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All Journal Sains: Jurnal Manajemen dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Juripol (Jurnal Institusi Politeknik Ganesha Medan) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) Journal of Management and Business Innovations International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ekonomi, Manajemen, Akuntansi
Eka Dewi Setia Tarigan
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Pengaruh Kompetensi dan Lingkungan Kerja terhadap Kinerja Karyawan Hotel Anaya Medan Wijaya, Hafiz Hadi; Pribadi, Teddi; Tarigan, Eka Dewi Setia
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.531

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kompetensi dan lingkungan kerja terhadap kinerja karyawan Hotel Anaya Medan. Metode penelitian yang digunakan pada penelitian ini adalah kuantitatif dengan pendekatan asosiatif. Populasi penelitian adalah karyawan Hotel Anaya Medan yang berjumlah 82 karyawan. Sampel penelitian menggunakan sampling jenuh berjumlah 82 responden. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial dan simultan kompetensi dan lingkungan kerja berpengaruh secara signifikan terhadap kinerja karyawan.
Penguatan Literasi Keuangan Digital dan Pemasaran Online pada Usaha Tenun Batak Melayu Lores, Linda; Setia Tarigan, Eka Dewi; Mas’ut, Mas’ut
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.747

Abstract

One of the crucial factors in the success of a business is the ability to manage finances through a digital platform. This community service aims to improve digital financial literacy as well as online marketing skills of Rehani business actors. Activities include training in the use of digital platforms for marketing and transactions, assistance in digital financial management, and education on online transaction security. The implementation of activities includes initial studies, training and discussions, technical assistance, and the evaluation process. The results of the implementation of the community service show an increase in understanding and ability in employees and business actors in using digital financial applications, and show an increase in understanding in online marketing. This increase in literacy is expected to strengthen competitiveness and business development in the future.
The Influence of Trust, Service Quality and Brand Image on Customer Decisions: A Case Study of Prudential in Babura Sunggal Village Hutagaol, Reski Br; Alfifto, Alfifto; Tarigan, Eka Dewi Setia
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23547

Abstract

This study aims to understand and analyze the impact of trust, service quality, and brand image on Prudential customer decisions in Babura Sunggal Village. Applying quantitative methods, the researcher selected 99 respondents from a total of 11,330 residents using purposive sampling techniques, then analyzed the data through multiple linear regression. The results of the study show that the three variables have a significant influence on customer decisions. Trust shows the greatest influence with a significance value of 0.000, which indicates a very strong relationship. Service quality has a significant influence with a significance value of 0.035. Meanwhile, brand image shows an important influence with a significance value of 0.026 and a calculated t value of 2.266, which exceeds the t table of 1.985. Together, trust, service quality, and brand image are proven to have a significant impact on customer choice. This can be seen from the calculated F value which is higher than the critical F and the significance level of 0.000. This finding confirms that these three factors are strategic elements that are crucial for insurance companies in designing marketing strategies, attracting new customers, and improving customer satisfaction. Keywords : Brand Image, Customer Decision, Service Quality, Trust
Pengaruh Brand image Dan Perilaku Konsumen Terhadap Keputusan Pembelian Mie Ayam Sinar Utama Hutagalung, Mhd Rezi Ramadhan; Rafiki , Ahmad; Tarigan , Eka Dewi Setia; Tobing, Fitriani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1267

Abstract

This study aims to determine "The Influence of Brand Image and Consumer Behavior on Purchasing Decisions of Mie Ayam Sinar Utama". This type of research is associative, namely a study that is to find out whether there is a relationship between two variables, where the variables are measured using a Likert scale. The population in this study were consumers at Mie Ayam Sinar Utama Medan with a sample of 96 respondents taken from some consumers from the existing population. And by using the Slovin formula technique. Data processing was carried out using SPSS software, with descriptive analysis and multiple regression analysis hypothesis testing. Based on the results of the t test, it can be seen that the t count on the brand image variable of 3,749 is greater than the t table of 1,984 with a probability of t, namely sig 0.000, smaller than the significance of 0.05..Based on these values, the brand image variable has a positive and significant effect on purchasing decisions. In the t-count variable of 4,788 and t-table of 1984 with a probability of t, namely sig 0.000, which is smaller than the significance limit of 0.05, the Consumer Behavior variable partially has a positive and significant effect on the purchasing decision variable. Based on the results of the F test, the F-count value of 31,247 with sig 0.000 <0.05 indicates that Ho is rejected and Ha is accepted, meaning that brand image and Consumer Behavior simultaneously have a positive and significant effect on purchasing decisions.
Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian pada Tiktok Shop di Kecamatan Lau Baleng Ginting, Jelita Br; Tarigan, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1342

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Tiktok Shop Di Kecamatan Lau Baleng, metode penelitian yang digunakan dalam penelitian ini menggunakan kuantitatif. Populasi dalam penelitian ini adalah Kecamatan Lau Baleng sebanyak 20.173 jiwadan penentuan sampel pada penelitian ini menggunakan rumus solvin dan mendapatkan hasil 100 responden. Metode analisis data menggunakan metode deskriptif dan analisis regresi linier berganda dengan tingkat signifikan 0,05 dan mendapatkan hasil (1) Online Customer Review berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian Hal ini terlihat dari nilai signifikan (0,000) < dari 0,05 dan t-hitung (4.191) > dibandingkan t-tabel (1.984). (2) Online Customer Rating berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian. Hal ini terlihat dari nilai signifikan (0,000) < 0,05 dan t-hitung (4.38) > dibandingkan t-tabel (1.984). (3) Online Customer Review (X1), dan Online Customer Rating (X2) secara serempak adalah signifikan terhadap Keputusan Pembelian
Pengaruh Product Involvement dan Word Of Mouth Terhadap Keputusan Pembelian Produk Skincare Scarelett Sinulingga, Denio Armanda; Tarigan, Eka Dewi Setia; Siregar, M Yamin; Khairunnisak, Khairunnisak
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.836

