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All Journal HUMANIS E-Journal of Linguistics Pastura; Journal Of Tropical Forage Science Linguistika LINGUAL: Journal of Language and Culture Celt: A Journal of Culture, English Language Teaching & Literature Aksara International Research Journal of Management, IT & Social Sciences E-Structural Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Language and Literature International Journal of Linguistics and Discourse Analytics (ijolida) Udayana Journal of Social Sciences and Humanities (UJoSSH) Basic and Applied Education Research Journal (BAERJ) Journal of English Language Teaching, Linguistics and Literature (JETLEE) Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Journal of Digital Law and Policy Leksikon: Jurnal Pendidikan Bahasa, Sastra, dan Budaya Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris VISA: Journal of Vision and Ideas Litera : Jurnal Bahasa dan Sastra Ulil Albab Aksara
I Gusti Agung Istri Aryani
English Department, Faculty Of Humanities, Udayana University, 80114, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Aksara

 1 
LEXICAL MEANING AND CULTURAL ADAPTATION ON THE PRODUCT OF NESTLE DANCOW Aryani, I Gusti Agung Istri; Widiastutik, Sri
Aksara Vol 29, No 1 (2017): Aksara, Edisi Juni 2017
Publisher : Balai Bahasa Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.773 KB) | DOI: 10.29255/aksara.v29i1.106.131-146

Abstract

AbstractCommonly, an amazing and attractive advertisement intends to hypnotize their target consumer in seeing, reading, or even hearing the ads continually. Besides, the power of persuading and motivating in messages from the way of informing product benefit could also give impact to buyer in deciding to buy the product. This research discusses the contexts of advertising found on packages of two Nestle products, especially Nestle Dancow Actigo and Nestle Dancow Enrich. These products were analyzed based on pictures or symbols and text found on packages. It is aimed at finding out the context of discourse advertising on those packages. Data were collected from analysis of text, including pictures or symbols and additional questionnaires distributed to 50 respondents located at Denpasar and Gianyar. Urban society were used to evaluate concerning on their understanding of English even though Indonesian language mostly applied on packages of products. Method used in analyzing data is descriptive qualitative and quantitative with simple statistics and explanation. It showed that connotation and denotation meanings highlighted lexical items and its cultural adaptation using process of copy adaptation to fit the culture of their targeted consumers. Means found 6 words or phrases of English from 10 of them on packages understood by 50 respondents as of: 35 for Full Cream as highest score and 16 respondents for FortiGro as the lowest score. In addition, brand name, symbol and images showed producer seemed to have close relationship with consumer and able to attract target   consumer attention as majority of findings. It can be concluded that ads on packages of Nestle Dancow had succeeded to be understood by the society through the messages implied. 
LEXICAL MEANING AND CULTURAL ADAPTATION ON THE PRODUCT OF NESTLE DANCOW I Gusti Agung Istri Aryani; Sri Widiastutik
Aksara Vol 29, No 1 (2017): Aksara, Edisi Juni 2017
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.773 KB) | DOI: 10.29255/aksara.v29i1.106.131-146

Abstract

AbstractCommonly, an amazing and attractive advertisement intends to hypnotize their target consumer in seeing, reading, or even hearing the ads continually. Besides, the power of persuading and motivating in messages from the way of informing product benefit could also give impact to buyer in deciding to buy the product. This research discusses the contexts of advertising found on packages of two Nestle products, especially Nestle Dancow Actigo and Nestle Dancow Enrich. These products were analyzed based on pictures or symbols and text found on packages. It is aimed at finding out the context of discourse advertising on those packages. Data were collected from analysis of text, including pictures or symbols and additional questionnaires distributed to 50 respondents located at Denpasar and Gianyar. Urban society were used to evaluate concerning on their understanding of English even though Indonesian language mostly applied on packages of products. Method used in analyzing data is descriptive qualitative and quantitative with simple statistics and explanation. It showed that connotation and denotation meanings highlighted lexical items and its cultural adaptation using process of copy adaptation to fit the culture of their targeted consumers. Means found 6 words or phrases of English from 10 of them on packages understood by 50 respondents as of: 35 for Full Cream as highest score and 16 respondents for FortiGro as the lowest score. In addition, brand name, symbol and images showed producer seemed to have close relationship with consumer and able to attract target   consumer attention as majority of findings. It can be concluded that ads on packages of Nestle Dancow had succeeded to be understood by the society through the messages implied. 
THE PLOT OF THE CHARACTERS IN ALL THE BRIGHT PLACES/KARAKTER DALAM ALUR CERITA ALL THE BRIGHT PLACES Patricia Dharma Widyantara; I Gusti Agung Istri Aryani; Ni Luh Nyoman Seri Malini
Aksara Vol 32, No 2 (2020): AKSARA, Edisi Desember 2020
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.253 KB) | DOI: 10.29255/aksara.v32i2.564.259-274

Abstract

Abstract Nowadays, plot within characters with mental health issues still a sensitive issue to be discussed by most people. Some parents often avert their children from the exposure of the topics in the purpose to protect them suffering the same illness. It is important to discuss on this topic since intend to show the reality of individuals’ feeling as mentioned in the plot of this study. The novel of All the Bright Places managed to succeed in delivering the message through interesting plot development where two main characters get together and share their perspectives to carry out the story. Hence, this study aims to investigate how Niven as a story writer structured her story with the plot. The results of this study showed a progressive kind of plot where plot elements are chronologically arranged within the mental health issues. These were found from the language in the plot including their point of views and symbols used as the elements of ction shown in the exposition, complication, crisis, climax, falling action, and resolution. It seemed that there were connection between characters supported with the language use and events covered inside the plot. These re ected to the whole part of patterns inside the story that give personal touchs to their readers from the events. Keywords: ction, literature, mental illness, novel, plot Abstrak Dewasa ini, pembahasan alur cerita dengan karakter-karakter yang memiliki masalah kejiwaan masih dianggap sensitif bagi kebanyakan orang. Beberapa orang tua masih sering menghindarkan anaknya dari paparan topik tersebut demi alasan keamanan supaya tidak terkena penyakit yang sama. Pengangkatan topik ini penting sebab berusaha mengungkapkan perasaan seseorang secara nyata dalam alur cerita seperti kajian ini. Pada novel “All the Bright Places” berhasil menyajikan pembahasan yang memberikan alur cerita menarik melalui sudut pandang kedua tokoh utama yang secara berdampingan dibagikan dalam memandu perkembangan alur cerita. Studi ini bertujuan untuk mengetahui bagaimana cara Niven sebagai penulisnya mengemas alur ceritanya. Hasil penelitian membuktikan bahwa Niven mengadaptasi tipe alur cerita progresif karena urutan alur yang tersusun secara kronologis dengan permasalahan kejiwaan di dalamnya. Temuan berupa penggunaan bahasa termasuk sudut pandang dan simbol-simbol sebagai unsur-unsur dalam alur cerita yaitu ekposisi, komplikasi, krisis, klimak cerita, penurunan klimak dari alur cerita, dan resolusi. Keterkaitan antara karakter-karakter, bahasa dan kejadian-kejadian yang ada turut mendukung alur cerita itu. Hal ini mere eksikan bahwa pola-pola kejadian yang ada mengalir di dalam cerita sehingga dapat memberikan sentuhan mendalam kepada pembacanya. Kata kunci: fiksi, kesusastraan, masalah kejiwaan, novel, alur cerita
Co-Authors Aldila Tania Agatha Anak Agung Megantari Putri Anak Agung Surya Pradhana Aryawibawa, INyoman Astari, Ni Made Monica Bail, Regina Veronica Piga Barus, Elsika Br. Duriga, Talitha Sevrilla Eka Putri, A.A. Sg. Istri Adisti Evi Wahyu Citrawati, Putu Galuh Febri Putra I Gusti Agung Ayu Ningrat Mayura Putri I Gusti Ayu Gede Sosiowati I Komang Sumaryana Putra I Made Suastra I Nengah Sudipa I Nyoman Arya Wibawa I Nyoman Aryawibawa I Wayan Mulyawan I WAYAN PASTIKA I Wayan Putrawan Ida Ayu Febi Dwi Sangastu Ida Ayu Komang Pradnya Paramita Ida Bagus Dwitiya Prajnyawedanta Ida Bagus Putra Yadnya Made Detriasmita Saientisna Maharani, Ni Made Dinda Massing, Matthew Alexander Jovanca Matradewi, Ni Ketut Widhiarcani Ni Kadek Diah Darmayani Ni Kadek Suantari Ni Kadek Udianti Ni Ketut Alit Ida Setianingsih Ni Ketut Widhiarcani Matradewi Ni Luh Arintya Sumertiasih Ni Luh Ketut Mas Indrawati Ni Luh Nyoman Seri Malini Ni Luh Putu Krisnawati Ni Luh Putu Listyari Ni Made Dhanawaty Nindita Ratri Patricia Dharma Widyantara Pita, Yul Fulgensia Rusman Pramesti, Ni Kadek Pramudhea Ayu Putra, I Komang Sumaryana Putrawan, I Wayan Putu Dyan Safira Tarayanti Putu Lirishati Soethama Putu Weddha Savitri Rico Yulianto Putro Sakti, Anak Agung Bagus Wahana Sri Widiastutik Sri Widiastutik Valeria Made Dwi Susanti Wibawa, I Kadek Agus Ari Widhiarcani Matradewi, Ni Ketut Yesia Kristadella Yoga Yuniadi