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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Erudio: Journal of Educational Innovation MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia JPM (Jurnal Pemberdayaan Masyarakat) JIA (Jurnal Ilmiah Akuntansi) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Business, Law, and Education Devotion: Journal of Research and Community Service International Journal of Social Service and Research Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal MISSY (Management and Business Strategy) Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi Sharia Economic and Management Business Journal (SEMBJ) IECON: International Economics and Business Conference Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Manajemen Maranatha
Desi Tri Kurniawati
Universitas Brawijaya
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The Power of Price and Promotion: Understanding What Drives Purchases at Renjeolmies.id Imani, Amalia Rahma; Kurniawati, Desi Tri
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.08

Abstract

This research aims to analyze and explain the influence of prices and promotions on purchasing decisions on Renjeolmies.id business. This type of research is an explanatory with a quantitative approach to testing the causality relationship between independent variables and dependent variables. The study used a sample of 131 people from a population of 131 consumers at the Renjeolmies.id business. Sampling using nonprobability sampling techniques using saturated samples. The data analysis techniques used in this study are double linear regression analysis supported by instrument testing, classical assumption testing, and statistical testing. The hypothesis test is performed with the t test to find out the relationship between independent variables and dependent variables through the IBM SPSS 29 program. Research results show that prices and promotions have a significant positive influence on purchasing decisions. Thus, Renjeolmies.id is expected to be able to improve price variables and promotions so that it can improve purchasing decisions on consumers.
The Role of Location, Product Quality, And Service Quality on Customer Satisfaction in The Culinary Sector Orlendo, Enosa khalfani; kurniawati, Desi Tri
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.13

Abstract

The culinary sector plays a significant role in the tourism industry and serves as one of the key drivers of economic growth. In an increasingly competitive business landscape, prioritizing customer satisfaction is crucial for businesses to retain and foster customer loyalty. This research aims to determine the influence of location, product quality, and service quality on customer satisfaction. Method used in this research is quantitative, employing a survey approach with 120 respondents. The research results indicate a t-statistic significance value for Location < 0.05, leading to the conclusion that location has positive and significant effect on customer satisfaction. Subsequently, the t-statistic significance value for Product Quality < 0.05 suggests that product quality also has a positive and significant effect on customer satisfaction. However, the t-statistic significance value for Service Quality > 0.05 indicates that service quality does not have a significant effect on customer satisfaction. Based on the aforementioned, it can be concluded that Hypotheses 1 and 2 of this study are accepted, and Hypothesis 3 is rejected. These findings imply that restaurants need to pay attention to strategic location and good product quality, with the aim of creating customer satisfaction that can strengthen business sustainability in the culinary sector.
Mapping Innovation Paths: A Systematic Analysis of Innovative Work Behavior in Hospitality Industry Suliati, Ni Nyoman; Noermijati, Noermijati; Sudiro, Achmad; Kurniawati, Desi Tri
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v6i2.4629

Abstract

The hospitality industry depends on employees’ innovative work behavior (IWB) to remain competitive, yet prior studies offer fragmented insights into its drivers, dimensions, benefits, and challenges. This study conducts a systematic review of 64 articles (2019–2024) from Scopus and Web of Science using the PRISMA approach. Results show that organizational support, creativity, leadership styles, knowledge sharing, and motivation foster IWB in hotels, with dimensions covering idea generation, promotion, development, and implementation. IWB enhances performance, customer satisfaction, and competitiveness but faces challenges such as limited resources, leadership constraints, and high turnover. This study integrates recent evidence to provide a comprehensive understanding of IWB and practical implications for managers, policymakers, and researchers.
Pelatihan Perilaku Organisasional Untuk Meningkatkan Kualitas Pembelajaran Bagi Guru Sekolah Menengah Kejuruan Yadika Bangil Noermijati; Desi Tri Kurniawati; Zahra, Annisa Aulia
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.12660

