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All Journal Majalah Ilmiah Bijak JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Ilomata International Journal of Management East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Innovative: Journal Of Social Science Research International Journal of Asian Business and Management (IJABM) Indonesian Journal of Sustainability Accounting and Management JURNAL ABDIMAS TRANSPORTASI & LOGISTIK International Journal of Economics and Management Sciences Jurnal Pengabdian Masyarakat dan Penelitian Terapan Atestasi : Jurnal Ilmiah Akuntansi Journal of Management
Ika Utami Yulihapsari
Institut Transportasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Customer’s Loyalty Parameters of Sikorsky S76 Chartered Helicopter Arsya Nadira Syafiudin; Ika Utami Yulihapsari; Azmieti Kurnia Sinta; Salahudin Rafi; Jermanto Setia Kurniawan; Theresye Yoanyta Octora
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 10, No 1 (2023): Maret
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v9i1.1067

Abstract

The study aims to determine the impact of the maintenance department and supporting facilities of PT. Pelita Air Service 2020 loyalty’s performance based on its customer’s satisfaction. The sample of 150 respondents from PT. Pelita Air Service’s Sikorsky S76 chartered Helicopter customers were obtained using quantitative descriptive method and purposive sampling using Slovin formula. SEM path analysis method and Smart Partial Least were used to test the validity and reliability of the data. Based on the findings, the performance of the Sikorsky S76 Helicopter’s maintenance department and chartered support facilities has a direct positive and significant impact on customer’s satisfaction and loyalty. The satisfaction factor has a direct positive and significant impact on customer’s loyalty. The customer’s satisfaction affects the performance of the maintenance department and the supporting facilities of the Sikorsky S76 chartered Helicopter at PT. Pelita Air Service 2020.
The Impact of Service Quality and Brand Image Through Passenger Satisfaction During New Normal Pandemic Covid -19 Yulianti Keke; Honny Fiva Akira; Abel Abel; Teddy Hardiand; Yuliantini Yuliantini; Abdul Ghafar; Ika Utami Yulihapsari
Majalah Ilmiah Bijak Vol 20, No 1: March 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i1.2703

Abstract

Service quality in a service company is very important and becomes a reference for good or bad companies in serving their customers so that they are able and create customer satisfaction for the company. And a good brand image will produce and the formation of a good reputation for the company within the eyes of consumers will bring client fulfillment. This ponders points to analyze the benefit quality and brand picture on client fulfillment. The data population used in this study were all passengers on the PT. PELNI ship. Where the technique of sampling using the Slovin method which consists of 98 respondents. The data is processed quantitatively by testing the instrument utilizing legitimacy and unwavering quality tests, whereas the information investigation strategy employments numerous direct relapse analysis, coefficient of assurance, t test and f test. The research data processing was carried out using SPSS version 25. The comes about of this think about showed that Benefit Quality and Brand Picture had a positive and significant impact on Passenger Satisfaction with a level of determination of 89.3%, of which 10.7% was influenced by other factors..
Using Social Media Promotions and Mixed Marketing Methods: Analysis Increasing the Interest of Transportation Jaklingko Passengers Prima Widiyanto; Ika Utami Yulihapsari
East Asian Journal of Multidisciplinary Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i4.3671

Abstract

The purpose of this manuscript is to search the literature to support the variables of this manuscript and to provide results for consideration in future studies as a research gap or alongside other research items.  This research used the primary literature survey that was the basis for writing this article. There were no respondents and no data processing was used. The framework results can be used as a novelty in this study. The results of this literature review present several key articles containing the investigated variables. The implication of this study is that there must be other variables that can support the significance of the dependent variable. 
Implementing the Capital Asset Pricing Model in Forecasting Stock Returns: A Literature Review Juniawan Mandala; Josua Panatap Soehaditama; Moch Arif Hernawan; Ika Utami Yulihapsari; Maya Sova
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3683

Abstract

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Low Cost Airline Sales Promotion : in A Review Ika Utami Yulihapsari
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4565

