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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Erudio: Journal of Educational Innovation MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia JPM (Jurnal Pemberdayaan Masyarakat) JIA (Jurnal Ilmiah Akuntansi) Pena Justisia: Media Komunikasi dan Kajian Hukum JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Business, Law, and Education Devotion: Journal of Research and Community Service International Journal of Social Service and Research Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal MISSY (Management and Business Strategy) Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi Sharia Economic and Management Business Journal (SEMBJ) IECON: International Economics and Business Conference Jurnal Manajemen Maranatha Jurnal Ilmiah Administrasi Publik
Desi Tri Kurniawati
Universitas Brawijaya
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The Effect of Transformational and Transactional Leadership on Employee Performance Mediated by Innovative Work Behavior Sakti, Oktaviana Puteri; Kurniawati, Desi Tri; Rahayu, Mintarti
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.563

Abstract

The purpose of this research is to examine the effect of transformational and transactional leadership on the employee performance of chicken slaughterhouse with the mediation of innovative work behaviour. This study was conducted on Chicken Slaughterhouse PT. XYZ, from which 120 employees were selected as the respondents using purposive sampling. The data was harvested from questionnaires and was analyzed using Partial Least Squares in SmartPLS 3.2.9. The results of the study show that transformational leadership has no direct significant effect on employee performance, whereas transactional leadership has a direct positive and significant effect on employee performance. Furthermore, the research results also show a positive and significant effect of transformational and transactional leadership on innovative work behavior and innovative work behavior has a positive and significant effect on employee performance. Interestingly, innovative work behavior is able to mediate the influence of transformational and transactional leadership on employee performance.
Pelatihan Kepemimpinan dan Komunikasi untuk Meningkatkan Kualitas Pembelajaran bagi Guru Pondok Pesantren Salafiyah Sa’idiyah Noermijati; Kurniawati, Desi Tri; Deannova, Haiqal Harvany; Estetia, Diva Fedora; Qolby, Muhammad Rohid; Taffian, Markus Yussar; Syaikani, Nanda Lutfi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Profesi guru merupakan pekerjaan yang mengandung unsur profesionalisme karena untuk menjadi guru diperlukan ilmu, baik secara konten maupun pedagogi. Kemampuan komunikasi sangat diperlukan untuk mendukung proses kegiatan belajar mengajar di lingkungan sekolah. Komunikasi yang baik antara santri dan guru akan menciptakan tercapainya proses belajar mengajar yang efektif. Selain itu, kepemimpinan juga sangat penting karena memiliki peran yang besar dalam proses pengambilan keputusan dan menentukan keberhasilan lembaga pendidikan. Kegiatan pengabdian yang telah dilakukan ditujukan untuk meningkatkan kemampuan komunikasi guru-guru di Pondok Pesantren Salafiyah Sa’idiyah, Bangkalan, Madura. Selain pelatihan komunikasi, guru-guru juga akan diberikan pelatihan dalam mengelola kepemimpinan diri. Melalui pelatihan komunikasi dan kepemimpinan diri tersebut, guru-guru ditargetkan mampu mengambil keputusan secara terukur serta meraih keberhasilan dalam proses belajar mengajar secara efektif. Pelaksanaan kegiatan pengabdian dilakukan secara langsung dengan metode pendampingan intensif dan berkolaborasi secara langsung dengan Laboratorium Kewirausahaan FEB UB. Dampak kegiatan pengabdian kepada masyarakat 2024 ini diharapkan mampu meningkatkan komunikasi dan kepemimpinan guru Pondok Pesantren Salafiyah Sa’idiyah Bangkalan Madura. Pelatihan ini juga diharapkan dapat membantu guru-guru di Pondok Pesantren Salafiyah Sa’idiyah Bangkalan Madura dalam membangun hubungan yang lebih baik dengan para santri serta memberikan kemampuan dan keterampilan yang diperlukan untuk mengelola berbagai situasi dalam proses belajar mengajar sehingga berimplikasi pada meningkatnya kualitas pendidikan yang ada.
INNOVATION STRATEGY TO ACHIEVE COMPETITIVE ADVANTAGE IN HOTEL KUSUMA AGROWISATA BATU Noviyanti, Try; Kurniawati, Desi Tri
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze whether the innovation strategy at Hotel Kusuma Agrowisata Batu can create competitive advantage. The method used in this research  is  qualitative  research.  Data  obtained  by  interview to  the management of Hotel Kusuma Agrowisata Batu  (Internal)  and  via the  internet, books, articles (external), while the data collection method is case study. Analysis tools  used include  analysis of  EFAS,  IFAS  Analysis,  SWOT  Analysis,  and Analysis of  Grand Strategy.  IFAS  and  EFAS  Analysis  results  showed  that the total  value of  the power  is greater than  the total  value of  total  weakness  and opportunity greater than the total  threat.  In the SWOT analysis matrix generated alternative  strategies  SO  Grand Strategy  and  the  analysis  shows  Kusuma Agrowisata  Batu  Hotel  occupies  the first quadrant  position  which  means  an aggressive position. Results of the analysis showed  that the innovation strategies undertaken by Hotel Kusuma Agrowisata Batu is product innovation strategy and managerial innovation. Thus it can be said that a business accommodates Kusuma Agrowisata Batu hospitality services to achieve competitive advantage.Keywords: Strategi Agresif, Strategi Inovasi, Strategi Generik, IFAS, EFAS, Matriks SWOT, Grand Strategy
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH MINUMAN PENGGANTI ION TUBUH / ISOTONIK MEREK MIZONE Anggraini, Desi; Kurniawati, Desi Tri
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Intense competition between companies is now also occurs in isotonic beverage company. Initially aligned with isotonic drink soft drinks or even with mineral water, But in reality is very different from the isotonic drink the beverage products.  Isotonic drinks are beverages ion replacement body for health and fitness. As an isotonic beverage pioneer PT Aqua Danone with Mizone products ceaselessly to educate the market. Rhis study aims to analyze the variables comprising the brand image of the image of the product, image  user, image makers who influence purchase decisions mizone brand isotonic drinks to students of economics and business faculty University of Brawijaya MalangKeywords : brand image, consumer purchasing decisions
Determinant of Affective Commitment: Mediation and Moderation Mechanism of Job Satisfaction and Job Tenure Noermijati, Noermijati; Tri Kurniawati, Desi; Farhiya, Daniyatul; Masyhuri, Masyhuri
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.015

