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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Ekspektra: Jurnal Bisnis & Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Mandiri Eksis: Jurnal Riset Ekonomi dan Bisnis JAIM (Jurnal Abdi Masyarakat) EKONOMI BISNIS Jurnal ABDINUS : Jurnal Pengabdian Nusantara Creative Research Management Journal Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Abdimas Akademika MASALIQ: Jurnal Pendidikan dan Sains Majority Science Journal Nomico ADM : Jurnal Abdi Dosen dan Mahasiswa Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Ulil Albab Nomico
RESTIN MEILINA
Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH LOKASI, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA TOKO ADIN FE KEDIRI Dandi, Ahmad; Meilina, Restin; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 9 (2024): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2024
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana lokasi, harga, dan kualitas pelayanan mempengaruhi kepuasan konsumen pada Toko Adin FE Kediri. Penelitian ini menggunakan teknik deskriptif kuantitatif dengan menggunakan purposive sampling dengan total 90 responden. Pengumpulan data yang digunakan kuesioner yang disajikan dalam bentuk skala likert, kemudian hasilnya di analisis menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, serta koefisien determinasi. Temuan data dalam penelitian ini mengungkapkan bahwa secara parsial variabel lokasi berpengaruh signifikan terhadap kepuasan konsumen dengan nilai sig. sebesar 0,000 < 0,05, variabel harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai sig. sebesar 0,000 < 0,05, variabel kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai sig. sebesar 0,000 < 0,05,  variabel lokasi, harga, dan kualitas pelayanan secara bersama-sama memiliki pengaruh yang signifikan terhadap kepuasan konsumen dengan nilai sig. sebesar 0,000 < 0,05.
PENGARUH EXPERIENTAL MARKETING DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN RESTORAN KALI UCENG KECAMATAN KASEMBON Trilestari, Ika; Meilina, Restin; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 9 (2024): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2024
Publisher : Universitas Nusantara PGRI Kediri

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This study aims to analyze the influence of experiential marketing and store atmosphere on purchase decisions at Kali Uceng Restaurant. The research uses a quantitative method with a causal approach, involving 60 respondents who have previously shopped at the restaurant. Data was collected through questionnaires. Thefindings show that: 1) experiential marketing significantly influences purchase decisions (sig. value 0.005), 2) store atmosphere also has a significant impact (sig. value 0.030), and 3) both variables simultaneously have a significant effect (sig. value 0.000) on purchase decisions. Kali Uceng Restaurant is advised to enhance its experiential marketing, as it has the largest impact, and improve its store atmosphere to further influence purchasing decisions. Future research is recommended to include additional variables and different research models to strengthen the findings.
PENERAPAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DALAM MENINGKATKAN KINERJA PADA PEGAWAI BAGIAN SEKRETARIAT DINAS PENDIDIKAN KOTA KEDIRI Muzayadah, Nafisatul; Meilina, Restin; Muslih, Basthoumi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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The purpose of this research is to study and measure the Organizational Citizenship Behavior (OCB) in improving the performance of the secretariat staff of the City of Kediri Education Office. There are five main aspects of OCB, namely: Altruism, Constiousness, Sportmanship, Civic Virtue, Courtesy. This study used descriptive qualitative method. Data collection conducted by researchers to the City of Kediri Education Office. The results of this study about the employees of the Secretariat of the Department of Education of the City of Kediri have done OCB well so as to improve performance.
Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee (Studi Kasus pada Mahasiswa Aktif Prodi Manajemen Angkatan 2017 UNP Kediri) Al Aradatin, Sulton Ali; Muslih, Basthoumi; Meilina, Restin
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Significant technological developments in recent years have had an impact on people's behavioral styles in shopping in this modern era, it is easier for people to get what they need, many marketplaces have emerged in Indonesia, one of which is Shopee which is well-known among people. According to data collected by katadata.com Shopee was ranked first in the largest site visitors in the third quarter of 2020, reaching 96.5 million in 2018. This is due to the many reviews and ratings on shopee products that attract people to make purchases through the shopee marketplace. Many research prove that online customer reviews and online customer ratings have a relationship with customer purchase interest and become one of the important features, but not a factor that causes increased customer trust. Therefore, online marketplace companies must make reviews and ratings as one of the main marketing tools that can increase company revenue. Currently, Indonesian consumers are more interested in the use of media. This study is an active student of the 2017 UNP Kediri Management Study Program. The number of samples used in this study was 30 respondents. The analysis technique used is multiple linear regression by considering the classical assumption test requirements which include normality test, multicollinearity test, heteroscedasticity test and autocracy test. Hypothesis testing used t-statistical test to test the effect partially and F-statistics to test the effect simultaneously. The results of this study indicate that partially and also simultaneously the online customer review and online customer rating variables have a significant effect on purchasing decisions.   Keywords: Online customer review, online customer rating, and purchasing decisions.
