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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Pengabdian Masyarakat Sains dan Teknologi Pustaka: Jurnal Bahasa dan Pendidikan Populer: Jurnal Penelitian Mahasiswa Journal of Creative Student Research Journal of Student Research Jurnal Insan Pendidikan dan Sosial Humaniora Jurnal bintang manajemen Jurnal Pendidikan dan Ilmu Sosial Journal of Educational Innovation and Public Health Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Mutiara: Jurnal Penelitian dan Karya Ilmiah Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Master Manajemen Cidea Journal Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan Edukasi Elita : Jurnal Inovasi Pendidikan Observasi: Jurnal Publikasi Ilmu Psikologi Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Jurnal Manajemen Bisnis Era Digital Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Aliansi: Jurnal Hukum, Pendidikan dan Sosial Humaniora Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum Sosial : Jurnal Ilmiah Pendidikan IPS Wissen: Jurnal Ilmu Sosial dan Humaniora Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika Global Leadership Organizational Research in Management Blaze: Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan Jurnal Pendidikan Dirgantara Jurnal Bersama Ilmu Pendidikan Variable Research Journal Jurnal Riset Sosial Humaniora dan Pendidikan Jurnal Riset dan Inovasi Manajemen
Sri Mulyeni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Dampak Kecerdasan Buatan (AI) terhadap Produktivitas dan Efisiensi Operasional Perusahaan Amelia Ismiani; Audra Nur Fatimah; Sellia Aura Mumtaza; Sri Mulyeni
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2584

Abstract

The rapid growth of Artificial Intelligence (AI) has become a major driver of digital transformation across industries. This study aims to examine how AI adoption affects employee productivity and operational efficiency, while also identifying challenges in its implementation. Using a qualitative descriptive method through a literature review of scientific journals from Google Scholar, the findings show that AI integration brings significant benefits, such as faster work through task automation, reduced human error, and more accurate data-driven decision-making. However, challenges remain, including high integration costs, data security risks, cyber threats, and employee resistance due to digital skill gaps or the technology adoption paradox, where technological advances do not always directly increase productivity. In conclusion, the success of AI implementation depends not only on technological sophistication but also on human resource readiness, making continuous training (upskilling and reskilling) and effective change management essential to foster collaboration between artificial intelligence and human adaptability.
Strategi Manajemen Pemasaran Digital dalam Menarik Minat Generasi Z Rendi Maulana Akbar; Sopi Afrilia; Tika Wulandari; Sri Mulyeni
Jurnal bintang manajemen Vol. 4 No. 2 (2026): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v4i2.4346

Abstract

The development of technology in the digital era has significantly altered consumer behavior, particularly for Generation Z, who are known as digital natives. This group possesses unique characteristics, highly relying on social media to seek product information before making purchasing decisions. This study aims to analyze digital marketing management strategies through social media in enhancing brand engagement and loyalty among Generation Z consumers, as well as to identify the key determinants of its success. The research method employed is descriptive qualitative, utilizing literature review as the data collection technique across prior scientific sources. The analysis reveals that the implementation of digital marketing strategies based on visual content and short-form videos on platforms such as TikTok and Instagram is proven to be highly effective in capturing the audience's attention rapidly. In addition to content format, collaboration with highly credible influencers and the application of authentic, responsive two-way communication serve as the main pillars in building emotional proximity and trust among young consumers. Operationally, this strategy offers cost efficiency and a broader market reach. The conclusion of this study emphasizes that the optimal integration between management information systems and interactive, adaptive communication approaches toward digital trends is the main key to winning the market and sustaining the long-term loyalty of Generation Z.
Toxic Workplace dan Dampaknya pada Kesehatan Mental hingga Turnover Karyawan Andini Rohayani; Wilianti Laelatul Fitri; Zulfa Azkia Maharani; Sri Mulyeni
Jurnal bintang manajemen Vol. 4 No. 2 (2026): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v4i2.4352