Abstract

Organizational behavior training constitutes one of the pivotal approaches in enhancing the quality of learning for Vocational High School (SMK) teachers. The primary issue identified was the insufficient understanding among teachers regarding the significance of organizational behavior in creating an effective learning environment. Through this training, teachers are equipped to comprehend group dynamics, effective communication, and leadership that can influence the classroom learning atmosphere. Consequently, organizational behavior training for SMK teachers represents a crucial step in efforts to improve learning quality. This training aims to enhance teachers' organizational behavioral competencies, thereby improving learning quality. This Community Service activity for 2025 is designed to enhance organizational behavior understanding among teachers at SMK Yadika Bangil Pasuruan, enabling material delivery to be conducted in a more structured manner and relevant to industrial needs. The implementation methodology in this Community Service activity comprises material presentation methods and practical/mentoring approaches. The outcomes of this service include enhanced teacher capacity in making appropriate learning decisions based on student needs, as well as promoting the creation of more effective, contextual teaching and learning processes oriented toward the work readiness of SMK Yadika Bangil graduates. Consequently, an improvement in learning quality within the vocational school environment is anticipated.
Determinasi kepuasan kerja dengan work engagement sebagai variabel mediasi Desi Tri Kurniawati; Ni Nyoman Suliati
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.11580

Abstract

This study examined the influence of quality work of life, employee empowerment, and career development on job satisfaction and the mediating function of work engagement in the relationship between quality work of life, employee empowerment, and career development on job satisfaction. The population of this study was all employees of PT Penamas Nusaprima located in Malang City, totaling 215 employees, and based on the Slovin formula used, the sample in this study was 140 employees. The research method used is quantitative with an explanatory research approach using partial least squares-structural equation modeling (PLS-SEM) analysis techniques. The bootstrapping technique tests the hypothesis after the validity and reliability tests are carried out using an algorithmic approach. The results showed that quality work of life, employee empowerment, and career development, each have a positive and significant effect on job satisfaction, and it was found that work engagement acts as a partial mediator in the relationship between career development, employee empowerment, and quality work of life on job satisfaction.
Transformational Leadership and Innovative Work Behavior in Police Organizations: The Mediating Roles of Digital Competence and Digital Culture Nilawati, Chandra; Kurniawati, Desi Tri; Azzuhri, Misbahuddin
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4791

Abstract

Digital transformation demands greater innovation capacity in public sector organizations. The rapid development of digital technology and the increasing complexity of public service demands require police organizations to adapt through stronger innovation capabilities, digital readiness, and supportive leadership. However, continues to face challenges such as uneven digital skills, weak dissemination of digital training outcomes, hierarchical barriers, and limited motivation toward innovation. These conditions indicate the need for leadership that is capable of inspiring change and fostering an innovative climate. This study examines the effect of transformational leadership on innovative work behavior with digital competence and digital culture as mediating variables. This study employs a quantitative research method. Using transformational leadership theory, Kurt Lewin’s Change Theory, and Expectancy Theory. The research also addresses the inconsistency of previous findings regarding the relationship between transformational leadership and innovative work behavior. Data were collected using a structured questionnaire and analyzed using PLS-SEM. The results are expected to demonstrate that transformational leadership positively influences innovative work behavior, both directly and indirectly, through digital competence and digital culture. This study contributes theoretically to human resource management literature and provides practical insights for police organizations seeking to strengthen innovation and digital transformation.
Kepemimpinan transformasional, kualitas kehidupan kerja, dan organizational citizenship behavior: Motivasi kerja sebagai mediasi Desi Tri Kurniawati; Meily Margaretha
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.10034

Abstract

This research aimed to investigate the direct and indirect impact of transformational leadership and quality of work life on organizational citizenship behavior OCB, with work motivation as a mediator. An explanatory method was adopted to examine the relationship between antecedent, mediator, and consequences, with seven hypotheses being tested. A total of 216 employees from the St. Regis Hotel in Bali were selected as the participants using a simple random sampling. Data were analyzed using SEM-PLS, which included conducting validity and reliability tests through algorithm methods, followed by hypothesis testing using bootstrapping. The results of the analysis showed that transformational leadership directly impacted OCB. When work motivation acts as a mediator, transformational leadership significantly affects OCB. While QWL did not directly affect increasing OCB, its relationship with OCB became significant when work motivation was introduced as a mediator.
Employee Performance: The Role Of Work Experience, Motivation, And Work Engagement Asri Endang Kuswandari; Desi Tri Kurniawati; Ana Sofia Aryati
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): February
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.2320

Abstract

Background This study investigates the role of work engagement as a mediating mechanism in the relationship between work experience, work motivation, and employee performance within the context of energy transition at PT Paiton Operation and Maintenance Indonesia. Grounded in the Job Demands–Resources (JD-R) framework, the study emphasizes that individual resources such as experience and motivation can enhance employee performance through the development of positive psychological engagement. Method This research employed an explanatory quantitative approach. Data were collected from 423 employees of PT Paiton Operation and Maintenance Indonesia using structured questionnaires. The analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the direct and mediating relationships among work experience, work motivation, work engagement, and employee performance. Results The findings reveal that work experience and work motivation have significant positive effects on both work engagement and employee performance. In addition, work engagement significantly enhances employee performance and partially mediates the relationships between work experience, work motivation, and performance. These results demonstrate that employees with greater experience and stronger motivation are more likely to develop higher engagement, which subsequently improves performance outcomes. Conclusion This study extends the Job Demands–Resources (JD-R) framework by confirming that employee performance is influenced not only by individual resources but also by the extent to which these resources are transformed into positive psychological states through work engagement. The findings underscore the strategic importance of fostering employee engagement to sustain performance in high-risk and energy transition organizational environments.
Co-Authors Achmad Sudiro Ahmad Sidiq Yudistira Al Kautsar, Muhammad Hanief Ana Sofia Aryati Andarwati Andarwati Andarwati Andarwati Armanu Armanu Arti, Miladani Binti Asri Endang Kuswandari Astrid Puspaningrum Astrid Puspaningrum Aulia Fuad Rahman Budianto, Firman Damayanti, Yuanita Dwi Deannova, Haiqal Harvany Desi Anggraini Dewi, Ayu Aryista Didied Poernawan Affandy Elmawalida Fakhrunnisa Estetia, Diva Fedora F, Muhammad Fajar, Muhammad Luthfan Fakhrunnisa, Elmawalida Farhiya, Daniyatul Hantoro, Yanis Chrisna Hardi, Andhimas Bayu Rezky Ida Yulianti Imani, Amalia Rahma Isma Adila Juwariyanto, Rafli Martiansyah Kholilah Kholilah Libbaskara, Wahyu Putra Lysandra, Cindy Letitia Mahendra, Deny Masyhuri Masyhuri Maularahmah, Syafika Meily Margaretha Mintarti Rahayu Misbahuddin Azzuhri Ni Nyoman Suliati Nilawati, Chandra Noermijati Noermijati, Noermijati Nurdzakin, Muhammad Nurul Inayah Orlendo, Enosa khalfani Pradana, Azizul Arundina Pudjihardjo, H. M. Putra, Fendy Indrawanto Qolby, Muhammad Rohid Radityo Handrito Radityo Handrito, Radityo Rahmadani, Nadya Jasmine Rahmatina, Dita Pradela Remetwa, Alberto Viyandika Risca Fitri Ayuni Sakti, Oktaviana Puteri Saniyah, Salsabillah Putri Sigit Pramono Soebekti, Mercyane Sri Palupi Prabandari Suliati, Ni Nyoman Susan Sabrina Sitaniapessy Syaikani, Nanda Lutfi Taffian, Markus Yussar Taufiq Ismail Try Noviyanti Wirawan Dony Dahana Yaakop, Azizul Yadi Zahra, Annisa Aulia Zahroh, Rafiqa Choridatuz