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Journal : Cultural Narratives

Instagram as a Platform for Change in Environmental Campaigns Sari, Meliana
Cultural Narratives Vol. 2 No. 1 (2024): August
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v2i1.987

Abstract

This research aims to explain and describe the eco-lexicon that exists in one of the “Reach for a Greener Tomorrow” campaign posts in @sayapilihbumi Instagram posts that contain eco-lexicon and have issues related to the environment. The theory used in this research is Greening the media (Maxwell et al., 2013) which states that Greening media is a study that begins by acknowledging a historic responsibility to face the challenge of the ecological crisis as a fundamental challenge to critical scholarship in the field and uses an ecolinguistics perspective approach, in the form of analyzing ideological, sociological and biological meaning in eco-lexicons in @sayapilihbumi posts. The   method   used   in   data   collection   is   documentation   and   observation   on   the @sayapilihbumi Instagram account. The result of this research indicates that the eco-lexicons serve not only as a means of communication but also as tools for fostering environmental awareness and encouraging sustainable practices among followers. The findings suggest that social media campaigns can effectively influence public perceptions and behaviors regarding environmental issues, thereby contributing to a broader movement towards sustainability. This study underscores the importance of language in shaping ecological consciousness and advocates for the continued use of social media as a platform for environmental advocacy. By understanding the meanings behind eco-lexicons, stakeholders can better design campaigns that resonate with audiences and promote actionable change.  
Co-Authors ABDUL BASHIR, ABDUL ABRIANO, NOVA Abubakar, Rafeah Abubakar, Rafeah Ahmed, Shakib Ahsanal Kasasiah Alvinesar , Muhammad Habib Amiruddin Amiruddin Andriani, Lia Anna Yulianita Aristi, Dela Astuti , Rahayu Azizah Azizah Bambang Wispriyono Cahyani, Aprilia Dwi Camila, Putri Data, Mulya Rahman Desnawita, Desnawita Dwi Wahyuni Fatma Nabila, Dinda Ferifina, Liska Fety Fathimah Firdaus Firdaus Gusmita, Deri Husni, Suci Nisaul Idris, T Indah Puspita Sari, Indah Puspita Isa, Yamanto Ismandela, Afriyane Iswarini, Harniatun Iting Shofwati Jhoni Warmansyah Kadir Naffari, Abdul Khairunnisa Khodarsih, Delma Komalasari, Elis Latif, Nurdin Masril Masril Mastanora, Refika Meida, Hafsah Murti, Firda Aulya mutiara mutiara Nabila, Dinda Fatma Nabila, Putri Nova Yulia Nurazizah, Diyah Ayu Nurhasanah Nurhasanah Nurlaila Nurlaila Pérez, Carlos Pramudita, Arif Saiful Pusaka, Semerdanta Putri Wahyu, Widia Putri Yanti, Elsa Putri, Anis Putri, Hafifa Putri, Irawati Anindya Putri, Santi Virdaus Putri, Widya Rahmadani, Widia Rahmadina, Sabrina Rahman Data, Mulia Restu Yuningsih Retno Wulandari Safna, Aisyah Salsabila, Dhiva Sanniyah, Zahra Satriani Satriani Saufika, Alka Sinuraya, Bachtiar Siregar, Rahayu Yandira Siregar, Rahayu Yandira S Solin, Saobil Sobri Soniati, Soniati Syaharra, Salsya Iffana Tri Yuliani, Tri Trimelia Utami, Winda Urrahmah, Nisa Wahidah Fitriani WIJAYA, JOHAN EKA Wiliani, Sherly Wiliany, Sherly Wiska Bela, Sandora Wulandari, Tiara Yandira S Siregar, Rahayu Yandira, Rahayu YUNIARTI, SETIAFITRIE Yusmar, Sherly Aini Zalzabila, Zakiah