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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia Journal of English Language and Education JETE Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Guruku: Jurnal Pendidikan dan Sosial Humaniora Journal of Engineering Science and Technology Management Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Ardhi: Jurnal Pengabdian dalam Negri Jurnal Pengabdian Nasional (JPN) Indonesia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Dzulhijjah Yetti
Politeknik Kampar
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Analisis Pengaruh Kualitas Produk dan Strategi Pemasaran Instagram terhadap Keputusan Pembelian Yourdayflower Bouquet Kecamatan Bangkinang Kota Rahmad Akbar; Yetti, Dzulhijjah; Nofiar.Am, Andri; Perdana, M. Alkadri; Nurkholis; Habibie, Indra
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 1 (2025): Maret: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i1.942

Abstract

This study aims to analyze the influence of product quality and Instagram marketing strategies on purchasing decisions for bouquets at Yourdayflower Bouquet, Bangkinang Kota District. The data collection methods used in this study are questionnaires and documentation. Data analysis was conducted quantitatively using multiple linear regression tests. Based on the partial test results (T-test), Instagram marketing strategies have a significant influence on bouquet purchasing decisions at Yourdayflower Bouquet. Meanwhile, the simultaneous test results (F-test) indicate that product quality and Instagram marketing strategies collectively impact purchasing decisions. The findings of this study confirm that both product quality and digital marketing strategies through Instagram play a crucial role in increasing consumer attraction and influencing their decision to purchase bouquets at Yourdayflower Bouquet. Therefore, optimizing digital marketing strategies and improving product quality can be strategic steps to enhance sales
Pemberdayaan Perempuan Melalui Pelatihan Keterampilan Membuat Hantaran dan Seserahan Pernikahan Di RT II RW V Desa Ridan Permai Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Nurbit Nurbit; Harmi Yelmi
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 2 No. 1 (2024): Juni :ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v2i1.716

Abstract

This initiative takes place in RT II RW V of Ridan Permai Village. Typically, homemakers with idle hours between caring for their families have inspired us to create a program focused on Training in Crafting Wedding Gifts and Dowries. This initiative serves as a potential side hustle for these housewifes, allowing them to use their newfound skills to generate additional income. The primary goal is to empower housewifes to explore independent service ventures, equip them with skills, and boost their individual and collective earnings. The implementation methods include lectures/discussions, skills training/workshops, and mentoring.
Pelatihan Pemanfaatan Limbah Plastik Menjadi Produk Kerajinan Tangan Bernilai Ekonomis di Tim PKK RT 001 RW 008 Dusun Pulau Sialang Kampar Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Harmi Yelm; Indra Habibi; Andri Nofiar Am; Nurkholis Nurkholis; Tri Kurniaty; Santri Utami Ms
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 2 No. 2 (2024): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v2i2.842

Abstract

This training activity on the use of plastic waste into economically valuable handicraft products is a community service program which aims to provide solutions to the problem of managing plastic waste in the community. The main problem faced is the low level of utilization of plastic waste which has the potential to pollute the environment. This training was carried out with the aim that members of the PKK Team RT 001 RW 008 Dusun Pulau Sialang, Kampar, could understand and practice processing plastic waste into handicraft products such as bags, flower vases and home decorations. These products not only have aesthetic value but also economic value, so they can increase people's productivity and financial independence. In addition, this activity is expected to contribute to reducing the volume of plastic waste that ends up in final disposal sites (TPA). Through this training, participants also gain additional knowledge and skills in managing plastic waste, especially used packaging waste such as plastic bags, drink bottles and detergent packaging, into creative and innovative products. Thus, this activity is able to have a positive impact both economically and environmentally for the people of Sialang Island Hamlet.
Pemberian bimbingan belajar Bahasa Inggris Bagi Siswa Sekolah Dasar di Desa Ridan Permai Kecamatan Bangkinang Kota Yetti , Dzulhijjah; Rahmad Akbar; Nofiar.Am, Andri; Pribadi, Antoni; Habibie, Indra; Nurkholis; Febrianton, Adi; Kurniaty, Tri
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 2 No. 2 (2024): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v2i2.946

