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All Journal Sains: Jurnal Manajemen dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Juripol (Jurnal Institusi Politeknik Ganesha Medan) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) Journal of Management and Business Innovations International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ekonomi, Manajemen, Akuntansi
Eka Dewi Setia Tarigan
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Pengaruh Kepercayaan Merek, Kualitas dan Harga terhadap Keputusan Pembelian Produk Face Wash Wardah Kel. Babura Medan Sunggal Nainggolan, Gloria Angelina Vanessa; Tarigan, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2428

Abstract

This study analyzes the influence of brand trust, product quality, and price on the purchasing decision of Wardah Face Wash in Babura Sub-district, Medan Sunggal. The research is based on the low Top Brand Index of the product (6.90%), despite Wardah being a leading local brand. Using a quantitative approach and 100 respondents, the data were analyzed through multiple linear regression. The results show that brand trust and product quality have a significant partial effect on purchasing decisions, while price does not. Simultaneously, all three variables have a significant effect, contributing 27.8% to purchasing decisions. The study recommends that Wardah strengthen its brand trust and product quality as key strategies, particularly in Muslim-majority urban areas like Medan Sunggal.
Pengaruh Experiental Marketing Dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan J.Co Di Plaza Medan Fair Pasaribu, Grace Helena; Tarigan, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2625

Abstract

  Penelitian ini bertujuan untuk menganalisis Pengaruh Experiental Marketing Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan J.Co Di Plaza Medan Fair”. penelitian yang digunakan adalah pendekatan kuantitatif yang dimana akan menemukan besarnya pengaruh dari variabel bebas (independen) terhadap variabel terkait (variabel dependen). opulasi dalam penelitian ini adalah seluruh pelanggan J.CO yang tidak diketahui jumlah nya dan teknik pengambilan sampel menggunakan rumus Hair et al (2014) paling Di mana: n = ukuran sampel minimal jumlah item pertanyaan = 30Sehingga, perhitungannya menjadi: n = 5 × 30 = 150 responden (menggunakan nilai maksimal 5) Atau 30 x 5 = 150 Analisis data menggunakan SPSS 27 dengan uji regresi linear berganda untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan Variabel Experiental Marketing berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan Hal ini terlihat dari nilai signifikan (0,000) < dari 0,05 dan t-hitung (5.904) > dibandingkan t-tabel (1.976).Variabel Kepuasan Pelanggan berpengaruh secara positif dan signifikan Loyalitas Pelanggan Hal ini terlihat dari nilai signifikan (0,000) < 0,05 dan t-hitung (8.111) > dibandingkan t-tabel (1.976). Experiental Marketing (X1), dan Kepuasan Pelanggan (X2) Dan signifikan berpengaruh terhadap Loyalitas Pelanggan.  
Pengaruh Kepercayaan Dan Ketepatan Pengiriman Terhadap Kepuasan Pelanggan dalam menggunakan jasa pengiriman J&T Ekspress di Pangkalan Brandan Sianturi, Sarifah; Tarigan, Eka Dewi Setia; Pribadi, Teddi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23890

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kepercayaan dan ketepatan pengiriman mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan dalam menggunakan jasa pengiriman J&T Ekspress di Pangkalan Brandan. Teknik pengumpulan data dalam penelitian ini menggunakan dokumentasi dengan pendekatan kuantitatif. Teknik analisis data yang digunakan adalah analisis statistik deskriptif dan analisis regresi data panel. Dan pengujian hipotesis menggunakan SPSS 27. Hasil penelitian menunjukkan secara parsial kepercayaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dalam menggunakan jasa pengiriman J&T Ekspress di Pangkalan Brandan, ketepatan pengiriman berpengaruh positif dan signifikan terhadap kepuasan pelanggan dalam menggunakan jasa pengiriman J&T Ekspress di Pangkalan Brandan
Pengaruh Customer Relationship Management dan Servicescape Terhadap Kepuasan Konsumen Produk KFC (Studi Kasus Pada SMA St Yoseph Medan) Sirait, Yosi Irma Liza; Tarigan, Eka Dewi Setia
Economics, Business and Management Science Journal Vol 4, No 2 (2024): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v4i2.633

Abstract

This research aims to determine the influence of customer relationship management and servicescape on KFC consumer satisfaction (case study at St Yosep High School, Medan). This research uses quantitative methods. The sample in this study was 81 St Joseph High School students. Data collection was carried out by distributing questionnaires. Data analysis in this study used SPSS 25. The research results show that customer relationship management has a positive effect on KFC consumer satisfaction, this is proven by the t-count value of 2.311, which is significant of 0.022. Servicescape has a positive and significant effect on KFC consumer satisfaction, this is proven by the t value of 5.567 and a significant value of 0.000. customer relationship management and servicescape are simultaneously significant to KFC consumer satisfaction, this is proven by the Fcount value of 114,958 and is significant of 0.000. 
Pengaruh Service Quality dan User Experience Terhadap Kepuasan Pelanggan (Studi Kasus Perumahan Givency One) Panjaitan, Tabita; Tarigan, Eka Dewi Setia; Siregar, Dahrul
Economics, Business and Management Science Journal Vol 4, No 2 (2024): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v4i2.674

