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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN BISNIS International Journal of Business Studies Al-Kharaj: Journal of Islamic Economic and Business Jurnal Sains dan Teknologi Jurnal Ilmu Manajemen Profitability Jurnal Pengabdian kepada Masyarakat Nusantara Abdimas: Papua Journal Of Community Service Jurnal Manajemen Dan Bisnis Jurnal Pengabdian Teratai Jurnal PkM MIFTEK Jurnal Pengabdian Mandiri Jurnal Pengabdian West Science Liquidity : Jurnal Ilmu Manajemen dan Bisnis E-Amal: Jurnal Pengabdian Kepada Masyarakat IECON: International Economics and Business Conference Journal Governance and Politics (JGP) Maladum GoodWill Journal of Economics, Management, and Accounting
Akmal Ridwan
Universitas Muhammadiyah Sorong
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Penguatan Peran Generasi Muda Sebagai Agen Perubahan Pembangunan di Waigama Siti Fatimah; Ana Lestari; Ummu Salmah; Aswad Muhdar; Akmal Ridwan; Mulyadi Goulap; Sattu
Abdimas: Papua Journal of Community Service Vol. 8 No. 1 (2026): Januari (In Progress)
Publisher : Lembaga Pengembangan dan Pengabdian Masyarakat Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/pjcs.v8i1.5175

Abstract

Penguatan peran generasi muda sebagai agen perubahan memiliki peran penting dalam pembangunan masyarakat di Distrik Waigama, Kabupaten Raja Ampat. Generasi muda diharapkan mampu berkontribusi dalam mengatasi permasalahan sosial dan ekonomi melalui inovasi dan kolaborasi lintas sektor guna mewujudkan pembangunan yang inklusif dan berkelanjutan. Program pengabdian ini menggunakan pendekatan kualitatif melalui wawancara mendalam dan observasi partisipatif dengan melibatkan generasi muda, tokoh masyarakat, dan pemerintah daerah. Hasil kegiatan menunjukkan bahwa generasi muda memiliki potensi besar sebagai agen perubahan, namun masih menghadapi kendala berupa keterbatasan akses pendidikan, rendahnya partisipasi, dan minimnya sumber daya. Oleh karena itu, penguatan peran generasi muda perlu dilakukan melalui pelatihan keterampilan, peningkatan kapasitas, dan pemberdayaan sosial.
The Impact Of The "Marketing Mix 4P" Marketing Strategy On Purchasing Decisions For MSME Products In Sorong City Ridwan, Akmal; Wijiastuti, Retno Dewi; Kamaluddin, Kamaluddin; Sanjaya, Erfandi Mukti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9724

Abstract

This study aims to analyze the understanding and implementation of the Marketing Mix 4P strategy by MSME actors and to examine its relationship with consumer purchase decisions as well as its impact on the welfare of both indigenous (OAP) and non-indigenous MSMEs in Sorong City. Using a mixed methods approach with a concurrent transformative design, data were collected through observation, in-depth interviews, questionnaires, and literature studies, employing multistage random sampling with 100 quantitative respondents and qualitative informants consisting of academics, MSME owners, marketing practitioners, government officials, and retailers. Data were analyzed using a convergent parallel mixed method, with SPSS 27 applied for regression, t-test, and F-test, and qualitative analysis conducted through Miles & Hubermans model using NVivo 14. The results reveal that, partially, product and place strategies have no significant effect on purchase decisions, while price and promotion strategies significantly influence consumer decisions, with promotion emerging as the most dominant factor. Simultaneous testing indicates that the four variables of the 4P marketing mix collectively exert a positive and significant influence on purchase decisions, contributing 65.7%. Qualitative findings further emphasize that consumers prioritize affordable pricing and attractive promotions over product quality and distribution location. These findings demonstrate that the application of the 4P marketing mix not only enhances purchase decisions but also positively impacts competitiveness, consumer loyalty, market expansion, and the welfare of MSME actors, both OAP and non-OAP, although challenges remain in improving product quality and distribution.
Infrastructure Development and Its Socioeconomic Implications: A Study of Enrekang Regency Nur Sandi Marsuni; Akmal Ridwan; Aisha R. Manou
Journal GoodWill Vol. 4 No. 1 (2024): April 2024
Publisher : Yayasan Amerta Insan Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/