Abstract

This Community Service Program aims to provide English tutoring for elementary school students in Ridan Permai Village, Bangkinang Kota District. The program is designed to help students master basic English skills, considering the low level of English proficiency among students in the village. Additionally, the lack of interest in learning English outside school hours presents a challenge that needs to be addressed. Through this program, it is hoped that students will develop awareness to study independently at home and improve their English skills, including listening, reading, speaking, and writing, as well as mastery of grammar and vocabulary. Evaluation results indicate a significant improvement in the students' English proficiency, with an attendance rate of 100%. It is hoped that this program will be sustainable and continued by the local community after the program ends.
The Role of Work Discipline in Mediating the Influence of Work Environment and Leadership on Employee Performance at BUMDES Barokah, Pulau Lawas Village, Bangkinang District Habibie, Indra; Nurkholis; Akbar, Rahmad; Yetti, Dzulhijjah; Azhari
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 1 (2025): Maret 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i1.229

Abstract

This research aims to analyze how the work environment and leadership influence employee performance, with work discipline serving as a mediating factor. The study was conducted at BUMDes Barokah, located in Pulau Lawas Village, Bangkinang District. A quantitative approach was used, involving 30 employees selected through a census technique. Data collection was carried out using a questionnaire, and analysis employed multiple regression and Sobel test to examine the mediation effect. The results show that both the work environment and leadership have a positive and significant impact on employee performance. Additionally, work discipline significantly mediates the relationship between these two variables and performance outcomes. This indicates that a supportive work environment and effective leadership must be complemented by strong employee discipline to improve performance. The findings suggest that BUMDes management should focus on creating a conducive workplace and applying participative leadership while also strengthening work discipline to enhance productivity and achieve organizational goals.
Pemanfaatan Aplikasi Desain Canva Sebagai Media Peningkatan Promosi Produk untuk UMKM di Desa Penyasawan Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Harmi Yelmi; Yedi Sispurwanto; Indra Habibie; Andri Nofiar. Am; Nurkholis; Tri Kurniaty; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 1 (2025): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i1.1025

Abstract

The advancement of digital technology has significantly transformed marketing strategies, especially for micro, small, and medium enterprises (MSMEs) in rural areas. This community service program was conducted in Penyasawan Village, Kampar Regency, aiming to improve the digital marketing capabilities of local culinary MSMEs through training in the use of the Canva design application. The main problems faced by the MSMEs in the village include limited knowledge of digital marketing, lack of design skills, and financial constraints to hire professional graphic designers. This program provided a practical solution by organizing a hands-on training session on how to create promotional materials such as posters, banners, and social media content using Canva. The training involved 20 MSME participants and was implemented through several stages: preparation, implementation, and monitoring-evaluation. The results showed an increase in participants' abilities to independently design effective promotional materials, which are expected to expand their market reach and increase product sales. This activity not only enhanced digital literacy among MSMEs but also supported the growth of the local economy through improved promotional strategies.
Pengaruh Penerapan Bahasa Inggris Pada Menu Makanan Terhadap Minat Beli Konsumen Pada Dapur Seblak Bangkinang Yetti, Dzulhijjah; Rahmad Akbar; Nurkholis Nurkholis; Nofiar. Am, Andri; M. Alkadri Perdana
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 2 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i2.1085

Abstract

This study aims to analyze the effect of using English in food menu names on consumer purchase intention at Dapur Seblak Bangkinang. In the globalization era, the use of foreign terms is believed to enhance product appeal, especially among younger consumers. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 active customers of Dapur Seblak Bangkinang. The results show that using English in menu naming creates a more modern and trendy image, which significantly increases consumers' buying interest. These findings indicate that language strategy in product naming plays a crucial role in shaping consumer perceptions and influencing purchase decisions. Therefore, culinary business owners are encouraged to consider using foreign languages as part of their marketing strategy.
AN ANALYSIS OF READABILITY LEVEL OF READING MATERIAL IN ENGLISH TEXTBOOK FOR FIRST GRADE OF SENIOR HIGH SCHOOL Yetti, Dzulhijjah
Journal of Education and Teaching Vol 2, No 1 (2021): Juli
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jete.v2i1.8211

