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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Journal of Education and Learning (EduLearn) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management Asia-Pacific Management and Business Application JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Applied Sciences in Tourism and Events Assets: Jurnal Akuntansi dan Pendidikan YUME : Journal of Management Dinamika Governance : Jurnal Ilmu Administrasi Negara Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Teknologi Informasi dan Pendidikan JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmu Komunikasi Jurnal Bisnis Indonesia ProBisnis : Jurnal Manajemen Economic: Journal Economic and Business Jurnal Ekonomi, Manajemen, Akuntansi
Rangga Restu Prayogo, Rangga Restu
Fakultas Ekonomi, Universitas Negeri Medan, Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PERAN BERBAGI PENGETAHUAN PRODUK UMKM KERIPIK NANAS KHAS KOTA PEKANBARU DI ERA NEW NORMAL Arsyelan, Fajrig; Israwati, Israwati; Andri, Andri; Prayogo, Rangga Restu; Aprinawati, Aprinawati
Dinamika Governance: Jurnal Ilmu Administrasi Negara Vol 12, No 4 (2023): Dinamika Governance - JANUARI
Publisher : Universitas of Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdg.v12i4.3740

Abstract

Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui hubungan antar variabel penelitian yaitu berbagi pengetahuan, kapabilitas pemasaran, kapabilitas inovasi, dan kapabilitas responsive. Lokasi Penelitian dilakukan di Kota Pekanbaru, dimana objek penelitian ini adalah pelaku usaha UMKM Keripik Nanas yang terdaftar pada Dinas Koperasi dan UMKM Pemerintah kota Pekanbaru. Populasi penelitian adalah seluruh pelaku usaha UMKM Keripik Nanas, dengan teknik sampling digunakan untuk menentukan sampel pada penelitian. Penelitian ini menggunakan teknik sampling yaitu purposive sampling. Purposive sampling merupakan teknik untuk menentukan sampel penelitian dengan beberapa pertimbangan/kriteria tertentu yang bertujuan agar data yang diperoleh nantinya bisa lebih representative. Purposive sampling menggunakan kriteria khusus yaitu; telah berjualan selama 2 tahun, penghasilkan > 2 juta perbulan, dan bersedia mengisi kuesioner. berdasarkan data dari Dinas Koperasi dan UMKM Kota Pekanbaru sebanyak 120 UMKM yang memenuhi kriteria tersebut sehingga keseluruhan dijadikan sampel. Hasil penelitian menjelaskan bahwa keseluruhan hipotesis terbukti berpengaruh positif dan signifikan. Variabel berbagi pengetahuan berpengaruh positif dan signifikan terhadap kapabilitas pemasaran. Variabel kapabilitas pemasaran berpengaruh positif dan signifikan terhadap kapabilitas inovasi dan kapabilitas responsif.
The Triangle of Knowledge Sharing, e-Marketing Capability, Marketing Performance Nirawati, Lia; Prayogo, Rangga Restu
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 16 No. 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v16i1.1593

Abstract

Today's marketing activities have employed information technology to overcome the challenges of marketing sustainability in getting more resources and meeting greater expectations for building lasting relationships with customers. The ability in e-marketing represents business organizations competence in the use of the internet and other information technology to be able to facilitate effective and efficient interactions with customers. One of the marketing developments is e-Marketing capability. Information technology helps business organizations to be able to carry out online marketing capabilities. Various organizational capabilities in managing electronic-based marketing are based on knowledge sharing by business organizations to improve marketing performance. The purpose of this research is to see the extent of knowledge sharing and e-Marketing capability effect on marketing performance. This research used explanatory with a quantitative approach. The respondents are the students who have products that are marketed in business incubators. The questionnaire was given to 101 respondents with a sampling technique of purposive sampling. The results of the study show that knowledge sharing cannot influence e-Marketing capability, knowledge sharing can influence marketing performance, and e-Marketing capability cannot influence marketing performance.
DOES ENTREPRENEURIAL KNOWLEDGE MATTER FOR EDUPRENEURSHIP BEHAVIOR IN TEACHER TRAINING STUDENTS? Puddin, Khafi; Dalimunthe, Muhammad Bukhori; Harahap, Lokot Muda; Rinaldi, Muammar; Prayogo, Rangga Restu; Panggabean, Fitri Yani
Assets: Jurnal Akuntansi dan Pendidikan Vol 12, No 2 (2023)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jap.v12i2.17939

