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All Journal Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Berkala Ilmu Perpustakaan dan Informasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Record and Library Journal Tamaddun: Jurnal Kebudayaan dan Sastra Islam Edulib Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Kajian Informasi & Perpustakaan JIPI (Jurnal Ilmu Perpustakaan dan Informasi) IQRA`: Jurnal Ilmu Perpustakaan dan Informasi Communicatus: Jurnal Ilmu Komunikasi Komunikasi : Jurnal Komunikasi PRofesi Humas Jurnal Komunikasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Nusantara Journal of Information and Library Studies (N-JILS) Tibanndaru : Jurnal Ilmu Perpustakaan dan Informasi Jurnal Artefak Kajian Jurnalisme TEMALI : Jurnal Pembangunan Sosial Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Imam Bonjol : Kajian Ilmu Informasi dan Perpustakaan Jurnal Praksis dan Dedikasi Sosial Jurnal Pustaka Ilmiah Jurnal Educatio FKIP UNMA Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Journal of Sustainable Tourism Research Jurnal Ilmiah Wahana Pendidikan Informatio: Journal of Library and Information Science Literatify : Trends in Library Development Jurnal Public Relations (J-PR) Sabda : Jurnal Teologi Kristen Nautical: Jurnal Ilmiah Multidisiplin Indonesia Pustaka Karya : Jurnal Ilmiah Ilmu Perpustakaan dan Informasi Jurnal Ilmiah Multidisiplin (JUKIM) Innovative: Journal Of Social Science Research Socio Politica : Jurnal Ilmiah Jurusan Sosiologi Midang Philosophiamundi : Journal of Global Humanistic Studies Journal of Innovative and Creativity Sawerigading Komunikasi : Jurnal Komunikasi Jurnal Pengabdian Ilmu Kesehatan
Elnovani Lusiana
Fakultas Ilmu Komunikasi Universitas Padjadjaran Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Effect of Digital Marketing and Human Resource Competency on the Performance of Fashion SMEs in Bandung City with SME Empowerment Through SME Digitalization Training as a Moderating Variable Hutajulu, Yohana; Nidar, Sulaeman Rahman; Lusiana, Elnovani
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6441

Abstract

This study aims to analyze the effect of digital marketing and human resource competencies on the performance of fashion MSMEs in Bandung City with MSME empowerment through MSME digitalization training as a moderating variable. A quantitative approach was used involving 160 respondents who are MSME players in the creative industry sector in the fashion sector registered at the West Java Province Cooperative and SME Office. The variables studied include digital marketing and human resource competencies as independent variables, MSME empowerment through MSME digitalization training as moderation, and MSME performance as the dependent variable. Data were collected through questionnaires and analyzed using the SEM-PLS (Structural Equation Modeling - Partial Least Squares) method. This study found that digital marketing can help improve the performance of MSMEs in the fashin sector in Bandung City, human resource competency variable as measured by skills, knowledge, abilities and education level can affect the performance of MSMEs in the fashin sector in Bandung City, MSME digitization training organized by the West Java Province Cooperative and SME Office can help fashion MSME entrepreneurs in Bandung City, and the effect of Human Resource Competencies on MSME Performance, the MSME Digitalization Training variable is not needed.
Sahabat Museum Konferensi Asia Afrika (SMKAA) Aktivitas Diplomasi Publik Kementrian Luar Negeri RI Melalui Pengembangan Komunitas & Partisipasi Publik lusiana, elnovani; komala, lukiati; anwar, rully khairul
JURNAL TAPIS Vol 14 No 2 (2018): Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tps.v14i2.3040

Abstract

Non state power semakin menunjukkan geliat pergerakan yang perlahan menguat, tapi menuju pasti pada satu orientasi globalisasi politik dunia.  Diplomasi bukan lagi panggung bagi segelintir elit politik dunia, akan tetapi pada perkembangannya, diplomasi publik semakin mengambil bagian dalam bidang kajian hubungan internasional.  Penulisan artikel ini mengacu kepada kondisi latar belakang singkat yang telah dipaparkan diatas.  Menggunakan metode studi kasus dalam penelitian kualitatif, Komunitas Sahabat Museum Konferensi Asia Afrika (SMKAA) dinaungi oleh Direktorat Diplomasi Publik Kementerian Luar Negeri Republik Indonesia (KEMLU RI) dan diimplementasikan melalui pendekatan pengembangan komunitas & partisipasi publik.  Artikel  ini berusaha untuk menggambarkan penerapan metode pengembangan komunitas dan partisipasi publik dalam kegiatan serta aktivitas organisasi SMKAA.  Diharapkan melalui kajian ini, secara ilmiah akan membingkai  perkembangan terkini dalam kegiatan diplomasi publik KEMLU RI yang dapat menjadi role model bagi pengembangan komunitas serupa di lingkup global.
Barriers to the Formalization of Partnerships between TBM Komunitas Gada Membaca and MIS Winduraja in Digital Literacy Programs Lestari, Widia; Lusiana, Elnovani; Prahatmaja, Nurmaya
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.9417

