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All Journal Equilibrium: Jurnal Pendidikan Jurnal Dinamika Sosial Budaya JURNAL EDUCATION AND DEVELOPMENT community: Pengawas Dinamika Sosial Jurnal Kreativitas PKM Jurnal Ilmu Sosial dan Ilmu Politik RESIPROKAL: Jurnal Riset Sosiologi Progresif Aktual Jurnal Hukum Malahayati Winter Journal: IMWI Student Research Journal Indonesian Community Journal Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Srawung: Journal of Social Sciences and Humanities Jurnal Pengabdian Literasi Digital Indonesia Journal of Sumatera Sociological Indicators Jurnal Mitrawarga Priviet Social Sciences Journal Jurnal Pengabdian Sosial Indonesia Triwikrama: Jurnal Ilmu Sosial Ragom Jurnal Pengabdian Masyarakat Jurnal Media Akademik (JMA) Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI) Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Socio Religia JURNAL KEBIJAKAN PUBLIK jurnal informasi teknologi dan sistem Jurnal Informasi Teknologi dan Sistem (INTEKSIS) Proceedings of The International Indonesia Conference on Interdisciplinary Studies Jurnal Nengah Nyappur: Jurnal Pengabdian Kepada Masyarakat
Imam Mahmud
Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS KEBIJAKAN UU CIPTA KERJA DAN PENGARUH TERHADAP #KABURAJADULU SEBAGAI REAKSI PUBLIK DI MEDIA SOSIAL Ilham Oktora Rahadian; Feri Irawan; Damar Wibisono; Imam Mahmud; Usman Raidar
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2131

Abstract

Undang-Undang Cipta Kerja yang disahkan pada tahun 2020 bertujuan untuk menyederhanakan peraturan dan mendorong investasi, tetapi menuai kontroversi karena dianggap merugikan hak pekerja dan tidak transparan saat prosesnya. Reaksi publik terhadap kebijakan ini salah satunya muncul tagar di media sosial #KaburAjaDulu sebagai bentuk kekecewaan terhadap kesejahteraan pekerja dan keinginan untuk bermigrasi ke luar negeri. Penelitian ini menganalisis dampak UU Cipta Kerja terhadap fenomena #KaburAjaDulu dengan pendekatan teori mobilitas sosial (konsep push and pull). Penelitian menggunakan metode analisis kebijakan dan analisis konten pada platform media sosial seperti Youtube, Instagram, Threads, dan berita online. Penelitian ini menunjukkan bahwa UU Cipta Kerja menjadi faktor pendorong para pekerja untuk migrasi akibat dari penurunan upah, ketidakpastian status pekerja, dan ketidakpercayaan pada pemangku kebijakan, peluang kerja yang banyak dan lebih baik di Luar Negeri menjadi faktor penariknya. Pemerintah perlu mengevaluasi kebijakan agar lebih pro terhadap rakyat serta transparan untuk memulihkan kepercayaan masyarakat. Penelitian ini memberikan perspektif baru akan hubungan antara kebijakan dan reaksi masyarakat di era digital.
Innovative Strategy in Marketing Beauty Products Through TikTok Affiliates in Tangerang Regency Mutiara, Afifah; Suwarno; Ratna Sari, Yuni; Mahmud, Imam
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.20733

Abstract

This research examines the meaning of symbolic interactionism in beauty affiliate marketing strategies on the TikTok application. TikTok has evolved into a major platform for marketing, as the digital ecosystem evolves. TikTok affiliates serve as intermediaries between brands and customers by using symbols to build product perceptions. The purpose of this study is to find out how TikTok affiliates in Tangerang Regency use communication symbols such as hashtags, facial expressions, body language, speaking styles through digital trends and following the TikTok algorithm to create an image of beauty products and attract audiences. This research uses a qualitative research method with a phenomenological approach. Data were collected through interviews, observations and documentation listed to verify the truth of the data obtained. The results of this study show that affiliates not only promote products, but also create meaning through social interaction with the audience. Affiliates can increase audience engagement by sharing personal experiences, using hooks, CTAs, thumbnails, providing honest reviews. Affiliates can also increase their credibility by using TikTok features such as FYP and yellow baskets. Thus, this study provides an understanding of the role of TikTok social media in digital marketing and offers a new perspective for affiliates and brands in developing strategies about marketing beauty products on TikTok.Keywords: Tiktok, Affiliate Program, Strategic Marketing, Personal Branding
Mr. Kekerasan Seksual di Kampus: Evaluasi Kebijakan Pemerintah dan Persepsi Masyarakat Melalui Studi Agni Mahasiswa Universitas Gadjah Mada Waskito Aji, Ginanjar Agung; Fadholi Rofif, Muhammad; Raidar, Usman; Wibisono, Damar; Mahmud, Imam
Winter Journal: IMWI Student Research Journal Vol. 6 No. 2 (2025): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v6i2.72

