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All Journal Ilmu Administrasi Publik Indonesian Journal of Educational Studies Dinamika Pendidikan Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Journal of Educational Science and Technology EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EDUKASI Jurnal Office JURNAL PENDIDIKAN TAMBUSAI Jurnal Analisa Akuntansi dan Perpajakan Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Eduscience (JES) Accounting Global Journal Jurnal Sains Riset Klasikal: Journal of Education, Language Teaching and Science Jurnal Sosial Humaniora Sigli PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Revenue : Jurnal Ilmiah Akuntansi REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Dedikasi International Journal of Business, Law, and Education Pinisi Business Administration Review JUSTIAN - Jurnal Sistem Informasi Akuntansi Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) ProBisnis : Jurnal Manajemen Indonesian Journal of Social and Educational Studies Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Seminar Nasional Pengabdian Kepada Masyarakat Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Mamangan Social Science Journal Journal of Artificial Intelligence and Digital Business Seminar Nasional Hasil Penelitian LP2M UNM Indo-Fintech Intellectuals: Journal of Economics and Business Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Fundamental and Applied Management Journal
Sahade
Universitas Negeri Makassar, Indonesia
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Journal : Fundamental and Applied Management Journal

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Determinants of Online Purchase Decisions: The Roles of Trust, Price, and Product Quality among Graduate Students Pahrul; Sahade; Sumiati Tahir; Nurhayani; Khaerun Nisa
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.441

Abstract

This study examines the determinants of online purchase decisions among graduate students at Universitas Negeri Makassar, with particular attention to trust, price, and product quality. The study is significant because online transactions are characterized by uncertainty, limited physical inspection of products, and higher perceived risk, making these factors central to consumer decision-making. Conceptually, the study offers an integrated view of relational, economic, and product-related considerations in explaining online purchasing behavior. A descriptive quantitative approach was employed in this research. Data were collected through questionnaires administered to 100 graduate students who had previously purchased products online, selected using incidental non-probability sampling. The data were analyzed using multiple linear regression with the support of SPSS. The analysis focuses on both the partial and simultaneous effects of trust, price, and product quality on online purchase decisions. The study highlights that online purchasing decisions are closely associated with consumers’ confidence in sellers, price considerations, and evaluations of product quality. These findings imply that online businesses need to strengthen consumer trust, offer competitive pricing, and maintain product quality to encourage stronger purchase decisions. This study contributes to marketing management literature by emphasizing that online purchase decisions are shaped by both economic and relational factors.
Co-Authors A. Ngampo, M. Yusuf Abd. Rijal Abd. Rijal Abdullah, Faiz Asrori Abdullah, Muh. Ridwan Rafi Adi Adi Adil, Andi Syaripa Nur Aldyta Afiah, Nur. Aflah, A Syarkyah Nur Ahmad Fadhil Imran Ahwalah, Nafiatul Alfina Warongsa Amdah, Misdar Andi Nur Insani Andi Sutina Dwi Astuti Andi Zulkifli Nusri Andris, Nabila Anwar Rauf Anwar, Azwar Anwar, Samsinar Arfandi Arfandi, Arfandi Atika, Nurul Azis, Fajriani Azis, Muhammad Azis Azwar Anwar BAKHRANI RAUF Bangsawan, Reni Nara Chadijah Jul Pancawati Maulana Chaerul Azwar Dedi Harianto Dewi Restika Putri Dunakhir, Samirah Ernawati Ernawati Fajriani Azis Fajriani Azis Fia, Fitria Fitrianti Fitrianti Gunawan, Ichtiar H. Abd Rijal Hadrianti, Siska Hajrah Hamzah Hamzah, Hajrah Hariany Idris Hasyim, Sitti Hajerah Herlina Herlina Herling Herling Hermawan, Adi Husna Husna Idris, Fardini Ika Nurhalisah Ika Silfiani Syam Inanna, Inanna Ira Ayu Puspitasari Khaerun Nisa M, Parenrengi. M. Ridwan Tikollah M. Yusuf A. Ngampo M. Yusuf A. Ngampo M. Yusuf A. Ngampo, M. Yusuf A. Maghfirah, Annesa Tasya Maghfirah, Nurul Safitri Majiding, Nurul Chalisa Makkulau, Batari Bau Masnawaty Sangkala Muh. Faisal Muhammad Azis Muhammad Azis Mukhammad Idrus Mulianti Musdalipa, Musdalipa Mutmainnah Mutmainnah Mutmainnah, Andi Nasrul Nasrul Ngampo, M. Yusuf A. Nirwana, Nirwana Nismawati, Ninik Nismawati Makkalo Nur Afiah Nur Afiah, Nur Nur Hadriyanti Zainal Nur Huzaemah Nur Nisa SH Nur, Anugrah Atunnisa Nur, Medar M Nuraisyiah Nuraisyiah Nuraisyiah, Nuraisyiah Nuramalia Syam Nurdin B. Nurhayani Nurhidaya, A. Nurisna Nurisna Nurmila, Nurmila Nurul Atika Pahrul Parenrengi. M Pratama, Irwan Rahma Musyawarah, Rahma Rahmadani, Nanang Rahmatullah Ramadani, Fiska Anugrah Regina Reska Anggara Ria Ria Ria, Ria Ridfan Rifadly Abadi Rifdan . Rijal, Abd. Rijal, Abdul Rijal, H. Abd. Rismawati, Mayada Romansyah Sahabuddin Rusnawan, Muh Nurtasriq Ryketeng, Masdar S, Masnawaty safira, Saskia Safitri, Andi Riatmi Elfiana Samsinar , Samsinar Samsinar Samsinar Samsinar Samsinar Sandi Sandi Sangkala, Masnawaty SH, Nur Nisa Siti Hajerah Hasyim Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sukri Nyompa Sulmiah, Sulmiah Sumiati Tahir Supriadi, Novi Syachrian Syahid, Muh. Alief Syam, Agus Syamsu Rijal Syamsuardi Saodi Syawaluddin, Ahmad Takbir, Rusmanhadi Tripaldi, Agus Yunita Susan Amsa Zahrani, Ainun Zahrani Rahman