Article Per Year (5 Year)
p-Index From 2021 - 2026
3.267
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Teknologi Pendidikan (JMTP) AL KAUNIYAH Biotropika REINWARDTIA BERITA BIOLOGI IJIET (International Journal of Indonesian Education and Teaching) Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Biodjati Biosaintifika: Journal of Biology & Biology Education Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat E-JRM Enrichment: Journal of Multidisciplinary Research and Development Al-Imam : Journal on Islamic Studies, Civilization And Learning Societies Camellia Indonesian Journal of Forestry Research Ulil Albab Jurnal Wicara Desa SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya
Muhammad Efendi, Muhammad
Cibodas Botanic Gardens, Indonesian Institute of Sciences, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-JRM

 1 
Pengaruh Flash Sale, Voucher Gratis Ongkir dan Star Seller Terhadap Keputusan Pembelian Konsumen di Platform Shopee (Studi Kasus Konsumen Shopee di Kota Malang). Efendi, Muhammad; Hidayati, Nur; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The development of e-commerce in Indonesia has driven increasingly fierce competition among digital platforms to attract consumer attention and interest. Shopee, as one of the largest e-commerce platforms, implements various promotional strategies, such as flash sales, free shipping vouchers, and the Star Seller label, to influence consumer purchasing decisions. Based on these conditions, this study aims to analyze the influence of flash sales, free shipping vouchers, and the Star Seller label on consumer purchasing decisions on the Shopee platform.This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 95 Shopee user respondents in Malang City, selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression. The results show that flash sales, free shipping vouchers, and the Star Seller label simultaneously have a positive and significant influence on consumer purchasing decisions. These findings suggest that appropriate promotional strategies and consumer trust in sellers play a crucial role in driving online purchasing decisions. Keywords: Flash Sales, Free Shipping Vouchers, Star Seller, Purchasing Decisions, Shopee 
Co-Authors A.A. Ketut Agung Cahyawan W Afifah, Sarah Ahmad Sopian, Ahmad Akbar, Rahmat Mustahiq Taufiq Amalia, Risqi Arwani, M. Khairul Assabani, Mukjizat Ateng Supriatna Ateng Supriyatna, Ateng Dedy Darnaedi Destri Destri, Destri Diana Vivanti Sigit Esti Wulandari Faelasup, Faelasup Fajryani, Dinda Hakim, Mahben Hanie Teki Tjendani, Hanie Teki Harun, Ari Ida Kinasih Ilmi Zajuli Ichsan Indrawan Junaedi, Decky Kartika Rose Rachmadi Kristina Roseven Nababan Kurniawan, Vandra Lailaty, Intani Quarta Lilik Hidayati, Lilik Lily Ismaini Listiarum, Febri Lukman, Baiq Luthfi, Ilena Amalia Mafada, Triana Mariska Putri, Dwinda Moh. Ihsan Muhaimin, Muhamad Muhammad Alwi Muharomah, Dewi Robiatun Nur Hidayati Nur’ainun Nur’ani, Fitria Rizhal Hendi Ristanto Rodiyati Azrianingsih Rugayah Rugayah Saraswati, Tiara Sitorus, Sahat Parulian Sumarlan, Iman TATIK CHIKMAWATI Tri Cahyanto Triana Susanti Volvo Sihombing Wanandi, Achmad Widyanti, Eka Yuniarsa, Rizki