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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JMM (Jurnal Masyarakat Mandiri) Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan International Journal of Applied Finance and Business Studies Journal of Accounting and Finance Management (JAFM) E-JRM JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Business and Innovation Research Jurnal Green House
Sulton Sholehuddin
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Ulasan Pelanggan Memediasi Brand Ambassador Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kecantikan Scarlett Whitening Pada Mahasiswi Universitas Islam Malang Angkatan 2022 Nimas Fahdiatur Riza; N. Rachma; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to examine the mediating role of customer reviews in the relationship between brand ambassador and product quality on purchase decisions of Scarlett Whitening beauty products among students of Universitas Islam Malang, class of 2022. The research employed an explanatory design, utilizing primary data collected through Likert-scale questionnaires distributed to 135 respondents selected via purposive sampling, as well as secondary data obtained from relevant scientific literature. Data analysis was carried out using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings reveal that brand ambassador, product quality, and customer reviews have a positive and significant effect on purchase decisions, while brand ambassador and product quality also positively influence customer reviews. Furthermore, customer reviews were found to play a significant mediating role, strengthening the influence of brand ambassador and product quality on purchase decisions. The implications of this study indicate that customer reviews serve as social validation and provide practical insights for companies to enhance the appeal of local beauty products. Keywords: Brand Ambassador, Product Quality, Customer Reviews, Purchase Decision, Scarlett Whitening
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Budaya Organisasi Dan Work Life Balance Terhadap Retensi Karyawan Ramayana Departement Store Cabang Alun-Alun Kota Malang Juliana Anggraini; Mohammad Rizal; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of leadership style, work motivation, organizational culture, and work life balance on employee retention at Ramayana Department Store, Alun-Alun Branch, Malang City. Using a quantitative approach, data were collected from 68 permanent employees through a Likert scale questionnaire and analyzed using multiple linear regression. Validity, reliability, and classical assumption tests were conducted prior to hypothesis testing. The results show that leadership style, work motivation, organizational culture, and work life balance each have a positive and significant effect on employee retention. Simultaneously, all variables significantly influence employee retention. These findings highlight the importance of effective leadership, enhanced motivation, a positive organizational culture, and balanced work life policies in improving employee retention. The study provides practical implications for human resource management strategies in the retail industry. Keywords: Leadership Style, Work Motivation, Organizational Culture, Work Life Balance, Employee Retention.
Pengaruh Keterlibatan Karyawan, Lingkungan Kerja Dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi Pada UMKM Pelaku Usaha Madu Di Kota Malang) Febian Aqila Adaby; Afi Rachmat Slamet; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyzes the influence of employee engagement, work environment, and organizational culture on employee performance in honey-based MSMEs in Malang City. This research is motivated by the importance of optimizing human resources as a key factor in organizational performance, especially in MSMEs that still face challenges such as low employee involvement, less supportive work environments, and suboptimal organizational culture. The study aims to examine both simultaneous and partial effects of these variables on employee performance. A quantitative explanatory approach was employed using a saturated sampling technique involving 49 employees. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that simultaneously all variables significantly affect employee performance. Partially, employee engagement has a positive and significant effect, while work environment and organizational culture do not show significant effects. These findings suggest that employee engagement is the most dominant factor in improving employee performance. Therefore, MSMEs should prioritize strategies that enhance employee engagement to improve performance outcomes. Keyword : Employee engagement, Work environment, Organizational culture, Employee performance
Co-Authors Achmad Agus Priyono Adeng Mutawakil Alallah Afi Rachmat Slamet Afifudin Afifudin Agus Hermawan Agus Hermawan Aisyah, Diana Sari Anggun Rizki Syafila Putri Arini Fitria Mustapita Arsiyanto, Tody Artanti, Leni Aulia, Nadhira Saffana Azizy, Ailsa Rania Balqis Zulfatun Nabila Bastomi, Mohamad Berliana, Alvi Sinta Budi Wahono Dinda Intan Pratiwi Djuariyah Djuariyah Dwiyani Sudaryanti Fahrurrozi Rahman Farida, Eka Febian Aqila Adaby Feliks Aran Gettik Purwanti Haidar S, M Hisam Hovi, Farisa Mina Indriani, Ferlia Ismail, Niccolas Akbar Jeni Susyanti Juliana Anggraini Khafili, Moch Farid Khafizd Khalikussabir, Khalikussabir Khoirun Nisa’ Sri Agustin Lukman, Moh. Mardhiyyah, Nafisatul Itsna Masruhan, Helmy Naufal Matias Nan Jama Mochamad Firli Ardiansyah Moh. Afifuddin Mohammad Rizal Mohammad Rizal, Mohammad Muhammad Fahmi Abdillah Mulyani, Dwi Indah Munawaroh, Salsabilatul Murini, Ira N. Rachma Nahdiyah Farohidal Hidayati Nimas Fahdiatur Riza Nirza, Achmad Hudzaifah Abiyyu Novarisya Putri Ramadhani Noviana, Nining Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Pardiman Pardiman Puji Handayati Putri Ayu Maghfiro Putri, Ambar Rizkiana Putri, Cici Amelia Rachma, N Rachma, N. Raisya A Yasmin Risca Sari Rohma, Hindun Miftakhur Rois Arifin Ronny Malavia Mardani Saputra, Rizky Maulana Sari, Risca Kurnia Satria Putra Utama Sholikhin, Ahmad Siti Mutmainnah Sofianti, Widya Lisa Sudarmiatin Syah, Hubbal Ikmal Syaidatul Khasanah SYAIFUL BAHRI Syamsiar, Syamsiar Tsania Mutamassikah Biddin Nasir Umi Aimmatun Nadziroh Virza Heppy Stevia Difatita Yeritama, Risma Yuzky Maulana Irbad Zaenal Abidin Zahro, Handini Nur Chameli Atuz Zainurrokhim, Zainurrokhim