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All Journal Jurnal Penelitian Kesehatan Suara Forikes Promotif: Jurnal Kesehatan Masyarakat Window of Health : Jurnal Kesehatan CARADDE: Jurnal Pengabdian Kepada Masyarakat Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Window of Public Health Journal INDONESIAN JOURNAL OF HEALTH Journal of Health and Nutrition Research ABDIMASNU: Jurnal Pengabdian kepada Masyarakat Journal of Health Science and Medical Therapy Borneo Nursing Journal
Nurfardiansyah Burhanuddin
Fakultas Kesehatan Masyarakat Universitas Muslim Indonesia
Computer Science & IT Dentistry Education Health Professions Immunology & microbiology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Analisis Hubungan Digital Marketing Dengan Loyalitas Pasien Umum Rawat Jalan Di RSUD Labuang Baji Nurfardiansyah Burhanuddin; Septiyanti; Tri Wahyuningsih; Zarah Alifani Dzulhijjah
Borneo Nursing Journal (BNJ) Vol. 7 No. 2 (2025)
Publisher : Akademi Keperawatan Yarsi Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61878/bnj.v8i1.196

Abstract

RSUD Labuang Baji telah menerapkan digital marketing melalui media sosial, website dan sistem informasi rumah sakit sebagai upaya memperluas jangkauan layanan dan memperkuat hubungan dengan pasien. Namun, penerapan digital marketing di RSUD Labuang Baji masih belum optimal dalam membentuk loyalitas pasien umum rawat jalan. Meskipun strategi digital, media dan pengelolaan data dinilai cukup baik, hal tersebut belum berhubungan dengan loyalitas. Rendahnya interaksi digital, keterbatasan perangkat dan platform digital serta kurangnya efektivitas teknologi pemasaran menjadi kendala utama. Oleh karena itu, strategi yang dijalankan masih memerlukan pengembangan agar digital marketing dapat berjalan secara optimal dan mendukung peningkatan loyalitas pasien. Penelitian ini bertujuan untuk mengetahui hubungan indikator digital marketing dengan loyalitas pasien umum yang menjalani rawat jalan di RSUD Labuang Baji. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Cross Sectional. Pengambilan sampel dilakukan secara Purposive Sampling dan jumlah sampel ditentukan menggunakan rumus Slovin, sehingga diperoleh 111 pasien pasien umum rawat jalan. Hasil uji chi-square menunjukkan bahwa terdapat hubungan antara empat variabel digital marketing dengan loyalitas pasien yaitu digital audiences, digital devices, digital platforms, dan digital marketing technology. Sementara itu, tiga variabel lainnya, yaitu digital goals and strategy, digital medi dan digital data tidak menunjukkan hubungan dengan loyalitas pasien. Kesimpulan dari penelitian ini adalah ada hubungan digital audiences, digital devices, digital platforms dan digital marketing technology dengan loyalitas pasien umum yang berobat jalan di RSUD Labuang Baji dan tidak ada hubungan digital goals and strategy, digital media dan digital data dengan loyalitas pasien umum yang berobat jalan di RSUD Labuang Baji. RSUD Labuang Baji disarankan untuk menyusun strategi digital marketing yang lebih baik, memahami karakteristik audiens digital, mengoptimalkan penggunaan media digital, konten yang disajikan perlu dibuat lebih informatif dan interaktif serta didukung oleh pengelolaan data yang aman dan mengikuti perkembangan teknologi.
Optimizing Student Health and Fitness Through Healthy Lifestyle Education and Physical Activity at the Muhammadiyah Kampung Bharu Guidance Studio, Kuala Lumpur, Malaysia Nurfardiansyah Burhanuddin; Yusriani; Tutik Agustini; Raihan Zainal; Rasti Rezkyana Qurnia Suparman
ABDIMASNU: Jurnal Pengabdian kepada Masyarakat Vol 6 No 2 (2026): ABDIMASNU
Publisher : Institut Ilmu Kesehatan Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47710/w368cr53

Abstract

Fitness physical important owned because with fitness relative physical​ good so somebody will own good health too. Healthy Lifestyle and Activities Physique moment This is issue crucial, especially for children Indonesian migrants in Sanggar Guidance of Muhammadiyah Kampung Baru, Kuala Lumpur, Malaysia, which is facing problem in the form of the low awareness about importance pattern life healthy among​ students and parents, facilities-sports at school No managed with good, and not there is an ongoing program for educate student about habit life healthy. This program aim-for optimize health and fitness student through education pattern life healthy and active physical based games​​ traditional that has known among​ students. With approach participatory, activities carried out covering education draft pattern life healthy, health soul and consciousness self, and intake pattern Eat healthy and nutritious balanced, and sport sustainable game traditional as a learning medium. Pre-test and post-test evaluations show improvement significant changes that occurred in knowledge (40% to 94%), attitudes (55% to 85%), and actions/practices (27% to 90%) related to draft pattern life health and fitness physical. Program outputs include educational booklets, cards monitoring, as well as publication scientific. This program also contributes to the achievement of Key Performance Indicators (KPI) of universities tall through involvement students and lecturers in devotion impacted communities. This effort succeed-optimize Health and Fitness Student through Healthy Lifestyle Education and Activities Physical, with recommendation for continue involvement community and expand support so that the program's impact can be maintained and improved.
Co-Authors Abd. Gafur Acob, Joel Rey U. Agustini, Tutik Aisyah, Windi Nurul Aisyah, Windy Nurul Aisyah Alfatirah, Shoofiyah Amelia, Andi Rizki Amelia, Andi Rizki Andi Multazam Andi Surahman Batara Anwar, Muhammad Qayyum Aisy Arman Arman aulia, Indiyani AYU LESTARI Ayu Puspitasari Azizah, Maudi Nailah Baehaqi Fajrin, Muhammad Sofhyan Fatmah Afrianty Gobel Haeruddin Hardianti, Dewi Hesti Suliastiani Hilwani, Fitria Amalia Jabriani, St. Nadila Kasim, Siti Aminah Kelrey, Nur Rahmi Madinatul Munawwara Mudjid, Rafiqah Mufia Muin Muin, Mufia Nganro, Sartika Nur Ainun Sabirin Nur Fadila Nur Mutmainna Nurbaeti Nurbaety Nurgahayu Nurgahayu, Nurgahayu Nurgahayu, Nurgahayu Nurmiati Muchlis Nurul Rahmayanty Nurul Ulfah Mutthalib Prasetyo, Duwi Rahmayanty, Nurul Raihan Zainal Ramdhany R, Noer Azhisya Rasti Rezkyana Qurnia Suparman Reza Aril Ahri Sartika Sartika Nganro Septiyanti Septiyanti Septiyanti Septiyanti Septiyanti, Septiyanti Siti Aminah Kasim Siti Syamsu Munafilah Sitti Patimah Sri Wahyuni Azis Suci Safwa Salsabila Sumiaty Suyuti, Sartika Tri Wahyuningsih Tutik Agustini Ulfia, Nurul Adha Windy Nurul Aisyah Aisyah Wiwiek Indriany Sary Wulandari, Nur Alifah Yuliaty Yusriani Yusriani, Yusriani Zarah Alifani Dzulhijjah Zarah Alifani Dzulhijjah Zulfahmidah Zulfahmidah, Zulfahmidah