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All Journal Nomosleca Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Dinasti International Journal of Education Management and Social Science Jurnal Politikom Indonesiana Widya Komunika: Jurnal Komunikasi Pendidikan Pasundan International of Community Services Journal (PICS-J) Aptekmas : Jurnal Pengabdian Kepada Masyarakat ArtComm : Jurnal Komunikasi dan Desain Jurnal Ilmu Komunikasi Jurnal Economica: Media Komunikasi ISEI Riau Media Informasi Communication & Social Media Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Interdisciplinary Studies Jurnal Bhakti Karya dan Inovatif West Science Interdisciplinary Studies Al-Zayn: Jurnal Ilmu Sosial & Hukum Comdent: Communication Student Journal Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Inovasi Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi International Journal of Psychology and Health Science
Detya Wiryany
Univeresitas Indonesia Membangun, Bandung, Indonesia
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Pola komunikasi vertikal divisi public relations PT Kereta Api Indonesia pada pengelolaan akun Instagram @keretaapikita Hati, Jisca Putri Sagara; Meltareza, Ridma; Wiryany, Detya
Comdent: Communication Student Journal Vol 2, No 2 (2024): November 2024 - April 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i2.61403

Abstract

Latar Belakang: Minimnya kajian tentang pola komunikasi vertikal dalam pengelolaan media sosial institusi publik menunjukkan adanya celah penelitian dalam memahami dinamika komunikasi internal tim Public Relations di era digital. Tujuan: Penelitian ini bertujuan untuk mengkaji pola komunikasi vertikal—baik upward communication maupun downward communication—dalam pengelolaan akun Instagram @keretaapikita oleh Unit Corporate Image Care PT Kereta Api Indonesia (Persero). Metode: Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan paradigma konstruktivis. Data dikumpulkan melalui wawancara mendalam dengan asisten manajer dan staf pelaksana unit terkait, serta dianalisis menggunakan metode analisis tematik. Hasil: Hasil penelitian menunjukkan bahwa downward communication berlangsung secara terstruktur melalui taklimat formal dan SOP yang jelas, sementara upward communication memberikan ruang partisipatif bagi staf untuk menyampaikan ide dan masukan, baik melalui rapat maupun komunikasi informal. Pola komunikasi dua arah ini berjalan dinamis dan adaptif, menyesuaikan kebutuhan organisasi serta karakter media sosial sebagai ruang komunikasi strategis. Pola komunikasi ini menggambarkan adanya interaksi dua arah yang terorganisasi, dengan dinamika yang menyesuaikan kebutuhan dan situasi tertentu. Penelitian ini memberikan gambaran mengenai pentingnya struktur komunikasi vertikal dalam mendukung pengelolaan media sosial PT Kereta Api Indonesia.
Analisis strategi komunikasi pemasaran pada akun Instagram @inabauniversityofficial Kansa, Fauzan Hamulya; Wiryany, Detya
Comdent: Communication Student Journal Vol 2, No 2 (2024): November 2024 - April 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i2.61259

Abstract

Latar Belakang: Persaingan ketat di dunia pendidikan mendorong perguruan tinggi, khususnya swasta, untuk terus berinovasi dalam strategi pemasaran digital. Universitas Indonesia Membangun (INABA) memanfaatkan media sosial, terutama Instagram dan WhatsApp, sebagai bagian dari strategi komunikasi pemasaran untuk menarik minat calon mahasiswa baru. Tujuan: Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran INABA. Metode: Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi aktivitas promosi di media sosial. Hasil: Hasil penelitian menunjukkan bahwa penggunaan Instagram efektif untuk membangun citra institusi dan menarik perhatian calon mahasiswa melalui konten visual interaktif, sedangkan WhatsApp memperkuat hubungan personal dengan komunikasi yang cepat dan intensif. Pemanfaatan media sosial mendukung penyebaran informasi yang lebih luas dan membangun keterlibatan audiens, sesuai dengan prinsip Integrated Marketing Communication (IMC). Temuan juga mengindikasikan bahwa media sosial tidak hanya menjadi alat promosi, tetapi juga membangun loyalitas dan keterhubungan emosional antara universitas dan calon mahasiswa. Strategi yang adaptif terhadap tren media baru ini memperkuat posisi INABA dalam menghadapi kompetisi perguruan tinggi yang semakin kompetitif. Oleh karena itu, keberlanjutan inovasi dan evaluasi strategi pemasaran digital sangat diperlukan untuk menjaga relevansi dan efektivitas komunikasi pemasaran di era modern.
KOMUNIKASI BUDAYA PADA MASYARAKAT PULAU ARAR PAPUA BARAT DAYA (STUDI KASUS KOMUNIKASI BUDAYA SEBAGAI CITRA BUDAYA MASYARAKAT KAMPUNG ARAR): Hanifa, Syifa; Wiryany, Detya
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 9 No. 1 (2025): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v9i1.5847