Abstract

Sexual violence in the university environment is an increasingly important issue to address, especially in Indonesia, where many victims of cases that are not handled properly and receive little attention so that they do not get justice. The case study of Agni at Universitas Gadjah Mada (UGM) reflects the serious challenges in handling sexual violence. Through a qualitative approach from various sources, such as mass media, journals, and news to analyze the factors that influence the findings, there is a lack of understanding of sexual violence. Added specific details about data sources (n=25 media articles, n=12 peer-reviewed journals, policy documents), sampling strategy, and analysis technique (thematic content analysis). There is also social stigma and victim blaming that prevent victims from reporting. The media has a role in shaping public perception of this issue. This study suggests that there is a need for better education on gender equality and sexual violence, as well as evaluating and improving existing policies to provide effective protection for victims. Explicitly articulated the study's novelty through three dimensions: (1) integrated analysis of institutional policy, media discourse, and victim-centered perspectives, (2) focus on implementation gaps in Indonesian context, (3) contribution to Southeast Asian university literature. With the right steps, it is hoped that the educational environment will become a safe and supportive place for all students, so that they can get a safe place to study without fear of violence.
OPTIMALISASI PERAN GENERASI MUDA DALAM MENGHADAPI ERA POST TRUTH Nizar, Moh; Simbolon, Khairunnisa; UTAMI, ANISA; Mahmud, Imam
Jurnal Mitrawarga Vol. 4 No. 2 (2025): JURNAL MITRAWARGA
Publisher : Fakultas Ilmu Sosial dan ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jmw.v4i2.102

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan generasi muda dalam menghadapi tantangan era post-truth, di mana informasi yang beredar sering kali bercampur antara fakta dan hoaks. Metode yang digunakan meliputi sosialisasi, diskusi interaktif, serta pre-test dan post-test untuk mengukur peningkatan pengetahuan peserta. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman generasi muda terhadap pentingnya verifikasi informasi dan kemampuan berpikir kritis, dengan rata-rata nilai post-test lebih tinggi dibandingkan pre-test. Selain itu, peserta juga menunjukkan sikap lebih proaktif dalam memanfaatkan teknologi digital secara bijak serta berpartisipasi dalam penyebaran informasi yang akurat. Kegiatan ini diharapkan dapat memperkuat peran generasi muda sebagai agen perubahan dalam membangun masyarakat yang cerdas, kritis, dan tangguh menghadapi arus informasi di era digital
Pemanfaatan Aplikasi TikTok sebagai Media Promosi Digital pada UMKM di Desa Mandalasari Adelia Ananda Putri; Arinita Permata Putri; Imam Mahmud; Fitrahul Dzikri Arrosyad; Muthi’ah Irta Zhafirah; Rahma Aini; Salsa Paramitha; Irham Dinata
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 2 No. 4 (2025): April
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v2i4.4090

Abstract

Pemanfaatan media sosial sebagai alat promosi digital membuka peluang strategis bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas pasar di era digital. Penelitian ini bertujuan untuk menganalisis penggunaan aplikasi TikTok sebagai media promosi digital oleh UMKM di Desa Mandalasari, Kecamatan Sragi, Kabupaten Lampung Selatan. Dengan menggunakan metode kualitatif melalui observasi, wawancara, dan dokumentasi, penelitian ini mengeksplorasi peran TikTok dalam memperluas jangkauan pasar serta meningkatkan kesadaran merek terhadap produk lokal. Hasil penelitian menunjukkan bahwa meskipun TikTok memiliki potensi besar sebagai media promosi, sebagian besar pelaku UMKM di Desa Mandalasari masih belum memanfaatkannya secara optimal akibat keterbatasan literasi digital, kurangnya kepercayaan diri, serta keterbatasan perangkat pendukung dan akses internet. Namun, implementasi TikTok melalui pendampingan, membantu beberapa UMKM mengenalkan produk mereka ke pasar yang lebih luas.
The dynamics of the relationship between the Kotaagung Village government and the farmers group in the practice of Saemaul Undong values Azis Ahmad; Imam Mahmud
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.522

