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All Journal AGRISE Habitat JASc (Journal of Agribusiness Sciences) JAST : Jurnal Aplikasi Sains dan Teknologi Musamus Journal of Agribusiness Agroprimatech Agriprimatech Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Agricultural Socio-Economics (JASE) AKM: Aksi Kepada Masyarakat Agripreneur : Jurnal Pertanian Agribisnis Jurnal Sosiologi Pertanian dan Agribisnis Mediagro Jurnal Multidisiplin West Science Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Journal of Business Management and Economic Development West Science Interdisciplinary Studies AGRIC Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia West Science Social and Humanities Studies Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Ekonomi Pertanian dan Agribisnis Adpertens ; Jurnal Ekonomi dan Manjemen Jurnal Abdita Naturafarm Book of Open Source
Tirta Yoga
Universitas Tribhuwana Tunggadewi
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Journal : West Science Interdisciplinary Studies

 1 
The Effect of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the West Java Tourism Industry Frans Sudirjo; Tirta Yoga; Haqibul Mujib
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1023

Abstract

This study examines the impact of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the context of the West Java tourism industry. A quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze data collected from tourists visiting various destinations in West Java. The results indicate that Green Branding, Relational Marketing, and Product Innovation significantly influence tourists' perceptions of value. Specifically, Green Branding initiatives emphasizing environmental sustainability, relational strategies enhancing customer interactions, and innovative tourism products contribute positively to tourists' perceived value. These findings underscore the strategic importance of sustainability practices, customer relationship management, and continuous innovation in enhancing overall tourist satisfaction and loyalty in West Java. Practical implications for tourism stakeholders and directions for future research are discussed.
The Effect of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the West Java Tourism Industry Sudirjo, Frans; Yoga, Tirta; Mujib, Haqibul
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1023

Abstract

This study examines the impact of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the context of the West Java tourism industry. A quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze data collected from tourists visiting various destinations in West Java. The results indicate that Green Branding, Relational Marketing, and Product Innovation significantly influence tourists' perceptions of value. Specifically, Green Branding initiatives emphasizing environmental sustainability, relational strategies enhancing customer interactions, and innovative tourism products contribute positively to tourists' perceived value. These findings underscore the strategic importance of sustainability practices, customer relationship management, and continuous innovation in enhancing overall tourist satisfaction and loyalty in West Java. Practical implications for tourism stakeholders and directions for future research are discussed.
Co-Authors A. Yusuf Kholil Acep Fatchuroji Agnes Quartina Pudjiastuti Agustina Shinta Agustina Shinta Agustina Shinta Hartati Wahyuningtyas Ambo Paerah Anggriani, Yohana Apria Fransiska Arief Joko Saputro Baizuri, Akhmad Bambang Hermanto Barani, Yohana Bate, Matharina Y Cahyo Sasmito Cakti Indra Gunawan Cakti, Vega Raksa Cindi Ceme, Grogorius Deta Karere, Kristina Dias, Fransiska F Dito Aditia Djoko Koestiono Djoko Koestiono Djoko Koestiono Dyanasari Ebenezer Muaratama Editya Hendrawarman Efi Endang Dwi Setyorini Eri Yusnita Arvianti Farah Mutiara Fendiyatmi Kusufa Fernando, Irlan Septi Fifanto, Irenius Frans Sudirjo Frans Sudirjo Fransiska, Apria Go, Yohana Farmita Grogorius Ceme Gunawan, Cakti Indra Halamai, Samuel Haqibul Mujib Harlen Silalahi Hendrik Suhendri, Hendrik Heru Santoso Hadi Subagyo Hra, Petronela Irlan Septi Fernando Jemurni, Leonarda Judijanto, Loso Kaben, Jesliana Novita Kari, Elpians M Karunia Setyowati Suroto Keken, Maria N.P. Kholil, A Yusuf Lesing, Afrianus F Lina Indrawati Loso Judijanto Ma’sum, Zuhdi Mariano, Tarsisius Miranti, Solleha Allia Muaratama, Ebenezer Muhammad Sabir Muhammad Sabir Munna, Kamila Murni, Marselina Mutiara, Fara Neves, Odilia Maje J. A. Ninin Khoirunnisa’ Nonok Supartini Novita Kaben, Jesliana Nur Ida Iriani Nur Ida Iriani Nyimas Yanqoritha Paerah, Ambo Pahenra Pahenra Palus, Fridolin Triayen Prasetyo, Anung Nugroho Retno Ayu Dewi Novitawati Rina Juwita Rizaldy Rizaldy Rizaldy, Rizaldy Sadiyah, Ana Arifatus Satya Darmayani Subagyo, Heru Santoso Hadi Supiati Supiati Supiati Supiati Tebai, Natan Toti, Herkulanus Wati, Laras Aisyah Wijayanti, Indah Oktari Wirawan Wulandari, Sri Hariani Eko Yulistiyono, Agus Zaianal Efendi Hasibuan Zuhdi Ma’sum