Abstract

Arar village has diversity in it, the existence of this diversity is the existence of mixed cultures in Arar village. This makes cultural exchange and communication interaction. Communication in Arar village refers to the daily interaction of local people, symbolic interaction, the formation of cultural images by local people and immigrants, and the realization of harmony and tolerance in daily life. The purpose of this researcher is to observe the daily interaction of local people, the formation of cultural images by local people and immigrants, and the realization of harmony and tolerance in community life. This intercultural communication interaction is influenced by the various cultures in Arar village. This study uses social constructivism theory with a case study approach. Researchers use an interpretive paradigm. The methods used by researchers include interviews, observations, and library research. The results of this study Arar village has diversity, the existence of this diversity creates cultural communication in afar village such as interpersonal communication, symbolic interaction, cultural images, cultural products created, as well as mutual tolerance and maintaining harmony amidst differences in ethnicity, race, and religion. And the relationship between theory and its results has strong relevance in understanding cultural communication in Arar village. This theory emphasizes that knowledge and meaning are built through social interaction and shared experiences. In the context of Arar village, cultural communication occurs when people exchange information, values, traditions through conversation and everyday experiences. This process allows them to form a shared identity and understand the world around them. Through social interaction, local people and immigrants build meanings related to their culture.
KOMUNIKASI KEARIFAN LOKAL PEUSIJUK SEBAGAI IDENTITAS DAN CITRA BUDAYA MASYARAKAT ACEH Mustira, Sheila; Wiryany, Detya
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 9 No. 1 (2025): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v9i1.5921

Abstract

Peusijuk is a cultural heritage of the Acehnese community that embodies deep religious, social, and symbolic values. The background of this study lies in the need to understand peusijuk not merely as a ceremonial ritual, but as a form of cultural communication that contributes to the construction and preservation of Acehnese identity and cultural image. This research aims to explore peusijuk as a form of local wisdom communication that reflects relational identity, shapes cultural imagery, and functions as a medium of social interaction. This study employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. Data analysis was conducted using data reduction techniques, and data validity was ensured through source triangulation. The results show that peusijuk not only strengthens social cohesion within the Acehnese community but also conveys symbolic messages reflecting values such as harmony, gratitude, and blessing. The tradition is capable of adapting to local variations and evolving societal contexts, though it faces challenges from modernization. In conclusion, peusijuk serves as an effective medium of cultural communication that helps maintain local wisdom and reinforces the collective identity of the Acehnese people. Therefore, educational and creative efforts are needed to ensure its relevance and continuity in modern society.
Strategi Komunikasi Pemasaran Daclen dalam Membangun Positioning di Akun Instagram @daclen.id Dian Heryani; Detya Wiryany; Ridma Meltareza
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Juni : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i3.1130

Abstract

Advances in digital technology have brought significant changes in the way local brands build their brand image and positioning in the market. Social media is one of the main platforms used in marketing communication strategies because of its ability to reach a wide and interactive audience. This research aims to analyze the marketing communication strategy implemented by Daclen, a local fashion brand from Bandung, in shaping sales positioning through the Instagram account @Daclen.id and its official website. The research method used was qualitative descriptive with data collection through in-depth interviews, observations, and documentation. The analysis was carried out using the Circular Method of SOME (Share, Optimize, Manage, Engage) approach which emphasizes the connection between content sharing, message optimization, communication channel management, and active engagement with consumers. The results show that Daclen has succeeded in developing a simple, yet consistent and targeted digital communication strategy. Instagram is used as the primary medium to strengthen the visual power of brands, through uploading high-quality product photos, promotional videos, and active interaction with audiences. Meanwhile, Daclen's official website functions as a credibility center that provides complete information about products, prices, and after-sales service. The combination of the two creates a well-rounded consumer experience and supports an exclusive perception of the brand. Each stage in the SOME model is executed optimally. The Share stage includes the distribution of creative content with a consistent upload schedule. Optimize is done by adjusting messages according to trends and audience responses. Manage focuses on account management and interaction monitoring, while Engage focuses on building emotional connections through quick responses and interactive content. The implications of this study show that the SOME-model-based digital communication approach can help local brands such as Daclen strengthen their positioning, build an exclusive image, and create long-term relationships with consumers amid increasingly fierce competition in the digital fashion industry.
Analisis Dramaturgi Pada Media Sosial: Second Account di Instagram Sebagai Alter Ego Shafira Aurenevia Dwirakhmawati; Detya Wiryany
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 3 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i3.1815