PENGARUH INSENTIF, KEPEMIMPINAN SERTA LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA UD. SARI DAUN NGANJUK Saputra, Dhiki Hendra; Bhirawa, Sigit Wisnu Setya; Meilina, Restin
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Sari Daun Nganjuk is a clove processing industry in Nganjuk which was established in 2010. UD. Sari Daun Nganjuk is a company that oversees rural products, especially those that use dried clove leaves by distillation of dry clove leaves using steam purification. at the UD processing plant. Sari Daun Nganjuk found several human resource problems such as initiative, leadership and the work environment that are still under-appreciated at UD. The leaf juice is drooping. This study aims to be used properly by UD. Sari Daun Nganjuk as a source of perspective to promote the presentation of UD's performance. The leaf juice is drooping. This study examines whether there is an influence between incentives, leadership and work environment on the performance of UD. The leaf juice is drooping. processing information in the results of the study indicate that the factors of incentives, leadership and work environment greatly affect the performance of UD employees. The leaf juice is drooping. it is known that the research uses a reliability coefficient with a value of 68.2%, representative performance is influenced by the strength of incentives, leadership and work environment, with the remaining 31.8% influenced by various elements not identified in this assessment.
ANALISIS PREFERENSI KONSUMEN DALAM MEMBELI MINYAK GORENG Larasati, Dyah Siti Ayu; Putri, Elvika Nungki Chintia; Kusuma, Bela; Anitasari, Silvia; meilina, Restin
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract As one of the nine urgently needed, consumption of cooking oil increased from year to year. In 2021 the demand for cooking oil in Indonesia was higher than the supply, resulting in a fairly high price increase. The government is trying to anticipate this by setting HET but instead it creates a shortage of products so that this policy is revoked except for bulk cooking oil. This makes cooking oil producers prefer to sell their products in packaging so that the selling price is higher. As a result, consumers face the choice of having to queue for hours to get bulk cooking oil or spend more money to buy packaged cooking oil whose price is quite large. The purpose of this study is to answer the problem formulation (1) How do packaging, price, size, clarity, color, nutritional information, promotion, brand, and accessibility become the basis for consumers to buy cooking oil? (2) How can the order of packaging, price, size, clarity, color, nutritional information, promotion, brand, and accessibility become the basis for consumers to buy cooking oil? (3) What is the most dominant attribute in buying cooking oil? and (4) Based on the attributes of packaging, price, size, clarity, color, nutritional information, promotion, brand, and accessibility, consumers are more dominant in choosing bulk or packaged cooking oil. The method used is descriptive qualitative through in-depth interviews with 3 informants. The results show that price is the most dominant attribute in buying cooking oil preferences. The order of these attributes is different for each informant, but the most dominant attribute is the same price. Based on the analysis of each attribute, consumer preference is higher for bulk cooking oil because the price is cheaper.  
PENGARUH LINGKUNGAN KERJA, KEMAMPUAN KERJA DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN STUDI KASUS PADA PT. JACCS MPM FINANCE INDONESIA CABANG KEDIRI H.M, Mefrinta Nadya; Meilina, Restin; Raharjo, Itot Bian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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The purpose of this study is to identify the variables that influence employee performance. This study was carried out. at PT JACCS MPM Finance Indonesia Kediri Branch. Employee performance is the study's dependent variable, whereas the work environment and independent variables are work abilities and individual characteristics. Data was obtained from employees of PT JACCS MPM Finance Indonesia Kediri Branch. With the saturated sampling technique, 40 employees were sampled. To create a thorough picture of the link between one variable and another, the study strategy employed multiple linear regression analysis techniques with a 5% confidence level. According to the findings of the t-test research, work environment variables, work abilities, and individual traits, all have a substantial effect on employee performance. According to the F test results, the variables of work environment, job ability, and individual characteristics all have a substantial effect on employee performance at the same time. The modified R Square value is 0.573, indicating a 57.3% influence of the work environment, job aptitude, and individual attributes on employee performance.