Abstract

This study examines the dynamics of the relationship between the Kotaagung Village Government and farmer groups in adopting and implementing Saemaul Undong values as a community-based development strategy. Values such as independence, hard work, and solidarity serve as normative frameworks for interactions between state actors at the local level and farmer communities in efforts to improve food security and village welfare. Using a qualitative descriptive approach and data collection techniques, including in-depth interviews, participatory observation, and documentary studies, this study found that the relationship between the village government and farmer groups is dynamic and influenced by factors such as local leadership, institutional capacity, patterns of communication, and social trust. Despite challenges in terms of program consistency and the active participation of farmers and their groups, the practice of Saemaul Undong values successfully facilitates more productive collaboration in the planning and implementation of collective agricultural activities. This study recommends strengthening collaborative governance based on local transformative values as a foundation for sustainable village development in Indonesia.
SOCIAL NETWORK-BASED EMPOWERMENT IN THE DIGITAL ERA A STUDY IN THE UMKM NAIK KELAS COMMUNITY Imam Mahmud; Erna Rochana; Usman Raidar; Teuku Fahmi; Azis Ahmad
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Writing a Challenges in the business management process with the adoption of the use of digital technology, and limited social networks are still the main obstacles in the process of empowering MSMEs in each region. This research was conducted to analyse the contribution of social networks in the digital era to the empowerment of MSMEs. The research aims to map the forms of social networks that contribute to the empowerment process of each member who is a member of the community, especially in identifying various forms of digital innovation that have been successfully carried out by MSME actors and also clarifying the factors that encourage and hinder their implementation. The research was conducted using a descriptive qualitative approach through interviews, observation, and documentation. The results showed that social networking in the digital era in several social media groups created by the community provides unlimited space in providing business management processes including business licensing run by MSMEs in Lampung.
Sinergi Relasi Sosial dan Inovasi Digital dalam Pemberdayaan UMKM Sebuah Studi Komunitas Naik Kelas Lampung Imam Mahmud; Erna Rochana; Azis Ahmad; Teuku Fahmi
Jurnal Community Vol 12, No 1 (2026)
Publisher : Prodi Sosiologi FISIP Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jcpds.v12i1.14816

Abstract

The research examines the empowerment of Micro, Small and Medium Enterprises (MSMEs) that are often hampered by challenges in the business management process, adoption of digital technology and limited social networks. Aiming to analyze the relationship between social relations and digital innovation on MSME empowerment, the research study focuses on the strategic role of the Lampung Upscale MSME Community as a partner supporting the development of MSMEs in Lampung Province. A descriptive qualitative approach was used with data collected through observation, interviews and documentation of activities carried out by the community. The results showed that the Lampung Upscale MSME Community has 227 members (215 micro, 12 small, and 0 medium) spread across 11 districts or cities with the highest dominance of MSMEs engaged in the food sector. This community conducts social media management training and capacity building for MSME products offline or online, as well as providing assistance and market access among members. The utilization of social relations and digital innovation has proven effective in supporting various community activities, thus increasing the competitiveness of MSMEs in Lampung. However, the results of the study identified that the social network that was built was not fully optimal due to the obstacles of a wide area coverage and weak coordination between local, central and community government institutions, making it difficult for MSME actors to recognize the role of each stakeholder in the program that MSME actors wanted to encourage.
THE EFFECTIVENESS OF THE FAMILY HOPE PROGRAM IN IMPROVING THE STANDARD OF LIVING OF THE COMMUNITY IN KOTA BARU VILLAGE Syifa Nailah; Dwi Agni Maharani; Imam Mahmud; Damar Wibisono; Usman Raidar
Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia (JuMASI) Vol. 4 No. 1 (2026)
Publisher : FISIP Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jumasi.v4i1.21347

