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All Journal JURNAL EKONOMI Ultima Management : Jurnal Ilmu Manajemen Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JIM (Jurnal Ilmu Manajemen) Studi Akuntansi, Keuangan, dan Manajemen Abdi Makarti ESOCHUM: Economics, Social and Humanities Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal ADIMA Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) International Journal of Technology and Education Research Jurnal Bisnis dan Kewirausahaan Asmara Dimas Canthing
Juli Handayani
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digital Financial Literacy and Green Fintech Adoption Enhancing Sustainable MSME Financial Performance Based on SDGs Heni Purwantini; Hasirun Hasirun; Juli Handayani; Meliana Cintia Sari
Studi Akuntansi, Keuangan, dan Manajemen Vol 6 No 1 (2026): July
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v6i1.6556

Abstract

Purpose: This community service-based study examines the implementation of Digital Financial Literacy and Green Fintech Adoption programs to improve the Sustainable Financial Performance of MSMEs in Indonesia within the Sustainable Development Goals (SDGs) framework. Methodology: A quantitative survey approach was applied, involving 600 MSMEs across several Indonesian provinces. Community empowerment activities include digital financial literacy assistance, green fintech education, and sustainability-oriented business mentoring. Data were analyzed using the SEM-PLS with SmartPLS 3.0. Results: The findings indicate that Digital Financial Literacy and Green Fintech Adoption positively and significantly improve Sustainable Financial Performance. Sustainable Business Practices mediate the relationship between digital capabilities and financial performance, while Government Support strengthens the relationship between sustainable practices and financial outcomes. Conclusions: Community service interventions focusing on digital financial capability development, green fintech utilization, and sustainability-oriented business mentoring effectively enhance MSMEs’sustainable financial performance. Government support also strengthens the effectiveness of sustainability programs. Limitations: This study is limited by its cross-sectional design and self-reported data from MSMEs that participated in digital financial service programs. Contributions: This study extends the Dynamic Capabilities Theory in the context of community empowerment, digital finance, and sustainable MSME development while providing practical implications for policymakers and MSME practitioners.
The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs Syafi'ah; Melan Susanty Purnamasari; Juli Handayani; Delaga Nurwisda; Rustina Dewi Werdiasih; Dewi Puspasari
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2265

Abstract

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using Slovin’s formula with a 10% margin of error. Data were collected through a survey using Google Forms, and the analysis was conducted using SmartPLS. The study investigates the relationships between the three key variables: Entrepreneurial Marketing, Digital Marketing Resilience, and Business Performance. The results show that Digital Marketing Resilience has a significant positive effect on Business Performance. However, Entrepreneurial Marketing does not have a direct effect on Business Performance, but it significantly influences business performance when mediated by Digital Marketing Resilience. This indicates that entrepreneurial marketing strategies, such as innovation, proactivity, and risk-taking, enhance business performance indirectly through building digital resilience. The findings highlight the importance of integrating entrepreneurial marketing with resilient digital marketing strategies to drive better business performance. This research provides valuable insights for SMEs aiming to optimize their marketing strategies and adapt to the challenges of the digital era.
PENINGKATAN KINERJA PEMASARAN UMKM KABUPATEN PURBALINGGA MELALUI PEMANFAATAN STRATEGI DIGITAL MARKETING Hana Afifah; Juli Handayani; Hasirun Hasirun; Muhammad Reza Setiawan Setiawan; Melia Dwi Renovriska; Titi Safitri Maharani
Aspirasi Masyarakat Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/12ws9352

