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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia Journal of English Language and Education JETE Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Guruku: Jurnal Pendidikan dan Sosial Humaniora Journal of Engineering Science and Technology Management Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Ardhi: Jurnal Pengabdian dalam Negri Jurnal Pengabdian Nasional (JPN) Indonesia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Dzulhijjah Yetti
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The Effect of Influencer Marketing and Price on Generation Z’s Purchase Intention toward Trendy Food in Bangkinang City Sispurwanto, Yedi; Yetti, Dzulhijjah; Kurnia, Dedi; Rukhshah, Muhammad; Pribadi, Antoni
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.287

Abstract

This study aims to analyze the effect of influencer marketing and price on the purchase intention of trendy food among Generation Z in Bangkinang City. The rapid growth of social media has significantly influenced consumer behavior, particularly among Generation Z, who are known for their high level of digital engagement and openness to new trends. This research employs a quantitative approach using a survey method with a structured questionnaire distributed to respondents aged 17–26 years. A total of 385 valid responses were obtained through purposive sampling, assuming an infinite population. The data were analyzed using multiple linear regression to determine the significance and magnitude of the relationships between variables. The results indicate that influencer marketing has a positive and significant effect on purchase intention, suggesting that endorsements and promotions by social media personalities can effectively stimulate consumer interest. Price also shows a significant influence, indicating that affordability and perceived value remain important considerations for Generation Z consumers. These findings provide practical implications for culinary business owners and marketers in designing promotional strategies that combine influencer engagement with competitive pricing to maximize purchase intention.
Analisis Pengaruh Harga Terhadap Keputusan Pembelian Sapi Pada Ternak Tani Lubis Cahyani, Annisa; Priyana, Winda; Akbar, Rahmad; Yetti, Dzulhijjah; Rahmat, Hayatul Khairul; Nurbit, Nurbit; Veronika, Nina; Deli, Nur Asma
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5693

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga terhadap keputusan pembelian sapipada peternakan Tani Lubis. Penelitian menggunakan metode kuantitatif dengan pendekatandeskriptif dan verifikatif. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 98responden konsumen Tani Lubis. Hasil uji instrumen menunjukkan bahwa kuesioner valid danreliabel dengan nilai Cronbach’s Alpha sebesar 0,872. Analisis data menggunakan regresi liniersederhana. Hasil penelitian memperlihatkan bahwa harga memiliki pengaruh positif dan signifikanterhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 46,2% yang berartikeputusan pembelian dijelaskan oleh faktor harga, sedangkan 53,8% dipengaruhi faktor lain di luarpenelitian ini. Uji signifikansi menunjukkan nilai t-hitung sebesar 8,523 lebih besar dari t-tabel1,984 dengan tingkat signifikansi 0,000 < 0,05. Dengan demikian, harga terbukti menjadi salahsatu faktor dominan dalam memengaruhi keputusan pembelian sapi pada Tani Lubis. Penelitianini dapat menjadi bahan pertimbangan bagi pengelola untuk merumuskan strategi penetapan hargayang lebih kompetitif agar dapat meningkatkan penjualan dan kepuasan pelanggan. This study aims to analyze the influence of price on purchasing decisions of cattle at Tani LubisFarm. The research employed a quantitative method with a descriptive and verificative approach.Primary data were collected through questionnaires distributed to 98 respondents who arecustomers of Tani Lubis. The instrument testing showed that the questionnaire was valid andreliable with a Cronbach’s Alpha value of 0.872. Data were analyzed using simple linearregression. The results revealed that price has a positive and significant effect on purchasingdecisions. The coefficient of determination (R²) was 46.2%, indicating that purchasing decisionsare explained by the price factor, while the remaining 53.8% is influenced by other factors outsidethis study. The significance test showed a t-value of 8.523, which is greater than the t-table valueof 1.984, with a significance level of 0.000 < 0.05. Thus, price is proven to be one of the dominantfactors influencing cattle purchasing decisions at Tani Lubis Farm. This research is expected toserve as a consideration for farm management in formulating more competitive pricing strategiesto increase sales and customer satisfaction.
Peningkatkan Motivasi Belajar Vocabulary Bahasa Inggris Siswa/Siswi SDN 020 Ridan Permai Melalui Media Jigsaw Puzzle Yetti, Dzulhijjah; Rahmayani, Merlia
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.14911

