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Anang Wahyudi
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Journal : Dinasti International Journal of Management Science

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The Influence of Business Orientation And Company Capabilities On Business Strategy And Its Implications For Business Performance Sustainability in The Fashion Commodity Creative Industry in West Java Rachmawan, Ahmad; Sudiarti, Nani; Wahyudi, Anang
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2181

Abstract

The fashion creative industry is one of the creative industry sectors that continues to grow along with the development of fashion trends, especially in West Java. High competition makes fashion creative businesses face various challenges in achieving the sustainability of their business performance. The right business strategy is needed to compete in a competitive market and the emergence of many new competitors. Based on this background, this study aims to examine the influence of business orientation and company capabilities on business strategy and its implications for business performance sustainability in the fashion commodity creative industry in West Java. The research was conducted on the unit of analysis of fashion commodity creative industry players in West Java in the center of the fashion commodity creative industry with a sample of 200 respondents. The sample was taken by simple random sampling. Data were processed and analyzed using Structural Equation Modeling (SEM). The results showed that business strategy contributes to the sustainability of business performance, where competitive strategy has a greater contribution than competitive strategy. Business strategy is dominantly built by business orientation, which is supported by company capabilities. The results of this study provide theoretical implications in extending the importance of business strategy. Managerially, the results of this study provide implications for fashion commodity creative industry players under business strategies, especially competitive strategies, need to be formulated by improving business orientation and increasing company capabilities.
Co-Authors Agus Riyanto AGUSTINA SETIA AGUSTINA, SINTA ahmad rizal Ahmad Rizal Anggi Dwi Mardian ANITA CHRISTINA SEMBIRING Annisa, Rahma Asmawati Asmawati Asmawati Asmawati Asmawati Asmawati Betty Yosephin Simanjuntak Chairunnisaa Chairunnisaa Dahrizal Dahrizal Demsa Simbolon Desri Suryani Emy Yuliantini Firdaus Firdaus Hari Hariadi Haryani, Yustika Hesti Dwi Linggarsih Indriyana, Nabilah Iskari Ngadiarti jumi yati Jumyati Jumyati Kheli Fitria Annuril Khelli Fitria Annuril Krisnasary, Arie Maigoda, Tonny Cortis Meidiana, Risma Mely Gustina Natan, Okdi Nur Elly Nur Elly Putricia, Dita Rachmawan, Ahmad Rahma Annisa Refdanita Refdanita Risda Yulianti Risda Yulianti Sahidan Sahidan Salsabilla, Putri Sandy Ardiansyah Santoso, Puguh Santoso Sarita, Rahma Sri Sumiati Sri Sumiati AB Sudiarti, Nani SUGENG WIYONO Sukmawati, Novriza Tetes Wahyu Witradharma Tonny C Maigoda Wiyono, Sugeng yati, jumi Yeni Reska Yenni Okfrianti Yorita, Epti Yuniarti Yuniarti Zamharira Muslim