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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Erudio: Journal of Educational Innovation MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia JPM (Jurnal Pemberdayaan Masyarakat) JIA (Jurnal Ilmiah Akuntansi) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Business, Law, and Education Devotion: Journal of Research and Community Service International Journal of Social Service and Research Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal MISSY (Management and Business Strategy) Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi IECON: International Economics and Business Conference Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Manajemen Maranatha
Desi Tri Kurniawati
Universitas Brawijaya
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The Effect of Transformational and Transactional Leadership on Employee Performance Mediated by Innovative Work Behavior Sakti, Oktaviana Puteri; Kurniawati, Desi Tri; Rahayu, Mintarti
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.563

Abstract

The purpose of this research is to examine the effect of transformational and transactional leadership on the employee performance of chicken slaughterhouse with the mediation of innovative work behaviour. This study was conducted on Chicken Slaughterhouse PT. XYZ, from which 120 employees were selected as the respondents using purposive sampling. The data was harvested from questionnaires and was analyzed using Partial Least Squares in SmartPLS 3.2.9. The results of the study show that transformational leadership has no direct significant effect on employee performance, whereas transactional leadership has a direct positive and significant effect on employee performance. Furthermore, the research results also show a positive and significant effect of transformational and transactional leadership on innovative work behavior and innovative work behavior has a positive and significant effect on employee performance. Interestingly, innovative work behavior is able to mediate the influence of transformational and transactional leadership on employee performance.
Smart Hospitality and Innovation: The Role of Leadership, Local Wisdom, and Technology Integration in Five-Star Hotels Suliati, Ni Nyoman; Noermijati; Sudiro, Achmad; Kurniawati, Desi Tri
Advance Sustainable Science Engineering and Technology Vol. 7 No. 4 (2025): August-October
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v7i4.2462

