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Santosa, Hendra
Institut Seni Indonesia Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : ANDHARUPA

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MAKNA DESAIN KARAKTER “SI METON” PADA MASKOT PILKADA NTB TAHUN 2018 Hasbullah, Hasbullah; Santosa, Hendra; Swandi, I Wayan
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 6 No. 02 (2020): August 2020
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v6i02.3440

Abstract

Abstrak Pilkada NTB tahun 2018, media yang digunakan maskot yang bernama “Si Meton”. “Si Meton” sangat penting diteliti, karena diduga ada makna yang termuat melalui kode visualnya. Akan tetapi, makna dan kode tersebut belum tentu dipahami masyarakat NTB. Permasalahan dalam penelitian ini adalah tentang apa makna di balik kode-kode desain karakter “Si Meton”. Tujuan penelitian ini, untuk menganalisis makna melalui bahasa kode dalam “Si Meton”. Metode yang digunakan penelitian ini adalah kualitatif interpretatif dengan landasan teori kode Rolands Barthes. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Sumber data dikumpulkan melalui wawancara kepada R. Fany Printi Ardi sebagai desainer “Si Meton”, Ahmad Badrul Ula, suku Sasak sekaligus akademisi dalam  bidang seni budaya  dan Supandri, suku Mbojo sekaligus pengamat media. Teknik analisis dilakukan melalui reduksi data, penyajian dan penarikan kesimpulan. Hasil yang dicapai berupa makna-makna pada desain karakter “Si Meton” dilihat melalui bahasa kode proairetik dan kode budaya. Kesimpulannya, makna dilihat berdasarkan kode proairetik, terlihat tinta biru pada jari kelingking tangan kanan serta tangan kiri karakter “Si Meton”yang memasukkan kertas kedalam kotak suara sebagai makna promosi. Sedangkan dalam kode budaya terdapat pada ikon menjangan dan simbol pakaian adat pria Suku Sasak yang sebagai makna pengendali. Kata Kunci: Desain Karakter, Kode, Makna, Maskot, Pilkada NTB, Si Meton AbstractNTB elections in 2018, the media used by the mascot named Si Meton. Si Meton is very important to research because it suspected that there was a meaning that comes through the visual code. However, the interpretation and code are not necessarily intelligible by the people of NTB. The problem in this research is about what is the meaning behind the "Si Meton" character design codes. The purpose of this study, to analyze the meaning through code language in Si Meton. The method used in this research is interpretative qualitative based on Rolands Barthes code theory. Data collection techniques performed through observation, interviews, and documentation. Data sources collected through interviews with R. Fany Printi Ardi as Si Meton designer, Ahmad Badrul Ula, Sasak tribe as well as academics in the field of arts and culture and Supandri, Mbojo tribe as well as media observers. The analysis technique performed through data reduction, presentation, and conclusion drawing. The results achieved in the form of meanings on the Si Meton character design seen through the language of Proairetic codes and cultural codes. In conclusion, the mean is seen based on the Proairetic code, visible blue ink on the little finger of the right hand and left hand of Meton character who put the paper into the ballot box as a promotional meaning. Whereas in the cultural code contained in the icon and the symbol of traditional clothing on Sasak tribe men as the controller meaning.  Keywords: Character Design, Code, Mascot, Meaning, NTB Election, Si Meton
Co-Authors - Saptono - Saptono Ade Surya Firdaus Ade Surya Firdaus Aditya Putra, I Ketut Anak Agung Gde Bagus Udayana Antara, I Made Bayu Arba Wirawan, I Komang Ardi Gunawan Ardi Aryawaningrat, I Gusti Ayu Agung Darmawan, I Komang Werdi Firdaus, Ade Surya Hasbullah - Hasbullah Hasbullah I Dewa Ketut Wicaksana, I Dewa Ketut I Dewa Ketut Wicaksandita I Gede Adi Sudi Anggara I Gede Mawan I Gede Yudarta, I Gede I Gusti Ayu Putu Pratiwi I Kadek Deo Sandiawan I Ketut Aditya Putra I Ketut Sariada, I Ketut I Ketut Sudhana I Komang Arba Wirawan I Komang Diki Putra Sentana I Komang Sudirga I Komang Werdi Darmawan I Made Bayu Puser, Bhumi I Made Rai Purna Yasa I Made Rianta I Made Rianta I Made, Rianta I Nengah Sama I Nyoman Kariasa, I Nyoman I Nyoman Wiradarma Yoga I Nyoman Yudha Putra Widiantara I Putu Angga Mahendra I Putu Danika Pryatna I Saptono I Wayan Swandi Ida Ayu Gede Sasrani Widyastuti ikadekagus adityaputra Kadek Suartaya Komang Lanang Adi Arimbawa Komang Wira Adhi Mahardika Kunto Sofianto Kustiyanti, Dyah Kuswandari, Ni Kadek Diah Nanta Maruta Gautama, Nyoman Ni Kadek Wina Ferninaindis Ni Made Ayu Dwi Sattvitri Ni Putu Hartini Ni Wayan Ardini, Ni Wayan Nina Herlina Lubis Nova Agung Rama, Wijaya Padmini, Tjok Istri Putra Prakasih Putu Paristha Pramana, I Putu Riangga Budi Prasad, Visvam Bhara Prayatna, I Wayan Dedy Putra Adnyana, Made R.M. Mulyadi Ratna Cora Sudharsana, Tjok Istri Saptono Saptono Saptono Saptono Saptono Saptono, Saptono Saptono, I Satyani, Ida Ayu Wayan Arya Sentana, I Komang Diki Putra Sudhana, I Ketut Sujayanthi, Ni Wayan Masyuni Sutirtha, I Wayan Swandi, I Wayan Tudhy Putri Apyutea Kandiraras Udayana, A.A. Gde Bagus Visvam Bhara Prasad Wardizal, Wardizal Wardizal, Wardizal