Abstract

Objectives: The objective of this study is to analyze the effect of followership in increasing affective commitment, complemented by a mediation mechanism using job satisfaction and moderating variable job tenure.Methodology: This study is using the quantitative research approach involving 131 employees from the service industry in East Java. Data retrieval using a convenience sampling technique. The instrument used is a questionnaire that is distributed online. Data analysis used SEM_PLS with Smartpls 3.0 application. Finding: The results found that followership can increase work satisfaction, and job satisfaction can directly affect commitment. Surprisingly, good followership had no direct effect on affective commitment. However, the followership mediation mechanism successfully increases affective commitment through job satisfaction. Finally, job tenure has succeeded in strengthening the role of followership in increasing affective commitment.Conclusion: These findings suggest that if a leader wants to increase employees' affective commitment using a followership attitude, they must pay attention to employee job satisfaction and tenure.
The Dynamics of Turnover Intentions: Emotional Intelligence, Thriving at Work, and Career Adaptability in an Indonesian Banking Sector Arti, Miladani Binti; Kurniawati, Desi Tri
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.007

Abstract

Objectives: The research focuses on the high turnover intention ratio in the East Java banking sector. The aim is to explore the role of emotional intelligence (EI) in reducing employee turnover by considering thriving at work (TW) and career adaptability (CA). This research highlights the importance of emotional intelligence and its positive effects through training programs to reduce Turnover Intentions (TOI).Methodology: This research used an explanatory quantitative method involving 105 frontline employees. The sample used a saturated sampling method. Data was collected through questionnaires distributed to all frontliners, with 103 questionnaires returned. The data were analyzed using the SEM-PLS method.Finding: The result found that EI does not directly influence frontline employees' desire for TOI. Nonetheless, employees with high levels of EI tend to thrive more at work, reducing their desire for TOI. The ability to develop and adapt in the work environment can be a more significant factor in reducing TOI.Conclusion: EI is important in reducing the TOI of Bank frontline employees. Employees with high EI can better develop and adapt to a stressful work environment, reducing TOI and increasing well-being and commitment to self-development.
The Influence Of Knowledge Management And Entrepreneurial Orientation On Business Performance Mediated By Competitive Advantage (A Study On Smes In The City Of Bandar Lampung) Fakhrunnisa, Elmawalida; Puspaningrum, Astrid; Kurniawati, Desi Tri
Journal Research of Social Science, Economics, and Management Vol. 3 No. 04 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i04.584

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic growth of a country. The contribution of MSMEs to Indonesia's GDP experienced a depression due to the emergence of Covid-19 at the beginning of 2020. However, two years after the government declared pandemic for Indonesia, the performance of MSMEs has begun to recover from its downturn. This is shown by the increase in the contribution of MSMEs to Indonesia's GDP and employment in Indonesia. Moreover, the performance of MSMEs in Bandar Lampung City has also experienced an improvement as shown by an increase in MSME profits. This research aims to analyze the influence of knowledge management and entrepreneurial orientation on business performance in Small and Medium Enterprises (SMEs) as well as the mediating effect of competitive advantage in this relationship. This research uses a quantitative approach to draw conclusions from the proposed hypothesis. Sample was selected using the census method so that the total sample was 44 respondents who were SMEs registered in Dinas Koperasi dan UKM Kota Bandar Lampung. Data collection method uses a questionnaire and the data is analyzed using SEM-PLS with the bootstrap method. The results show that knowledge management, entrepreneurial orientation, and competitive advantage have a direct and significant influence on business performance. Furthermore, competitive advantage was also found to play a mediating role in the relationship between knowledge management and entrepreneurial orientation on business performance.
The Role of Workload, Environment, and Career Advancement in Shaping Job Satisfaction Fajar, Muhammad Luthfan; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.07

Abstract

Purpose – This study aims to analyze the effects of workload, workplace environment, and career development on employee job satisfaction at PT Pejaten Jaya Abadi. Design/Methodology/Approach – This study employs a quantitative research approach. Data were collected through questionnaires distributed to 120 employees of PT Pejaten Jaya Abadi. The data were analyzed using multiple linear regression with IBM SPSS version 30 to examine the relationships between workload, workplace environment, career development, and job satisfaction. Findings – The results indicate that workload has a significant negative effect on employee job satisfaction, while workplace environment and career development have significant positive effects on job satisfaction. Among the examined variables, workplace environment has the strongest influence on employee job satisfaction. The coefficient of determination value of 79.9% indicates that workload, workplace environment, and career development explain most of the variation in employee job satisfaction. These findings suggest that organizations should manage workload effectively, establish a supportive workplace environment, and strengthen career development programs to improve employee satisfaction. Originality/Value: This research provides value by simultaneously examining workload, workplace environment, and career development within a single integrated model, offering a comprehensive view that is still limited in prior studies. The findings contribute original empirical evidence from a real organizational setting, strengthening both theoretical insight and managerial implications. Purpose – This study aims to analyze the effects of workload, workplace environment, and career development on employee job satisfaction at PT Pejaten Jaya Abadi. Design/Methodology/Approach – This study employs a quantitative research approach. Data were collected through questionnaires distributed to 120 employees of PT Pejaten Jaya Abadi. The data were analyzed using multiple linear regression with IBM SPSS version 30 to examine the relationships between workload, workplace environment, career development, and job satisfaction. Findings – The results indicate that workload has a significant negative effect on employee job satisfaction, while workplace environment and career development have significant positive effects on job satisfaction. Among the examined variables, workplace environment has the strongest influence on employee job satisfaction. The coefficient of determination value of 79.9% indicates that workload, workplace environment, and career development explain most of the variation in employee job satisfaction. These findings suggest that organizations should manage workload effectively, establish a supportive workplace environment, and strengthen career development programs to improve employee satisfaction. Originality/Value: This research provides value by simultaneously examining workload, workplace environment, and career development within a single integrated model, offering a comprehensive view that is still limited in prior studies. The findings contribute original empirical evidence from a real organizational setting, strengthening both theoretical insight and managerial implications.
The Effect of Self-Efficacy and Work-Life Balance on Employee Engagement and Performance Nurdzakin, Muhammad; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.12

