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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Ilmu-Ilmu Pertanian Indonesia Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Pengabdian Masyarakat Asia Jurnal Agripet Animal Production
Priyo Sugeng Winarto
Faculty Of Animal Science, Universitas Brawijaya, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Veterinary Other

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Journal : Animal Production

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Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang Priyo Sugeng Winarto; Puji Akhiroh; Budi Hartono; Nanang Febrianto; Hari Dwi Utami; Khotibul Umam; Juwaidah Sharifuddin
ANIMAL PRODUCTION Vol. 26 No. 3 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.3.333

Abstract

The value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing and sales, and service. This study analyzes the value chain, focusing on halal fried chicken MSMEs, in the Malang Raya. A quantitative descriptive method was employed, involving 56 randomly selected respondents, starting from MSMEs' owners, managers, and operational staff. Data collection techniques included a survey method with questionnaires, in-depth interviews, and observations. The analysis utilized a Likert scale to measure key value chain elements such as inbound logistics, operations, outbound logistics, marketing, and service. The results indicate that the halal value chain ecosystem in Malang Raya is well-established. Respondents agreed that critical activities such as material storage, smooth distribution, product quality control, customer service, and satisfaction significantly impact the success of MSMEs in the region. This study highlights the importance of halal certification and optimal value chain management to enhance product competitiveness in local and international markets. These findings provide insights for policymakers to support the development of the social trustworthiness of the halal value chain ecosystem, ensuring that MSMEs remain competitive in the growing halal food sector.
Developing Social Trustworthiness of the Halal Fried Chicken MSMEs’ Value Chain in Malang Winarto, Priyo Sugeng; Akhiroh, Puji; Budi Hartono; Nanang Febrianto; Hari Dwi Utami; Khotibul Umam; Juwaidah Sharifuddin
ANIMAL PRODUCTION Vol. 26 No. 3 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.3.333

Abstract

The value chain is an essential framework for understanding how industries create and sustain value for consumers or target markets. It encompasses various activities that contribute to delivering valuable products, such as supplier, channel, and buyer value chains. The primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing and sales, and service. This study analyzes the value chain, focusing on halal fried chicken MSMEs, in the Malang Raya. A quantitative descriptive method was employed, involving 56 randomly selected respondents, starting from MSMEs' owners, managers, and operational staff. Data collection techniques included a survey method with questionnaires, in-depth interviews, and observations. The analysis utilized a Likert scale to measure key value chain elements such as inbound logistics, operations, outbound logistics, marketing, and service. The results indicate that the halal value chain ecosystem in Malang Raya is well-established. Respondents agreed that critical activities such as material storage, smooth distribution, product quality control, customer service, and satisfaction significantly impact the success of MSMEs in the region. This study highlights the importance of halal certification and optimal value chain management to enhance product competitiveness in local and international markets. These findings provide insights for policymakers to support the development of the social trustworthiness of the halal value chain ecosystem, ensuring that MSMEs remain competitive in the growing halal food sector.
Unveiling the Determinants of Farmer Motivation in Goat Production: Evidence from Goat Farmers in Jombang District, East Java, Indonesia Nugroho, Eko; Sugeng Winarto, Priyo; Ibnu Khafid, Syaiful
ANIMAL PRODUCTION Vol. 27 No. 2 (2025)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2025.27.2.363

Abstract

Goat farming is an essential livelihood strategy for rural communities, providing substantial economic and social advantages. However, there remains a vague understanding of the underlying motivations driving smallholder goat farmers' engagement, particularly in contexts with diverse socio-demographics and resource limitations. This study aimed to determine the most influential factors in goat-farming decisions by conducting a cross-sectional survey of 50 smallholder goat farmers. Data collection encompassed socio-demographic variables, as well as access to capital, infrastructure, market conditions, and policy support. Results revealed that capital and infrastructure significantly outweighed age, education, and farming experience in shaping farmers’ level of involvement. Local markets received favorable ratings, but inconsistent government support highlighted significant policy gaps. Larger households benefited from greater labor availability, yet did not consistently adopt best practices. These findings highlight the primacy of resource-based and socio-familial factors in shaping smallholder motivation and illustrate the need for targeted interventions. Enhanced collaboration among government agencies, cooperatives, and community groups may promote more resilient and profitable goat-farming systems.
Co-Authors Agus Budiarto Agus Susilo Agus Susilo Ahmad Furqon Ahmad Furqon Ahmad Furqon Akhiroh, Puji Alfikri, Muhammad Fajar Aulia Puspita Anugra Yekti Budi Hartono budi hartono Budi Hartono Eka Kusumastuti, Anie Eko Nugroho Eko Nugroho Febrianto, Nanang Hari Dwi Utami Hari Dwi Utami Ibnu Khafid, Syaiful Juwaidah Sharifuddin Juwaidah Sharifuddin Kamil, Nila Khotibul Umam Khotibul Umam Kuswati Kuswati Kuswati Kuswati Marliana, Dina Muhammad Helmi Nadia Ramli, Nurul Nanang Febrianto Nanang Febrianto Nurgiartiningsih, V. M. A. Onni Meirezaldi Pratiwi, Herlina Puji Akhiroh Purwanti, Tina Sri Puspita Anugra Yekti, Aulia Putri Utami, Putri Rahman, Moh Shadiqur Rizki Prafitri S, Setiyono Shamad, Zulfaini Sigit Soeparjono Veronica Margareta Ani Nurgiartiningsih Yuli Hariyati Zulfaini Shamad