Abstract

Fenomena penggunaan akun kedua (second account) di Instagram menunjukkan adanya pergeseran paradigma dalam representasi diri di ruang digital. Tujuan dari penelitian ini adalah untuk mengetahui alasan psikologis dan sosial di balik penggunaan akun kedua sebagai alter ego, serta memahami proses pembentukan kesan yang terjadi di dalamnya. Penelitian ini menggunakan pendekatan kualitatif dengan desain deskriptif, melibatkan informan berusia 20–30 tahun di Kabupaten Majalengka yang aktif menggunakan akun kedua di Instagram. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi, yang dianalisis menggunakan teori dramaturgi Erving Goffman. Hasil penelitian menunjukkan bahwa akun kedua berfungsi sebagai “panggung belakang” yang memberikan ruang lebih autentik bagi pengguna untuk mengekspresikan emosi, hobi, dan identitas yang tersembunyi tanpa tekanan sosial. Sementara akun utama cenderung menampilkan citra ideal di hadapan publik, akun kedua menghadirkan kenyamanan psikologis dan kebebasan ekspresi. Temuan ini menegaskan bahwa penggunaan second account merupakan strategi adaptif untuk menjaga keseimbangan antara identitas pribadi dan identitas publik dalam menghadapi tuntutan sosial era digital.
An In-Depth Analysis of Multivitamin Purchasing Behavior Among Generation Z in Bandung Nuradina, Kartika; Mubarok, Dadan Abdul Aziz; Wiryany, Detya; Syarif, Devyanthi; Sofiati, Nunung Ayu; Sastri, Prinska Damara; Bernadus, Benny
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4896

Abstract

This study aims to describe consumer behavior in the decision-making process related to purchasing multivitamin products in Bandung City. Data were collected from 1,990 respondents through a survey and analyzed using descriptive statistical methods. The findings indicate that most consumers are 18–24 years old, married, and primarily work as students or private-sector employees, with a monthly income of less than IDR 2,000,000. The primary factor driving purchase decisions is health needs, followed by the product's perceived benefits and halal certification. The most influential sources of information include public media, such as social media and consumer reviews, as well as personal sources, including family and friends. Consumers in Bandung tend to delay their purchasing decisions without a specific timeframe. The main reason for repeat purchases is the consumer's experience of the product's tangible health benefits. These results provide valuable insights for multivitamin producers in designing effective marketing strategies grounded in consumer behavior.
PERSONAL BRANDING CONSTRUCTION ON GEN Z INSTAGRAM: DIFFERENCES IN SELF-PRESENTATION ON GEN Z'S FIRST AND SECOND ACCOUNTS Ruslan, Salwa Azzahra; Wiryany, Detya; Tawaqal, Rizki Surya
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14770

Abstract

This study examines the construction of personal branding on Instagram among Gen Z by comparing self-presentation on primary and secondary accounts. Using Erving Goffman's (1959) dramaturgy theory as the main framework, this study highlights how Gen Z conducts impression management through digital media, where Instagram functions as a "stage" where they present various versions of themselves. Core concepts used include impression management, front-stage–back-stage dynamics, and self-disclosure. This study does not establish formal hypotheses, but tentatively expects differences in self-presentation strategies between the two types of accounts. The method used is a descriptive qualitative approach. Data were collected through in-depth interviews with selected informants using a purposive sampling technique based on certain criteria: Gen Z individuals aged 18–22 who actively use both types of Instagram accounts. The main focus of this study was to observe patterns of self-expression and image management on each account. To ensure the validity of the data, source triangulation techniques were used. The results show that primary accounts are used as a front stage to display a curated and socially accepted self-image, such as achievements or aesthetic content. In contrast, the second account serves as a more authentic, expressive, and emotional backstage, aimed at a closer social circle. This finding supports Goffman's theory and aligns with previous research. In conclusion, Instagram allows Gen Z to strategically construct and display multiple identities. This study contributes to communication studies by demonstrating the role of social media in shaping personal branding in the digital age.
Strategi Komunikasi melalui Pembelajaran Jurnalistik untuk Mengembangkan Kreativitas Menulis Santri di Pondok Pesantren Sinarsari Regtria Cahaya Maulida; Haryadi Mujianto; Detya Wiryany
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5361

