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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Journal of Education and Learning (EduLearn) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management Asia-Pacific Management and Business Application JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Applied Sciences in Tourism and Events Assets: Jurnal Akuntansi dan Pendidikan YUME : Journal of Management Dinamika Governance : Jurnal Ilmu Administrasi Negara Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Teknologi Informasi dan Pendidikan JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmu Komunikasi Jurnal Bisnis Indonesia ProBisnis : Jurnal Manajemen Economic: Journal Economic and Business Jurnal Ekonomi, Manajemen, Akuntansi
Rangga Restu Prayogo, Rangga Restu
Fakultas Ekonomi, Universitas Negeri Medan, Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Live Streaming Shopping, Flash Sale Dan Gratis Ongkir Terhadap Impulse Buying Aplikasi Shopee (Studi Pada Gen Z Pengguna Shopee) Tinambunan, Iren Siska; Prayogo, Rangga Restu
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah Live streaming shopping, Flash sale dan Gratis ongkir berpengaruh terhadap Impulse buying pada Aplikasi Shopee di kalangan Generasi Z. Penelitian ini akan dilakukan di Fakultas Ekonomi. Penelitian ini akan dilakukan pada bulan April 2025 hingga Mei 2025. Populasi yang menjadi sasaran adalah Generasi Z yang berusia 13-28, populasi penelitian berjumlah 3069 Mahasiswa dan pengambilan sampel menggunakan rumus slovin sebesar 99 reponden. Metode dalam penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data yaitu melalui studi pustaka dan angket dengan skla pengukuran Likert. Uji instrument penelitian melalui Uji Validasi dan Uji Reabilitas. Teknik analisis data melalui Uji Asumsi Klasik, Uji Hipotesis. Hasil penelitian ini didapatkan bahwa Live streaming berpengaruh positif dan signifikan terhadap impulse buying aplikasi shopee pada Gen Z. Flash sale berpengaruh positif dan signifikan terhadap impulse buying aplikasi shopee pada Gen Z. Gratis ongkir berpengaruh positif dan signifikan terhadap impulse buying aplikasi shopee pada Gen Z. Live streaming, flash sale dan gratis ongkir berpengaruh positif dan signifikan terhadap impulse buying aplikasi shopee pada Gen Z.
Pengaruh Responsiveness, Tangibles, Dan Store Atmosphere Terhadap Kepuasan Pelanggan Di F2 Fitness Medan Marelan Annadi S, Khawarizmi; Prayogo, Rangga Restu
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.10026

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Responsiveness, Tangibles, dan Store Atmosphere terhadap Kepuasan Pelanggan di F2 Fitness Medan Marelan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling. Populasi penelitian adalah seluruh pelanggan F2 Fitness dari tahun 2022 hingga 2024, dengan sampel sebanyak 96 responden. Teknik analisis data menggunakan bantuan SPSS versi 26.0. Hasil penelitian menunjukkan bahwa variabel Responsiveness dan Tangibles berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Sementara itu, variabel Store Atmosphere tidak berpengaruh signifikan terhadap Kepuasan Pelanggan. Hal ini menunjukkan bahwa peningkatan pelayanan yang cepat serta fasilitas fisik yang baik lebih menentukan tingkat kepuasan pelanggan dibandingkan suasana tempat kebugaran itu sendiri. Kata Kunci: Responsiveness, Tangibles, Store Atmosphere, Kepuasan Pelanggan
Pengaruh Pengetahuan Kewirausahaan Dan Karakter Kewirausahaan Terhadap Volume Penjualan (Studi Kasus Pada UMKM Minyak Karo di Kabupaten Karo) Hutasoit, Mona Romaito Br; Prayogo, Rangga Restu
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penurunan volume penjualan yang terjadi pada usaha minyak karo di kabupaten karo menunjukan adanya permasalahan pada pengetahuan dan karakter kewirausahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengambilan sampel dilakukan secara Total Sampling. Sampel dalam penelitian in adalah pelaku usaha minyak karo di kabupaten karo, dengan jumlah responden sebanyak 30 orang. Data dianalisis menggunakan regresi linear berganda melalui software SPSS versi 31. Hasil penelitian menunjukkan bahwa: (1) Pengetahuan Kewirausahaan secara parsial berpengaruh positif dan signifikan terhadap volume penjualan Minyak Karo dengan nilai thitung > ttabel (2,846>2,052) dengan nilai signifikansi 0,008<0,05;(2) Karakter Kewirausahaan secara parsial berpengaruh positif dan signifikan terhadap volume penjualan minyak karo dengan nilai (3,270>2,052) dengan nilai signifikansi 0,003<0,05 ; (3) secara simultan pengetahuan kewirausahaan, dan karakter kewirausahaan berpengaruh postif terhadap volume penjualan minyak karo di kabupaten karo. Hal ini ditunjukkan hasil uji F dimana Fhitung > Ftabel (5,223>3,35). Hasil uji R2 sebesar 0,528 (52,8%).
The Influence of User Generated Content (UGC), Product Quality, and Price on Purchase Interest of Ventela Shoes on TikTok Shop (Case Study on Digital Business Students of Stambuk 2021) Tarigan, Sovia Loren Br; Prayogo, Rangga Restu
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1143