Abstract

Penelitian ini dipicu oleh kurangnya semangat dalam mempelajari kosakata bahasa Inggris, yang disebabkan oleh persepsi bahwa bahasa Inggris sulit dan kurangnya sumber belajar. Siswa cenderung hanya mengandalkan penyalinan, pencatatan, dan menghafal kosakata. Namun, bahasa Inggris adalah mata pelajaran penting yang akan terus berguna di masa depan. Berdasarkan latar belakang ini, penulis ingin meneliti cara meningkatkan semangat belajar bahasa Inggris dengan memperkenalkan media jigsaw puzzle. Tujuan penelitian ini adalah untuk meningkatkan semangat belajar kosakata bahasa Inggris dengan cara yang menyenangkan, yaitu dengan menggunakan jigsaw puzzle. Metode penelitian ini adalah penelitian tindakan kelas yang terdiri dari 2 siklus, masing-masing dengan 3 pertemuan. Hipotesisnya adalah bahwa melalui penggunaan jigsaw puzzle, motivasi belajar kosakata bahasa Inggris di kelas 3 SD Negeri 020 Ridan Permai akan meningkat. Hasil penelitian menunjukkan peningkatan motivasi belajar kosakata bahasa Inggris yang signifikan. Persentase motivasi meningkat dari 44,64% pada pra-siklus menjadi 71,68% pada siklus I, dan kemudian menjadi 85,24% pada siklus II. Dapat disimpulkan bahwa penerapan jigsaw puzzle berhasil meningkatkan motivasi belajar kosakata bahasa Inggris pada siswa kelas 3 di SD Negeri 020 Ridan Permai.
Implementasi Analisis Forecasting Penjualan Ekspor Copra Dengan Metode Time Series Pada CV. DATY International Di Tembilahan Yoga Winanda, T.; Akbar, Rahmad; Rahmayani, Merlia; Yetti, Dzulhijjah
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 1 (2023): April 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i1.14451

Abstract

Forecasting is an estimate of something that has not happened or will happen in the future. Forecasting is a very important element in decision-making, because the effectiveness of a decision generally depends on several factors that we cannot see when the decision is made. In mathematics, the part that can be used in forecasting is simple regression with linear trend analysis using the least squares method. The purpose of writing this thesis is to predict the number of export sales of copra and coconut shell through Linear Trend analysis and application using the Least Squares Method.
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Industri Keripik Nenas Pasca Pembangunan Jalan Tol Bangkinang-Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Rahmayani, Merlia; Hasybi, Khairul
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.19913

Abstract

Home Industry Keripik Nenas is a company that produces dry and wet cakes, but they are facing challenges in the form of declining sales. This research aims to identify competitors' advantages using the benchmarking method and to identify the company's strengths, weaknesses, opportunities and threats, as well as designing marketing strategies to increase sales. The results of the benchmarking analysis reveal that competitors have many advantages. Meanwhile, the SWOT calculation results show that Keripik Nenas's main strength is its delicious taste, but this company has a weakness in its limited product variety. Companies have great opportunities in the form of high consumer loyalty to their products, but also face threats from the emergence of similar products on the market. Therefore, from this SWOT analysis, several marketing strategies can be designed to increase sales.
Analisis dampak Pembangunan Infrastruktur terhadap Pendapatan Rumah Makan dan Usaha oleh-oleh (Studi Kasus Pembangunan Jalan Tol Bangkinang-Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Rahmayani, Merlia; Yelmi, Harmi; Nurbit, Nurbit; Kaido, Boris
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 2 (2024): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of Bangkinang-Pekanbaru toll road infrastructure has become the government's focus in efforts to improve connectivity and accelerate economic growth in the region. This research aims to analyze the impact of toll road construction on the income of restaurants and souvenir businesses before and after the operation of the toll road. This research was conducted using a quantitative approach with interviews with business owners. Data analysis uses a normality test to ensure the data is normally distributed and a difference test (T-test) to determine differences in respondents' income. The results of the research show that there is a significant difference in income between restaurants and souvenir businesses before and after the toll road. The results of the income normality test at restaurants are normally distributed data with a Sig value. 0.057 > 0.05, and income from the souvenir business is also normally distributed data with a Sig value. 0.281 > 0.05. The results of the Paired Sample T-test concluded that the restaurant obtained a Sig. (2-tailed) value of 0.000 < 0.05, so Ha was accepted "there was a difference in income at the restaurant before and after the Bangkinang-Pekanbaru toll road", whereas in The souvenir business obtained a Sig (2-tailed) value of 0.000 < 0.05, so Ha was accepted "there was a difference in income in the souvenir business before and after the Bangkinang-Pekanbaru toll road". This research contributes to further understanding of the relationship between toll road infrastructure development and local economic growth, especially in the context of income from restaurants and souvenir businesses.
Co-Authors Am, Andri Nofiar Antoni Pribadi Antoni Pribadi Ardiansyah Hamid Azhari Boris Kaido CAHYANI, ANNISA Febrianton, Adi habibie, indra hafid, Burhan Harmi Yelm Harmi Yelmi Hasybi, Khairul Hayatul Khairul Rahmat Indra Habibi Indra Habibie Kurnia, Dedi M. Alkadri Perdana Merlia Rahma Yani Merlia Rahmayani Nofiar, Andri Nofrifaldi Nur Asma Deli Nurbit Nurbit Nurbit, Nurbit Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Perdana, M. Alkadri Pribadi, Antoni Priyana, Winda Putri, Indah Purnama Rahmad Akbar Rahmad Akbar Rahmayani, Merlia Rukhshah, Muhammad Santri Utami ms T.Yoga Winanda Tri Kurniaty Yedi Sispurwanto Yelmi, Harmi Yoga Winanda, T.