Abstract

In this scientific article want. provide a reinforcement of scientific articles with research results after that the researcher provides a perspective in this scientific article. this study's research methodology, which used variable-relevant journal mini-reviews of papers, was qualitative, metric table as below which will be displayed to display scientific articles to support literature study. concluded that it was proven true from the results of scientific articles found with sales promotion variables with the same research object, namely low cost carriers, where there were several scientific articles in their research results stating sales promotion significance with price and brand variables, as well as airline tickets, and the internet experience. Recommendations are in every finding of this scientific article. The point is that there are other variables in the field of marketing that can be used in future research.
Strategi Pemasaran Saudia Arabian Airlines Dalam Memenangkan Persaingan Pasar Indonesia Pasca Epidemi Virus COVID-19 Ozali, Imam; Sarbanon, Euis; Yulihapsari, Ika Utami
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Saudi Arabian Airlines, atau Saudia adalah nama maskapai penerbangan Arab Saudi. Kode IATA SV dan kode ICAO SVA. Maskapai Saudi Arabian Airlines berdiri tahun 1945, berawal dari pemberian Presiden Amerika Serikat, Franklin Delano Roosevelt berupa pesawat Douglas DC-3 pada tahun 1945. Pesawat dioperasikan oleh maskapai tersebut dengan bantuan personel dari Trans World Airlines. Saudi Arabian Airlines menerbangi rute di Middle East, Asia, Africa, Europe dan North America. Saudi Arabian Airlines saat ini memiliki total 144 pesawat yang terdiri dari : Airbus A320-214, Airbus A321, Airbus A330-343, Airbus B777-368ER dan Boeing B787. Membentangkan sayap untuk menghubungkan Middle East, Asia, Africa, Europe dan North America, Saudi Arabian Airlines memiliki penerbangan langsung ke 90 destinasi. Tujuan penelitian ini adalah untuk mengetahui Strategi Pemasaran Saudi Arabian Airlines Dalam Memenangkan Pasar Indonesia Pasca Epidemi Virus Covid-19. Permasalahan dalam penelitian ini adalah menurunnya skala bisnis global karena adanya epidemi covid-19. Saudi Arabian Airlines mengalami penurunan jumlah penumpang yang sangat signifikan karena adanya epidemic covid-19. Dalam penelitian ini, peneliti menggunakan metode Analisis SWOT (Strength-Weakness-Opportunity-Threat), matriks EFE (External Factor Evaluation) dan matriks IFE (Internal Factor Evaluation), dari hasil penelitian ini akan diketahui secara internal kekuatan Saudi Arabian Airlines, dan secara eksternal peluang dan ancaman Saudi Arabian Airlines di pasar Indonesia. Hasil luaran dari penelitian ini adalah Strategi Pemasaran Saudi Arabian Airlines Dalam Memenangkan Persaingan Pasar Indonesia Pasca Epidemi Virus Covid-19.
Implementation Of Performance Achievements Of The Mangkang Terminal Semarang City Nashrullah Nashrullah; Ika Utami Yulihapsari
International Journal of Economics and Management Sciences Vol. 1 No. 2 (2024): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i2.45

Abstract

The growth in population and the usage of private automobiles in Semarang City have an impact on the operation and performance of the Mangkang Terminal with Type A, namely the terminal's class, service evaluation, and performance. The purpose of this study is to identify terminal class criteria, service enhancements, and operational performance that requires improvement at the Semarang Terminal. For this reason, the terminal class is created in accordance with rules governing technical guidelines for defining terminal class criteria, and service and terminal performance are assessed using the IPA method. A Google form with as many questions regarding services as an evaluation of satisfaction and interest is issued to terminal users, with the primary goal of improving and determining terminal class being to identify 5 indications that are tailored to current circumstances. According to the findings of the terminal class study, the Semarang Terminal is in class 1, which is the highest priority for developing and delivering services to road passenger terminals.
The Role of E-Service Quality and Price Perception: Key to Increasing Loyalty through Consumer Satisfaction Yulihapsari, Ika Utami; Indrawan, Rully; Simarmata, Juliater; Zainal, Munawaroh
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3941

