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Journal : Siber Journal of Advanced Multidisciplinary

The Influence of Environmental Attitudes and Environmental Concerns on Green Purchasing Behavior with Gender as a Moderator Variable Zahara, Rita
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.135

Abstract

The purpose of this study is to analyze the effect of environmental attitudes and environmental concerns on green purchasing behavior with gender as a moderator variable. This study also aims to analyze the effect of environmental attitudes and environmental concerns on green purchasing behavior. This research takes respondents, namely students who are under 25 years old. The number of respondents in this study amounted to 175 respondents. The sampling technique is purposive sampling. The questionnaire was distributed through online media. The results of the regression analysis show that environmental attitudes and environmental concerns affect green purchasing behavior while gender does not moderate the influence of environmental attitudes and environmental concerns on green purchasing behavior.