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All Journal Sains: Jurnal Manajemen dan Bisnis Journal of Consumer Science EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Juripol (Jurnal Institusi Politeknik Ganesha Medan) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) Journal of Management and Business Innovations International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ekonomi, Manajemen, Akuntansi
Eka Dewi Setia Tarigan
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Antecedents Of Customer Satisfaction And Repurchase Intention Use Financial Technology (Fintech) Go Pay In Medan City Dewi Setia Tarigan, Eka; Khairunnisak, Khairunnisak; Sabrina, Hesti; Parulian, Tohap; Syahputri, Yuni
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.556

Abstract

The purpose of this study was to analyze the effect of perceived ease of use and trust on the customer satisfaction and repurchase intention of fintech go pay consumers in Medan city and determine the effect of customer satisfaction in mediating perceived ease of use and trust on the repurchase intention of fintech go pay in Medan city. This study use a samples was 100 respondents, which were taken proportionally from every area in Medan City, the sampling technique was carried out purposive. The analytical method used is partial least square through the software smartPLS3.
Pemberdayaan UMKM Kerupuk Kemplang Palembang melalui Digital Entrepreneurship Tarigan, Eka Dewi Setia; Lores, Linda; Masut, Masut
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1564

Abstract

This community service activity aims to increase the capacity and competitiveness of the Pak Hamdani Kemplang Crackers MSME in Deli Serdang Regency through the application of digital entrepreneurship concepts. The main challenge faced by business owners is limited knowledge and skills in utilizing digital media for product marketing. The activity was implemented through a participatory approach, including training, mentoring, and hands-on practice. Over the two days of the activity, participants received training on creating digital business accounts, social media management, promotional content strategies, and simple product photography techniques. The results of the activity showed an 80% increase in participant understanding based on pre- and post-test results. Partners were also able to create digital business accounts and upload promotional content independently. This program is expected to increase sales and expand the market reach of local Palembang products, as well as serve as a model for digital-based empowerment for other MSMEs in the surrounding area.
Gender Differences in Shopping Cart Abandonment: Evidence from Indonesia Eka Dewi Setia Tarigan; Alfifto Alfifto; Khairunnisak Khairunnisak; Yulianita Yulianita
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.125-152

Abstract

Background: Shopping cart abandonment (SCA) remains a persistent challenge in e-commerce. Consumers frequently leave purchases incomplete due to psychological, technical, economic, and contextual factors. However, limited research has examined how demographic characteristics, particularly gender, shape abandonment behavior. Purpose: This research investigates the antecedents of SCA in Indonesia’s e-commerce context and examines differences in these factors between male and female consumers within the Theory of Planned Behavior (TPB) framework. Method: A quantitative research design was employed, using survey data from 300 Indonesian e-commerce users (147 males and 153 females). Data were collected via an online questionnaire and analyzed using multiple regression. Separate regression models were estimated to compare the influence of psychological, technical, economic, and contextual factors across gender groups. Findings: The results reveal distinct gender-based patterns. For women, psychological and economic factors exert stronger effects on SCA, with emotional ambivalence and price sensitivity emerging as dominant predictors. For men, technical factors, particularly checkout friction and website performance, play a more prominent role. These findings indicate differences in emotional, cognitive, and control-related evaluations in online shopping. Conclusions: Gender-specific factors shape SCA behavior in Indonesia, with women more influenced by psychological and economic considerations, while men respond more strongly to technical barriers. Research implication: This research provides practical guidance for e-commerce platforms to implement gender-responsive strategies, such as emotional reassurance and pricing transparency for women and streamlined checkout processes for men, to reduce abandonment and improve conversions. Academically, the findings highlight the importance of incorporating gender differences when applying the Theory of Planned Behavior to online consumer behavior.
Pengaruh Servicescape dan Social Media Marketing terhadap Revisit Intention di Fore Coffee (Studi Kasus pada Mahasiswa Universitas Katolik Santo Thomas Medan) Budiman, Gracesilia Anastasya; Yunita, Nindya; Tarigan, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5992

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh servicescape dan social media marketing terhadap minat berkunjung kembali (revisit intention) pada konsumen Fore Coffee, khususnya mahasiswa Universitas Katolik Santo Thomas Medan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif, yang bertujuan untuk menganalisis hubungan antara variabel bebas dan variabel terikat. Jumlah sampel dalam penelitian ini adalah 97 responden, yaitu mahasiswa yang telah melakukan kunjungan ke Fore Coffee lebih dari satu kali. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan program SPSS versi 27 dengan pengujian statistik berupa uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa variabel servicescape dan social media marketing masing-masing berpengaruh positif dan signifikan terhadap variabel revisit intention. Secara simultan, kedua variabel bebas tersebut juga berpengaruh signifikan terhadap minat berkunjung Kembali di Fore Coffee   . Nilai koefisien determinasi (Adjusted R²) sebesar 83,6% menunjukkan bahwa revisit intention dapat dijelaskan oleh pengaruh servicescape dan social media marketing, sedangkan sisanya sebesar 16,4% dipengaruhi oleh variabel lain di luar penelitian ini. Hasil penelitian ini menunjukkan bahwa semakin baik servicescape dan semakin efektif social media marketing yang diterapkan, maka semakin tinggi minat konsumen untuk melakukan kunjungan kembali ke Fore Coffee di Kota Medan.
Pengaruh Fasilitas dan Sosial Media Marketing Terhadap Keputusan Berkunjung Wisata Rumah Ladang Pamah Simelir Desa Telagah Kecamatan Sei Bingai Sitepu, Karda Sitepu; Tarigan, Eka Dewi Setia; Nasution, Amrin mulia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6557

