manullang Saifuddin Zuhri Setyoningrum, Ari Ani Dyah Siska Armawati Sufa SUNDAY ADE SITORUS Susanti Susanti Susanto Susanto Tuti Sulastri Widar Bayu Wantoro Yusnia Sinambela Zunan Setiawan