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All Journal Katalogis Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) International Journal of Social Service and Research Studi Akuntansi, Keuangan, dan Manajemen Tadulako International Journal of Applied Management (TaJAM)
Ponirin Ponirin, Ponirin
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION DENGAN KEPUTUSAN PEMBAYARAN ELEKTRONIK SEBAGAI VARIABEL MODERASI (STUDI PADA PENGGUNA E-COMMERCE SHOPEE DI KOTA PALU) Rizaldi, Rizaldi; Muzakir, Muzakir; Ponirin, Ponirin; Anisah, Anisah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13212

Abstract

ABSTRAK Penelitian ini ditujukan guna melaksanakan analisis pengaruh e-service quality dan e-trust terhadap e-satisfaction dengan keputusan pembayaran elektronik sebagai variabel moderasi. Data yang dipergunakan pada penelitian ini ialah data primer. Data primer berasal dari hasil menyebarkan kuesioner pada pelanggan yang sudah memakai serta melaksanakan pembelian melalui Shopee yang berdomisili di Kota Palu. Sampel penelitian ini diambil memanfaatkan metode non probability sampling melalui teknik purposive sampling, yang berjumlah 80 responden. Teknik analisis data memakai Structural Equation Model (SEM) dengan basis Partial Least Square (PLS) didukung aplikasi Smart PLS 4.0. Hasil penelitian memperlihatkan bahwasanya e-service quality serta e-trust punya pengaruh signifikan terhadap e-satisfaction, di sisi lain keputusan pembayaran elektronik tidak hanya punya pengaruh signifikan terhadap e-satisfaction, tetapi juga terbukti dapat memoderasi korelasi antara e-service quality serta e-trust, moderasi ini menunjukkan bahwa keputusan yang diambil pengguna terkait metode pembayaran elektronik dapat memperlemah e-service quality tetapi memperkuat atau meningkatkan e-trust terhadap kepuasan pengguna. Kata Kunci: E-service Quality; E-trust; E-satisfaction; Keputusan pembayaran elektronik
Peran Perilaku Perpindahan Merek Dalam Memoderasi Hubungan Persepsi Harga, Varian Menu dan Kualitas Produk Terhadap Minat Beli Ulang Minuman Yotta di Kota Palu Nirmalisa, Nirmalisa; Ponirin, Ponirin; Syarifuddin, Umar; Evrianti, Hesti
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8817

Abstract

Penelitian ini penting dilakukan karena minuman Yotta di Kota Palu menghadapi tantangan dalam meningkatkan minat beli ulang, sehingga diperlukan pemahaman tentang bagaimana faktor persepsi harga, varian menu, dan kualitas produk memengaruhi perilaku perpindahan merek. Penelitian ini memiliki tujuan untuk membuktikan peran perilaku perpindahan merek dalam memoderasi hubungan persepsi harga, varian menu, dan kualitas produk terhadap minat beli ulang minuman Yotta di Kota Palu. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini adalah konsumen Yotta di Kota Palu, dengan jumlah sampel sebanyak 150 responden dengan Teknik pengambilan sampel menggunakan teknik purposive sampling dengan kriteria sampel yaitu konsumen Yotta yang telah melakukan pembelian minimal sebanyak dua kali. Teknik analisis data dilakukan menggunakan metode Structural Equation Model (SEM) berbasis Partial Least Square (PLS) dengan bantuan aplikasi Smart PLS 4.0. Hasil dalam penelitian ini variabel persepsi harga dan kualitas produk memiliki pengaruh signifikan terhadap minat beli ulang. Namun, varian menu tidak memengaruhi minat beli ulang. Tetapi, perilaku perpindahan merek memoderasi hubungan antara persepsi harga terhadap minat beli ulang. Sedangkan perilaku perpindahan merek tidak memoderasi hubungan antara varian menu terhadap minat beli ulang. Perilaku perpindahan merek memoderasi hubungan antara kualitas produk terhadap minat beli ulang.
THE INFLUENCE OF SHARIA MARKETING TOWARDS SATISFACTION OF CUSTOMERS OF PURCHASE DECISIONS AS A MEDIATION VARIABLE (A STUDY ON SOFIE LOCAL FOOD IN PALU CITY) Sasnita, Afriyani; Dg. Parani, Syamsul Bahri; Ponirin, Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.56 KB) | DOI: 10.59769/tajam.v3i1.3