Abstract

ABSTRACTThis study aims to analyze the construct of the edupreneurship model for teacher training students. Questionnaires were given to students enrolled in the teacher training program at the Faculty of Economics, Universitas Negeri Medan, with a sampling of 275 respondents and an analytical tool for testing the relationship between variables using PLS-SEM. The empirical results found that attitude towards entrepreneurial knowledge proved to have no positive and significant effect; social support for entrepreneurial knowledge is proven to have a positive and significant impact; Self-efficacy on entrepreneurial knowledge is proven to have a positive and significant impact; entrepreneurial knowledge on edupreneurship behavior is proven to have a positive and significant effect.ABSTRAKPenelitian ini bertujuan untuk menganalisis konstruk model edupreneurship pada mahasiswa keguruan. Kuesioner diberikan kepada mahasiswa program keguruan Fakultas Ekonomi di Universitas Negeri Medan dengan total sampel sebanyak 275 responden dan alat analisis untuk menguji hubungan antar variabel menggunakan PLS-SEM. Hasil empiris menemukan bahwa sikap terhadap pengetahuan kewirausahaan terbukti tidak berpengaruh positif dan signifikan; dukungan sosial terhadap pengetahuan kewirausahaan terbukti berpengaruh positif dan signifikan; Efikasi diri terhadap pengetahuan kewirausahaan terbukti berpengaruh positif dan signifikan; Pengetahuan kewirausahaan terhadap perilaku edupreneurship berpengaruh positif dan signifikan.
PENGEMBANGAN MODEL KEWIRAUSAHAAN MAHASISWA UNIVERSITAS NEGERI MEDAN Siagian, Sahat; Hasibuan, Ali Fikri; Hutapea, Tri Andri; Prayogo, Rangga Restu
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 19 No. 2 Agustus 2022
Publisher : Departemen Pendidikan Administrasi FEB Universitas Negeri Yogyakarta & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v19i2.43125

Abstract

Abstrak: Pengembangan Model Kewirausahaan Mahasiswa Universitas Negeri Medan. Penelitian ini bertujuan untuk mengembangkan model kewirausahaan mahasiswa di Universitas Negeri Medan. Metode yang digunakan yaitu deskriptif kuantitatif dengan sampel sebanyak 275 responden menggunakan purposive sampel. Berdasarkan hasil penelitian yang dilakukan pengaruh percaya diri, orientasi hasil, resiko bisnis dan orientasi masa depan pada mahasiswa Universitas Negeri Medan sebagai berikut: Pertama, hasil penelitian yang dilakukan untuk mengetahui pengaruh percaya diri terhadap orientasi hasil wirausaha terbukti berpengaruh positif dan signifikan (H1 diterima). Kedua, hasil penelitian yang dilakukan untuk mengetahui pengaruh percaya diri terhadap resiko bisnis terbukti berpengaruh positif dan signifikan (H2 diterima). Hasil penelitian yang dilakukan untuk mengetahui pengaruh percaya diri terhadap orientasi masa depan terbukti berpengaruh positif dan signifikan (H3 diterima). Hal tersebut membuktikan bahwa mahasiswa yang memiliki percaya diri menentukan orientasi masa depan setelah menyelesaikan studi.  Hasil tersebut sangat penting untuk dijelaskan bahwa universitas berhasil mendidik mahasiswa melalui mata kuliah kewirausahaan dalam mendukung masa depan yang lebih baik. Kata kunci: kewirausahaan; percaya diri; orientasi hasil; orientasi masa depan; risiko bisnis  Abstract: Model Development of Entrepreneurship Students in Universitas Negeri Medan. This study aims to develop a model of student entrepreneurship at the State University of Medan. The method used is descriptive quantitative with a sample of 275 respondents using a purposive sample. Results Results Based on the research conducted, the effect of self-influence, result orientation, business risk and future orientation on Medan State University students is as follows. First, the results of the research conducted to determine the effect of self on entrepreneurial outcome orientation have a positive and significant effect (H1 is accepted). Second, the results of the research conducted to determine the effect of self on business risk proved to have a positive and significant effect (H2 is accepted). The results of the research conducted to determine the effect of self on future orientation proved to have a positive and significant effect (H3 accepted). This proves that students who have self-confidence determine future orientation after completing their studies. These results are very important to explain that the university has succeeded in educating students through entrepreneurship courses in supporting a better future.  Keyword: entrepreneurship; confidence; results and future orientation; business risk
Development of a Lecture Monitoring Information System for Management Department at the State University of Medan Haryadi, Haryadi; Rahman, Haikal; Aprinawati, Aprinawati; Prayogo, Rangga Restu; Syahreza, Dina Sarah; Syah, Dedy Husrizal
Jurnal Teknologi Informasi dan Pendidikan Vol. 18 No. 1 (2025): Jurnal Teknologi Informasi dan Pendidikan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jtip.v18i1.850

