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Deni Kurniawan, Deni
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Journal : Kemudi

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Strategic steps to ward off negative potential during digital campaigns ahead of the Indonesian general election in 2024 Septianda, M. Ferdi; Kurniawan, Deni
Kemudi Vol 8 No 2 (2024): Kemudi: Jurnal Ilmu Pemerintahan
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/kemudi.v8i2.6636

Abstract

Political activities such as general election campaigns in Indonesia have been elaborated on a digital basis. Digital election campaigns place the public as sources or intermediaries, in contrast to campaigns before the digital era which only placed the public as consumers or recipients. Through social media, people are free to support the candidates they want to elect. On the one hand, digital election campaigns are often used as a tool to bring down political opponents in unhealthy ways because, through social media, people are easily propagated so digital election campaigns have the potential to be filled with hoaxes, hate speech, and black campaigns. This research aims to look for strategic steps that can be taken by the government and society so that the digital campaign ahead of the 2024 elections in Indonesia is not filled with hoaxes, hate speech, and black campaigns. This research is qualitative research in the nature of a literature study to collect information relevant to the topic of discussion. The data sources used come from reference books and scientific articles. Before finding strategic steps to counteract the negative potential of digital campaigns ahead of the election, researchers first look for and analyze the factors that underlie the negative potential of digital campaigns ahead of the election. The research results show that four factors underlie the emergence of negative potential for digital campaigns ahead of the election, including ambition for power, political polarization, societal and cultural factors, and digital literacy factors. These factors were analyzed, resulting in four strategic steps that could be taken to counteract the negative potential of digital campaigns ahead of the elections in Indonesia in 2024. First, public education. second, increasing digital literacy. third, supervision and law enforcement. fourth, cooperation between institutions.
Co-Authors Ajri, Fauziah Ulfah Aldila Putri, Bunga Alfarisie, Muhammad Salman Anggoro, Teddy Antony, Ahmad Reza Ardamas, Rifa Dara Ariyani Kusuma Dewi, Ariyani Kusuma Ariyanti, Dhita Arumbifa, Farhansyah Yunandani Astri Maharani Bhayangkara, I.B.K. Budi Setiawan Dedi Triyanto Dedih, Dedih Della Amelia Deni Darmawan Diani, Desalsa Anggoro Edy Yusmin Ella Afnira Eva Zuraidah Fadlillah, Ahmad Fajar Fahmiron fidyah yuli ernawati, fidyah Hakim, Sholihul Handayani, Eka Rahayu Hanif Muhammad Kautsar, Thariq Hanifa, Azrina Haq, Muhammad Juraisy Hardi Suyitno Hasibuan, Jose Bonatua Henni Febriawati, Henni Holyness Nurdin Singadimedja Indriyani Rachman Ismail Ismail Jasia, Nabila Kartono , Kautsar, Thariq Hanif Muhammad Khairi, Fandhika Al Kurniawan, Muhamad Rafli Laksmi Dewi, Laksmi Lukmanul Hakim Maman Rumanta Marsel, Marsel Matsumoto, Toru Mochamad Wahyudi Muljaningsih , Sri Mulyadi, Dadi Murthi, P. Indra Nabella , Rihana Sofie Nurhikmah, Rian Nurwahid, Nurwahid Oktarianita, Oktarianita Praja, Dika Bhakti Profita, Anggriani Pujiastuti , Lise Pujiastuti, Lise Purba, Arif Budimansyah Putri, Bunga Aldila Putri, Regita Kismaya Rahmanda, Fahruzi Ramadhan, Gibran Ferdy Rani Kurniasari, Rani Redzuan, Ikmal Rini, Yiyin Sulistiyo Ryzal Perdana S Endang Prasetyawati Sabrina, Alghanyyu Racha Sakti Rahmatullah, Panji Sany, Bayu Alimuddin Saraswati Annafi’Ah, Pradipa Septianda, M. Ferdi Simanjorang, Elida Florentina Sinaga Sinurat, Febriyanti Suhendra Suhendra Supriani, Indri Syaefullah Yusuf Alhakim, Alfath Tantinah, Irma Tiara Nove Ria Tofani, Ego Umarella Trisnawati, Iga Viary, Dwiki Widianingsih, Noke Zainal Arifin