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All Journal Katalogis Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) International Journal of Social Service and Research Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Social Commerce Tadulako International Journal of Applied Management (TaJAM)
Ponirin Ponirin, Ponirin
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence Of Store Image And Store Atmosphere On Customer Loyalty Mediated By Purchasing Decisions At Wizzmie Palu Raehatuliana, Raehatuliana; Rombe, Elimawaty; Ponirin, Ponirin; evrianti, Hesti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8456

Abstract

This study aims to analyze the effect of store image and store atmosphere on customer loyalty, with purchasing decisions as a mediating variable. This research was conducted on Wizzmie customers in Palu City using a quantitative approach. Data were obtained from 120 respondents through questionnaires and analyzed using the Partial Least Squares (PLS) method. The results showed that store image has a significant influence on customer loyalty. Store image has a significant effect on purchasing decisions. Store atmosphere has a significant effect on customer loyalty. Store atmosphere has a significant effect on purchasing decisions. Purchasing decisions have a significant influence on customer loyalty. Store image mediated by purchasing decisions has a significant effect on customer loyalty. Store atmosphere mediated by purchasing decisions has a significant effect on customer loyalty.
Transition Of Digital Product Purchase Preferences: A Study Of Switching Intention From Physical Stores To Digital Marketplace In Indonesia Nasuha, Siti; Ponirin, Ponirin; Syarifuddin, Umar; Lamusa, Faruq
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8384

Abstract

This study aims to examine the influence of push and pull factors on the switching intention in purchasing for digital products from physical stores to digital marketplaces, as well as to identify the moderating role of mooring factors in the relationship between push and pull factors and switching intention. A quantitative approach was employed, using purposive sampling and involving 179 respondents in Indonesia, analyzed through the PLS-SEM method. The results show that push factors, specifically consumer dissatisfaction, have a significant effect on switching intention. Additionally, pull factors, which include online service quality, perceived ease of use, and perceived of price, significantly influence the switching in purchasing intention. Mooring factors negatively moderate the relationship between pull factors and switching intention, thereby weakening consumers’ intention to switch despite attractive alternatives. However, mooring factors do not significantly moderate the relationship between push factors and switching intention. This study provides insights into consumer behavior dynamics in the channel transition from physical stores to digital marketplaces and offers strategies that businesses can implement to enhance the adoption of online digital product purchasing.
The Effectiveness Of Fear Of Missing Out (FOMO) Based Digital Marketing Strategy In Increasing The Attractiveness Of Enola Coffee Shop To Generation Z Ulhaq, Moh Dhiya; Ponirin, Ponirin; Syarifaddin, Umar; Lamusa, Faruq
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8460

Abstract

This study aims to evaluate the effectiveness of Fear of Missing Out (FOMO)-based digital marketing strategies in increasing the attractiveness of Enola Coffee Shop to Generation Z. With the increasing use of social media, FOMO-based marketing strategies are becoming increasingly relevant in building customer awareness and increasing visits to coffee shops. This research uses a qualitative approach with an in-depth interview method to several respondents who are customers of Coffee Shop Enola. The results showed that most customers were aware of the promotions carried out by Coffee Shop Enola through digital platforms such as Instagram and TikTok. The types of promotions that attract the most attention are limited-time discounts, exclusive events, and collaborations with other brands. In addition, customers' emotional responses to the FOMO strategy varied; some felt enthusiastic and compelled to visit the coffee shop immediately, while others preferred the convenience of the place compared to the urgency of the promotion. The study also found that FOMO strategies contribute to increasing word-of-mouth marketing, where customers actively share promotions with their friends. Although the FOMO strategy has proven to be effective in increasing the attractiveness of Coffee Shop Enola, there are still some aspects that need to be improved, such as exploration of promotions on TikTok, transparency of information regarding menu availability, and development of customer loyalty programs. Therefore, Coffee Shop Enola needs to develop a more adaptive and sustainable digital marketing strategy to increase customer loyalty in the long run. Thus, the FOMO strategy is not only an effective marketing tool, but also contributes to building emotional attachment between customers and brands.
Peran Perilaku Perpindahan Merek Dalam Memoderasi Hubungan Persepsi Harga, Varian Menu dan Kualitas Produk Terhadap Minat Beli Ulang Minuman Yotta di Kota Palu Nirmalisa, Nirmalisa; Ponirin, Ponirin; Syarifuddin, Umar; Evrianti, Hesti
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8817

Abstract

Penelitian ini penting dilakukan karena minuman Yotta di Kota Palu menghadapi tantangan dalam meningkatkan minat beli ulang, sehingga diperlukan pemahaman tentang bagaimana faktor persepsi harga, varian menu, dan kualitas produk memengaruhi perilaku perpindahan merek. Penelitian ini memiliki tujuan untuk membuktikan peran perilaku perpindahan merek dalam memoderasi hubungan persepsi harga, varian menu, dan kualitas produk terhadap minat beli ulang minuman Yotta di Kota Palu. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini adalah konsumen Yotta di Kota Palu, dengan jumlah sampel sebanyak 150 responden dengan Teknik pengambilan sampel menggunakan teknik purposive sampling dengan kriteria sampel yaitu konsumen Yotta yang telah melakukan pembelian minimal sebanyak dua kali. Teknik analisis data dilakukan menggunakan metode Structural Equation Model (SEM) berbasis Partial Least Square (PLS) dengan bantuan aplikasi Smart PLS 4.0. Hasil dalam penelitian ini variabel persepsi harga dan kualitas produk memiliki pengaruh signifikan terhadap minat beli ulang. Namun, varian menu tidak memengaruhi minat beli ulang. Tetapi, perilaku perpindahan merek memoderasi hubungan antara persepsi harga terhadap minat beli ulang. Sedangkan perilaku perpindahan merek tidak memoderasi hubungan antara varian menu terhadap minat beli ulang. Perilaku perpindahan merek memoderasi hubungan antara kualitas produk terhadap minat beli ulang.
PERAN CONTENT MARKETING INSTAGRAM SEBAGAI STRATEGI MENUMBUHKAN BRAND AWARENESS PADA USAHA SPRINGSHOP_PLW Octaviana, Eva; Zahara, Zakiyah; Ponirin, Ponirin; Farid, Farid
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4432