Abstract

The development of information technology, especially websites, is necessary to increase the efficiency and accuracy of monitoring and evaluating lectures in higher education, especially during the Covid-19 pandemic. This study aims to develop a web-based lecture monitoring information system and test the feasibility level of the information system developed based on validation/assessment from a team of experts and students. This research uses a Research and Development (R&D) approach with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). System designed using Appsheet with Google Sheets database. Media Validation was carried out by a Visual Media Expert Lecturer and tested on 70 class commissioner students in the management department at State University of Medan. In general, the results of the media aspect validation as measured by two indicator aspects of interface and multimedia are classified as very feasible at 88.89%, and the results of the field trial assessment as measured by four indicator aspects of correctness, reliability, integrity, and usability are also categorized as very feasible at 89.89%.
THE ROLE OF SOCIAL MEDIA IN FORMING BRAND IMAGE AND BRAND AWARENESS: HISTORICAL PERSPECTIVE FROM COFFEE SHOPS IN MEDAN CITY Salsabil, Aisya; Prayogo, Rangga Restu
Puteri Hijau : Jurnal Pendidikan Sejarah Vol. 10 No. 1 (2025): PUTERI HIJAU: JURNAL PENDIDIKAN SEJARAH
Publisher : Department of History Education, Faculty of Social Science, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ph.v10i1.59312

Abstract

This research explores the role of social media in forming brand image and brand awareness, with a focus on coffee shops in Medan City. Using a historical approach, this research looks at the evolution of coffee shop marketing from the traditional era to modern social media. Analysis was carried out on the marketing strategies used by coffee shops, including the use of visual aesthetics, authentic narratives and active interactions with customers. The research results show that social media plays a very important role in increasing brand awareness and strengthening relationships with customers. Nonetheless, challenges in online reputation management and the need to continuously innovate marketing strategies were also identified. The conclusion of this research confirms that social media has become an effective tool for coffee shops in Medan to build a strong and memorable brand image amidst increasingly fierce competition in the coffee industry.
Analisis Pengaruh Persepsi Keamanan, Kemudahan Transaksi, dan Pengalaman Berbelanja terhadap Minat Pembelian Online Melalui Tokopedia Pandiangan, Norenty Elisabet; Prayogo, Rangga Restu
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of security perception on purchase intention, to determine the influence of ease of transaction on purchase intention, and to determine the influence of shopping experience on online purchase intention through Tokopedia. The sampling technique used was the Accidental Sampling technique, the sample used was 140 student respondents from the State University of Medan who had shopped online at Tokopedia while the analysis tools used were multiple linear regression analysis, classical assumption test, t-test, F-test and coefficient of determination (R2). Based on the results of this study, it is known that the Perception of Security variable (X1) has a positive and significant influence on Purchase Intention (Y), Ease of Transaction (X2) has a positive and significant influence on Purchase Intention (Y), and Shopping Experience (X3) has a positive and significant influence on Purchase Intention (Y). Simultaneously, the three variables, namely Perception of Security (X1), Ease of Transaction (X2), and Shopping Experience (X3) have a positive and significant influence on Online Purchase Intention through Tokopedia.
Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen : Studi Kasus Pada Konsumen Niscala Coffee Nurfaizi, Muhammad Raihan; Prayogo, Rangga Restu
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.7812

Abstract

Niscala Coffee merupakan kedai kopi di kota Medan yang memiliki suasana klasik. Membangun loyalitas pelanggan merupakan tantangan bagi Niscala Coffee mengingat industri kedai kopi di kota Medan yang berkembang pesat. Tujuan dari penelitian ini adalah untuk mengetahui apakah loyalitas pelanggan di Niscala Coffee dipengaruhi oleh suasana dan tingkat layanan di kedai. Pelanggan yang membeli barang dari Niscala Coffee merupakan populasi penelitian ini, yang menggunakan metodologi kuantitatif dan memiliki ukuran sampel sebanyak 108. Temuan penelitian menunjukkan bahwa, secara parsial dan simultan, loyalitas pelanggan Niscala Coffee dipengaruhi secara positif dan signifikan oleh lingkungan kedai dan kualitas layanan. Hasil ini menunjukkan betapa pentingnya mengendalikan suasana bisnis dan tingkat layanan dalam pesanan untuk memengaruhi loyalitas pelanggan.
The Effect of Influencer Marketing, User-Generated Content, And Brand Image on Purchasing Decisions for Skintific Products on Tiktok Shop Laia, Devi Krisdayanti; Prayogo, Rangga Restu
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1095