Abstract

This research aims to find out the influence of sharia marketing which consists of sharia products, sharia prices, sharia places, and sharia promotions towards customers' satisfaction of purchase decisions as a mediation variable at Sofie local food in Palu City. There were 96 respondents of customers at Sofie local food in Palu City involved in the research sample through the purposive sampling technique. Data were analyzed using SEM analysis assisted by the SmartPLS3 application. The results of the research show that sharia marketing has a significant influence directly towards customers’ satisfaction, sharia marketing has a significant influence on purchasing decisions, and purchasing decisions have a significant influence on customers’ satisfaction. While customers’ satisfaction indirectly has a significant influence through purchasing decisions, namely sharia products, sharia prices, and sharia places, the sharia promotion indirectly does not have a significant influence towards customers’ satisfaction of purchasing decisions. Keywords: Sharia Marketing, Customers’ Satisfaction, Customers’ Decision
THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. TOYOTA HASJRAT ABADI MUTIARA IN PALU CITY Indriany, Indriany; P. Adam, Rosida; Ponirin, Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 3 (2022): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.515 KB) | DOI: 10.59769/tajam.v4i3.43

Abstract

This research aims to find out the influence of service quality and brand image on customer loyalty with customer satisfaction as an intervening variable atPT. Toyota Hasjrat Abadi Mutiara Palu. The population consists of customers in Palu City who use the PT. Toyota Hasjrat Abadi Mutiara Palu. This type of research is explanatory research using a quantitative approach with a total sample of 120 respondents. The data analysis technique used was Partial Least Square (PLS) with the sampling technique using the structural Equation Modeling (SEM) method. The results of the research show that service quality has a positive and insignificant influence on customer loyalty, brand image has a positive and significant influence on customer loyalty, service quality has a positive and significant influence on customer satisfaction, brand image has a positive and significant influence on customer satisfaction, customer loyalty has a positive and significant influence on customer satisfaction, service quality through customer satisfaction has a positive and significant influence on customer loyalty, and brand image through customer satisfaction has a positive and significant influence on customer loyalty. Keywords: ServiceQuality, Brand Image, Customer Loyalty, Customer Satisfaction.
Eksplorasi Faktor yang di Pertimbangkan Pelanggan Menggunakan Jasa Percetakan CV. Oke Printing di Kota Palu Indriani, Indriani; Ponirin, Ponirin; Sutomo, Maskuri; Lamusa, Faruq
Jurnal Media Wahana Ekonomika Vol. 22 No. 1 (2025): Jurnal Media Wahana Ekonomika, April 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i1.18436

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengeksplorasi faktor yang dipertimbangkan pelanggan menggunakan jasa percetakan CV. Oke printing di Kota Palu. Metode yang di gunakan adalah kualitatif deskriptif. Sampel dipilih menggunakan teknik purposive sampling dengan melibatkan 30 responden pelanggan percetakan CV. Oke printing. Teknik pengumpulan data dilakukan melalui wawancara dan observasi. Analisis data menggunakan model text mining di orange dangan teknik model interaktif. Hasil penelitian ditemukan tiga tema utama yang dipertimbangkan pelanggan menggunakan jasa, yakni harga, kualitas layanan, dan kualitas produk. Kata Kunci: Jasa, Harga, Kualitas Produk, Kualitas Layanan. ABSTRACT This study aims to explore the factors considered by customers in using the printing services of CV. Oke Printing in Palu City. The method used is descriptive qualitative. The sample was selected using purposive sampling technique involving 30 customer respondents of CV. Oke Printing. Data collection techniques were conducted through interviews and observations. Data analysis utilized the text mining model in Orange with an interactive model technique. The research results identified three main themes considered by customers when using the service: price, service quality, and product quality Keywords : Services, Price, Product Quality, and Service Quality
The Effect of Service Quality on Customer Satisfaction Mediated by Brand Image and Customer Experience of Indibiz in Palu City Sinta, Tri Ayu; Ponirin, Ponirin; Bachri, Syamsul; Auriza, Mohammad Zeylo
SIMAK Vol. 23 No. 01 (2025): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v23i01.627

