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Journal : E-JRM

Pengaruh Viral Marketing Dan Online Marketing Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2016 Pembeli Accessories Gadged Di Tokopedia) Selvia Sulaksana Andi Putri; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study was conducted to determine the effect of viral marketing and online marketing on purchasing decisions with consumer confidence as an intervening variable in FEB UNISMA 2016 class of shadded accessories buyers at Tokopedia. Which is located at Jl. MT. Haryono No.193, Dinoyo, Kec. Lowokwaru, Malang City, East Java 65144. The method used is explanatory research that aims to explain the position of each variable and its influence between one variable with another variable, and the source of the data used is primary data by distributing linkert-scale questionnaires to FEB UNISMA students force 2016. The sample calculation in this study uses the malhotra formula which produces 100 respondents. The results of this study are viral marketing variables, online marketing directly affect consumer confidence, viral marketing variables, online marketing directly influence purchasing decisions, consumer confidence variables directly influence purchasing decisions, and viral marketing and online marketing have indirect effects on purchasing decisions with consumer confidence as an intervening variable.Keywords: viral marketing, online marketing, purchasing decisions, consumer confidence.
Pengaruh Kualitas Layanan, Citra Perusahaan Dan Kepercayaan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Bank Bri Kcp Unit Lawang) Muhammad Rizalfalal; M Hufron; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 09 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of Service Quality, Company Image and Trust on Customer Satisfaction. The population of this research is the customers of Bank BRI KCP Lawang Unit. Sampling using purposive sampling method and the number of samples used as many as 85 people. The model used in this study is multiple linear regression analysis. There is an Influence of Service Quality, Corporate Image and Trust on Customer Satisfaction at Bank BRI KCP Lawang Unit. Service quality has a significant effect on customer satisfaction at Bank BRI KCP Lawang Unit, Corporate Image has no effect on Customer Satisfaction at Bank BRI KCP Lawang Unit. Trust has a significant effect on customer satisfaction at Bank BRI KCP Lawang Unit.Keywords: Service Quality, Company Image, Trust, Customer Satisfaction
Faktor-Faktor Yang Mempengaruhi Minat Beli Baju Di Ramayana Mall Dinoyo Malang Mawaddah Mawaddah; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 21 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of this research is to analyze the influence of product quality, price, promosi, lifestyle and location on buying interests UNISMA Students simultaneously in shopping centers Ramayana Mall Dinoyo Malang (MDC).Sampling using purposive sampling technique. The research data was obtained by distributing questionnaires with size sample 105 respondents. The data analysis technique in this study is multiple linear regression analysis using the SPSS statistic 25 application. The results of this study indicate that the product quality, lifestyle, and location variable has a positive and significant effect on buying interest. UNISMA students instead, the price and promotion variable has a positive and significant impact not significant to the buying interest of UNISMA students. Keyword : Product Quality, Price, Promotion, Lifestyle, Location And Buying Interest 
Pengaruh Motivasi Kerja, Disiplin Kerja, Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. PLN (Persero) ULP Gondanglegi Ahmad Khoirul Anam; Budi Wahono; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of work motivation, work discipline and work environment on the performance of employees at PT PLN (Persero) ULP Gondanglegi. The type of research used is quantitative research. The sample used in this study amounted to 74 employee respondents with the technique used in the study, namely saturated sampling. The results showed that the results of the test f stated that work motivation, work discipline and work environment had a positive effect on performance togetge. Form the result of the t-test analysis, it can be concluded that all X variables have a partially significant effect on performance.  Keywords : Work Motivation, Work Discipline, Work Environment And Performance
Pengaruh Literasi Keuangan dan Uang Saku Terhadap Pengelolaan Keuangan Mahasiswa S1 Prodi Manajemen Angkatan Tahun 2018 Fakultas Ekonomi dan Bisnis (Studi pada Mahasiswa Universitas Islam Malang) Safitri Safitri; Ronny Malavia Mardani; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 02 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze finances, and determine the effect of literacy andpocket money on the financial management of S1 Management students of the faculty of Economics and Business class of 2018 Islamic Universitas of Malang. This type of research uses explanatory research using a quantitave approach and data collection techniques used in this study are data use statistics as an analysis technique. In this study, the sample used is 106 students who will be the object of research. This sampling technique uses a probability sampling method in a proportional stratified random sampling. Where the results of this study indicate that financial literacy has a significant positive effect on student financial management, and pocket money also shows that pocket money has a significant positive effect on student financial management.    Keywords: financial literacy, pocket money and student finance
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK METRO MEDIA LOMBOK (Studi Kasus Pada Pelanggan Metro Media Lombok Di Lombok) Muhamad Yuma Meidiansyah; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research was conducted to determine the effect of product quality, price, promotion and service quality on purchasing decisions for Metro Media Lombok products. Which is located at Jl. TGH. Ibrahim Khalidy Kec. Labu Api District West Lombok. The method used is explanatory research which aims to explain the position of each variable and its influence between one variable with another variable, and the source of the data used is primary data by distributing linkie-scale kusieoner to consumers of Metro Media Lombok stores. The sample calculation in this study uses the maholtra formula which produces 145 respondents. The results of this study are the variables of product quality, price, promotion and service quality simultaneously or partially influencing the purchase decision.Keywords: product quality, price, promotion, service quality and purchasing decisions.
