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All Journal INFORMASI Nadwa : Jurnal Pendidikan Islam Jurnal InterAct Komunikator Jurnal The Messenger KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Jurnal Studi Komunikasi ARISTO Nyimak: Journal of Communication Jurnal SOLMA Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat AbdiMas KACANEGARA Jurnal Pengabdian pada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Penelitian Pers dan Komunikasi Pembangunan Simulacra Inter Komunika: Jurnal Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) INCOME: Indonesian Journal of Community Service and Engagement International Journal of Science Education and Cultural Studies Room of Civil Society Development Smart Dedication: Jurnal Pengabdian Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Drina Intyaswati
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Journal : Inter Komunika: Jurnal Komunikasi

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The Credibility of Choi Siwon in Increasing Brand Awareness and Interest in Buying Mie Sedap Korean Spicy Noodles Rania Sarah Syaharani; Drina Intyaswati; Rizkiya Ayu Maulida
Inter Komunika Vol 7, No 2 (2022): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v7i2.1836

Abstract

The entry of the Korean Wave to Indonesia certainly attracted the Indonesian people to become KPOP fans, and this was used by PT Wings Food to attract the interest of KPOP fans to attract their buying interest by making Choi Siwon a representative icon of their product, namely Mie Sedaap, the Korean Spicy Chicken variant. This research was conducted to find out whether the brand awareness of the Mie Sedaap product, the Korean Spicy Chicken variant, is able to mediate Choi Siwon's credibility in increasing the buying interest of KPOP fans. The theory used is the Source Credibility Theory. This research was conducted using a random sampling technique which was distributed to 100 people and calculated using a Likert scale with multiple linear regression analysis. The result obtained is that brand awareness of the Mie Sedaap product, the Korean Spicy Chicken variant, is able to mediate the relationship between Choi Siwon's credibility and also the buying interest of KPOP fans.
Co-Authors Abdullah, Ahmad Zaki Abigail, Michelle Devina Anter Venus Arifah Bintarti Azwar, Azwar Dharma, Nindya Soraya Dyandra Putri Divianti Firdaus Noor Fitria Ayuningtyas Fitria Ayuningtyas Gustiana Sabarina Hapsari, Dian Tri Hartanto Hereditha Alifia Hermina Simanihuruk Laura MBP, Ratu Lusia, Amelita M. B. P., Ratu Laura Made Oktavia Vidiyanti Mahmood, Qasim Mansur Mansur Musa Maliki Nur’annafi Farni Syam Maella Prihatiningsih, Witanti PUJI LESTARI Puri Bestari Mardani Putri Irawan, Ayra Sekar Radita Gora Tayibnapis Radita Gora Tayibnapis Rania Sarah Syaharani Ratu Laura MBP Rizkiya Ayu Maulida S Bekti Istiyanto Saputra, Windhi Tia Saputra, Windhi Tia Setiadarma, Aan SITI MARYAM Siti Maryam Subangkit, Sapta Hari Sufian Jusoh Supratman Supratman Supratman Supratman Supratman Tayibnapis, Radita Gora Tia Saputra, Windhi Uljanatunnisa Uljanatunnisa Uljanatunnisa Vina Mahdalena Windhi Tia Saputra Windhi Tia Saputra Wulandari, Kharisma Yuliani Widianingsih