Abstract

Innovative work behavior is a key driver of technology-based service innovation in the hospitality industry. This study integrates innovative work behavior into Technology-Enabled Innovative Behavior and reconceptualizes organizational commitment into Technology Adoption Commitment to capture employees' psychological attachment to technology adoption underexplored area. Commitment to capture employees’ psychological attachment to adopting technologies. This study aims to examine and analyze the influence of transformational leadership on Technology-Enabled Innovative Behavior, and through the mediating roles of paras-paros citizenship behavior and Technology Adoption Commitment. Using survey data from 377 employees of five-star hotels in Bali analyzed with PLS-SEM, the results show that transformational leadership significantly enhances Technology-Enabled Innovative Behavior, with Paras Paros Citizenship Behavior as a partial mediator, while Technology Adoption Commitment has no mediating effect. Higher Technology-Enabled Innovative Behavior is reflected in the frequent use of Property Management Systems, digital payment, and mobile check-in, whereas lower use of AI-driven customer service indicates areas for further innovation. The findings highlight that leadership and Paras Paros Citizenship Behavior provide strong cultural support, but innovation outcomes depend on the accessibility and integration of specific technologies. Strengthening leadership practices, local wisdom values, and the operational integration of underutilized tools can accelerate digital transformation in the hospitality industry.
Pelatihan Kepemimpinan dan Komunikasi untuk Meningkatkan Kualitas Pembelajaran bagi Guru Pondok Pesantren Salafiyah Sa’idiyah Noermijati; Kurniawati, Desi Tri; Deannova, Haiqal Harvany; Estetia, Diva Fedora; Qolby, Muhammad Rohid; Taffian, Markus Yussar; Syaikani, Nanda Lutfi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Profesi guru merupakan pekerjaan yang mengandung unsur profesionalisme karena untuk menjadi guru diperlukan ilmu, baik secara konten maupun pedagogi. Kemampuan komunikasi sangat diperlukan untuk mendukung proses kegiatan belajar mengajar di lingkungan sekolah. Komunikasi yang baik antara santri dan guru akan menciptakan tercapainya proses belajar mengajar yang efektif. Selain itu, kepemimpinan juga sangat penting karena memiliki peran yang besar dalam proses pengambilan keputusan dan menentukan keberhasilan lembaga pendidikan. Kegiatan pengabdian yang telah dilakukan ditujukan untuk meningkatkan kemampuan komunikasi guru-guru di Pondok Pesantren Salafiyah Sa’idiyah, Bangkalan, Madura. Selain pelatihan komunikasi, guru-guru juga akan diberikan pelatihan dalam mengelola kepemimpinan diri. Melalui pelatihan komunikasi dan kepemimpinan diri tersebut, guru-guru ditargetkan mampu mengambil keputusan secara terukur serta meraih keberhasilan dalam proses belajar mengajar secara efektif. Pelaksanaan kegiatan pengabdian dilakukan secara langsung dengan metode pendampingan intensif dan berkolaborasi secara langsung dengan Laboratorium Kewirausahaan FEB UB. Dampak kegiatan pengabdian kepada masyarakat 2024 ini diharapkan mampu meningkatkan komunikasi dan kepemimpinan guru Pondok Pesantren Salafiyah Sa’idiyah Bangkalan Madura. Pelatihan ini juga diharapkan dapat membantu guru-guru di Pondok Pesantren Salafiyah Sa’idiyah Bangkalan Madura dalam membangun hubungan yang lebih baik dengan para santri serta memberikan kemampuan dan keterampilan yang diperlukan untuk mengelola berbagai situasi dalam proses belajar mengajar sehingga berimplikasi pada meningkatnya kualitas pendidikan yang ada.
INNOVATION STRATEGY TO ACHIEVE COMPETITIVE ADVANTAGE IN HOTEL KUSUMA AGROWISATA BATU Noviyanti, Try; Kurniawati, Desi Tri
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze whether the innovation strategy at Hotel Kusuma Agrowisata Batu can create competitive advantage. The method used in this research  is  qualitative  research.  Data  obtained  by  interview to  the management of Hotel Kusuma Agrowisata Batu  (Internal)  and  via the  internet, books, articles (external), while the data collection method is case study. Analysis tools  used include  analysis of  EFAS,  IFAS  Analysis,  SWOT  Analysis,  and Analysis of  Grand Strategy.  IFAS  and  EFAS  Analysis  results  showed  that the total  value of  the power  is greater than  the total  value of  total  weakness  and opportunity greater than the total  threat.  In the SWOT analysis matrix generated alternative  strategies  SO  Grand Strategy  and  the  analysis  shows  Kusuma Agrowisata  Batu  Hotel  occupies  the first quadrant  position  which  means  an aggressive position. Results of the analysis showed  that the innovation strategies undertaken by Hotel Kusuma Agrowisata Batu is product innovation strategy and managerial innovation. Thus it can be said that a business accommodates Kusuma Agrowisata Batu hospitality services to achieve competitive advantage.Keywords: Strategi Agresif, Strategi Inovasi, Strategi Generik, IFAS, EFAS, Matriks SWOT, Grand Strategy
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH MINUMAN PENGGANTI ION TUBUH / ISOTONIK MEREK MIZONE Anggraini, Desi; Kurniawati, Desi Tri
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Intense competition between companies is now also occurs in isotonic beverage company. Initially aligned with isotonic drink soft drinks or even with mineral water, But in reality is very different from the isotonic drink the beverage products.  Isotonic drinks are beverages ion replacement body for health and fitness. As an isotonic beverage pioneer PT Aqua Danone with Mizone products ceaselessly to educate the market. Rhis study aims to analyze the variables comprising the brand image of the image of the product, image  user, image makers who influence purchase decisions mizone brand isotonic drinks to students of economics and business faculty University of Brawijaya MalangKeywords : brand image, consumer purchasing decisions
Kepemimpinan transformasional, kualitas kehidupan kerja, dan organizational citizenship behavior: Motivasi kerja sebagai mediasi Kurniawati, Desi Tri; Margaretha, Meily
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.10034