Abstract

The Family Hope Program is a program carried out by the government designed to reduce poverty levels. This research focuses on analyzing the effectiveness of the Family Hope Program (PKH) in improving the standard of living of the community in Kota Baru Gang Klutum RT 10 Kelurahan. By using a qualitative method with a descriptive approach. Primary data was obtained through in-depth interview sessions with five Beneficiary Families (KPM) of the Family Hope Program (PKH) and the Head of RT 10. In addition, secondary data was collected from relevant previous research journals to strengthen the analysis conducted. And the research findings show that the Family Hope Program (PKH) in Kota Baru Urban Village, Gang Klutum RT 10 Sub-district has provided results that the existence of this program has a great influence in improving economic welfare, and access to education for beneficiary families. Despite the good impact, there are challenges such as quota limitations and inaccurate data collection, which causes some families who should have the right to receive the assistance to not receive it. Therefore, it is necessary to evaluate the data collection system and increase the quota so that the distribution of assistance is more equitable and well-targeted.
Strategi Edukasi Komprehensif untuk Mitigasi Pernikahan Usia Dini di Lingkungan SMPN 3 Hulu Sungkai Usman Raidar; Teuku Fahmi; Imam Mahmud; Junaidi Junaidi; Azis Amriwan; Alamsyah Alamsyah
Nengah Nyappur Vol. 4 No. 2 (2025): Jurnal Nengah Nyappur: Jurnal Pengabdian Kepada Masyarakat
Publisher : Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/nengahnyappur.v4i2.73

Abstract

Kegiatan pengabdian ini bertujuan untuk mengatasi permasalahan pernikahan usia dini yang signifikan di lingkungan SMPN 3 Hulu Sungkai dan Desa Ibul Jaya melalui strategi edukasi komprehensif. Dilatarbelakangi oleh kurangnya pemahaman akan dampak negatif pernikahan usia dini dan terbatasnya upaya pencegahan yang sistematis, kegiatan ini menerapkan metode partisipatif dan kolaboratif yang melibatkan asesmen awal, penyusunan modul edukasi kontekstual, pelatihan guru dan staf sekolah, sesi edukasi interaktif untuk siswa, workshop orang tua, pembentukan kelompok sebaya, kampanye komunitas, dan penguatan kerjasama dengan pihak terkait. Evaluasi pelaksanaan program dilakukan secara berkala melalui kuesioner, observasi, dan diskusi kelompok terfokus. Keberlanjutan program diupayakan melalui pengembangan modul replikatif, pelatihan kader, advokasi kebijakan lokal, dan pembentukan jaringan kerjasama. Kegiatan pengabdian yang dilakukan telah berhasil meningkatkan pengetahuan dan pemahaman para peserta sebesar 13,20%. Pada aspek praktis, Tim PkM bersama masyarakat lokal serta warga sekolah telah berupaya mengembangkan dan mengimplementasikan strategi edukasi yang komprehensif dan berkelanjutan untuk mencegah praktik pernikahan usia dini di lingkungan SMPN 3 Hulu Sungkai.
Co-Authors Adelia Ananda Putri Alamsyah Alamsyah Amriwan, Azis Ananda Salsabila, Ratu Andre Setiawan Anisa Utami Aprilia, Hani Damayanti Arif Ainun Na’im Arinita Permata Putri As’ari, As’ari Athaya Aulia Rannisa Azis Ahmad Azis Ahmad Azis Damar Wibisono Dewi Ayu Hidayati Drs. Usman Raidar Dwi Agni Maharani Ecta Rianisa, Devi Erlina Erlina Erna Rochana Erna Rochana Erna Wahyu Septianna Fadholi Rofif, Muhammad Feri irawan Fitrahul Dzikri Arrosyad Fitri Wahyu Niarseh Hani Dwi Kartika Putri Ilham Oktora Rahadian Innaya Siti Hapsari Irham Dinata Jihan Fahiravita Junaidi Junaidi Junaidi Junaidi Kamila Febryani Karina Jinan Farah Kezia Keren Hapuk Samosir Laili Fadhila Banuwa Maulana Mukhlis Muhammad Dzikri Rofa Mulyaningsih, Handi Muthi’ah Irta Zhafirah Mutiara, Afifah Nadia Artha Aulia Na’im, Arif Ainun Nizar, Moh Nova Abelia Novita Nurdiana Nur Aeni Nur Anisa Nur Anisa Pairulsyah Pairulsyah Rahma Aini Raidar, Usman Rakha Kumara Zaki Rara Agusti Maharani Ridho Sholehurrohman Rikhardo, Melvina Putri Rina Yulina Rina Yulinar Salsa Paramitha Septianna, Erna Wahyu SIMBOLON, KHAIRUNNISA Suroto Suroto Susana Indriyati Caturiani Suwarno Suwarno Suwarno Syifa Nailah Tety Rachmawati Teuku Fahmi Teuku Fahmi Usman Raidar Usman Raidar Usman Raidar Usman Raidar Vertika Baizuri Waskito Aji, Ginanjar Agung Yuni Ratna Sari Yuni Ratnasari