Abstract

The aim of this research is to determine the influence of Service Quality and User Experience on Customer Satisfaction (Case Study of Givency One Housing) both directly and indirectly. This research approach is associative. The population was 797 Givency One Housing Customers and the sample was 89 Givency One Housing Customers. Data collection techniques in this research used interview techniques, documentation studies, observations and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this research used the SPSS (Statistical Package for the Social Sciences) software program version 29.00.
Pengaruh Content Marketing Shopee Live dan Gamification terhadap Customer Engagement di Kecamatan Medan Johor Humaira, Sahla; Salqaura, Siti Alhamra; Tarigan, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1883

Abstract

The purpose of this study is to examine the influence of Shopee Live Content Marketing and Gamification on Customer Engagement among Shopee users in the Medan Johor District. This study employs a quantitative associative approach with 100 respondents selected through stratified random sampling. Data were collected using an online questionnaire and analyzed through multiple linear regression. The results indicate that Shopee Live Content Marketing (β = 0.491; p = 0.000) and Gamification (β = 0.403; p = 0.000) have a significant effect on Customer Engagement. Simultaneously, both variables significantly influence Customer Engagement (F = 80.347; p = 0.000) with an R² value of 0.616. These findings suggest that interactive content strategies and gamification are effective in enhancing customer engagement.
Pengaruh Viral Marketing Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Produk Mixue Ice Cream & Tea (Studi Pada Mixue Kapten Muslim Medan) Putri, Aprilla Dwiana; Nasution, Amrin Mulia Utama; Tarigan, Eka Dewi Setia
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10064

Abstract

“Penelitian ini bertujuan untuk mengetahui apakah viral marketing secara parsial berpengaruh positif dan signifikan terhadap minat beli produk Mixue Ice Cream & Tea di Mixue Kapten Muslim Medan. Apakah Electronic Word of Mouth (E-WOM) secara parsial berpengaruh positif dan signifikan terhadap minat beli produk Mixue Ice Cream & Tea di Mixue Kapten Muslim Medan. Apakah viral marketing dan Electronic Word of Mouth (E-WOM) secara simultan berpengaruh positif dan signifikan terhadap minat beli produk Mixue Ice Cream & Tea di Mixue Kapten Muslim Medan. Teknik analisis data yang digunakan adalah metode kuantitatif dengan bantuan program SPSS. Penelitian ini menggunakan regresi linier berganda, uji parsial dan uji simultan. Sampel dalam penelitian ini sebanyak 150 responden. Pengambilan data primer menggunakan kuesioner. Hasil penelitian menunjukkan bahwa Viral marketing secara parsial berpengaruh positif dan signifikan terhadap minat beli produk Mixue Ice Cream & Tea di Mixue Kapten Muslim Medan, dimana thitung 8,103 > ttabel 1,976 dan signifikan 0,000 < 0,05. Electronic Word of Mouth (E-WOM) secara parsial berpengaruh positif dan signifikan terhadap minat beli produk Mixue Ice Cream & Tea di Mixue Kapten Muslim Medan, dimana thitung 14,828 > ttabel 1,976 dan signifikan 0,000 < 0,05. Viral marketing dan Electronic Word of Mouth (E-WOM) secara simultan berpengaruh positif dan signifikan terhadap minat beli produk Mixue Ice Cream & Tea di Mixue Kapten Muslim Medan, dimana Fhitung 403,124 > Ftabel 3,06 dan signifikan 0,000 < 0,05”.
PKM INOVASI LIMBAH JERAMI MENJADI PRODUK KERAJINAN TAS UNTUK MENINGKATKAN PENDAPATAN PADA DESA JATIKESUMA KECAMATAN NAMORAMBE KABUPATEN DELI SERDANG PROVINSI SUMATERA UTARA Syahputri, Yuni; Umroh, Bobby; Dewi Setia Tarigan, Eka
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i5.1879-1882

Abstract

Kegiatan ini bertujuan untuk memberikan manfaat kepada mitra dalam penanganan limbah jerami padi menjadi produk kerajinan tas yang bernilai jual dan memberikan edukasi pemasaran berbasis tekhnologi/e-commerce. Metode yang dilakukan yaitu Pelatihan pembuatan kerajinan tas yaitu 1) Pelatihan pengolahan limbah jerami dengan tehnik anyaman, 2). Pembuatan Pola Tas, 3). Pelatihan pembuatan tas jerami dan perawatan tas jerami. Metode selanjutnya yaitu pendampingan pemasaran berbasis tekhnologi/e-commerce mulai dari pembuatan akun, cara mengupload gambar produk hingga memahami cara penjualannya.Kegiatan ini menghasilkan berbagai produk kerajinan tas berbahan limbah jerami yang dapat dipergunakan mitra bahkan dapat dipasarkan oleh mitra, mitra juga dapat memahami penggunaan pemasaran berbasis tekhnologi/e-commerce.
Pengaruh Fasilitas Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Perumahan Sejahtera Indah 2 Kota Medan Nababan, Octavia Mia; Tarigan, Eka Dewi Setia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Desember
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i2.6470

