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Journal : KINEMA

ANALISIS FRAMING TUNTUTAN RINGAN BAGI DUA TERDAKWA PELAKU PENYIRAMAN AIR KERAS TERHADAP PENYIDIK KPK NOVEL BASWEDAN DI KOMPAS.COM VS JAWAPOS.COM Ari Wahyudi; Oktri Permata Lani
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 2 No. 1 (2023): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v2i1.7290

Abstract

Media online memiliki kekuatan untuk menentukan isu apa saja yang dapat dibicarakan oleh masyarakat. Media membentuk kesadaran masyarakat sesuai dengan apa yang di sajikan oleh media tersebut. Media membingkai sebuah pemmberitaan guna mencapai tujuannya. Peran media massa dalam membingkai berita tuntutan ringan bagi dua terdakwa pelaku penyiraman air keras terhadap penyidik Komisi Pemberantasan Korupsi Novel Baswedan pada tanggal 11 Juni 2020 menjadi tranding topic dikalangan masyarakat. Penelitian ini bertujuan untuk menjawab bagaimana Kompas dan Jawa Pos membingkai pemberitaan tersebut. Untuk menjawab pertanyaan penelitian, penulis menggunakan metode analisis framing Robert N. Entman. Elemen yang digunakan dalam model Entman ada empat yaitu, define problem, diagnose causes, make moral judgement dan treatment recommendation. Mengunakan pendekatan kualitatif dengan model deskriptif dengan kostruksi sosial. Hasil dalam penelitian ini, menunjukan bahwa Kompas.com dan JawaPos.com melakukan pembingkaian terhadap masing-masing beritanya. Kompas.com membingkai ketidak puasan Novel Baswedan terhada hasil persidangan yang diterimanya dikarenakan Novel sebagai korban dari tindak kejahatan berat yang dilakukan kedua terdakwa. Sedangkan JawaPos.com, framing yang ditonjolkan yaitu kronologi JPU memberikan tuntutan ringan terhadap kedua terdakwa di dalam persidangan tersebut. Keberpihakan yang dilakukan oleh kedua media Kompas.com dan JawaPos.com terhadap tuntutan ringan bagi dua terdakwa pelaku penyiraman air keras terhadap penyidik KPK Novel Baswedan sangat jelas terlihat dalam penyajian isi berita dengan menonjolkan aspek-aspek tertentu oleh masing-masing media.
STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA INSTAGRAM @pekanbarushoppingmall Resvi Dewita Sari; Oktri Permata Lani
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 1 No. 2 (2022): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v1i2.8394

Abstract

Marketing communication is a method used by companies to promote andcommunicates marketing. Instagram social media is one of the social networkingplatforms that is loved by people of all ages and is used as a medium to get various kindsof information. The focus of research on writing this thesis is how the marketingcommunication strategy used by the @pekanbarushoppingmalll. Account is throughinstagram media. The purpose of writing this thesis is to explain and analyze themarketing communication strategy used by @pekanbarushoppingmall accountis throughadvertising and sales promotion on instagram media. And to fiend out consumerresponses to the marketing communication strategy carried out by@pekanbarushoppingmall account. The type of research used is qualitative research withapproach descriptive method the data collection technique in this study used theinterviews, observations and documentation. The theory used in this research is anintegrated marketing communication or IMC. The result of the research have concludedthat strategy used by the @pekanbarushoppingmall account in terms of advertising oninstagram media include setting comunicators, setting targets, compiling messages,choosing media and channels, and evaluating communication, discount or rebates,conducting events such as give away, endorsement and reviewing product.
SEMIOTIKA KATO NAN AMPEK REMAJA DUSUN PADANG GAJAH MATI JORONG SAGO NAGARI MANGGOPOH KABUPATEN AGAM SUMATERA BARAT Silvia Rahmadani; Oktri Permata Lani
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 2 No. 1 (2023): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v2i1.10457

Abstract

The main problem in this journal is that the use of kato nan ampek has begun to rarely applied by teenagers, while as Minangkabau people, kato nan ampek must be used ineverday life. The meaming of kato nan ampek is a rule or noms that goverm a person when speaking politely when communicating. At this time teeanagers are influenced by social media and cannot use sosial media wisely so they do not get knowlendge about kato nan ampek. This research was conducted in dusun Padang Gajah Mati , Jorong Sago nagari Manggopoh using qualitative research. The data collection techniqeus used were observation, interviews, and dokumentation. The results daily lives because teenager are already influenced by outside culture and are not wise in using social media.
PERGESERAN NILAI-NILAI BUDAYA DALAM KOMUNIKASI PADA REMAJA JORONG MUNGKA TENGAH MENGGUNAKAN APLIKASI TIKTOK Al Harist, M.Qadhafi; Lani, Oktri Permata
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 1 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i1.13015

Abstract

The main problem in this essay is the shift in cultural values in communication among Jorong Mugka Tengah teenagers in using the TikTok application. The purpose of this research is to find out how cultural values are in communication among teenagers in Jorong Mungka Tengah and what are the shifting factors of cultural values in communication in teenagers in Jorong Mungka Tengah. The main problem in this essay is the shift in cultural values in communication among Jorong Mugka Tengah teenagers in using the TikTok application. The purpose of this research is to find out how cultural values are in communication among teenagers in Jorong Mungka Tengah and what are the shifting factors of cultural values in communication in teenagers in Jorong Mungka TengahThe type of research that the author conducted was qualitative method research . Based on research, it can be seen that the process of shifting cultural values occurs due to several forms and factors, namely the form of symbols, slogans and missions. Furthermore, communication among teenagers in Central Jorong Mungka changed after getting to know Tiktok because it was