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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Wardah Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Ganaya: Jurnal Ilmu Sosial dan Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Jurnal Scientia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Indonesia : Manajemen Informatika dan Komunikasi ARRUS Journal of Social Sciences and Humanities Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Sinergi International Journal of Management and Business Jurnal Sains Student Research Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Indonesia : Manajemen Informatika dan Komunikasi Bersama : Jurnal Pengabdian Masyarakat Communica : Journal of Communication
Isnawijayani
Universitas Bina Darma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Navigating Gender Sexism on Social Media: Challenges and Collective Solidarity Among Hijab-Wearing Women in Muslim Fashion Trends on TikTok Isnawijayani, Isnawijayani; Widayatsih, Tri; Widhi, Diana; Lexianingrum, Siti Rahayu Pratami; Taqwa, Dwi Muhammad; Amelia, Fara
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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Abstract

This research aims to understand the experiences of women wearing the hijab in facing gender sexism on the TikTok platform, especially related to Muslim fashion trends. Through a digital ethnographic approach, this research analyzes the content, comments, and social interactions of ten active participants in the TikTok hijab fashion community who have experienced or witnessed negative comments. The research results show that the TikTok platform, with its algorithm that personalizes content, helps reinforce gender bias through repeated exposure to negative comments and stereotypes. These findings also reveal a complex dynamic in which criticism of modern hijab fashion often comes from fellow women, but it is necessary to examine further the social and cultural factors that underlie this phenomenon. This research highlights the importance of understanding how social media platforms can shape the perceptions and experiences of women wearing the hijab and calls for efforts to build more inclusive and supportive online communities.
Transformation of digital and management strategy for 'buletin jurnalis.com' news management in the online media Industry in Pali regency Febrian, Heru; Misnawati, Desy; Isnawijayani, Isnawijayani; Jabir, Bastian
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The rapid advancement of technology has dramatically changed the media landscape, prompting the media industry to undergo digital transformation. The objective of this research is to discuss the digital transformation experienced by the online news platform "BuletinJurnalis.com" and its news management strategies within the context of the online media industry. The theoretical framework employed to analyze this research is media technology and convergence theory. The research method employed is qualitative descriptive with a case study approach. Data collection was conducted through in-depth interviews with five key informants, including the leadership, editor-in-chief, editorial management, news editor, and media correspondents from "BuletinJurnalis.com." The research findings reveal that "BuletinJurnalis.com" has taken bold steps in its digital transformation by integrating technology into all aspects of news production. Their strategies in news management include a fresh approach to writing, curation, and content distribution, emphasizing the importance of constant adaptation and innovation to maintain relevance and competitiveness. In conclusion, digital transformation and news management strategies play a pivotal role in shaping the future of media in the era of the online media industry.
The influence of product innovation, market orientation and social media on the performance of MSMEs in the food sector in South Sumatra Province Abidin, Zainal; Helmi, Sulaiman; Isnawijayani, Isnawijayani; Sartika , Dewi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research aims to investigate the influence of product innovation, market orientation and social media on the performance of Micro, Small and Medium Enterprises (MSMEs) in the food sector in South Sumatra Province. The research method used is quantitative using primary data collected through questionnaires from 70 food MSMEs who are members of the International Council of Small Business (ICSB) South Sumatra. Data analysis was carried out using Smart PLS version 4.0 software with the Partial Least Squares (PLS-SEM) approach, a variance-based structural equation analysis (SEM) method. The research results show that Market Orientation does not have a significant influence on MSME performance, while Product Innovation and social media have a significant positive influence. Analysis of variance (ANOVA) shows that together, product innovation, market orientation and social media have a significant influence on MSME performance. The conclusion of this research is that product innovation and market orientation are key factors that can improve the performance of MSMEs in the food sector. Although market orientation individually is not significant, in the overall context, all three have a significant contribution to variations in MSME performance. Therefore, MSME players in the food sector are advised to pay more attention to product innovation and market orientation as strategies for developing their business.
Understanding financial literacy factors among Gen Z in Palembang city Leriva, Ratu Tenny; Helmi, Sulaiman; Isnawijayani, Isnawijayani; Trisninawati, Trisninawati
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study aims to analyze the factors influencing financial literacy among Generation Z in Palembang. The research methodology employed is quantitative, assessing the strength of the relationship between dependent and independent variables within the population. A sample of 120 respondents was selected, and data were analyzed using Smart PLS 3.0 software. The analysis reveals that financial behavior and financial attitudes significantly influence financial literacy, whereas financial knowledge does not exhibit a significant influence. The overall regression model demonstrates that financial behavior, financial knowledge, and financial attitude collectively contribute significantly to explaining variations in financial literacy. However, the study is constrained by limitations in sample coverage and data collection methods. Nevertheless, the results of the simultaneous test indicate that the overall regression model is significant in elucidating the relationship between the variables under study and financial literacy. The implication of this research underscores the necessity for enhancing financial behavior and attitudes to bolster financial literacy among Generation Z in Palembang.
PEMANFAATAN MEDIA SOSIAL DALAM PENYEBARAN BERITA VIRAL OLEH SUMEKS.CO Heri Setiawan; Isnawijayani
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 4 (2026): Agustus: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i4.11206