Abstract

This community service activity aims to improve the marketing performance of MSMEs in Purbalingga Regency through the use of digital marketing strategies. The background to this activity is based on the low level of understanding and ability of business actors in using digital media as a means of promotion and business communication. The implementation method is carried out through training, mentoring, and evaluation of the practice of using social media as a marketing tool. The results of the activity show a significant increase in the ability of participants to manage digital promotional content, interact with consumers, and optimize market reach. MSMEs also began to show changes in marketing behavior that are more adaptive to technological developments and modern consumer behavior. These findings confirm that digital transformation is a strategic factor in strengthening the competitiveness and sustainability of small businesses in the digital economy era. The activity's limitations lie in the relatively short duration of mentoring and the limited technological resources owned by the participants. Nevertheless, this activity provides theoretical and practical contributions to the development of a community-based training model relevant to strengthening the digital capacity of MSMEs in semi-urban areas such as Purbalingga.
PELATIHAN MANAJEMEN USAHA DAN KEUANGAN KARYAWAN KOPERASI SIMPAN PINJAM Karunia Zuraidaning Tyas; Hana Afifah; Juli Handayani; Anastasia Anggarkusuma Arofah; Nugroho Budi Wirawan
Perwira Journal of Community Development Vol 2 No 2 (2022)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v2i2.73

Abstract

Pengabdian pada masyarakat dilakukan dengan tujuan memberikan pengenalan manajemen usaha bagi pengurus dan karyawan koperasi simpan pinjam. Pengenalan manajemen usaha diharapkan mampu meningkatkan kompetensi pengurus dan karyawan terutama dalam menjalankanfungsi-fungsi manajemen usaha baik dari pemasaran, keuangan maupun sumber daya manusia. Metode kegiatan ini berupa pengenalan konsep manajemen usaha dan peranannya dalam membangun keunggulan bersaing. Pengurus dan karyawan diberi pemahaman tentang fungsi-fungsi manajemen usaha baik dari pemasaran, keuangan maupun sumber daya manusia dalam rangka meningkatkan kemampuan pengurus dan karyawan dalam manajemen koperasi. Kegiatan Pengabdian dilaksanakan dengan metode tatap muka. Pelaksanaan kegiatan dilaksanakandengan cara ceramah konsep-konsep fungsi-fungsi manajemen usaha dan aplikasinya dalam koperasi. Kegiatan Pengabdian terlaksana dengan baik dan lancar. Peserta antusias mendiskusikan permasalahan manajemen yang dihadapi di koperasi simpan pinjam.
PELATIHAN STRATEGI BAURAN PROMOSI BAGI PELAKU USAHA KECIL MENENGAH Suwali Suwali; Juli Handayani; Hima Barima; Suprapto Suprapto
Perwira Journal of Community Development Vol 3 No 2 (2023)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v3i2.206

Abstract

Saat ini Indonesia sedang mengalami fase lesu di sektor ekonomi dan iklim persaingan akibat dampak pandemi covid-19. Promosi yang kreatif dengan bauran promosi yang tepat adalah sangat penting untuk meningkatkan penjualan pelaku usaha di desa Jompo khususnya. Permasalahan yang ada adalah para pelaku usaha di desa Jompo belum memiliki pengetahuan tentang promosi yang tepat untuk meningkatkan penjualan dan menambah pendapatan selain itu kurangnya kesadaran pelaku usaha akan pentingnya menggunakan promosi melalui media cetak maupun media online khususnya media sosial dalam mempromosikan barang atau jasa yang ditawarkan.Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan tentang strategi bauran promosi secara sederhana kepada para pelaku usaha di Desa Jompo. Manfaat dari kegiatan ini bagi pelaku usaha adalah mampu menerapkan strategi bauran promosi yang tepat yang nantinya dapat menarik minat konsumen yang lebih banyak.
PENGEMBANGAN SUMBER DAYA MANUSIA MELALUI BUDAYA ORGANISASI Hima Barima; Juli Handayani
Perwira Journal of Community Development Vol 4 No 1 (2024)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v4i1.272

