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The Effect of Technology Acceptance, Electronic Words of Mouth, and Trust on Airlines Ticket Purchase Decision Reni Dian Octaviani; Aisyah Rahmawati; Undang Juju; Edi Abdurachman; Ika Utami Yulihapsari
Indonesian Journal of Sustainability Accounting and Management Vol. 8 No. 2 (2024): December 2024
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28992/ijsam.v8i2.993

Abstract

This study aims to investigate the impact of technology acceptance (UTAUT) variables, Electronic Word of Mouth (EWOM), and trust on online airline ticket purchasing decisions in Indonesia. A purposive sampling technique was employed to collect data from 253 respondents through an online survey. The study utilized structural equation modeling to analyze the data. The findings reveal that performance expectancy, effort expectancy, facilitating conditions, and EWOM significantly influence online purchase decisions, while social influence has no significant impact. Trust emerges as a critical mediator in the relationship between these variables and purchasing decisions. This study contributes to the understanding of online consumer behavior and provides valuable insights for airline companies and online travel agencies to enhance their strategies. By extending the UTAUT model with EWOM and trust, this research offers a deeper understanding of online airline ticket purchasing behavior in the Indonesian context.
Dwelling Time Berpengaruh Terhadap Daya Saing pada Teminal Peti Kemas Internasional di Tanjung Priok Silaen, Yuli; Siahaan, Langas Denny; Arofat, Osman; Kusmayadi, Dimas Rizki; Yulihapsari, Ika Utami
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 12 No. 2 (2025): Juli
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v12i2.1565

Abstract

The long time required from the time the container is unloaded from the ship arrives with the import customs notification causing loading and unloading activities to be slow at the container terminal at the Jakarta International Container Terminal, Tanjung Priok Port. Another problem is that because goods take a long time to settle, increasing operational costs and the large amount of time needed to wait will be used by competitors as a means of competitivenes. The aim of this research is to determine the direct and indirect influence of service time and Dwelling Time on competitiveness which is mediated by service quality at container terminals. Structural Equation Model - Lisrel is used to determine service quality and competitiveness with simulation scenarios for improvements in loading and unloading quality. This research used a sample of 185 loading and unloading workers from Jakarta International Container Terminal, Tanjung Priok Port. The findings of this research directly and indirectly show that Dwelling Time and service time greatly influence competitiveness through service quality at the container terminal at the Jakarta International Container Terminal, Tanjung Priok Port. The key findings of this research, the existence of Dweling time causes the stockpiling of goods and handling of loading and unloading containers and the use of digitalization tools is required to minimize terminal operational costs and waiting times so that it will increase competitiveness.
Peningkatan Kualitas dan Efisiensi Pengiriman Kargo Udara di PT Ritra Cargo Cabang Denpasar Yulihapsari, Ika Utami; Saribanon, Euis; Silalahi, Dapot Hamonangan; Nasrullah, Nasrullah; Yuliantini, Yuliantini
Jurnal Abdimas Transportasi & Logistik Vol. 4 No. 1 (2024): April
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v4i1.2401

Abstract

This Community Service (PKM) activity was carried out at PT Ritra Cargo Denpasar branch with the aim of improving the quality and efficiency of air cargo shipments through the implementation of better packaging procedures and more accurate document management. The company faced issues such as packaging damage, shipping delays, and offloading, which affected customer satisfaction and operational performance. The method of implementation included training the operational staff on packaging standards, document management, and more efficient verification procedures. The results showed a significant reduction in packaging damage, shipping delays, and offloading, with an increase in customer satisfaction as reflected by higher satisfaction ratings. Thus, the training and implementation of new procedures have successfully improved PT Ritra Cargo's operational efficiency and contributed to enhancing the quality of air cargo shipment services. This activity also contributes positively to the development of logistics knowledge, particularly in the effective management of shipments and packaging
Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International Panggabean, Helena Louise; Widiyanto, Prima; Yulihapsari, Ika Utami; Perwitasari, Erni Pratiwi; Maianto, Teguh; Suryawan, Ryan Firdiansyah
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5651

Abstract

This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular
Digital Marketing and the Presentation of Corporate Financial Statements: An Analysis of the Literature on Transformation and Impact Yuliantini, Yuliantini; Saribanon, Euis; Olfebri, Olfebri; Rahmawati, Aisyah; Yulihapsari, Ika Utami
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.912

Abstract

This study aims to analyze the integration of digital marketing with corporate financial reporting, focusing on its impact on transparency, accountability, and the challenges associated with its implementation. The research adopts a qualitative approach through an extensive literature review, systematically examining scholarly articles, industry reports, and case studies from reputable sources. The analysis uses thematic coding to identify trends, challenges, and the implications of integrating digital marketing data into financial reporting. The findings reveal that digital marketing significantly enhances financial transparency and accountability by providing real-time data and facilitating dynamic stakeholder engagement. Platforms such as social media and corporate websites are pivotal in disseminating financial information and receiving real-time feedback, improving financial reports' accuracy. However, integrating digital marketing data poses challenges, including data security, regulatory compliance, and the need for new skills among financial professionals. Companies that effectively harness AI and big data analytics in their financial reporting demonstrate improved forecasting and decision-making capabilities. This integration offers transformative opportunities for businesses to enhance their financial reporting's accuracy and timeliness. Nevertheless, addressing the challenges of data integration and security, as well as bridging the skills gap, is crucial for realizing the full potential of digital marketing in financial reporting.
The Role Of Human Resource Quality In Career Development Nashrullah; Utami Yulihapsari, Ika
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

High-quality staff resources will result in a strong dedication to doing regular duties in accordance with their individual roles and functions in a more efficient, effective, and productive manner. As a result, efforts to increase the quality of human resources might focus on these two areas. Thus, human resource management plays an increasingly essential role in all personnel activities in order to build dependable human resources capable of contributing to the growth and advancement of government organizations. This study seeks to examine the impact of career advancement, work relationships, and work motivation on employee job satisfaction. The data was collected by distributing a questionnaire to around 225 respondents. The population and sample for this study were textile workers in Sumedang, and the analytic technique was SPSS software. This study discovered that career growth, work connections, and work motivation all had an impact on employee job satisfaction.
Sosialisasi Pengenalan Barang Berbahaya Bagi Siswa SMK Wynd Rizaldy; Lis Lesmini; Aisyah Rahmawati; Ika Utami Yulihapsari; Intan Maesti Gani
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 1 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari - Maret 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i1.491

Abstract

Abstract : Although socialization of the risk of hazardous materials has been carried out in every area and mode of transportation that stores and transports these goods, both on signs and labels, it is still found that many people need to be more familiar with the potential dangers. Initial understanding of Hazardous Materials Identification was provided to students of Darul Ma'arif Logistic Vocational High School (SMK) located in North Jakarta as a Community Service (PKM) activity. This was done due to the lack of knowledge about the potential dangers of hazardous materials. Therefore to transform knowledge, the socialization method was carried out face-to-face. The aim of this PKM is to improve the knowledge and skills of SMK students in handling hazardous materials safely. The results of the pretest and posttest showed an increase in the final understanding of the participants by 17 points from 40 participants, with a high category of 0.718 in N Gain, and this socialization was declared quite effective with a Gain % of 71.8%.
Analysis of Service and Safety of Goods Delivery on Consumer Interest in Grab Express Jakarta 2023 Sameday Delivery Roswan Kasim; Ika Utami Yulihapsari; Muammar Farhan Falahi; Fikri Ikhwansyah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.8536

Abstract

Grab Express service is an application that provides online goods delivery services in the community to provide convenience and guarantee the safety and speed of delivery of goods. The purpose of this study was to determine and analyze whether service and safety of goods affect future consumer interest in using the Grab Express service, especially for users in the city of Jakarta. This study uses a quantitative method, determining the sample size in this study using the Lemeshow formula because the population size is unknown. The number of samples used amounted to 100 from the calculation with the Lemeshow formula. Data was collected by distributing questionnaires made with Google forms that have been distributed online, which are users of the Grab Express service in Jakarta City. The results of this study indicate that there is a significant influence between service and safety of goods on consumer interest in using the Same day Grab Express delivery service.
Enhancing Efficiency in Healthcare through Automation of Repetitive Tasks and Rapid Data Analysis for Lead Time Reduction Lastiar Melanie Fiorella; Putri Alya Kamila; Wynd Rizaldy; Ika Utami Yulihapsari
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2104

Abstract

This study highlights the critical importance of reducing lead time for healthcare clients, given their need for quick product rotations and the complexity involved in picking and delivering healthcare products. Challenges such as supply and demand unpredictability and third-party payer issues necessitate adjustments in lead time for custom orders, which require extensive communication and resource management. The study uses a systematic literature review that aims to enhance efficiency by reducing lead time through the automation of repetitive tasks and rapid data analysis to meet customer satisfaction in the healthcare industry. This study will use quantitative methods and Lean Six Sigma to achieve these improvements. The results indicate that improving workflows and managing production schedules are essential for meeting deadlines and ensuring product quality and customer satisfaction.
The Effect of Ownership Structure, Sustainability Value, and Internationalization on Firm Value Mediated By Technical Efficiency in The Transportation and Logistics Industry In Indonesia M. Arif Hernawan; Enny Haryanti; Herlina Herlina; Ika Utami Yulihapsari; Siti Nurhayati
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.888

Abstract

The transportation and logistics sector plays a strategic role in the Indonesian economy; however, firm value within this sector remains heterogeneous due to differences in technical efficiency and corporate strategies. Such variations indicate that ownership structure, degree of internationalization, and sustainability value may shape technical efficiency and, ultimately, firm value.This study aims to examine the effects of corporate ownership, internationalization, and sustainability value on firm value, with technical efficiency serving as a mediating variable. The study employs panel data regression and Sobel tests. Technical efficiency is measured using operational efficiency scores derived from a production-based approach, firm value is proxied by Tobin’s Q, internationalization is measured using the foreign assets to total assets ratio (FATA), sustainability value is measured by the ratio of corporate social responsibility expenditures to net income, and corporate ownership is measured by the proportion of institutional ownership. The sample consists of transportation and logistics companies listed on the Indonesia Stock Exchange during the period 2014–2023.The empirical results indicate that corporate ownership and sustainability value positively affect technical efficiency, while internationalization has a negative effect on technical efficiency. Technical efficiency, in turn, positively influences firm value. Regarding direct effects on firm value, corporate ownership shows a positive but insignificant effect, internationalization has a positive and significant effect, and sustainability value has a negative effect. In terms of indirect effects through technical efficiency, corporate ownership and sustainability value positively influence firm value, whereas internationalization exerts a negative indirect effect.These findings contribute to the literature by highlighting the role of technical efficiency as a key mechanism linking ownership structure, internationalization, and sustainability value to firm value. From a managerial perspective, the study emphasizes the importance of optimizing technical efficiency in strategic decision-making within the transportation and logistics industry.