Article Per Year (5 Year)
p-Index From 2021 - 2026
2.223
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi International Journal of Artificial Intelligence Research Journal on Education Media Agribisnis Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) SABAJAYA Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Suriadi
Universitas Muhammadiyah Buton
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Bridging Knowledge and Practice: The Role of Knowledge Sharing and Transfer of Training in Enhancing SPG Performance Suriadi; Jasiyah, Rabiyatul; Bahari, Samsul; Murini; Sultraeni, Wiwin; Hasddin; Mirad
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.15

Abstract

In today’s highly competitive fast-moving consumer goods (FMCG) industry, sales promotion performance continues to face serious challenges due to the persistent imbalance between knowledge acquisition and its actual application in daily work practices. This issue is particularly evident among Sales Promotion Girls (SPG), whose performance directly affects customer engagement and company sales outcomes. This study aims to investigate how knowledge sharing and the transfer of training contribute to enhancing SPG performance at PT Unilever in Kendari City. Using a descriptive qualitative design, the study involved 25 key informants selected purposively from a population of 32 SPGs. Data were gathered through in-depth interviews, direct observation, and document analysis. The findings reveal that knowledge sharing significantly enhances performance through two dimensions: knowledge collecting (facilitated through formal training sessions, which increased conceptual understanding of product mastery and personal selling) and knowledge donating (through voluntary peer exchanges that strengthened practical competence). However, its effectiveness is often constrained by uneven knowledge distribution and limited institutional recognition. Successful training transfer is driven by field-based practice opportunities, cohesive teamwork, and motivation provided through reward systems. This study provides a novel perspective by highlighting how the integration of formal and informal knowledge flows can reinforce sustainable SPG performance and inform more adaptive human resource development strategies in dynamic sales environments.
Understanding the impact of behavioral biases and financial literacy on investment choices: Evidence from Southeast Sulawesi Bahari, Samsul; Suriadi, Suriadi; Jasiyah, Rabiyatul; Fadli, Andi Muh Dzul; Hasddin, Hasddin
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Southeast Sulawesi, investment decision-making has increasingly been influenced by behavioral factors, amid dynamic trends in foreign direct investment (PMA) and domestic investment (PMDN). A nuanced understanding of how cognitive and emotional tendencies shape financial decisions is essential to designing more effective and inclusive investment strategies. This study investigates the impact of cognitive and emotional biases on financial literacy and investment behavior, while also exploring the mediating role of financial literacy. Employing an explanatory research design, the study surveyed individual investors registered with the Indonesia Stock Exchange in Southeast Sulawesi, numbering 17,354, with 391 respondents randomly selected and 276 providing valid responses (70.58%). Data were analyzed using Partial Least Squares–Structural Equation Modeling (SEM-PLS). Findings reveal that both cognitive and emotional biases substantially affect financial literacy, which in turn positively influences investment decisions. Empirical data from 2009 to 2023 show that investors with higher financial literacy are more capable of evaluating and responding to fluctuations in PMA and PMDN, thereby contributing to both foreign and domestic investment growth. These results highlight that mitigating behavioral biases and enhancing financial literacy are critical for improving investment outcomes and sustaining balanced development in regional investment activities.
OPTIMIZING A FINANCIAL STRATEGY FOR A STRONG BUSINESS SUSTAINABILITY Rabiyatul Jasiyah; Suriadi; I Wayan Sujana
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are many important factors that influence the success of a business, one of which is financial strategy. Basically, finance is the basis for company operations which must be managed well through financial management. For the smooth running and sustainability of a business in the long term, a well-thought-out financial strategy is needed. Financial strategy is one of the pillars of a business. Sustainability in a business context refers to a form of accountability in strategic decision making. The strategy formed in business is how the business can develop, be accountable, and generate profits. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses corporate finance theory, sustainability theory, business strategy theory, and the integration between finance and sustainability.
Co-Authors Abdurohim Abdurohim Bahari, Samsul Bekti Setiadi Damirah Damirah Daniel Tulasi Donny Dharmawan Edward, Yusuf Ronny Eva Yuniarti Utami Fadli, Andi Muh Dzul Gordius Ago H. M. Anwar Hasddin Hasddin, Hasddin Henny Herawati Heru Sutapa I Wayan Sujana Ira Nurmala Ivonne Ayesha Jasiyah, Rabiyatul La Kasman Loso Judijanto M. Rafid Marwal Masradin Mirad Murini Musran Munizu Nugroho, Budi Sulistiyo Nurdin P Palupiningtyas, Dyah Rendro Laksmono Rudi Kurniawan Sulistyo Budi Utomo Sultraeni, Wiwin Yusuf Ronny Edward Zulkifli Zulkifli