PENGARUH PROFESIONALISME KERJA DAN KOMITMEN TERHADAP KINERJA KARYAWAN DIVISI PENDIDIKAN PONDOK PESANTREN HAJI YA’QUB LIRBOYO KEDIRI Arifin, Muhammad; Meilina, Restin; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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This assessment aims to determine the variables between work professionalism and commitment to employee performance at the Haj Ya'qub Lirboyo Islamic boarding school, Kediri. This study uses a quantitative approach, with primary data distributed directly to the respondents. The sample in this study was the Board of Directors of the Hajj Ya'qub Lirboyo Islamic Boarding School, Kediri, consisting of 50 people. By using validity, reliability, classical assumptions, multiple linear regression analysis, hypothesis testing, by using the t test and F test, with the help of the SPSS 26 program. The results of this study partially state that work professionalism with a sig value of 0.000 has an effect on employee performance and commitment with sig 0.086 has a negative effect on employee performance. Simultaneously work professionalism and commitment affect employee performance with a sig value of 0.000
STRATEGI PEMASARAN MAKE UP ARTIST NGANJUK DALAM PERSAINGAN UNTUK MENINGKATKAN MINAT KONSUMEN Khiftiyah, Fattma Ainun; Meilina, Restin; Damayanti, Susi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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This study aims to examine the marketing strategy of traditional bridal makeup service providers in Nganjuk, by emphasizing the use of local cultural values ​​as a competitive advantage. The method used is a qualitative approach with case studies, data collected through interviews, observations, and documentation, and analyzed using the SWOT model. The results of the study indicate that the application of local culture in marketing strategies can strengthen business positions and attract consumer interest amidst tight competition. The novelty of this study lies in the emphasis on preserving Javanese cultural values ​​as a differentiation strategy in the modern service industry, which is still rarely explored in depth in bridal service marketing studies. These results provide practical and theoretical contributions to the development of culture-based businesses in the future.
PENGARUH IKLAN, PERSONAL SELLING, DAN WOM TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KABUPATEN NGANJUK Vijaya, Rahul; Meilina, Restin; Bhirawa, Sigit Wisnu Setya; Leksono, Poniran Yudho
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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The objectives of this study was to analyze the effects of advertising, personal selling, and word of mouth (WOM) on purchasing decisions of Yamaha Nmax motorcycles in Nganjuk Regency, partially and simultaneously. This study employs a quantitative approach using a causal research design. The population of this study consists of consumers who have purchased and use the Yamaha Nmax 155. The sample comprises 40 respondents. Data analysis was conducted using multiple linear regression analysis with SPSS for Windows. The results of the study indicate that: (1) advertising has a significant partial (individual) effect on purchasing decisions; (2) personal selling has a significant partial (individual) effect on purchasing decisions; (3) word of mouth (WOM) has a significant partial (individual) effect on purchasing decisions; and (4) advertising, personal selling, and word of mouth (WOM) simultaneously (collectively) have a significant effect on purchasing decisions.
Co-Authors Aji Prasojo Al Aradatin, Sulton Ali Al Arif, Muwazirullah Iskandar Aliami, Sri Alif Okky Fadilah Alvi Nurul Hidayah Amin Tohari Anam Al Manshur, Moh Syaiful Ananda Etis Maskulin Arely, Benedikta Dea Aulia Hafidman Bambang Agus Sumantri Basthoumi Muslih Benedikta Dea Arely Bukhorida, Febby Faradella Dandi, Ahmad Dewi, Efita Kumala Diah Nurdiwaty Dialazta, Wildan Dodi Kusuma Hadi Soedjoko Ema Nurzainul Hakimah, Ema Nurzainul Fadila, Afrilia Ziam Farida Nurlaila Zunaidah Febriasari, Icha Parlista Galih Punta Indra Nugraha GESTY ERNESTIVITA Grace Monica H.M, Mefrinta Nadya Hafidman, Aulia Hasna Lutfia Rahmawati Hendy Hermawan Ichsannudin Imanudin, M.Handik Itot Bian Raharjo Ivona Varella Putri Arismanda Khiftiyah, Fattma Ainun Kusuma, Bela Laksana, Ryan Galih Cahya Larasati, Dyah Siti Ayu Leksono, Poniran Yudho Leonard, Natassya Adelia Candradhita Lia Damayanti Listasari, Andini Irga Mauji, Bestie Salamah Medika Aditya, Ocha Moch. Wahyu Widodo Mochamad Wahyu Widodo Muhammad Arifin Muzayadah, Nafisatul Nugraha, Galih Punta Indra Permata, Tika Indra Pipit Rahayu Prasetya, Irvan Ardiansyah Prayogy, Mia Dwi Putri, Dhea Keniza Putri, Elvika Nungki Chintia Putri, Hanna Yustina Putri, Karina Widya raharjo, itot bian Rahmawati, Hasna Lutfia Rino Adi Kurniawan Rino Sardanto Rino Sardanto Rizqi, Ahmad Romadhon, Nor Rohman Samari Samari Santoso, Rachmad Saputra, Dhiki Hendra Saputra, Leny Bima Sari, Dewi Mayang SB, Sigit Wisnu Sigit Wisnu Setya Bhirawa Silalahi, Amat Pintu Batu Silvia Anitasari, Silvia Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Sri Aliami Susi Damayanti, Susi Trilestari, Ika Vijaya, Rahul Wahyu Widodo Widodo, Mochamad Wahyu Wulandari, Arnita Mei Zulistiani, Zulistiani Zunaidah, Farida Nurlaila