Abstract

This study aims to analyze the influence of influencer marketing, user generated content, and brand image on purchasing decisions for skintific products in the TikTok shop. The method used is quantitative descriptive with non-probability sampling and accidental sampling techniques, involving 68 respondents in the 2021 management department at the State University of Medan who use TikTok and have used skintific products. Data collection was carried out through observation and distributing questionnaires via Google Form, then analyzed using SPSS 30. The results of the study showed that influencer marketing and brand image had a positive and significant effect on purchasing decisions for skintific products in the TikTok shop (p = 0.20 less than 0.05) and (p = 0.001 less than 0.05) While user generated content did not have a significant effect on purchasing decisions for skintific products in the TikTok shop (p = 0.525 more than 0.05). The F test shows that all three variables simultaneously influence purchasing decisions for skintific products in the TikTok shop. This study recommends that further research can add other supporting variables and analyze on other platforms. It is hoped that the results of this study can be a reference for skintific companies in improving consumer purchasing decisions, especially TikTok.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian di Kings Distro Delitua. Hutasoit, Boyke; Prayogo, Rangga Restu
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9682

Abstract

Penelitian ini dilakukan untuk mengetahui apakah ada pengaruh citra kualitas produk dan citra merek terhadap keputusan pembelian di Kings Distro. Penelitian ini menggunakan metode kuantitatif, populasi penelitian ini adalah konsumen yang membeli produk dari Kings Distro yang terletak di Jl. Besar Deli Tua, Kec. Deli tua, Kabupaten Deli Serdang, Sumatera Utara. Hasil penelitian ini menunjukkan bahwa: (1) kualitas Produk secara parsial memberikan pengaruh positif dengan nilai t-hitung sebesar 4,072 > t-tabel sebesar 1,984 maka Ho1 ditolak dan Ha1 diterima. Artinya ada pengaruh positif antara kualitas produk dengan keputusan pembelian dibuktikan dengan nilai sig 0,00 < 0,05. (2) citra merek secara parsial memberikan pengaruh positif dengan nilai t-hitung sebesar 2,654 > t-tabel sebesar 1,984 maka Ho1 ditolak dan Ha1 diterima. Artinya ada pengaruh postiif antara citra merek dengan keputusan pembelian dibuktikan dengan nilai sig 0,009 < 0,05. (3) Kualitas produk dan citra merek secara simultan memberikan pengaruh positif nilai signifikansi sebesar 0,000 < 0,05 dan nilai Fhitung sebesar 11,447 maka Fhitung > Ftabel yaitu 11,447 > 3,09 maka Ho ditolak dan Ha diterima, H3 diterima. Kata kunci: Kualitas Produk, Citra Merek dan Keputusan Pembelian
Co-Authors Ali Fikri Hasibuan Andri, Andri Annadi S, Khawarizmi Aprinawati, Aprinawati Arinta Kusumawardhani Arinta Kusumawardhani, Arinta Arsyelan, Fajrig Azizah, Nurul Bayu Seih Nanda Ria Dedy Husrizal Syah, Dedy Husrizal Dodi Pramana Dongoran, Faisal Rahman Eddy Poernomo Elvi Lastariani Fajrig Arsyelan Fitri Yani Panggabean Gaffar Hafiz Sagala Haryadi - Haryani Pratiwi Sitompul Hidayat, Rusdi Hutasoit, Boyke Hutasoit, Mona Romaito Br Irvan Rolyesh Situmorang Israwati, Israwati Khafi Puddin, Khafi Khairuddin E. Tambunan Laia, Devi Krisdayanti Lenti Susanna Saragih Lia Nirawati Lia Nirawati Lia Nirawati, Lia Lokot Muda Harahap, Lokot Muda Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Haikal Nelly Armayanti Nurfaizi, Muhammad Raihan Pakpahan, Riama Pandiangan, Norenty Elisabet Rahman, Haikal Sahat Siagian Salsabil, Aisya Syahreza, Dina Sarah Tarigan, Sovia Loren Br Tinambunan, Iren Siska Tri Andri Hutapea Yudho Wibowo