Abstract

Tourism is a strategic sector in driving regional economic growth, so destination management needs to consider factors that influence tourist visitation decisions. This study aims to analyze the effect of facilities and social media marketing on tourist visitation decisions at the Rumah Ladang Pamah Simelir tourist attraction in Telagah Village, Sei Bingai District, Langkat Regency. This study uses a quantitative approach with an associative research design. The research sample consisted of 100 respondents selected using accidental sampling. Data collection was conducted through a questionnaire with a Likert scale, while data analysis used validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with the help of SPSS. The results showed that facilities had a positive and significant effect on tourist visit decisions at the Rumah Ladang Pamah Simelir tourist attraction in Telagah Village, Sei Bingai District, Langkat Regency. Social media marketing was also proven to have a positive and significant effect on the decision to visit. Simultaneously, facilities and social media marketing had a significant effect on tourists' decision to visit. This study concluded that improving the quality of facilities and effective social media marketing management can encourage an increase in tourists' decision to visit. Therefore, tourism managers are advised to continue to develop facilities and digital marketing strategies in a sustainable manner.
Faktor-Faktor yang Mempengaruhi Perilaku Konsumen terhadap Keputusan Pembelian di Pusat Pasar Kota Medan Datubara, Maryono; Tarigan , Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7316

Abstract

Competition between traditional and modern markets requires market managers to understand the factors that influence consumer purchasing decisions. This study aims to analyze the influence of social, personal, and psychological factors on consumer purchasing decisions at the Medan City Market Center. This study uses a quantitative approach with an associative method. The research sample consisted of 96 respondents who were analyzed using multiple linear regression. Based on the partial test results, social factors have a positive and significant effect on purchasing decisions with a significance value of 0.012 < 0.05 and a t-value of 2.554 > t-table 1986. Personal factors also have a positive and significant effect with a significance value of 0.000 < 0.05 and a t-value of calculated t-value of 33.634 > t-table 1.986. Psychological factors also have a positive and significant effect with a significance value of 0.000 < 0.05 and a t-value of 31.796 > t-table 1.986. Simultaneously, social factors, personal factors, and psychological factors have a significant effect on purchasing decisions with a significance value of 0.000 < 0.05. The results of the coefficient of determination test show an Adjusted R Square value of 0.976, which means that 97.6% of the variation in purchasing decisions can be explained by these three variables.
Peningkatan Literasi Keuangan Siswa melalui Edukasi Pengelolaan Keuangan Pribadi di Sekolah Menengah Atas Linda Lores; Eka Dewi Setia Tarigan; Tohap Parulian Sihombing
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2154

Abstract

Financial literacy is an individual's ability to understand and manage finances effectively to support sound financial decision-making. Low levels of financial literacy among adolescents can influence consumer behavior and lead to an inability to manage pocket money wisely. This Community Service (PKM) activity aims to improve the financial literacy of high school students through personal financial management education. The implementation method used was interactive seminars, discussions, budgeting simulations, and evaluation using pre- and post-tests. The results of the activity showed an increase in students' understanding of personal financial management, the importance of saving, and the ability to distinguish between needs and wants. This program is expected to foster healthy financial habits from an early age in high school students.
Co-Authors Adelina Lubis Ahmad Rafiki Akman Daulay Alfifto Amrin Mulia Utama Nasution Amrin Nasution Anas Tesya Br Sitepu Anggeun Famelia Atika Ramadhani Azzura, Dinda Baginda Harahap Bobby Umroh Bobby Umroh Br Tarigan, Ester Zaneta Aurina Budiman, Gracesilia Anastasya Cynthia Ayu Lestari Dahrul Siregar Datubara, Maryono Efrianty Hasibuan Eka Putra Fatona, Apreliani Rahma Febriani, Amelia Finta Aramita Fitriani Tobing Ginting, Jelita Br Hasibuan, Laila Handayani Hery Syahrial Hesti Sabrina Hotbin Hasugian Humaira, Sahla Hutagalung, Mhd Rezi Ramadhan Hutagaol, Reski Br Ida Royani Ihsan Effendi Khairunnisak Khairunnisak Khairunnisak Khairunnisak Khairunnisak Khairunnisak, Khairunnisak Linda Lores M. Yamin Siregar Masut, Masut Mas’ut, Mas’ut Miduk Arta Muhammad Yamin Siregar Mustakim , Istiqfar Nababan, Octavia Mia Nainggolan, Gloria Angelina Vanessa Nasution, Amrin mulia Nindya Yunita Nur Abwaini Nasution Panjaitan, Tabita Pasaribu, Grace Helena Patar Marbun Pribadi , Teddy Pristina Nur Andayani Putra, Irwansyah Putri Yuri Astika Putri, Aprilla Dwiana Ramadhani, Atika Safrida Hafni Sahir Sahir, Syafrida Hafni Sambas, Rizky Aulia Sarah Nabilah Sembiring , Lidya Br Sianturi, Sarifah Sinulingga, Denio Armanda Sirait, Yosi Irma Liza Siregar, M Yamin Sitepu, Karda Sitepu Siti Alhamra Salqaura Sri Sarah br G.Manik Syafrida Hafni Sahir Teddi Pribadi Tita Kiftiah Tohap Parulian Wan Rizca Amelia Wan Rizka Amelia Wan Suryani Weddy Nur Adam Weny Cintia Dewi Wijaya, Hafiz Hadi Yamin Siregar Yulianita Yulianita Yuni Syah Putri Yuni Syahputri