Abstract

This research aimed to investigate the direct and indirect impact of transformational leadership and quality of work life on organizational citizenship behavior OCB, with work motivation as a mediator. An explanatory method was adopted to examine the relationship between antecedent, mediator, and consequences, with seven hypotheses being tested. A total of 216 employees from the St. Regis Hotel in Bali were selected as the participants using a simple random sampling. Data were analyzed using SEM-PLS, which included conducting validity and reliability tests through algorithm methods, followed by hypothesis testing using bootstrapping. The results of the analysis showed that transformational leadership directly impacted OCB. When work motivation acts as a mediator, transformational leadership significantly affects OCB. While QWL did not directly affect increasing OCB, its relationship with OCB became significant when work motivation was introduced as a mediator.
Determinant of Affective Commitment: Mediation and Moderation Mechanism of Job Satisfaction and Job Tenure Noermijati, Noermijati; Tri Kurniawati, Desi; Farhiya, Daniyatul; Masyhuri, Masyhuri
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.015

Abstract

Objectives: The objective of this study is to analyze the effect of followership in increasing affective commitment, complemented by a mediation mechanism using job satisfaction and moderating variable job tenure.Methodology: This study is using the quantitative research approach involving 131 employees from the service industry in East Java. Data retrieval using a convenience sampling technique. The instrument used is a questionnaire that is distributed online. Data analysis used SEM_PLS with Smartpls 3.0 application. Finding: The results found that followership can increase work satisfaction, and job satisfaction can directly affect commitment. Surprisingly, good followership had no direct effect on affective commitment. However, the followership mediation mechanism successfully increases affective commitment through job satisfaction. Finally, job tenure has succeeded in strengthening the role of followership in increasing affective commitment.Conclusion: These findings suggest that if a leader wants to increase employees' affective commitment using a followership attitude, they must pay attention to employee job satisfaction and tenure.
The Dynamics of Turnover Intentions: Emotional Intelligence, Thriving at Work, and Career Adaptability in an Indonesian Banking Sector Arti, Miladani Binti; Kurniawati, Desi Tri
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.007

Abstract

Objectives: The research focuses on the high turnover intention ratio in the East Java banking sector. The aim is to explore the role of emotional intelligence (EI) in reducing employee turnover by considering thriving at work (TW) and career adaptability (CA). This research highlights the importance of emotional intelligence and its positive effects through training programs to reduce Turnover Intentions (TOI).Methodology: This research used an explanatory quantitative method involving 105 frontline employees. The sample used a saturated sampling method. Data was collected through questionnaires distributed to all frontliners, with 103 questionnaires returned. The data were analyzed using the SEM-PLS method.Finding: The result found that EI does not directly influence frontline employees' desire for TOI. Nonetheless, employees with high levels of EI tend to thrive more at work, reducing their desire for TOI. The ability to develop and adapt in the work environment can be a more significant factor in reducing TOI.Conclusion: EI is important in reducing the TOI of Bank frontline employees. Employees with high EI can better develop and adapt to a stressful work environment, reducing TOI and increasing well-being and commitment to self-development.
The Influence Of Knowledge Management And Entrepreneurial Orientation On Business Performance Mediated By Competitive Advantage (A Study On Smes In The City Of Bandar Lampung) Fakhrunnisa, Elmawalida; Puspaningrum, Astrid; Kurniawati, Desi Tri
Journal Research of Social Science, Economics, and Management Vol. 3 No. 04 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i04.584