Abstract

Kegiatan pengabdian masyarakat dilakukan dengan metode pendekatan secara langsung dan identifikasi masalah di wilayah Desa Kedarpan Kecamatan Kejobong Kabupaten Purbalingga. Manusia, pekerjaan, dan organisasi selalu berubah, individu, kelompok, dan organisasi belajar supaya menjadi lebih efektif, budaya organisasi yang kuat dapat menciptakan Pengelolaan yang baik dan sumber daya manusia yang berkualitas sangat diperlukan perusahaan demi tercapainya tujuan utama organisasi tersebut. Keberhasilan suatu perusahaan dalam mencapai tujuan, tidak terlepas dari peran dan kinerja para pegawai yang ada dalam organisasi tersebut. Pegawai sebagai sumber daya manusia merupakan aset terpenting bagi organisasi karena perannya sebagai pelaksana kebijakan dan kegiatan operasional perusahaan. Untuk itu para pegawai diarahkan agar dapat meningkatkan kinerjanya sehingga memiliki perilaku dan sikap yang mencerminkan tanggung jawab, loyalitas. Adanya budaya organisasi yang kuat maka akan menyebebkan organisasi tersebut lebih baik
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH Juli Handayani
Perwira Journal of Economics & Business Vol 3 No 2 (2023)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v3i2.212

Abstract

The purpose of the study was to find out how the influence of tangibles, reliability, responsiveness, assurance and empathy variables on customer satisfaction. This type of research is quantitave with accidental sampling techniques and quantitative analysis techiiques with multiple linear regression. The results showed that the variables of tangibles, reliability, responsiveness, assurance, and empathy simultaneously or jointly affect the level of customer satisfaction. This is indicated by F count>F table, namely 29,834>2,20 or the Sig value F (0,000) < a = 0,05, the result is significant. Partially the variables that have a positive and significant effect are tangibles, reliability, assurance and empathy. Responsiveness varibles have a positive but not signisficant effect. The variables that have most dominant effect are empathy variables.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI PUSKESMAS SUSUKAN 2 Juli Handayani
Perwira Journal of Economics & Business Vol 4 No 1 (2024)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v4i1.262

Abstract

The aims of the research to determine the effect of service quality on patient satisfaction at Susukan 2 Health Center. The type of research used was a quantitative cross sectional design, with an accidental sampling technique. Data analysis was pervormed by univariate, bivariate and chi-square test. The results of the research at Susukan 2 Health Center were satisfied with the good service quality at 66,4% and the bad service quality at 41,4%. Patients who feel dissatisfied with the quality of service are good at 35,6% and the quality is not good at 58,6%. The results of statistical test using the Chi- Square test obtained value = 0,023< = 0,05 the Ho is rejected and H1 is accepted which means there is an influence between service quality on patient satisfaction at Susukan 2 Health Center.
Co-Authors Agapito Barros Agus Solehah Anastasia Anggarkusuma Arofah Anggarkusuma Arofah, Anastasia Arief Purwanto Barima, Hima Budi Wirawan, Nugroho Delaga Nurwisda Devi Yuliana Sari Dewi Puspasari Dyah Supriatin gema romadhona Hana Afifah Hana Afifah Hana Afifah, Hana Hartoyo Hartoyo Hasibuan, Reza Rahmadi Hasirun Hasirun Hasirun Hasirun Hasirun, Hasirun Hima Barima Hima Barima Indra Surya Permana Karunia Zuraidaning Tyas Lingga Arti Saputra, Lingga Arti Masrokhah, Siti Melan Susanty Purnamasari Meliana Cintia Sari Muh Mahbub Djunaidi Muhammad Reza Setiawan Nugroho Budi Wirawan Pupu Sriwulan Sumaya Purnamasari, Melan Susanty Purnamasari Purwantini, Heni Putranto, Afif Hendri Putranto Renovriska, Melia Dwi Rustina Dewi Werdiasih Selamet Selamet Sipahutar, Lindawati Suprapto Suprapto Suprapto Suprapto Supriatin, Dyah Suwali Syafi&#039;ah Syafi'ah, Syafi'ah Syafi’ah Syaiful Anwar, Agus Setiadi, Suwali, Titi Safitri Maharani Tri Fatmawati Yulia Nur Hasanah