Abstract

Instagram telah menjadi salah satu media sosial yang paling populer dan berpengaruh, sehingga efektif untuk pemasaran produk dan membangun brand awareness. Salah satu strategi yang populer adalah content marketing. Banyak bisnis, termasuk Springshop_Plw, memanfaatkan content marketing di Instagram untuk memasarkan produk mereka. Penelitian ini bertujuan untuk mengkaji peran content marketing Instagram sebagai strategi untuk menumbuhkan brand awareness di Springshop_Plw. Menggunakan pendekatan kualitatif deskriptif. Dimana dalam perolehan data dilakukan melalui proses observasi , wawancara, dokumentasi, dan studi pustaka. Penelitian ini menganalisis implementasi strategi content marketing Instagram Springshop_Plw berdasarkan delapan tahapan yang dikemukakan oleh Kotler. Hasil penelitian menunjukkan bahwa Springshop_Plw efektif menggunakan berbagai fitur Instagram seperti Reels, Feeds, Stories, dan Highlights untuk meningkatkan interaksi dan jangkauan. Analisis data Instagram menunjukkan peningkatan jumlah pengunjung yang signifikan dari 440 menjadi 604 dalam jangka waktu 90 hari, yang menunjukkan adanya pertumbuhan brand awareness. Content marketing, khususnya Reels, berkinerja baik dalam menarik perhatian pengguna. Studi ini menyimpulkan bahwa strategi pemasaran konten Instagram Springshop_Plw berhasil meningkatkan kesadaran merek, mengubah status audiens dari tidak menyadari merek menjadi pengenalan merek dalam piramida kesadaran merek. Penelitian ini menunjukkan bahwa pemasaran konten di Instagram dapat menjadi strategi yang efektif untuk membangun kesadaran merek bagi bisnis kecil seperti Springshop_Plw. Kata Kunci: Pemasaran Konten, Instagram, Kesadaran Merek, Pemasaran Media Sosial
The Influence of Promotion on Repurchase Interest Mediated by Cash-On-Delivery Payments on Tiktok Shop Nazarina, Tiara; Santi, Ira Nuriya; Ponirin, Ponirin; Wirastuti, Wiri
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.169

Abstract

In the shifting landscape of digital commerce, where attention is monetized and trust remains precarious, promotions alone no longer suffice to sustain consumer behavior. This study interrogates the relationship between promotional stimuli and repurchase interest within TikTok Shop, situating Cash-on-Delivery as a mediating variable that reconfigures how consumers interpret value, risk, and reliability. Drawing on quantitative data from urban Indonesian consumers and tested through a structural equation model, the findings reveal that promotional effectiveness is contingent not only on its visibility or appeal but on the presence of structural reassurance that transforms interest into intention and intention into behavior. Cash-on-Delivery, often relegated to logistical convenience, emerges here as a psychological architecture that stabilizes trust in a landscape shaped by speed and spectacle. Rather than acting as an isolated payment method, it becomes the mechanism through which promotional rhetoric is translated into credible action. In a digital environment where persuasion is abundant but safety is scarce, platforms that fail to integrate these dimensions do not merely lose transactions. They lose relevance. This study argues that the future of social commerce lies not in amplifying promotional volume but in curating transactional conditions where trust is embedded, not assumed. The implication is clear. Behavioral continuity in digital markets will belong not to the loudest voice but to the most structurally coherent experience.
Co-Authors Anisah Asriadi Asriadi Chalil, H Chalil DG. PARANI, SYAMSUL BAHRI Dwi, Laveinia Septa Elimawaty Rombe Farid Farid, Farid Hesti Evrianti Indriani Indriani Indriany, Indriany Intan Nuraini Intan Permatasari IRA NURIYA SANTI Labandingi Latoki Lamusa, Faruq Magfira, Magfira Maskuri Sutomo Mendrofa, Dena Lovita Mohammad Zeylo Auriza Muhammad Riswandi Palawa Muzakir Nabil, Adiva Nasuha, Siti Nazarina, Tiara Nirmalisa, Nirmalisa Nur, Wiwi Burhan Octaviana, Eva Paluwati, Lisna Parani, Syamsul Bahri Dg. Prabawanti, Kd. Jessika Pricylia Chintya Dewi Buntuang Raehatuliana, Raehatuliana Revan, Revan Rizaldi, Rizaldi Rosida P. Adam Sasnita, Afriyani Sinta, Tri Ayu Sukardi Sukardi Syamsuddin Syamsuddin Syamsul Bachri Syarifaddin, Umar Ulhaq, Moh Dhiya Umar Syarifuddin Utari, Debbi Yanti Wiri Wirastuti Yulianti, Atik Zakiyah Zahara