Abstract

Perkembangan teknologi informasi dan komunikasi yang eksponensial telah menggeser paradigma konsumsi berita masyarakat dari media konvensional ke platform digital dan ekosistem media sosial. Penelitian ini bertujuan untuk menganalisis secara mendalam strategi pemanfaatan media sosial oleh media daring Sumeks.co dalam mendistribusikan informasi dan memicu penyebaran berita viral, mengidentifikasi karakteristik multi-platform yang digunakan, serta mengkaji kendala operasional struktural yang dihadapi di lapangan. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan memanfaatkan data hasil observasi partisipatif, pemantauan tren makro, serta analisis performa konten berbasis metrik digital selama periode magang dari 23 Februari hingga 25 Mei 2026 di instansi Sumeks.co Palembang. Hasil penelitian menunjukkan bahwa Sumeks.co secara aktif menerapkan strategi diferensiasi konten yang disesuaikan secara presisi dengan karakteristik teknis algoritma dari masing-masing platform, meliputi Instagram, Facebook, X (Twitter), TikTok, dan YouTube. Mekanisme viralitas konten terbukti dipicu oleh pemenuhan stimulasi emosi publik yang intens (high-arousal emotions), optimalisasi fitur multimedia visual, serta pembacaan data analitik secara berkala. Namun, terdapat kendala operasional yang krusial berupa adanya kompromi akurasi fakta demi mengejar kecepatan publikasi (immediacy), tingkat ketergantungan yang tinggi pada algoritma pihak ketiga, dan saturasi informasi yang memperpendek usia tren berita. Penelitian ini merekomendasikan pentingnya pengetatan kontrol redaksional dan kepatuhan terhadap Kode Etik Jurnalistik di tengah arus deras industrialisasi media online digital.
Co-Authors Aditya Pratama Ahmad Pauzi, Ahmad Ahmad Roziqin Amelia, Fara Anie Yusti Wara Audia Rosita Bagus Suryo Nugraha Bastian Bastian Caropeboka, Ratu Mutialela Desy Misnawati DWI MAHARANI Dwi Maharani DWI MUHAMMAD TAQWA Dwi Muhammad Taqwa Elly Rahmayanti Elvinda, Ami Fahmi, Muhammad Syahid Febrian, Heru Hariansyah Riski Putra Hazazi Hidayatullah, M. Daffa Hendiyanto Hendiyanto Heri Setiawan Ilham, Akbar Jabir, Bastian Jessi Kevita Leriva, Ratu Tenny Lexianingrum, Siti Rahayu Pratami M.Hafizni Marleni Marleni Mira Apriani Misnawati, Desy Moh. Hafizni MS, Ratu Mutialela Caropeboka Nanda Fadilla Natasha Rahma Utami Ochsa Dwiprakasa, Muhammad P.L, Siti Rahayu Prestika, Suci Rahma Santhi Zinaida Rahma Santhi Zinaida Ratu Mutialela Caropeboka Ratu Mutialela Caropeboka Rella Annisa Fitri Rianawati, Dian Rustam Saipul Anwar Santhi Zinaida, Rahma Sartika , Dewi Sulaiman Helmi Taqwa, Dwi Muhammad Tareamansyah, Andes Tri Widayatsih, Tri Trisninawati Trisninawati, Trisninawati Triwidayatsih, Triwidayatsih Wahidin Wahidin Warda Soraya Wawan Darmawan Wedadjati, Ratna Sesotya Widhi, Diana Yusana, Yeva Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi