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Journal : Media Wisata

POTENSI BIRDWATCHING SEBAGAI SALAH SATU DAYA TARIK WISATA DI DESA WISATA JATIMULYO, KECAMATAN GIRIMULYO,KABUPATEN KULON PROGO Afif, Fuadi; Aisyianita, Revi Agustin; Hastuti, Saptin Dwi Setyo
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.260

Abstract

This study aims to identify the response of tourists in Jatimulyo Tourism Village towards the plan of developing birdwatching tourism. Birds have a strong attractiveness for certain groups of people, such as bird hobbies due to their diverse characteristics which have a high selling value. Jatimulyo Tourism Village is one of the tourism villages known for its bird diversity. Regarding that situation, the Jatimulyo government issued a Village Regulation (so-called Peraturan Desa or PerDes) about prohibition of hunting activities. It was already applied by sanctioning wild-life hunters, including bird hunter. However, the application of PerDes was not strong enough to protect the bird diversity. Thus, there must be alternatives program by utilizing the bird diversity to give economic advantages for the people. Birdwatching tourism is one of the alternatives and there is possibility to develop it in this village, considering this village has already been recognized as tourism village. This research was a quantitative research and employing survey with questionnaire as the instrument. There were 100 questionnaires given to the tourists in Jatimulyo Tourism Village to gather valid data. The term of birdwatching is still a foreign term for the people. The observation results show that most of the tourists had ever heard the term but did not know its meaning. However, most of the tourists were agreed with the alternative of developing this tourism village with birdwatching as one of the attractions but in one condition i.e. the tour package was not more than one day with affordable budget. They also wanted bird observation and photography as the activities of birdwatching. Furthermore, they needed professional guide to guide them along the tour. Keywords : birdwatching, avitourism, tourism, tourism village
Potensi Birdwatching sebagai Salah Satu Daya Tarik Wisata di Desa Wisata Jatimulyo, Kecamatan Girimulyo,Kabupaten Kulon Progo afif, fuadi; Aisyianita, Revi Agustin; Hastuti, Saptin Dwi Setyo
Media Wisata Vol. 16 No. 2 (2018): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.277

Abstract

This study aims to identify the response of tourists in Jatimulyo Tourism Village towards the plan of developing birdwatching tourism. Birds have a strong attractiveness for certain groups of people, such as bird hobbies due to their diverse characteristics which have a high selling value. Jatimulyo Tourism Village is one of the tourism villages known for its bird diversity. Regarding that situation, the Jatimulyo government issued a Village Regulation (so-called Peraturan Desa or PerDes) about the prohibition of hunting activities. It was already applied by sanctioning wildlife hunters, including bird hunters. However, the application of PerDes was not strong enough to protect bird diversity. Thus, there must be alternatives programs by utilizing bird diversity to give economic advantages for the people. Birdwatching tourism is one of the alternatives and there is the possibility to develop it in this village, considering this village has already been recognized as a tourism village. This research was quantitative research and employing a survey with a questionnaire as the instrument. There were 100 questionnaires given to the tourists in Jatimulyo Tourism Village to gather valid data. The term birdwatching is still a foreign term for the people. The observation results show that most of the tourists had ever heard the term but did not know its meaning. However, most of the tourists were agreed with the alternative of developing this tourism village with birdwatching as one of the attractions but in one condition i.e. the tour package was not more than one day with an affordable budget. They also wanted bird observation and photography as the activities of birdwatching. Furthermore, they needed a professional guide to guide them along the tour.
Application Of The Promotional Mix Strategy To Attract Travelers During The Covid-19 Pandemic Afif, Fuadi; Adellia Yuke Larasati; Hari Rachmadi
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.389

Abstract

Located in the city of Yogyakarta, Muki Travel is a travel agency business that is growing. As it develops, Muki Travel offers tourism services like selling vacation packages and meeting lodging needs. Specifically, during the COVID-19 pandemic, Muki Travel must take new steps or use the most current strategies to draw tourists during the pandemic. This study aims to determine how the promotion mix is implemented. Both field research and library research are methods used to obtain data. According to a survey conducted at Muki Travel, which used five different techniques of the promotion mix strategy, two of them—advertising and sales promotion methods—are more prevalent than the other five.
Identification of Forest Bathing (Shinrin-Yoku) Tourism Routes in The Tahura Bunder Area, Gunung Kidul, Special Region of Yogyakarta Afif, Fuadi; Mahiswara, Amelia Lintang
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.539

Abstract

Some people are starting to complain about and experience physical and mental health issues as a result of living in cities and using electronic devices. Going back to nature is one way to lessen these issues. Forest bathing is one method of getting back to nature. Finding the forest bathing routes in Tahura Bunder, Yogyakarta, is the goal of this study. This study employed a qualitative method. In order to verify the data that had been gathered, additional measuring tools and literature reviews were used in addition to on-site research to conduct direct research. Tahura Bunder is a great place to take a forest bath, according to the study findings. Following that, three route models—the novice route, the intermediate route, and the expert route—were produced from the identification of routes on Tahura Bunder. The components that should be present in these three paths can be measured and observed to determine which ones they are. The study concludes that Tahura Bunder is a great place for forest bathing, offering three different routes for visitors to choose from as a potential health tourism activity.
Strategy for the development of Dermaji Village Tourism: Building Competitiveness in Rural Tourism in the Post-Pandemic Era Hariyadi, Bagus Reza; Afif, Fuadi; Herliana, Monika; Firmansyah, Dian Bayu
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.735

Abstract

This research aims to identify the tourism potential and formulate competitive rural tourism development strategies in Dermaji Village, Lumbir District, Banyumas Regency, Central Java. The study employs a qualitative descriptive approach using an exploratory case study. Primary data were obtained through in-depth field observations and interviews with key informants, while secondary data were sourced from literature reviews and documentation. The research utilized the analysis of 11 tourism components, modified from various experts, CHSE analysis, government work programs, market preferences, and SWOT analysis, including SWOT Matrix. The findings reveal significant potential and 15 main strategies for developing Dermaji Village into a competitive rural tourism destination. The village has already undertaken initiatives such as collaborating with Perum Perhutani and local community efforts to create unique rural tourism destinations. Active and adaptive strategies are required to develop Dermaji Village into a competitive rural tourism destination with unique offerings in Banyumas Regency, considering both micro and macro perspectives.
Leadership Rooted in Community-Based Local Wisdom Values Hermawan, Hary; Nugroho, Dhimas Setyo; Afif, Fuadi; Wijayanti, Anita; Ahmad, Albattat; Valeri, Marco
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.762

Abstract

Leadership in tourism villages that implement community-based tourism governance presents distinct challenges compared to company leadership. Tourism village leaders often encounter complex socio-cultural issues and conflicts, so leadership strategies and approaches are required to align with the local community's character and values. The research focuses on applying leadership that prioritizes local wisdom in community-based tourism management in tourism villages. The research method employed is qualitative, utilizing a grounded theory approach. The approach is used to dig the data from nine informants or participants. The participants in this research include heads of tourism villages who have successfully managed their villages for more than five years. The research results indicate that: (1) leadership based on local community wisdom values is a key element in ensuring the successful management and development of tourism villages. Effective leaders can mobilize and motivate the community, shift the mindsets, accommodate the volunteers, and optimize the community's social role. This leadership fosters a sustainable tourism village, positively impacting the economy and community welfare. (2) An inclusive, participative and deliberation-oriented approach becomes the leadership characteristic which prioritizes local wisdom values. This approach unites the community's vision and mission, listens to and accommodates aspirations, makes decisions democratically, and organizes active community participation effectively. (3) The success of leadership based on local wisdom values is measured not only by financial achievements but also by the ability to enhance community happiness, preserve the environment, ensure active community participation, and achieve predetermined goals. (4)The leadership model which prioritizes local wisdom values reflects a holistic and sustainable approach in tourism management. Local values and community participation are considered as the key success factors. This leadership illustrates the commitment to maintaining the local identity while creating sustainable benefits for the community and the surrounding environment.
Memayu Hayuning Bawana: Integrating Javanese Philosophical Wisdom into Sustainable Cultural Tourism in Yogyakarta Rachmadi, Hari; Afif, Fuadi; Ramadhan, Noverinto Gilang Nuzul
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.869

Abstract

This study explores Memayu Hayuning Bawana, a traditional Javanese philosophy that emphasizes harmony, sustainability, and ethical responsibility, as a guiding framework for cultural-based tourism development in the Special Region of Yogyakarta (DIY), Indonesia. In the face of increasing globalization and cultural commodification, this research investigates how local philosophical wisdom can serve as an alternative paradigm to mainstream tourism strategies that often neglect cultural authenticity and ecological integrity.nUsing a qualitative, descriptive-analytical approach, data were collected through literature reviews and in-depth interviews with key stakeholders, including tourism village managers, cultural practitioners, and policy authorities in Yogyakarta. Thematic analysis was employed to interpret the integration of Memayu Hayuning Bawana within three dimensions: cultural preservation, environmental sustainability, and community empowerment.nFindings indicate that applying this philosophy helps revitalize traditional practices such as batik-making and gamelan performances, supports ecotourism initiatives based on ecological balance, and fosters inclusive tourism models through community-based enterprises. However, challenges such as the commodification of culture, unequal benefit distribution, and superficial environmental efforts highlight the need for balanced and inclusive governance.