Abstract

The study purpose was to identify the factors inhibiting the formalization of the partnership between TBM Komunitas Gada Membaca and MIS Winduraja, as the existing collaboration remains informal despite its important role in supporting digital literacy programs. Materials and methods. This study employed a qualitative case study approach. Data were collected through in-depth interviews, observation, and literature review involving three purposively selected informants. Data analysis was conducted interactively through the stages of data reduction, data display, and the formulation as well as verification of conclusions. Results. The findings indicate that the barriers to formalization arise from several key factors. First, the dominance of trust-based relational governance encourages reliance on informal coordination without clear documentation of roles and responsibilities. Second, the strong focus on program implementation prioritizes immediate impact over administrative processes such as monitoring, evaluation, and reporting. Third, limited administrative capacity, particularly due to dependence on volunteers, hinders the preparation of formal agreements and systematic documentation. Fourth, the low perceived urgency of formalization, influenced by operating under the same institutional foundation, reduces the need for formal contracts. Lastly, formalization tends to occur only when triggered by external demands, such as funding or reporting requirements, rather than through proactive planning. Conclusion. The barriers are multidimensional, involving structural, organizational, and relational aspects. Future research should explore hybrid governance models to strengthen sustainable literacy partnerships.
Co-Authors A S Retno Ningsih A S Retno Ningsih Abduh, Yunnisa Nabila Putri Agustine, Merryam Akmal Fauzy Aliyah, Sa'adatul Alya Zahra Tiaranisa Amalia, Nadia Andhiny Haarisah Liyana Andri Yanto Andri Yanto Andri Yanto Annisa Ainul Umami Asep Saeful Rohman Asep Saeful Rohman Asep Saeful Rohman Awal, Brilliant Azizi Maulana Azzahra, Denaya Azzahra, Nabila Bahri, Reza Fathul Cahyani, Masita Dewi Cipta Endyana Devi Rizkyana Dian Wardiana Sjuchro Dinda Tri Hamidah Edwin Rizal Edwin Rizal Eko Retno Wulandari Eko Retno Wulandari Elisa Christiana Sulardja Encang Saepudin Evi Novianti Evi Novianti Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fauzi, Ramadhan Miftah Firda Rahmadianty Lestari Fitri Perdana Fitri Perdana Fitri Perdana, Fitri Gobel, Sry Ade Muhtya Hamidah, Dinda Tri Hanifatunnisa, Najwa Auliana hasri, novrianti Herzi Rahmatia Maulvi Herzi Rahmatia Maulvi Hilal, Ilham Samsul Hutajulu, Yohana Ihsan, Nadhifa Imara Ika Merdekawati Kusmayadi Ikhsan Sirojul Wahhaj Ilham Gemiharto Ismail, Isma Rosila Khadijah, Ute Lies Siti Khadijah Kusnandar Lukiati Komala Lusi Romaddyniah Sujana Lutfi Khoerunnisa M Azis Nazar Merryam Agustine Moh Faidol Juddi Mohammad Taufiq Rahman Muhaemin Muslimin, Fauzy Akmal Mutia, Lu'lu Nabilah Nurhilmy Ariedi Nafilah, Elok Nailah Syakirah Ninis Agustini Damayani Nur Aisyah, Fatimah Nur Luthfyah, Elya Nurmaya Prahatmaja Nurmustafha, Nida Nursari, Tita Nuryah Asri Sjarifah Rahmatika Desiana Ramja, Sonia Martha Rany, Rifka Muthia Retasari Dewi Retasari Dewi Retasari Dewi, Retasari Rosita, Yuliana Rostika Yuliani Rully Khairul Anwar Safi, Abdul Qayoum Saleha Rodiah Samson CMS Sonia Martha Ramja Sulaeman Rahman Nidar Susanne Dida Susanne Dida Susie Perbawasari Syifa Naufal Qisty Tine Silvana R Tine Silvana R, Tine Tine Silvana Rachmawati Tita Nursari Titis Ardia Meva Trie Damayanti Ute Lies Siti Khadijah Widia Lestari Wina Erwina Wulung, Shandra Rama Panji Yanyan Mochamad Yani Yanyan Mochamad Yani, Yanyan Mochamad Yulianti - Yunus Winoto