Abstract

This research is based on the low level of journalism learning in the Sinarsari Islamic Boarding School environment, resulting in a lack of interest in students' writing skills in the Youth Scientific Work extracurricular activity. Based on the data, it shows that the level of students' interest in writing creativity has not reached its maximum level from year to year, one of which is due to the low level of journalism learning and the tight schedule of students' activities. This study aims to examine how the impact of the quality of journalism learning can affect students' writing creativity during the Youth Scientific Work extracurricular activity process. In this study, a qualitative analysis method approach was applied by collecting data through interviews, observation, and documentation. This research study is more about researchers explaining the development of students' writing creativity through the Youth Scientific Work extracurricular activity. Respondents in this study were students of the Sinarsari Islamic Boarding School and supervising teachers who actively participated in the Youth Scientific Work extracurricular activity. Humanistic theory is used as an analytical framework to see how journalism learning can develop students' creativity. With five main dimensions, namely self-actualization, self-concept, learning, organism experience and autonomy, independence and responsibility. The results of this study indicate that journalism learning significantly influences the development of students' creativity. The researchers recommend more in-depth guidance regarding journalism learning to foster more imaginative characters and open up opportunities for self-development.
Analisis Semiotika Roland Barthes terhadap Representasi Komunikasi Keluarga dalam Film Home Sweet Loan Azahra, Annisa Nur; Wiryany, Detya
Journal of Digital Communication Science Vol. 3 No. 1 (2025): Journal of Digital Communication Science
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jdcs.v3i1.444

Abstract

Penelitian ini bertujuan untuk menganalisis representasi komunikasi keluarga dalam film Home Sweet Loan melalui pendekatan semiotika Roland Barthes. Fokus penelitian terletak pada bagaimana tanda-tanda komunikasi keluarga direpresentasikan dan dimaknai, baik secara denotatif, konotatif, maupun dalam bentuk mitos sosial. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik analisis teks film. Data diperoleh melalui observasi audiovisual terhadap adegan-adegan yang mengandung unsur komunikasi keluarga, baik dalam bentuk dialog, ekspresi, maupun simbol visual. Analisis dilakukan dengan pendekatan semiotika Roland Barthes, yang memandang tanda sebagai sistem makna yang berlapis. Hasil penelitian menunjukkan bahwa film Home Sweet Loan merepresentasikan komunikasi keluarga melalui tanda-tanda seperti keheningan, sikap diam, suara tokek, dan simbol kelomang. Pada tingkat denotasi, tanda-tanda tersebut tampak sebagai bagian dari aktivitas sehari-hari. Pada tingkat konotasi, tanda-tanda itu memuat makna tentang tekanan emosional, ketidakpastian, dan konflik dalam keluarga. Pada tingkat mitos, film ini membangun ideologi tentang keluarga yang dituntut untuk tetap bertahan di tengah tekanan ekonomi, sekaligus menggambarkan kecenderungan masyarakat mempercayai pertanda dalam pengambilan keputusan keluarga. Penelitian ini diharapkan dapat memberikan kontribusi dalam kajian komunikasi keluarga dan analisis semiotika, serta menjadi bahan refleksi bagi masyarakat tentang pentingnya komunikasi terbuka dalam kehidupan keluarga.
Co-Authors Agung Riyaldi, Muhammad Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan, Aisyah, Puput Siti alifiyah, Isma Allisa Akhidatul Idza Amy Elva Silviany Andre Suryaningprang Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Aurenevia, Shafira Azahra, Annisa Nur Bernadus, Benny Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dian Heryani Fadila Fujiyanti Hanifa, Syifa Hanny Hafiar Hati, Jisca Putri Sagara Humaedi, Muhammad Arfan Ira Aryanti Rasyi Lubis Ita Rahmawati Ita Rahmawati Jaya, Rama Chandra Jenny Ratna Suminar Jisca Putri Sagara Hati Kansa, Fauzan Hamulya Listri Herlina Lubis, Ira Aryanti Rasyi Maharani, Sabrina Maria Indriani K Marshanda, Shafa Dwi Maudy Rizkiana Poedjadi Maulana, Niko Nur Meilia Azzahra, Sandra Moch. Sheva Indraputra Mujianto, Haryadi Muliawan, Riyan Candra Mustira, Sheila Niki Anartia nisrina, shypa Nuradina, Kartika Nurfitroh Rahmawati Permadi, Dian Rahmawati, Nadya Raisha Shahana Raisha, Raisha Shahana Ramdan, Ahmad Taufiq Maulana Recky, Recky Regtria Cahaya Maulida Ridma Meltareza Rio Kurniawan Riska Amaretha Rizky Surya Tawaqal Ruslan, Salwa Azzahra Sabila, Khansa Sala, Anisa Sastri, Prinska Damara Selina Natasha Shafira Aurenevia Dwirakhmawati Siti Rahmadani, Riva Sofiati, Nunung Ayu Sutisna, Aisya Fauziah Syarif, Devyanthi Tawaqal, Rizki Surya Tiarani Vidia Pratami Wawan Darmawan Wawan Darmawan Wawan Darmawan Wawan Darmawan Yuanita, Agnes Silfera Yusup, Pemi Diana