Abstract

This study aims to analyze the influence of User Generated Content (UGC), product quality, and price on purchase intention of Ventela shoes on the TikTok Shop platform, focusing on students of the Digital Business Study Program, class of 2021, at Universitas Negeri Medan. The background of the research is based on the growing phenomenon of TikTok Shop as a promotional and transactional e-commerce platform, and the rising popularity of Ventela as a local shoe brand among young consumers. This research uses a quantitative approach with data collected through questionnaires distributed to 109 students, with 86 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to examine the influence of the independent variables (User Generated Content (UGC), product quality, and price) on the dependent variable (purchase intention). The results show that both partially and simultaneously, the three independent variables have a positive and significant influence on consumer purchase intention. These findings indicate that marketing strategies involving user-generated content, delivering quality products, and offering competitive pricing can effectively increase consumer interest in purchasing Ventela shoes via TikTok Shop.
THE ROLE OF SOCIAL MEDIA IN FORMING BRAND IMAGE AND BRAND AWARENESS: HISTORICAL PERSPECTIVE FROM COFFEE SHOPS IN MEDAN CITY Salsabil, Aisya; Prayogo, Rangga Restu
Puteri Hijau : Jurnal Pendidikan Sejarah Vol. 10 No. 1 (2025): PUTERI HIJAU: JURNAL PENDIDIKAN SEJARAH
Publisher : Department of History Education, Faculty of Social Science, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ph.v10i1.59312

Abstract

This research explores the role of social media in forming brand image and brand awareness, with a focus on coffee shops in Medan City. Using a historical approach, this research looks at the evolution of coffee shop marketing from the traditional era to modern social media. Analysis was carried out on the marketing strategies used by coffee shops, including the use of visual aesthetics, authentic narratives and active interactions with customers. The research results show that social media plays a very important role in increasing brand awareness and strengthening relationships with customers. Nonetheless, challenges in online reputation management and the need to continuously innovate marketing strategies were also identified. The conclusion of this research confirms that social media has become an effective tool for coffee shops in Medan to build a strong and memorable brand image amidst increasingly fierce competition in the coffee industry.
Pengaruh Kualitas Produk, Promosi Dan Testimoni Pelanggan Terhadap Minat Beli Produk Macrame Di Syaher Macrame Medan Pakpahan, Riama; Prayogo, Rangga Restu
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini dilatarbelakangi oleh perkembangan usaha kerajinan tangan, khususnya produk macrame, yang menuntut pelaku usaha menjaga kualitas, melakukan promosi efektif, serta membangun kepercayaan melalui testimoni pelanggan. Namun, minat beli konsumen masih bervariasi sehingga perlu kajian mendalam mengenai faktor-faktor yang memengaruhinya.Tujuan penelitian ini adalah menganalisis pengaruh kualitas produk, promosi, dan testimoni pelanggan terhadap minat beli produk macrame di Syaher Macrame Medan, baik secara parsial maupun simultan. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 98 responden konsumen Syaher Macrame. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, serta pengujian hipotesis menggunakan uji t dan uji F dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap minat beli, promosi berpengaruh negatif dan signifikan terhadap minat beli, serta testimoni pelanggan juga berpengaruh negatif dan signifikan terhadap minat beli. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap minat beli konsumen.Kesimpulan penelitian ini adalah kualitas produk, promosi, dan testimoni pelanggan berperan penting dalam meningkatkan minat beli konsumen terhadap produk macrame di Syaher Macrame Medan. Implikasi penelitian menegaskan pentingnya menjaga konsistensi kualitas produk, memperkuat strategi promosi, serta memanfaatkan testimoni pelanggan untuk meningkatkan daya tarik dan keputusan pembelian konsumen.
The effectiveness of case method in developing intrapreneurship among business students Tambunan, Khairuddin Ependi; Hasibuan, Ali Fikri; Prayogo, Rangga Restu; Dongoran, Faisal Rahman; Syah, Dedy Husrizal; Sagala, Gaffar Hafiz
Journal of Education and Learning (EduLearn) Vol 18, No 2: May 2024
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v18i2.21161