Abstract

This study aims to analyze the influence of service quality on customer satisfaction mediated by brand image and customer experience of Indibiz n Palu City. This research employs a quantitative method. The population of the study consists of Indibiz customers at PT Telkom Witel Sulbagteng in Palu City, with a sample size of 105 respondents. Data collection was conducted using a Google Forms questionnaire, and the sampling technique applied was purposive sampling. The data analysis technique used in this study is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SMARTPLS software. The results indicate that the brand image variable does not significantly affect customer satisfaction, while service quality has a significant impact on customer satisfaction, and customer experience also has a significant impact on customer satisfaction. The quality of service mediated by brand image does not have a significant effect on customer satisfaction. The quality of service mediated by customer experience has a significant effect on customer satisfaction.
Cooperative Business Competitiveness Model Based on Business Type in Palu City Parani, Syamsul Bahri Dg.; Syamsuddin, Syamsuddin; Ponirin, Ponirin; Sukardi, Sukardi
International Journal of Social Service and Research Vol. 5 No. 5 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i5.1230

Abstract

The advancement of science and technology has intensified global economic competition, often marginalizing community-based economic systems, such as cooperatives. Despite their constitutional role as pillars of Indonesia’s national economy, cooperatives in Palu City struggle with internal and external challenges, weakening their competitiveness. While prior studies have examined cooperative strategies generically, this research introduces novelty by developing type-specific competitiveness models for savings and loan, service, consumer, and producer cooperatives in Palu City, integrating SWOT analysis with Porter’s Generic Strategy and 2020 Indonesian Cooperative Empowerment Policies a framework underexplored in existing literature. Used a qualitative descriptive approach, 57 cooperatives were analyzed via purposive sampling, focusing on digitally adaptive and policy-aligned strategies. Findings reveal distinct strategies for each type: savings and loan cooperatives require aggressive digitalization and market expansion; service cooperatives need cost leadership and operational improvements; consumer cooperatives benefit from market network diversification and e-marketing; and producer cooperatives must prioritize branding and real-time bookkeeping. These tailored strategies address gaps in prior studies, which often overlook business-type heterogeneity. The study’s implications extend to policymakers and cooperative managers, advocating for targeted interventions aligned with local conditions and national policies. Future research should evaluate the implementation efficacy of these models longitudinally and across regions to validate their adaptability.
Selling Orientation – Customer Orientation (S.O.C.O): Hubungan Penerapannya dalam Meningkatkan Kinerja Salesperson di Kota Palu Revan, Revan; Ponirin, Ponirin; Rombe, Elimawaty; Auriza, Mohammad Zeylo
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10735

Abstract

This study aims to analyze the influence of selling orientation and customer orientation in their application to improve salesperson performance in Palu City. The population of this quantitative-associative study is all salespersons in Palu City, with a sample size of 85 respondents selected through purposive sampling techniques. Data collection using a questionnaire instrument in the form of a Google form. The research data analysis method uses Jeffreys's Amazing Statistics Program. The results of this study indicate that selling orientation does not have a significant effect on salesperson performance; on the contrary, customer orientation has been shown to have a significant effect on salesperson performance. Simultaneously, however, there is a significant influence between the application of selling orientation and customer orientation on improving salesperson performance in Palu City compared to the application of each orientation partially.
Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Kepuasan Konsumen dengan Peran Influencer sebagai Variabel Mediasi Yulianti, Atik; Sutomo, Maskuri; Ponirin, Ponirin; Palawa, Muhammad Riswandi
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11477