Abstract

Purpose – This study aims to explain and analyze the effects of work-life balance and self-efficacy on employee performance with employee engagement as a mediating variable. Design/Methodology/Approach – This study employs a quantitative research approach. Data were collected through questionnaires involving all 134 employees of the Population and Civil Registration Office of Malang City as the research sample using a saturated sampling technique. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 3.2.9. Findings – The results show that work-life balance and self-efficacy have positive and significant effects on employee performance. Additionally, work-life balance and self-efficacy positively and significantly influence employee engagement, while employee engagement also has a positive and significant effect on employee performance. The findings confirm that employee engagement partially mediates the relationship between work-life balance and self-efficacy on employee performance. Originality/Value This research provides value by empirically demonstrating the mediating role of employee engagement in the relationship between work life balance, self-efficacy, and performance, offering insights that help organizations design more effective human resource strategies.
The Power of Price and Promotion: Understanding What Drives Purchases at Renjeolmies.id Imani, Amalia Rahma; Kurniawati, Desi Tri
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.08

Abstract

Purpose –  This study aims to analyze and explain the influence of price and promotion on purchasing decisions among consumers of Renjeolmies.id   Design/methodology/approach –  This study employs an explanatory research design with a quantitative approach to examine the causal relationships between the independent and dependent variables. The study involved 131 consumers of Renjeolmies.id using a non-probability sampling method with a saturated sampling technique. Data were analyzed using multiple linear regression, supported by instrument validity and reliability tests, classical assumption tests, and statistical hypothesis testing. The hypotheses were tested using the t-test in IBM SPSS Statistics 29.   Findings – The findings indicate that both price and promotion have a positive and significant effect on purchasing decisions. These results suggest that competitive pricing strategies and effective promotional activities play an important role in encouraging consumers to purchase products from Renjeolmies.id.   Originality/value – This study provides empirical evidence on the combined role of price and promotion in shaping consumer purchasing behavior within small online culinary businesses. The findings offer practical insights for micro and small enterprises in designing effective marketing strategies to strengthen customer engagement and purchase intention in the digital marketplace.
Co-Authors Achmad Sudiro Ahmad Sidiq Yudistira Al Kautsar, Muhammad Hanief Ana Sofia Aryati Andarwati Andarwati Andarwati Andarwati Annisa Aulia Zahra Armanu Armanu Arti, Miladani Binti Asri Endang Kuswandari Astrid Puspaningrum Astrid Puspaningrum Aulia Fuad Rahman Bimo Satrio Wicaksono Budianto, Firman Damayanti, Yuanita Dwi Deannova, Haiqal Harvany Desi Anggraini Dewi, Ayu Aryista Didied Poernawan Affandy Elmawalida Fakhrunnisa Estetia, Diva Fedora F, Muhammad Fajar, Muhammad Luthfan Fakhrunnisa, Elmawalida Farhiya, Daniyatul Hantoro, Yanis Chrisna Hardi, Andhimas Bayu Rezky Ida Yulianti Imani, Amalia Rahma Isma Adila Juwariyanto, Rafli Martiansyah Kholilah Kholilah Libbaskara, Wahyu Putra Lysandra, Cindy Letitia Mahendra, Deny Masyhuri Masyhuri Maularahmah, Syafika Meily Margaretha Mintarti Rahayu Nanang Suryadi Noermijati Noermijati Noermijati, Noermijati Nurdzakin, Muhammad Nurul Inayah Orlendo, Enosa khalfani Pradana, Azizul Arundina Pudjihardjo, H. M. Putra, Fendy Indrawanto Qolby, Muhammad Rohid Radityo Handrito Radityo Handrito, Radityo Rahmadani, Nadya Jasmine Rahmatina, Dita Pradela Remetwa, Alberto Viyandika Risca Fitri Ayuni Sakti, Oktaviana Puteri Saniyah, Salsabillah Putri Sigit Pramono Soebekti, Mercyane Sri Palupi Prabandari Suliati, Ni Nyoman Susan Sabrina Sitaniapessy Syaikani, Nanda Lutfi Taffian, Markus Yussar Taufiq Ismail Try Noviyanti Wijaya, Prakuta Wirawan Dony Dahana Yaakop, Azizul Yadi Zahroh, Rafiqa Choridatuz