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All Journal IMAGE J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen Strategi dan Aplikasi Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Information System, Applied, Management, Accounting and Research JURNAL LENTERA BISNIS Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JURNAL ILMIAH FEASIBLE (JIF) MANNERS Management and Entrepreneurship Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Disrupsi Bisnis International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Jurnal Ekonomi Efektif MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Abdimas Kartika Wijayakusuma Jurnal Ilmu Ekonomi Manajemen dan Akuntansi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Trends Economics and Accounting Research International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Journal of Business and Management Inaba ABDIMAS Branding: Jurnal Manajemen & Bisnis
Karamang, Ezra
Universitas Indonesia Membangun
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health Social Sciences Other

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Price, Location, and Social Media Marketing In Students’ Choice of Private Universities in Bandung Alisa Ramadani; Ezra Karamang; Nabila Mutiara Putri; Aulia Ratu Assakinah
Journal of Business and Management Inaba Vol. 5 No. 2 (2026): Volume 5 Number 2, August 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/2emsnx23

Abstract

This study examines the associations of price, location, and social media marketing with students’ decision to choose private universities with “Very Good” accreditation in Bandung City. A quantitative cross-sectional survey was conducted using a structured four-point Likert questionnaire and purposive sampling. The analytical sample comprised 132 students from four universities: Universitas Islam Nusantara (30), Universitas Bale Bandung (31), Universitas Informatika dan Bisnis Indonesia (37), and Universitas Langlangbuana (34). The final regression model included 19 retained questionnaire items across the four constructs Price (B = 0.314, β = 0.389, p < 0.001), Location (B = 0.260, β = 0.291, p < 0.001), and Social Media Marketing (B = 0.145, β = 0.161, p = 0.049) were positively associated with the decision-to-choose construct. The regression model was significant, F(3, 128) = 34.398, p < 0.001, with R² = 0.446 and adjusted R² = 0.433. The three predictors explained 44.6% of the observed variance (R² = 0.446; adjusted R² = 0.433), with a large overall model effect size (f² = 0.806). Because the study uses cross-sectional data and purposive sampling, the findings are interpreted as associations rather than causal effects. The study contributes empirical evidence by integrating financial, accessibility, and digital-communication dimensions within a single model of university-choice evaluation in the studied institutional context.
Developing Hospital Services Based on "Service Excellence" at the Pantura Regional Hospital, M.A. Sentot Patrol, Indramayu Regency Irwan Zulkifli; Agus Aribowo; Ezra Karamang
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3302

Abstract

The advancement of the information age, increasing public awareness, and increasingly fierce competition among healthcare facilities have changed the public's assessment of hospitals. Excellent service is a key factor in increasing patient and family trust and satisfaction with hospitals. With increasing public expectations and intense competition among healthcare facilities, hospitals are required to excel not only in medical services but also in the quality of non-medical services. This study aims to assess and formulate the development of a service excellence-based service system at Pantura M.A. Sentot Patrol Regional Hospital, Indramayu Regency. The study used a quantitative approach with a survey method through the distribution of questionnaires to more than 200 respondents consisting of patients and their families. Data analysis showed that communication, staff empathy, speed of service, and facility comfort significantly influence patient satisfaction levels. Based on these findings, this study recommends strengthening excellent service training, developing patient-oriented standard operating procedures (SOPs), and implementing continuous service evaluations. The implementation of these strategies is expected to increase patient satisfaction and loyalty while strengthening the hospital's positive image. The research results are expected to form the basis for recommendations in strengthening excellent service training, formulating SOPs that are oriented towards patient needs, and ongoing evaluation to increase patient satisfaction and loyalty and strengthen the positive image of the hospital.
Co-Authors Agus Aribowo Agus Aribowo Albert Kurniawan Purnomo Alcaf, Audy Fitriana Alfiyanti, Annisa Putri Alfiyyah Siti Nur Fadillah Alisa Ramadani Anggita, Nova Anny Nurbasari Arie Hendra Saputro Aryanto, Febri Asep R. Rukmana Aulia Ratu Assakinah Aurora, Winda Tivany Budi, Andri Setia Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayan Hakim Natigor Eka Septiarini Eka Septiarini Erna Marselina Faisal Ikhram Fanji Wijaya Fransiska Anita Subari Habib Amir Mujahid Hajar, Asri Shopiatul Hendry Suhardiman Hermawan, Daniel Iqbal Insanul Kamil Irwan Zulkifli Jaya, Rama Chandra Muhamad Rizki Pratama Muhamad Wahyu Wicaksono Mujahid, Habib Amir Mukti Ali, Mochammad Munindar, Anas Faris Muttaqin, Ridlwan Nabila Mutiara Putri Nico Dwi Saputro Nurul Hidayanti Febriani Palupi Permata Rahmi Pamungkas, Cindy Mulyasari Pratama, Muhamad Rizki Ramadhani, Fadhilah Dwiputri Ridho Riadi Akbar SALSABILA, ANNISA Sapitri, Witri Saputra, Muhammad Gilang Satrio Rahardi Sena, Muhamad Adryan Arya Septiarini, Eka Setiawan, Rizky Kurnia Sitanggang, Pernando Siti Sarah Siti Sarah, Siti Suhardiman, Hendry Syalwa Nazhifah Aulya Wanda Wahyudi, Faizal