Abstract

Predicting readability level of reading texts can help the teachers to match the texts with student’s grade. The appropriate reading text is expected to ease the students in comprehending the material. This research focused on the readability level of English reading material found in English textbook entitled Bahasa Inggris for first grade of Senior High School Published by Curriculum and Books Center, Research and Development Agency, Ministry of Education and Culture. This study attempts to find out whether the reading materials are appropriate or not in terms of readability level for the target students. This research used descriptive quantitative design. The object of the research is English textbook entitled Bahasa Inggris for First Grade of Senior High School published by Curriculum 2013. The textbook consists fifteen chapters which contained kinds of reading materials such as dialogue and reading texts. The researcher only focuses on analyzing the reading materials. There are three kinds of genre found in this book, they are descriptive, recount and narrative. The data were collected by using document analysis. In calculating readability level, the researcher employed the Flesch Reading Ease (FRE) formula. The results of the study showed that there were 9 reading texts in the Bahasa Inggris textbook. From those 9 texts found that there were 3 descriptive texts, 4 recount texts, and 2 narrative texts. According to the analysis using Flesch Reading Ease (FRE) formula, the researcher found that there were 3 texts in Fairly Easy level, 3 texts in Fairly Difficult level, and 3 texts in Difficult level. In average, the texts are in Fairly Difficult level (57,3). Based on the theory of Flesch Reading Ease (FRE) formula, it is found that the texts are in the appropriate level for tenth grade students.Keyword: Readability level, Reading Material, Textbook.
The Influence of Digital Marketing Strategy and Brand Image on Consumer Purchase Intention at Warehouse Coffee Container in Panam, Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Nurkholis, Nurkholis; Kaido, Boris; Febrianton, Adi
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.282

Abstract

This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly shapes consumer perceptions and purchase behavior. A quantitative explanatory design was applied, with data collected from 120 consumers selected through purposive sampling. Questionnaires were distributed to measure perceptions of digital marketing strategy, brand image, and purchase intention. Data analysis was conducted using SPSS, employing validity and reliability tests, classical assumption tests, and multiple linear regression to test the proposed hypotheses. The results demonstrate three major findings: digital marketing strategy has a positive and significant effect on consumer purchase intention, brand image also positively and significantly influences purchase intention, and digital marketing strategy significantly enhances brand image. Furthermore, the joint influence of digital marketing strategy and brand image was found to be significant in determining purchase intention. This study provides both theoretical and practical contributions. Theoretically, it extends evidence on the role of marketing strategies in shaping consumer behavior within the food and beverage industry. Practically, it emphasizes that effective digital marketing combined with a consistent brand image can strengthen competitiveness, attract more consumers, and increase purchase intention in the highly competitive coffee shop market
The Role of Brand Awareness in Mediating the Influence of Digital Marketing and Digital Content Quality on Increasing Sales of Culinary MSMEs (Case Study in Panam, Pekanbaru) Kurnia, Dedi; Akbar, Rahmad; Yetti, Dzulhijjah; Sispurwanto, Yedi; Nofiar. Am, Andri
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.286

Abstract

This study aims to analyze and understand the role of brand awareness as a mediator in the relationship between digital marketing strategies and digital content quality on the sales growth of culinary MSMEs in Panam, Pekanbaru. The research employs a quantitative approach using Path Analysis. Data were collected randomly from culinary MSMEs in Panam, Pekanbaru, over the period from 2020 to 2024. Data analysis techniques include descriptive analysis, normality test, multicollinearity test, autocorrelation test, and heteroskedasticity test. The findings of the study are as follows: 1) Digital marketing strategies have a positive and significant impact on brand awareness of culinary MSMEs. 2) Digital content quality has a positive and significant impact on brand awareness of culinary MSMEs. 3) Digital marketing strategies have a positive and significant impact on the sales growth of culinary MSMEs. 4) Digital content quality has a positive and significant impact on the sales growth of culinary MSMEs. 5) Brand awareness has a positive and significant impact on the sales growth of culinary MSMEs. 6) Digital marketing strategies significantly enhance sales growth through the mediation of brand awareness in culinary MSMEs. 7) Digital content quality significantly enhances sales growth through the mediation of brand awareness in culinary MSMEs.
Co-Authors Am, Andri Nofiar Antoni Pribadi Antoni Pribadi Ardiansyah Hamid Azhari Boris Kaido CAHYANI, ANNISA Febrianton, Adi habibie, indra hafid, Burhan Harmi Yelm Harmi Yelmi Hasybi, Khairul Hayatul Khairul Rahmat Indra Habibi Indra Habibie Kurnia, Dedi M. Alkadri Perdana Merlia Rahma Yani Merlia Rahmayani Nofiar, Andri Nofrifaldi Nur Asma Deli Nurbit Nurbit Nurbit, Nurbit Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Perdana, M. Alkadri Pribadi, Antoni Priyana, Winda Putri, Indah Purnama Rahmad Akbar Rahmad Akbar Rahmayani, Merlia Rukhshah, Muhammad Santri Utami ms T.Yoga Winanda Tri Kurniaty Yedi Sispurwanto Yelmi, Harmi Yoga Winanda, T.