Abstract

Purpose: This study aims to analyse the effect of E-Service Quality and Price Perception on consumer loyalty, with consumer satisfaction as a mediating variable. Methodology/Approach: In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. The sampling process used the Roscoe technique and the probability sampling method. This survey was used to test the validity and reliability of the instrument and to test the hypothesis to identify the direct and indirect effects between research variables. The study indicates that e-service quality directly affects customer satisfaction and loyalty. Results/Findings: Price perception plays an important role in shaping customer satisfaction and loyalty, where customers who consider prices fair and in line with the value, they receive are likely to feel higher Satisfaction and stronger loyalty. Satisfaction, in turn, acts as a mediator, increasing the positive impact of e-service quality and price perception on loyalty.Conclusions: E-service quality and price perception significantly influence customer satisfaction and loyalty, with satisfaction acting as a mediator in strengthening these relationships. Businesses must enhance service reliability, responsiveness, and user-friendliness while ensuring competitive and transparent pricing to improve customer retention. Implementing data-driven strategies, proactive communication, and technological innovations will further sustain long-term customer satisfaction and loyalty.Limitations: The study only focuses on the logistics sector (J&T and JNE), so the results may not apply to other industries.Contribution: Highlights the relevance of the Expectancy Disconfirmation Theory (EDT) in digital services.
Sosialisasi Pengenalan Barang Berbahaya Bagi Siswa SMK Rizaldy, Wynd; Lis Lesmini; Aisyah Rahmawati; Ika Utami Yulihapsari; Intan Maesti Gani
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 1 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari - Maret 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i1.491

Abstract

Abstract : Although socialization of the risk of hazardous materials has been carried out in every area and mode of transportation that stores and transports these goods, both on signs and labels, it is still found that many people need to be more familiar with the potential dangers. Initial understanding of Hazardous Materials Identification was provided to students of Darul Ma'arif Logistic Vocational High School (SMK) located in North Jakarta as a Community Service (PKM) activity. This was done due to the lack of knowledge about the potential dangers of hazardous materials. Therefore to transform knowledge, the socialization method was carried out face-to-face. The aim of this PKM is to improve the knowledge and skills of SMK students in handling hazardous materials safely. The results of the pretest and posttest showed an increase in the final understanding of the participants by 17 points from 40 participants, with a high category of 0.718 in N Gain, and this socialization was declared quite effective with a Gain % of 71.8%.
Analysis of Customer Loyalty Influenced by E-Service Quality and Promotion through Consumer Satisfaction as Mediation Variable Yulihapsari, Ika Utami; Indrawan, Rully; Simarmata, Juliater; Zainal, Munawaroh
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1579

Abstract

This study aims to analyze the effect of E-Service Quality and Promotion on consumer loyalty, with consumer satisfaction as a mediating variable. In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. This survey was used to test the validity and reliability of the instrument and test the hypothesis to identify direct and indirect influences between the research variables. The results of the study indicate that E-Service Quality and Promotion have a direct influence on consumer satisfaction and loyalty. In addition, E-Service Quality and Promotion indirectly affect consumer loyalty through consumer satisfaction. The practical implications of these findings emphasize that efforts to improve service quality and positive promotional strategies can be a strategic step in increasing consumer satisfaction, ultimately contributing to customer loyalty. The findings of this study provide strategic insights for companies, especially in the technology-based service sector, such as delivery services or e-commerce. Companies need to improve the quality of electronic services by ensuring a reliable, fast, secure, and easy-to-use platform and providing responsive customer service.
Co-Authors Abdul Ghafar Abel Abel Aisyah Rahmawati Aisyah Rahmawati Aisyah Rahmawati Arsya Nadira Syafiudin Azmieti Kurnia Sinta Edi Abdurachman Euis Saribanon, Euis Honny Fiva Akira Indrawan, Rully Indriyati Indriyati Intan Maesti Gani Jermanto Setia Kurniawan Josua Panatap Soehaditama Juliater Simamarta Juniawan Mandala Kusmayadi, Dimas Rizki Langas Denny Siahaan Lis Lesmini Maianto, Teguh Marthaleina Ruminda Sitorus Maya Sova Moch Arif Hernawan Nashrullah Nashrullah Nashrullah Nasrullah Nasrullah Octaviani, Reni Dian Olfebri Osman Arofat, Osman Ozali, Imam Panggabean, Helena Louise Perwitasari, Erni Pratiwi Prima Widiyanto Primadi Candra Susanto Rafi, Salahudin Sarbanon, Euis Silaen, Yuli Silalahi, Dapot Hamonangan suryawan, ryan firdiansyah Teddy Hardiand Undang Juju Widiyanto, Prima Wynd Rizaldy Yulianti Keke Yuliantini Yuliantini Yuliantini Zainal, Munawaroh