Abstract

This study examines the influence of facilities and word of mouth on purchasing decisions in the Sejahtera Indah 2 housing complex in Medan City, which consists of 112 building units. Using a sample of 95 respondents. This study aims to understand consumer needs related to housing and effective promotional strategies in driving purchasing decisions. The main focus of the study is to explore how visual and interactive promotional media can influence consumer behavior in the context of property sales. A quantitative approach with an associative design is used to examine the relationship between the independent variables, namely facilities and word of mouth, on the dependent variable, namely purchasing decisions. Data were collected through questionnaires, interviews, and literature studies and analyzed using multiple linear regression to obtain valid empirical results. The findings of this study are expected to provide strategic insights for housing developers in increasing product appeal and promotional effectiveness to significantly increase consumer purchasing decisions.
Peran Citra Merek dalam Memediasi Pengaruh Keunggulan Produk terhadap Minat Beli Ulang Uniqlo Hasibuan, Laila Handayani; Tarigan, Eka Dewi Setia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Desember
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i2.6462

Abstract

This article aims to analyze the role of brand image in mediating the influence of product advantages on repurchase interest in Uniqlo fashion products. The problem is focused on the intense competition in the fashion industry, where product advantages and brand image are key factors influencing consumers’ decisions to make repeat purchases. To approach this problem, the study refers to theories from marketing, consumer behavior, and brand management, which emphasize the role of brand image as a mediator between product quality and customer loyalty. The data were collected through questionnaires distributed to 99 Management students from the 2022 cohort at the University of North Sumatra, selected using a purposive sampling technique, and analyzed quantitatively using Structural Equation Modeling based on Partial Least Squares (SmartPLS) with path analysis. This study concludes that product advantages significantly influence brand image, which in turn mediates the effect of product advantages on repurchase interest. In addition, brand image has a direct and significant effect on repurchase interest, indicating that improving product quality and strengthening brand image are essential strategies for enhancing customer loyalty.
Co-Authors Adelina Lubis Afbie, Ahmad Rafi Naufal Ahmad Rafiki Akman Daulay Alfifto Amelia , Wan Rizca Amrin Mulia Utama Nasution Amrin Mulia Utama Nst Amrin Nasution Anas Tesya Br Sitepu Anggeun Famelia Atika Ramadhani Azzura, Dinda Baginda Harahap Bobby Umroh Bobby Umroh Br Tarigan, Ester Zaneta Aurina Budiman, Gracesilia Anastasya Cynthia Ayu Lestari Dahrul Siregar Dahrul Siregar Datubara, Maryono Efrianty Hasibuan Eka Putra Fatona, Apreliani Rahma Febriani, Amelia Finta Aramita Fitriani Tobing Ginting, Jelita Br Hasibuan, Laila Handayani Hery Syahrial Hesti Sabrina Hotbin Hasugian Humaira, Sahla Hutagalung, Mhd Rezi Ramadhan Hutagaol, Reski Br Ida Royani Ihsan Effendi Khairunnisak Khairunnisak Khairunnisak Khairunnisak, Khairunnisak Linda Lores M. Yamin Siregar Masut, Masut Mas’ut, Mas’ut Miduk Arta Muhammad Yamin Siregar Mustakim , Istiqfar Nababan, Octavia Mia Nainggolan, Gloria Angelina Vanessa Nasution, Amrin mulia Nindya Yunita Nur Abwaini Nasution Panjaitan, Tabita Pasaribu, Grace Helena Patar Marbun Pribadi , Teddy Pristina Nur Andayani Putra, Irwansyah Putri Yuri Astika Putri, Aprilla Dwiana Ramadhani, Atika Safrida Hafni Sahir Sahir, Syafrida Hafni Sambas, Rizky Aulia Sarah Nabilah Sembiring , Lidya Br Sianturi, Sarifah Sinulingga, Denio Armanda Sirait, Yosi Irma Liza Siregar, M Yamin Sitepu, Karda Sitepu Siti Alhamra Salqaura Sri Sarah br G.Manik Syafrida Hafni Sahir Teddi Pribadi Tita Kiftiah Tohap Parulian Wan Rizka Amelia Wan Suryani Weddy Nur Adam Weny Cintia Dewi Wijaya, Hafiz Hadi Yamin Siregar Yuni Syah Putri Yuni Syahputri