PENGARUH PERSEPSI HARGA, KUALITAS DAN PEMASARAN VIA ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOSTER TEA Fahrurrozi Rahman; Hariri Hariri
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Juni 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research was aimed to investigate the influence of online marketing and perception of the price to the decision of the purchase of "three second" products in  students of the faculty the economic 2013-2015 UNISMA .The population of this research is all students of the faculty the economic 2013-2015 UNISMA. Sample taken by using the method accidental sampling in order to obtain 94 of respondents who qualified in the sample .This research using the primary data and and multiple regression analysis method.The result of this research shows that the variable of online marketing has positive and insignificant effect to the decision of the purchase , the  variable price of perception has  negative and significant effect to the decision of the purchase .Simultaneously variable marketing online , and perception of the price have significant influence to the decision of the purchase .Keywords: Perception Of The Price, Quality, Online Marketing, Decision Of The Purchase.
Strategi Bauran Pemasaran Dan Dampaknya Terhadap Penjualan Pada Ud. Sari Bumi Di Kota Probolinggo ( Studi kasus pada Pelanggan UD. Sari Bumi Kota Probolinggo ) Halimatus Sya’diyah; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 20 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to analyze the effect of product, price, distribution and promotion on sales volume. The sample used in this study was 73 respondents who were UD consumers. Sari Bumi while the data collection technique used a questionnaire. The analytical method used is multiple linear regression analysis with the help of SPSS 16.0. The results of this study indicate that the product has a positive and significant effect on sales volume as well as prices, promotions and distribution to UD consumers. Sari Bumi Probolinggo. Keywords: Product, Price, Distribution, Promotion and Sales Volume
Pengaruh Gaya Kepemimpinan, Insentif Dan Disiplin Kerja Terhadap Kinerja Karyawan ( Studi Kasus Pada PT. Misaja Mitra Pati ) Mohamad Yonanda Alvereza; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of leadership style, incentives and work discipline on employee performance. The object of this research is PT. Misaja Mitra Pati with a sample of 88 respondents with a record of active employees and workers at the PT. The sampling technique used was purposive sampling. Data collection techniques using questionnaires and data analysis tools. Testing the data used is simultaneous hypothesis testing (F) and partial hypothesis testing (t). The results showed that simultaneously the independent variables had a significant effect on the dependent variable. Based on the partial test results, the variables of leadership style, incentives and work discipline have a significant effect on employee performance at PT. Misaja Mitra Pati.  Keywords: Leadership Style, Incentives, Work Discipline And Employee Performance
Pengaruh Motivasi, Kecerdasan Intelektual, Kecerdasan Emosional, Kecerdasan Spiritual, Terhadap Kinerja Guru SDN Kandangsapi 2 Kota Pasuruan Novranti Aulia Rahmaudina; Abdul Kodir Djaelani; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 17 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this to analyze and explain the influence of motivation, intellectual quotient, emotional quotient, and spiritual quotient on the performance of teachers at SDN Kandangsapi 2 Pasuruan City. The dependent variable in this study is teacher performance. And there are 4 independent variables used, namely motivation, intellectual quotient, emotional quotient, and spiritual quotient. The population in this study were teachers of SDN Kandangsapi 2, Pasuruan City. The sample in this study was taken using census research techniques. The data collection method used is the method of distributing questionnaires to respondents. The data analysis technique used in this study is multiple linear regression. The results of the study stated that simultaneously the variables of motivation, intellectual intelligence, emotional intelligence, and spiritual intelligence had a significant effect on teacher performance. Partially the variables of motivation and intellectual intelligence have no significant effect on teacher performance, the emotional intelligence variable has a negative and insignificant effect on teacher performance, while spiritual intelligence has a significant effect on teacher performance. Keywords: Motivation, Intellectual Intelligence, Emotional Intelligence, Spiritual Intelligence and Teacher Performance.