Abstract

 Toxic work environments are becoming an issue that is getting more and more attention in human resource management because of its destructive impact on the psychological well-being of employees and organizational stability. Unhealthy interpersonal relationships, authoritarian leadership, bullying, and recurrent disrespectful behavior create a work atmosphere full of stress and uncertainty. This condition not only triggers work stress, anxiety, and emotional exhaustion, it further exacerbates these challenges, as high work demands and a lack of work-life balance make employees, especially Generation Z, increasingly vulnerable to mental health disorders. This study aims to analyze the influence of toxic work environments on employees' mental health as well as its impact on the intention to quit their jobs. The method used is a literature study with a qualitative approach, analyzing relevant scientific articles. The results of the study showed that a toxic work environment characterized by violence, bullying, tyrannical leadership, unfriendliness, and exclusion had a significant effect on the increase in work stress, psychological pressure, work stress and intention to quit work. Toxic leadership is the main factor in forming an unhealthy work culture. Social support, especially from supervisors, plays a protective role as a protective factor that mediates these negative relationships. Generation Z was found to be more sensitive to injustice and rights violations in the workplace. The study concludes that organizations need to prioritize psychological safety, implement supportive leadership, and provide tangible organizational policies and support to maintain employees' mental health and reduce work stress rates for long-term organizational sustainability.
Co-Authors Aan Tajudin Adam Zamzam Putra Setiawan Adejura Nurhalisa Adystia Milkyna Puteri Gicella Agung Patrio Iksan Ahmad Zaenul Irpan Aida Fitriani Akhmad Syarif Aldisha Adya Pasha Alinda Nuraini Alivia Khoirunnisa Alya Putri Noviani Amathul Zeehan Amelia Ismiani Amelia Reza Andini Rohayani Andini Sulistiawati Aneti Vilva Fauziah Angga Ibnu Nugroho Annisa Hafid Asila Rafia Rafsa Assyifa Luthfiah H Audra Nur Fatimah Aulia Ratna Sari Azkia Sopiatunnisa Balqis Arwa Aziizah Chariva Aghna Ghaniya Chinta Ramadani Dahlan Somantri Deni Deni Dety Mulyanti Dewi Daryati Dewi Sukmawati Dhea Adinda Dian Tri Andini Dika Nurdyansyah Diva Nur Azizah Duddi Dermawan Elsa Elvina Elsa Safitri Endang Laelasari Fahmi Kurniawan Fajar Bumi Maulana Febriyani Kistianingrum Fikri Khusaini Fina Rismayanti Finny Redjeki Fitri Fajriani Gendis Gayatri Ghina Khoirun Nisa Hadiat Permadi Hanifah Sukmana Helena Nduru Hendika Suryawinata Herlina Herlina Hidayat Hidayat Ibnu Ahmad Al-Ghazali Iklima Aulia Imas Siti Masitoh Isda Nurul Azkhiya Izhar Harahap Izma Aulia Rachmat Izzaty Khoirunnisa Jafar Pahrudin Javier Nayaka Airlangga Jejen Jaenudin Josafat Christopher Jovan Athallah Putra Irawan Kamilatunnisa Kamilatunnisa Kasih Kasih Kausar Sihombing Khairun Nisa Hermawati Kirei Zhihan Putri Kireina Zaira Nur Alpiah Leonardo Dian Saiya Lesi Sucianti Sihaloho Lestari Amelia Lien Nurliah Luthfan Jiwa Pangestu M Fadlurrohman Al Husni Mardani Eka Ningrum Marsya Andini Marzuki Mega Sylvia Dewi Melani Nurfathia Ardian Mikail Mambang Diawan Mita Puspita Mochammad Riski Pebriansah Muhamad Akmal Wahyu Andhika Muhamad Rizki Fadllilah Muhammad Abdul Wahid Syawali Muhammad Fathir Nur Alif Ekaputra Muhammad Fikri Izzuddin Muhammad Iman Nurul Nazid Muhammad Mugni Firdaus Muhammad Yusuf Gunawan Mursal Salim Mutiara Hakiki Nabila Aulia Syifa Nabila Monica Nabila Nur Aprilia Nadia Destyana Nadira Hasan Harahap Nafa Nafisah Ziaulhaq Naila Buana Jenisa Naila Zahara Nasim, Eman Sulaeman Nastiti Rizky Shiyammurti Nasywa Aulia Khaerunissa Naufal Haadi Naya Naisyia Sahda Aulia Naylla Aisy Khalesya Nazla Meyvida Nazwa Astri Alasa Niar Setya Iassha Putri Nida Nur Azizah Nita Amelia Suryaningtyas Nita Anggraeni Nuri Kaerani Kamil Puan Kayla Ayu Qolbiyyah Putri Auliya Putri Rahayu Raden Aurora Sativa Hawa Gantara Rahayu Safitri Rahma Aulia Setianingsih Ratesya Septiana Hidarusman Raysha Fauzia Andani Rendi Maulana Akbar Reva Diena Mustaqina Richky Rahmadan Rifqi Alhafizh Rini Handayani Riska Fadhilah D Riski Mulia Agustina Rizqy Naufal Fatichin Roy Astyanto Safa Puja Arsila Sangita Merliana Putri Santi Santi Santiani Tri Widiawati Sapna Naina Arni Azzani Saskia Melia Sellia Aura Mumtaza Selly Nuraini Sepdina Candra Putri Setiawan Candra Silva Anugrah Febrina Siti Nurfadhilah Siti Nursalimah Siti Rania Maelani Siti Titta Partini Sobarna Kartamihardja Sonya Anggun Oktoviani Sopi Afrilia Soviya Fitriyani Sri Maria Ulfha Sri Nada Nadziran Suci Padilah Sukmawati Suci Salsabila Oktaviani Suradi Suradi Talisha Mustika Zahrani Tiara Dara Pratiwi Tika Wulandari Tipa Aulia Suhandi Tita Puspitasari Tsabita Isyifa Ramadhani Vip Paramarta Vira Febriana Wilianti Laelatul Fitri Wita Dwi Anjani Yogi Septiawan Zahra Meylani Utami Zahraina Melati Resmaya Zaky Setiawan Zidane Reandra Zulfa Azkia Maharani