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic growth of a country. The contribution of MSMEs to Indonesia's GDP experienced a depression due to the emergence of Covid-19 at the beginning of 2020. However, two years after the government declared pandemic for Indonesia, the performance of MSMEs has begun to recover from its downturn. This is shown by the increase in the contribution of MSMEs to Indonesia's GDP and employment in Indonesia. Moreover, the performance of MSMEs in Bandar Lampung City has also experienced an improvement as shown by an increase in MSME profits. This research aims to analyze the influence of knowledge management and entrepreneurial orientation on business performance in Small and Medium Enterprises (SMEs) as well as the mediating effect of competitive advantage in this relationship. This research uses a quantitative approach to draw conclusions from the proposed hypothesis. Sample was selected using the census method so that the total sample was 44 respondents who were SMEs registered in Dinas Koperasi dan UKM Kota Bandar Lampung. Data collection method uses a questionnaire and the data is analyzed using SEM-PLS with the bootstrap method. The results show that knowledge management, entrepreneurial orientation, and competitive advantage have a direct and significant influence on business performance. Furthermore, competitive advantage was also found to play a mediating role in the relationship between knowledge management and entrepreneurial orientation on business performance.
The Role of Workload, Environment, and Career Advancement in Shaping Job Satisfaction Fajar, Muhammad Luthfan; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.07

Abstract

This quantitative study aims to analyze the effect of workload, workplace environment, and career development on the job satisfaction of employees of PT Pejaten Jaya Abadi. The data were collected through questionnaires filled out by 120 respondents and analyzed using multiple linear regression in IBM SPSS 30. This study finds that workload has a significant negative effect on job satisfaction, while workplace environment and career development have a significant positive effect on job satisfaction. Furthermore, workplace environment has the greatest influence on job satisfaction compared to other variables. The coefficient of determination value of 79.9% indicates that these independent variables are able to explain most of the variation in job satisfaction. Based on the findings above, this study recommends that thecompany manage workload proportionally, create a conducive workplace environment, and improve career development programs in order to improve employee job satisfaction.
Co-Authors Achmad Sudiro Ahmad Sidiq Yudistira Al Kautsar, Muhammad Hanief Andarwati Andarwati Andarwati Andarwati Armanu Armanu Arti, Miladani Binti Astrid Puspaningrum Astrid Puspaningrum Aulia Fuad Rahman Budianto, Firman Damayanti, Yuanita Dwi Deannova, Haiqal Harvany Desi Anggraini Dewi, Ayu Aryista Didied Poernawan Affandy Elmawalida Fakhrunnisa Estetia, Diva Fedora F, Muhammad Fajar, Muhammad Luthfan Fakhrunnisa, Elmawalida Farhiya, Daniyatul Hantoro, Yanis Chrisna Hardi, Andhimas Bayu Rezky Ida Yulianti Imani, Amalia Rahma Isma Adila Juwariyanto, Rafli Martiansyah Kholilah Kholilah Libbaskara, Wahyu Putra Lysandra, Cindy Letitia Mahendra, Deny Masyhuri Masyhuri Maularahmah, Syafika Meily Margaretha Mintarti Rahayu Misbahuddin Azzuhri Ni Nyoman Suliati Nilawati, Chandra Noermijati Noermijati, Noermijati Nurdzakin, Muhammad Nurul Inayah Orlendo, Enosa khalfani Pradana, Azizul Arundina Pudjihardjo, H. M. Putra, Fendy Indrawanto Qolby, Muhammad Rohid Radityo Handrito Radityo Handrito, Radityo Rahmadani, Nadya Jasmine Rahmatina, Dita Pradela Remetwa, Alberto Viyandika Risca Fitri Ayuni Sakti, Oktaviana Puteri Saniyah, Salsabillah Putri Sigit Pramono Soebekti, Mercyane Sri Palupi Prabandari Suliati, Ni Nyoman Susan Sabrina Sitaniapessy Syaikani, Nanda Lutfi Taffian, Markus Yussar Taufiq Ismail Try Noviyanti Wirawan Dony Dahana Yaakop, Azizul Yadi Zahra, Annisa Aulia Zahroh, Rafiqa Choridatuz