Co-Authors Abdat, Nafi’ah Said Abdul Kodir Djaelani Ach Taufiqurrahman Achmad Agus Prioyono Achmad Agus Priyono Adhim, Mohammad Bashoril Afi Rachmat Slamet Afi Rahmat Slamet Agia Dwi Darmawan Ahmad Amirudin Masykuri Ahmad Khoirul Anam Ahmad Sholihuddin Ahmad Tajul Minan Ahsani Taqwiem Aldiansyah Damar Affandi Aleria Irma Hatneny Alfi Nur Rohmaniya Alfian Budi Primanto Alfina, Rahmah Alif Taufan Wijaya Andi Junianto Andre A khriza Pradana Andre Afriadi Arif Kurniawan Santoso Arif Zulfahmy Arul Dicky Permana Arvian, Muhammad Firman Vinsya Ayub Wijayati Sapta Pradana Badrus Sholeh Basalamah, Muhammad Ridwan Cahyanto, Septian Dwi Dana Sefrina Sulviadi Devitasari, Amelia Putri DEWI IRAWATI Dwi Mayangsari Eka Farida Erlista, Silfa Erminawati erminawati Fahmi Majid Attamimi Farhan, Juned Farida, Eka Fikri Iskandar Dienata Fikriansyah, M. Firman Hidayat Fuadah, Sururul Gigih As’ary Gofur, Iqbal Abdul Gufron, Muhamad Riyanto Hadi Sunaryo Hadi Sunaryo Halimatus Sakdiyah Halimatus Sya’diyah Hariri Hariri Hariri, Hariri Hatta, Osam Moh Heriyanto Heriyanto Hidayatulloh, Habib Hikmatullah, Iksan Ikhwan Khulu Kudin Ismawati Fauziah Iva Rinda Sari Izhatul Ulia Jamaludin AL Gajali Jeni Susyanti Khalikussabir, Khalikussabir Krisna Tiknanda Arman Lu’luatul Mufarrohah M Agus Salim M Hufron M. Agus Salim Al Fathoni M. Akmal Setiahadi M. Hufron Madra’ie Madra’ie Maharisna, Robby Yudha Mahdani, Imam Mahfud, Ah Syaifudi Malika, Indah Putri Maulana, Muhammad Rizqi Mawaddah Mawaddah Miftahul Ulum Moh. Faisol Rahman Moh. Syifa Mohamad Yonanda Alvereza Mohammad Rasuli Mohammad Rizal, Mohammad Muhamad Haqqi Zamani Muhamad Yuma Meidiansyah Muhammad Hidayatulloh Muhammad Ilham Bachraesy Muhammad Mansur Muhammad Rizalfalal Mukminin, Abi Amiril Mumtaz, Muhammad Abdillah Hifny N Rachma N. Rachma Naba, Bachrul Nadira Apriati Ningsih Nasruddin Nasruddin Novranti Aulia Rahmaudina Nugraha, Nizar Alfa Nur Aini Ida Safitri Nur Hidayati Nur Hidayati Nur Maisunatul Aflachiyah Al awwaliyah Nur Zahid Sulthon Nurhasanah Nurhasanah Nurhidayah Nurhidayah Nurul Dwi Astuti Ony Dzaky Abdillah Pramiswari, Galih Intan Putri, Vina Afrilianda Rachma, N Rachma, N. Rachman, Muchammad Zidane Rahmatullah, Rizqi Rasman Buton Restu Millaningtyas Revin Dea Lorensa Risna Faulia Riza Afkarina Zulfah Rizal Nur Aziz Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Rony Malavia Mardani Rosita Pujiningtiyas Rozul, Risky Nada Safitri Safitri Safitri, Melfarya Samuriah, Samuriah Seftin Khoirun Nisa Sella Agustina Maharani Selvia Sulaksana Andi Putri Sembiring, Rinawati Sinta Mayyukha Sisi Purwati Siti Asiyah Sujana, Ilham Alif Sukma Ukhtina Sulton Sholehuddin, Sulton Sunaryo, Hadi Susilo, Agung Tanari, Vika Ubaidillah Arriza Umami Nuraisyah Ummah, Lafifatul Veni Rikusita Vindha Ayu Novitasari Vivin Enidiawati Wahyudi, Rochman Wardhana, Nurani Lembut Putri Weni Afrilliansyah Widarko, Agus Yati Ambarwati Yayendra Ning Hayu Yuliandri, Diah Zainul Zainul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa