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All Journal Katalogis Jurnal Media Wahana Ekonomika JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) International Journal of Social Service and Research Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Social Commerce Tadulako International Journal of Applied Management (TaJAM)
Ponirin Ponirin, Ponirin
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Peran Perilaku Perpindahan Merek Dalam Memoderasi Hubungan Persepsi Harga, Varian Menu dan Kualitas Produk Terhadap Minat Beli Ulang Minuman Yotta di Kota Palu Nirmalisa, Nirmalisa; Ponirin, Ponirin; Syarifuddin, Umar; Evrianti, Hesti
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8817

Abstract

Penelitian ini penting dilakukan karena minuman Yotta di Kota Palu menghadapi tantangan dalam meningkatkan minat beli ulang, sehingga diperlukan pemahaman tentang bagaimana faktor persepsi harga, varian menu, dan kualitas produk memengaruhi perilaku perpindahan merek. Penelitian ini memiliki tujuan untuk membuktikan peran perilaku perpindahan merek dalam memoderasi hubungan persepsi harga, varian menu, dan kualitas produk terhadap minat beli ulang minuman Yotta di Kota Palu. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini adalah konsumen Yotta di Kota Palu, dengan jumlah sampel sebanyak 150 responden dengan Teknik pengambilan sampel menggunakan teknik purposive sampling dengan kriteria sampel yaitu konsumen Yotta yang telah melakukan pembelian minimal sebanyak dua kali. Teknik analisis data dilakukan menggunakan metode Structural Equation Model (SEM) berbasis Partial Least Square (PLS) dengan bantuan aplikasi Smart PLS 4.0. Hasil dalam penelitian ini variabel persepsi harga dan kualitas produk memiliki pengaruh signifikan terhadap minat beli ulang. Namun, varian menu tidak memengaruhi minat beli ulang. Tetapi, perilaku perpindahan merek memoderasi hubungan antara persepsi harga terhadap minat beli ulang. Sedangkan perilaku perpindahan merek tidak memoderasi hubungan antara varian menu terhadap minat beli ulang. Perilaku perpindahan merek memoderasi hubungan antara kualitas produk terhadap minat beli ulang.
PERAN CONTENT MARKETING INSTAGRAM SEBAGAI STRATEGI MENUMBUHKAN BRAND AWARENESS PADA USAHA SPRINGSHOP_PLW Octaviana, Eva; Zahara, Zakiyah; Ponirin, Ponirin; Farid, Farid
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4432

Abstract

Instagram telah menjadi salah satu media sosial yang paling populer dan berpengaruh, sehingga efektif untuk pemasaran produk dan membangun brand awareness. Salah satu strategi yang populer adalah content marketing. Banyak bisnis, termasuk Springshop_Plw, memanfaatkan content marketing di Instagram untuk memasarkan produk mereka. Penelitian ini bertujuan untuk mengkaji peran content marketing Instagram sebagai strategi untuk menumbuhkan brand awareness di Springshop_Plw. Menggunakan pendekatan kualitatif deskriptif. Dimana dalam perolehan data dilakukan melalui proses observasi , wawancara, dokumentasi, dan studi pustaka. Penelitian ini menganalisis implementasi strategi content marketing Instagram Springshop_Plw berdasarkan delapan tahapan yang dikemukakan oleh Kotler. Hasil penelitian menunjukkan bahwa Springshop_Plw efektif menggunakan berbagai fitur Instagram seperti Reels, Feeds, Stories, dan Highlights untuk meningkatkan interaksi dan jangkauan. Analisis data Instagram menunjukkan peningkatan jumlah pengunjung yang signifikan dari 440 menjadi 604 dalam jangka waktu 90 hari, yang menunjukkan adanya pertumbuhan brand awareness. Content marketing, khususnya Reels, berkinerja baik dalam menarik perhatian pengguna. Studi ini menyimpulkan bahwa strategi pemasaran konten Instagram Springshop_Plw berhasil meningkatkan kesadaran merek, mengubah status audiens dari tidak menyadari merek menjadi pengenalan merek dalam piramida kesadaran merek. Penelitian ini menunjukkan bahwa pemasaran konten di Instagram dapat menjadi strategi yang efektif untuk membangun kesadaran merek bagi bisnis kecil seperti Springshop_Plw. Kata Kunci: Pemasaran Konten, Instagram, Kesadaran Merek, Pemasaran Media Sosial
The Influence of Promotion on Repurchase Interest Mediated by Cash-On-Delivery Payments on Tiktok Shop Nazarina, Tiara; Santi, Ira Nuriya; Ponirin, Ponirin; Wirastuti, Wiri
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.169

Abstract

In the shifting landscape of digital commerce, where attention is monetized and trust remains precarious, promotions alone no longer suffice to sustain consumer behavior. This study interrogates the relationship between promotional stimuli and repurchase interest within TikTok Shop, situating Cash-on-Delivery as a mediating variable that reconfigures how consumers interpret value, risk, and reliability. Drawing on quantitative data from urban Indonesian consumers and tested through a structural equation model, the findings reveal that promotional effectiveness is contingent not only on its visibility or appeal but on the presence of structural reassurance that transforms interest into intention and intention into behavior. Cash-on-Delivery, often relegated to logistical convenience, emerges here as a psychological architecture that stabilizes trust in a landscape shaped by speed and spectacle. Rather than acting as an isolated payment method, it becomes the mechanism through which promotional rhetoric is translated into credible action. In a digital environment where persuasion is abundant but safety is scarce, platforms that fail to integrate these dimensions do not merely lose transactions. They lose relevance. This study argues that the future of social commerce lies not in amplifying promotional volume but in curating transactional conditions where trust is embedded, not assumed. The implication is clear. Behavioral continuity in digital markets will belong not to the loudest voice but to the most structurally coherent experience.
Pengaruh SMM terhadap Pembelian Tidak Terencana Dimediasi Perilaku FoMO pada Aroma Baking Nabil, Adiva; Sutomo, Maskuri; Ponirin, Ponirin; Auriza, Mohammad Zeylo
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4566

Abstract

Purpose: This study aims to examine the effect of social media marketing on unplanned purchases, with FoMO behavior as a mediating factor, at Aroma Baking. Research methodology: This research uses a quantitative approach with a survey design, with a sample of 105 respondents. The sample was determined using a purposive sampling technique. The data were statistically analyzed using the SEM-PLS method using Smart PLS 4.1. Result: This study demonstrates that social media marketing significantly influences unplanned purchases (? = 0.672, p = 0.000) and FoMO behavior (? = 0.954, p = 0.000). FoMO behavior also significantly affects unplanned purchases (? = 0.317, p = 0.000) and mediates the relationship between social media marketing and unplanned purchases (? = 0.303, p = 0.000). Conclusion: This study shows that social media marketing has a positive and significant effect on unplanned purchases, both directly and through the mediation of FoMO behavior. FoMO is shown to strengthen the relationship between social media marketing and consumers' impulse to buy spontaneously on Aroma Baking products. Limitations: This research has limitations that need to be considered, namely the object of research is only focused on one UMKM, namely Aroma Baking in Palu City, so that the findings cannot be generalized to similar businesses in other regions or sectors. For this reason, the suggestions in this study are, for companies to examine whether certain age groups or segments are more prone to FoMO and impulse buying, so that marketing strategies can be more targeted. Contribution: The findings can be useful as a practical reference for local businesses in Palu and surrounding areas in developing more effective social media-based marketing strategies.
The Role of Customer Experience in Mediating the Influence of Augmented Reality Marketing and Online Customer Reviews on Repurchase Intention of Wardah Products Nasyihah, Dzurotul Khoir; Ponirin, Ponirin; Santi, Ira Nuriya; Farid, Farid
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8137

Abstract

ABSTRACTThe purpose of this study was to determine the role of customer experience in mediating the influence of augmented reality marketing and online customer reviews on repurchase intention of Wardah products. This type of research uses explanatory research, by taking a quantitative approach, through distributing questionnaires as a data collection technique. In this study, the method used was purposive sampling technique. The method of data analysis and processing uses SEM-PLS analysis using Smart PLS 4.1 software. The findings of this study reveal that both Augmented Reality Marketing and Online Customer Review significantly have a positive effect on Customer Experience and Repurchase Intention of Wardah products, but Customer Experience is not proven to mediate the relationship between the two independent variables with Repurchase IntentionABSTRAKTujuan dari penelitian ini adalah untuk mengetahui peran customer experience dalam memediasi pengaruh augmented reality marketing dan online customer review terhadap repurchase intention Produk Wardah. Jenis penelitian ini menggunakan penelitian eksplanatif, dengan melakukan pendekatan kuantitatif, melalui penyebaran kuesioner sebagai teknik pengumpulan data. Dalam penelitian ini, metode yang digunakan adalah teknik purposive sampling. Metode analisis dan pengolahan data menggunakan analisis SEM-PLS dengan menggunakan software Smart PLS 4.1 Temuan penelitian ini mengungkapkan bahwa baik Augmented Reality Marketing maupun Online Customer Review secara signifikan berpengaruh positif terhadap Customer Experience dan Repurchase Intention produk Wardah, namun Customer Experience tidak terbukti memediasi hubungan antara kedua variabel independen tersebut dengan Repurchase Intention.
The Influence of Omni-channel Strategy on Customers’ Repurchase Intention at Sociolla in Palu City with Customer Satisfaction as a Mediating Variable Imanuela, Putri Tania; Ponirin, Ponirin; Muzakir, Muzakir; Nugraha, Mohammad Ega
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8233

Abstract

This study investigates the influence of omnichannel strategy on repurchase intention with customer satisfaction as a mediating variable among Sociolla consumers in Palu. Using purposive sampling, 180 respondents who had shopped through more than one channel participated. Data were analyzed using SEM-PLS. Results show omnichannel strategy significantly impacts satisfaction (β = 0.911) and repurchase intention (β = 0.612). Satisfaction also influences repurchase intention (β = 0.346) and partially mediates the relationship. The findings highlight the importance of integrated customer experiences in fostering loyalty in digital beauty retail, especially in non-metropolitan regions.
Co-Authors Anisah Asriadi Asriadi Chalil, H Chalil DG. PARANI, SYAMSUL BAHRI Dwi, Laveinia Septa Elimawaty Rombe Farid Farid, Farid Hesti Evrianti Imanuela, Putri Tania Indriani Indriani Indriany, Indriany Intan Nuraini Intan Permatasari IRA NURIYA SANTI Labandingi Latoki Lamusa, Faruq Magfira, Magfira Maskuri Sutomo Mendrofa, Dena Lovita Mohammad Ega Nugraha Mohammad Zeylo Auriza Muhammad Riswandi Palawa Muzakir Nabil, Adiva Nasyihah, Dzurotul Khoir Nazarina, Tiara Nirmalisa, Nirmalisa Nur, Wiwi Burhan Octaviana, Eva Paluwati, Lisna Parani, Syamsul Bahri Dg. Prabawanti, Kd. Jessika Pricylia Chintya Dewi Buntuang Revan, Revan Rizaldi, Rizaldi Rosida P. Adam Sasnita, Afriyani Sinta, Tri Ayu Sukardi Sukardi Syamsuddin Syamsuddin Syamsul Bachri Umar Syarifuddin Utari, Debbi Yanti Wiri Wirastuti Yulianti, Atik Zakiyah Zahara