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All Journal Jurnal Teknologi Pendidikan Quantitative Economics Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IKRA-ITH EKONOMIKA Ensiklopedia Education Review JUMAN Tools (Jurnal Manajemen Tools) SIASAT Journal Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Maslahah: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities East Asian Journal of Multidisciplinary Research (EAJMR) International Conference on Sciences Development and Technology Economic: Journal Economic and Business International Journal of Management, Economic and Accounting CITAKARYA Jurnal Pengabdian Masyarakat
, Miftah El Fikri
Universitas Negeri Medan
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Journal : Quantitative Economics Journal

 1 
ANALYSIS OF PRODUCT QUALITY, PRICE, AND LOCATION TOWARDS PURCHASE DECISIONS AT OFFICE OFFICES OF SMALL AND MEDIUM BUSINESS COOPERATIVES IN MEDAN CITY M. Zulfikri; Miftah El Fikri; Ramadhan Harahap; Dewi Nurmasari Pane; Rizal Ahmad
Quantitative Economics Journal Vol 10, No 2 (2021): Oktober 2021
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v10i2.35779

Abstract

The Medan City Small and Medium Enterprises Cooperatives Office is one of the regional apparatuses in Medan in carrying out government tasks and affairs in the field of cooperative management and small and medium businesses with the scope of work helping the Mayor of Medan. The problem faced is high competition between cooperative and non-cooperative participants who are external rivals, the low number of visitors or consumers who come to the Medan City Small and Medium Enterprises Cooperative Service Office. As well as product quality and location needs to be reviewed. This study aims to determine the effect of Product Quality, Price and Location on Purchasing Decisions at the Medan City Small and Medium Enterprises Cooperative Service Office. Data collection by distributing questionnaires to a sample of 75 respondents. The model is used with Multiple Regression and is processed through SPSS Ver, 22.0. The results showed that the Product Quality, Price, and Location respectively had a significant effect on Purchasing Decisions. Product Quality, Price, and Location Simultaneously have a significant effect on Purchasing Decisions. Adjusted R. Sguare, 0.843 or 84.3%, namely Product Quality, Price, and Location of 84.3% and the composition is explained by other factors.
ECONOMIC VALUATION OF HUMAN RESOURCES IN ACHIEVING COMPANY PERFORMANCE Rizal Ahmad; Anggun Morizar; Miftah El Fikri
Quantitative Economics Journal Vol 11, No 2 (2022): OKTOBER 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v11i2.38596

Abstract

This study aims to determine how the influence of work discipline (X1), competence (X2), and morale (X3) on the performance of employees (Y) PT. Mitra Indo Media Medan Branch. The population in this study were all employees of PT. Mitra Indo Media Medan Branch which recruited 60 employees. The number of samples taken is population of 60 respondents. This research was conducted from March to August 2020. This study used quantitative data processed by SPSS with multiple linear regression models. The results showed that work discipline, competence, and work spirit had a positive and significant effect on the performance of employees of PT. Mitra Indo Media Medan Branch either partially or simultaneously. The competency variable is the variable that most influences employee performance. 92.0% of employee performance can be explained and obtained from work discipline, competence, and work spirit, apart from other factors. employee performance has a very strong relationship to work discipline, competence, and morale.Keywords: Work Discipline, Competence, And Morale, Employee Performance.
INDONESIAN FAMILY ECONOMIC PRODUCT BRAND COMPETITION Pane, Dewi; El Fikri, Miftah
Quantitative Economics Journal Vol 12, No 1 (2023): APRIL 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v12i1.45464

Abstract

This research was conducted to determine how the influence of Brand Image (X1), Product Quality (X2), Promotion (X3), and Price (X4) on Purchase Decision (Y) of the BuKrim brand detergent product. The population in this research did not know with certainty, but the number of samples used was 97 respondents who were calculated by the Zikmund formula. The sampling technique used was accidental sampling. The research was conducted in Medan City. The research was conducted in 2020. This research used quantitative data processed with the SPSS version 24.0 application with multiple linear regression models. The data source used was the primary data taken directly from respondents. The results showed that brand image, product quality, promotion, and price had a positive and significant effect both partially and simultaneously on purchasing decisions for BuKrim brand detergent products. The product quality variable was the most dominant variable in influencing purchasing decisions. Brand image, product quality, promotion, and price contributed 86.9% in the formation of purchasing decisions. Brand image, product quality, promotion, and price had a very strong relationship to purchasing decisions.
INDONESIAN FAMILY ECONOMIC PRODUCT BRAND COMPETITION Pane, Dewi; El Fikri, Miftah
Quantitative Economics Journal Vol. 12 No. 1 (2023): APRIL 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v12i1.45464

Abstract

This research was conducted to determine how the influence of Brand Image (X1), Product Quality (X2), Promotion (X3), and Price (X4) on Purchase Decision (Y) of the BuKrim brand detergent product. The population in this research did not know with certainty, but the number of samples used was 97 respondents who were calculated by the Zikmund formula. The sampling technique used was accidental sampling. The research was conducted in Medan City. The research was conducted in 2020. This research used quantitative data processed with the SPSS version 24.0 application with multiple linear regression models. The data source used was the primary data taken directly from respondents. The results showed that brand image, product quality, promotion, and price had a positive and significant effect both partially and simultaneously on purchasing decisions for BuKrim brand detergent products. The product quality variable was the most dominant variable in influencing purchasing decisions. Brand image, product quality, promotion, and price contributed 86.9% in the formation of purchasing decisions. Brand image, product quality, promotion, and price had a very strong relationship to purchasing decisions.
Co-Authors Ahmad, Rizal Ahmad, Rizal Anggun Morizar Beni Anggara Cibro, Elfi Juliana Dede Ruslan Dewi Nurmasari Dewi Nurmasari Pane Girsang, Aulia Anggraini Haryadi - Haryani Pratiwi Sitompul Hernawaty Hernawaty Khairunnisha, Zainka Lasrotua Effendi Hasibuan Lestari, Nita Lubis, Sakban M. Zulfikri Muhammad Hafizhan Arsya Muhammad Nasir Mustofa Naibaho, Histi Trifesi Nurafrina Siregar Nurhayani, Ulfa Pakpahan, Rosinta Pane, Dewi Panjaitan, Bon Jovi Marselino Pasaribu, Albert Hizkia Putra Poluan, Nadia Amelia Putri, Chairani Dwi Rahmadani Rahmadani Rahmadani Rahmadani, Rahmadani Rahmadsyah, Agus Ramadhan Harahap Rianto, Hartato Rini Herliani RITONGA, HUSNI MUHARRAM Rizal Ahmad Rizal Ahmad Rizal Ahmad Salman Munthe Santana, Richo Adjie Saragih, Ariahmand Saragih, Lenti Susanna Siahaan, Sabda Dian Nurani Sihombing, Dionisius Sitompul, Haryani Pratiwi