Abstract

This study used a quantitative method with the Nims Shop fashion store in Palu City as the object. The sample of 120 respondents was determined using a purposive sampling method using Roscoe's theory. Primary data was collected through a Google form questionnaire distributed through social media. Data analysis used partial least squares (PLS) to examine the relationship between product quality, the role of influencers, purchasing decisions, and consumer satisfaction. The results showed that product quality and the role of influencers significantly influence purchasing decisions and consumer satisfaction. Product quality not only plays a direct role in increasing satisfaction but also influences influencer perceptions, which impact purchasing decisions. Thus, an effective marketing strategy should consider both product quality and the role of influencers to increase consumer satisfaction.
Pengaruh SMM terhadap Pembelian Tidak Terencana Dimediasi Perilaku FoMO pada Aroma Baking Nabil, Adiva; Sutomo, Maskuri; Ponirin, Ponirin; Auriza, Mohammad Zeylo
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4566

Abstract

Purpose: This study aims to examine the effect of social media marketing on unplanned purchases, with FoMO behavior as a mediating factor, at Aroma Baking. Research methodology: This research uses a quantitative approach with a survey design, with a sample of 105 respondents. The sample was determined using a purposive sampling technique. The data were statistically analyzed using the SEM-PLS method using Smart PLS 4.1. Result: This study demonstrates that social media marketing significantly influences unplanned purchases (? = 0.672, p = 0.000) and FoMO behavior (? = 0.954, p = 0.000). FoMO behavior also significantly affects unplanned purchases (? = 0.317, p = 0.000) and mediates the relationship between social media marketing and unplanned purchases (? = 0.303, p = 0.000). Conclusion: This study shows that social media marketing has a positive and significant effect on unplanned purchases, both directly and through the mediation of FoMO behavior. FoMO is shown to strengthen the relationship between social media marketing and consumers' impulse to buy spontaneously on Aroma Baking products. Limitations: This research has limitations that need to be considered, namely the object of research is only focused on one UMKM, namely Aroma Baking in Palu City, so that the findings cannot be generalized to similar businesses in other regions or sectors. For this reason, the suggestions in this study are, for companies to examine whether certain age groups or segments are more prone to FoMO and impulse buying, so that marketing strategies can be more targeted. Contribution: The findings can be useful as a practical reference for local businesses in Palu and surrounding areas in developing more effective social media-based marketing strategies.
Co-Authors Anisah Asriadi Asriadi Chalil, H Chalil DG. PARANI, SYAMSUL BAHRI Dwi, Laveinia Septa Elimawaty Rombe Hesti Evrianti Indriani Indriani Indriany, Indriany Intan Nuraini Intan Permatasari Labandingi Latoki Lamusa, Faruq Magfira, Magfira Maskuri Sutomo Mendrofa, Dena Lovita Mohammad Zeylo Auriza Muhammad Riswandi Palawa Muzakir Nabil, Adiva Nasuha, Siti Nirmalisa, Nirmalisa Nur, Wiwi Burhan Paluwati, Lisna Parani, Syamsul Bahri Dg. Prabawanti, Kd. Jessika Pricylia Chintya Dewi Buntuang Raehatuliana, Raehatuliana Revan, Revan Rizaldi, Rizaldi Rosida P. Adam Sasnita, Afriyani Sinta, Tri Ayu Sukardi Sukardi Syamsuddin Syamsuddin Syamsul Bachri Syarifaddin, Umar Ulhaq, Moh Dhiya Umar Syarifuddin Utari, Debbi Yanti Yulianti, Atik Zakiyah Zahara