Abstract

Intrapreneurship skill has considered as the alternative learning outcomes of entrepreneurship education. However, entrepreneurship teachers need a complex learning program to develop intrapreneurship among business students. At the same time, The Ministry of Education and Culture of The Republic of Indonesia recommends university teachers implement case methods to deliver complex learning environments and build critical skills among students.  Therefore, this study aims to i) examine the effect of micro small medium enterprise (MSME) cases on the intrapreneurship of business students, ii) investigate the influence of MSME cases on flow experience in entrepreneurship education and iii) investigate the effect of flow experience during entrepreneurship education on intrapreneurship skill.  We used field experiments on entrepreneurship and digital business student in business development courses.  The result indicates that the case method effectively developed student intrapreneurship skill and flow experience during the course positively impacting student intrapreneurship skill.
Pengaruh Harga Sewa, Fasilitas, Dan Kualitas Pelayanan Terhadap Kepuasan Tenant Di The Plaza Millennium. Haikal, Muhammad; Prayogo, Rangga Restu
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.9246

Abstract

This study aims to determine the influence of Price, Facilities and Service Quality on Tenant Satisfaction at The Plaza Millennium. The type of research used is descriptive quantitative research with a sampling technique, namely non-probability. The population used in this study is consumers of The Plaza Millennium tenants and uses a sample of 177 samples with the technique of determining saturated samples. The data processing in this study uses Smart PLS software version 4. Based on the results of the study, it was obtained that the rental price variable had a positive effect on Consumer Satisfaction, the Facility variable did not have a positive effect on Consumer Satisfaction, and the Service Quality variable had a positive effect on Consumer Satisfaction. Then the variables of Rental Price, Facilities and Service Quality have a positive and significant effect on the Consumer Satisfaction variable. Keyword : Price, Facilities, Service Quality and Consumer Satisfaction
Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia Prayogo, Rangga Restu; Kusumawardhani, Arinta
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 2 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.02.3

Abstract

The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit one of the farrest island in western part of Indonesia, Sabang Island and using sampling through the convenience sampling. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables. This research gathered from 150 respondents. The empirical results from PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive affect to revisit intention tourists. The implications and future research issues were discussed.
Co-Authors Ali Fikri Hasibuan Andri, Andri Annadi S, Khawarizmi Aprinawati, Aprinawati Arinta Kusumawardhani Arinta Kusumawardhani, Arinta Arsyelan, Fajrig Azizah, Nurul Bayu Seih Nanda Ria Dedy Husrizal Syah, Dedy Husrizal Dodi Pramana Dongoran, Faisal Rahman Eddy Poernomo Elvi Lastariani Fajrig Arsyelan Fitri Yani Panggabean Gaffar Hafiz Sagala Haryadi - Haryani Pratiwi Sitompul Hidayat, Rusdi Hutasoit, Boyke Hutasoit, Mona Romaito Br Irvan Rolyesh Situmorang Israwati, Israwati Khafi Puddin, Khafi Khairuddin E. Tambunan Laia, Devi Krisdayanti Lenti Susanna Saragih Lia Nirawati Lia Nirawati Lia Nirawati, Lia Lokot Muda Harahap, Lokot Muda Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Haikal Nelly Armayanti Nurfaizi, Muhammad Raihan Pakpahan, Riama Pandiangan, Norenty Elisabet Rahman, Haikal Sahat Siagian Salsabil, Aisya Syahreza, Dina Sarah Tarigan, Sovia Loren Br Tinambunan, Iren Siska Tri Andri Hutapea Yudho Wibowo