Abstract

This international collaborative research investigates the socioeconomic implications of rural infrastructure development in Enrekang Regency, Indonesia, through the partnership of researchers from Luxembourg, Seychelles, and the Maldives. Employing a qualitative descriptive design, the study gathered data via interviews, observations, and document analysis involving 18 participants, including local officials, community leaders, and residents. The findings reveal that improvements in road connectivity, health centers, and educational facilities in Janggurara Village have significantly enhanced accessibility, economic productivity, and social inclusion. Infrastructure upgrades stimulated agricultural trade, supported local enterprises, and improved access to education and healthcare, particularly benefiting women and elderly residents. However, governance challenges persist, including limited community participation, land acquisition disputes, and environmental disruptions. Comparative insights from Luxembourg underscore the role of governance efficiency and institutional frameworks, while lessons from Seychelles and the Maldives highlight the value of community-based and climate-resilient approaches. The study concludes that sustainable infrastructure development in rural Indonesia requires participatory governance, transparent decision-making, and climate-adaptive planning. Transnational collaboration enhances policy innovation by integrating diverse experiences and promoting mutual learning between developed and developing contexts. The research contributes to global discourse on rural transformation and supports the United Nations Sustainable Development Goals, particularly SDG 9 (Industry, Innovation, and Infrastructure) and SDG 11 (Sustainable Cities and Communities). Overall, this study demonstrates that inclusive, adaptive, and internationally informed infrastructure strategies are key drivers of equitable and resilient rural development.
Co-Authors Abu Sofyan Abu Sofyan Abusofyan Adetrya, Dirga Adiwijaya, Yuda Aisha R. Manou Albantani, Wildan Syaeful Millah Ana Lestari Andi Maryam Angga Pradana Aswad Muhdar Cahya, Fathir Agung Dian Iriani, Latifah Digor Mufti Digor Mufti Djafar, Hilman Eri Satria Evi Mufrihah Zain Faridah, Samsa Faudzan Riga S, Mochamad Febri Jein Andjar Fitrya, Annisa Foni Flora Way Halomoan, Sutan HENDRA SETIAWAN Hidayatulloh, Ibnu Yasir Ichwan, Saiful Idha Wahyu Riana Idris, Irfandi Ikhwan, Cakra Nur Jamal, Encep Saeful Jein Andjar, Febry Jondeway Andi Hasan Kamaluddin Kamaluddin Kamaluddin Latifah Dian Iriani Leni Handayani MOMOT, ORPA Mufrihah Zein, Evi Muhammad Amin Muhammad Amin Muhammad Ardiansyah Mulyadi Goulap Munifa NANIK PURWANTI Nawawiyah, Alfi Irsyad Nazib Ali, Muhammad Nikmatul Ula, Siti Nurul Noormiati Nur Aeni Waly Nur Aeni Waly Nur Jannah Nur Sandi Marsuni Nuralam, Farhan Subhan Nurgandini, Allisa Nurhani Nurhani Nurhasanah Nasution, Nurhasanah Nurhikmah Nurhikmah Nurpadilah, Cahya NURUL HIDAYAH Nurul Hidayah Patonah, Fitri Permana, Restu Prihandoko, Nugroho Dwi Purwaningsih, Anggun Rahman, Agil Saepul Rawi, Rais Dera Pua Renni Mayasari Retno Dewi Wijiastuti Rizka Cintya Edwar Rizky Ekawaty Ahmad Samsinar Sanjaya, Erfandi Mukti Sari, Masita Sattu Siti Fatimah Siti Nurjannah Susetyowati Sofia Toii, Indra Eka Wardana Ummu Salmah Widya Digor Mufti Wijiastuti, Retno Dewi Yuniar, Yoanita Rifka Yusuf, Nazril Maulana