Abstract

The purpose of this study is to determine and analyze the Influence of Product Involvement and Word Of Mouth on Purchasing Decisions for Scincare Scarelett Products. The research method used is associative research, where variables are measured using a Likert scale. Data collection methods are carried out by interview, with a list of questions (questionnaire) and documentation studies. The population in this study were all Consumers of Scincare Scarelett Products in Medan City, totaling 114 people. Sampling using the saturated sampling method or better known as the census. In this study, the population is relatively small, namely 114 people. Data processing using SPSS software version 23, with descriptive analysis and multiple regression analysis hypothesis testing. The results of the study show that: (1) partially the Product Involvement variable influences the Purchasing Decision of Scincare Scarelett Products. (2) partially the Word Of Mouth variable influences the Purchasing Decision of Scincare Scarelett Products. (3) simultaneously there is a positive and significant influence between the Product Involvement and Word Of Mouth variables influencing the Purchasing Decision of Scincare Scarelett Products.
The Influence of Relationship Marketing And Logistics Service Quality on Customer Satisfaction: A Case Study of JNE Express In Tanjung Rejo Village Azzura, Dinda; Yunita, Nindya; Tarigan, Eka Dewi Setia
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23552

Abstract

This study aims to examine how customer satisfaction with JNE Express in Tanjung Rejo Village, Medan Sunggal, is impacted by relationship marketing and the caliber of logistics services. This study employs an associative technique in addition to quantitative methods. The 18,940 residents of Tanjung Rejo Village make up the research population. The Slovin formula was used to determine the sample size, which was 99 responses. Multiple linear regression techniques were used to analyze the data. The findings demonstrated that relationship marketing significantly affects customer satisfaction, with a p-value of 0.000 <0.05 and a t-count value of 1,984. Customer satisfaction is significantly impacted by the quality of logistics services, as evidenced by the t-count value of 6,667 and the p-value of 0.000 <0.05. With a significance value of 0.000 <0.05, both factors have a simultaneous and significant impact on customer satisfaction. With an Adjusted R2 value of 0.786, the research model demonstrates strong predictive power. It shows that relationship marketing and the caliber of logistical services can account for 78.6% of changes in customer satisfaction, with the remaining 21.4% coming from factors not included in the study. Keywords : Consumer Satisfaction, Logistic Service Quality, Relationship Marketing
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA Sri Sarah br G.Manik; Alfifto; Amrin Mulia Utama Nst; Eka Dewi Setia Tarigan; Irwansyah Putra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.923

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (eWOM) and Brand Trust on Purchase Intention for Aqua products following the emergence of a boycott issue. A boycott brand can influence consumer perceptions and purchasing decisions; Therefore, it is important to examine the role of electronic communication and brand trust in shaping consumer purchasing intentions. This research adopts a quantitative approach, with data collected through questionnaires and analyzed using multiple linear regression tests. The results show that, partially, eWOM has a positive and significant influence on the purchase intention of Aqua products. Similarly, Brand Trust is also proven to have a positive and significant partial effect. Simultaneously, both independent variables significantly and positively affect purchase intention after the boycott issue. These findings indicate that effective digital communication strategies and efforts to build and maintain brand trust are key to sustaining consumer loyalty, especially in the face of reputation crises.
Pengaruh E-Service Quality Dan E-Trust Terhadap Keputusan Penggunaan Aplikasi Mobile Banking Pada Nasabah Afbie, Ahmad Rafi Naufal; Tarigan, Eka Dewi Setia
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.10055

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan e-trust terhadap keputusan penggunaan nasabah dalam penggunaan aplikasi mobile banking. Metode yang digunakan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh nasabah bank dengan sampel berjumlah 90 responden. Data yang diperoleh menggunakan data primer berupa kuesioner dan dianalisis dengan metode analisis regresi linear berganda menggunakan program SPSS. Pengambilan sampel dilakukan menggunakan teknik sampling dengan jenis sampling berupa accidental sampling, yaitu metode penentuan sampel dengan mengambil responden yang kebetulan hadir atau ada pada suatu lokasi sesuai pada konteks penelitian. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap keputusan penggunaan aplikasi mobile banking, e-trust berpengaruh positif dan signifikan terhadap keputusan penggunaan aplikasi mobile banking, e- service quality dan e-trust berpengaruh positif dan signifikan terhadap keputusan penggunaan aplikasi mobile banking. Kata kunci : E-Service Quality, E-Trust dan Keputusan Penggunaan
Faktor yang Mempengaruhi Keputusan Pembelian Online di Shopee pada Warga Desa Kuta Tengah Kabupaten Deli Serdang Sembiring , Lidya Br; Tarigan, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2427

Abstract

This study aims to analyze the influence of factors affecting online purchasing decisions on Shopee among residents of Kuta Tengah Village, Deli Serdang Regency. The research uses a quantitative approach to determine the extent of influence of independent variables on dependent variables. The total population of Kuta Tengah Village is 1,310 people. The data was obtained from the Village Secretary of Kuta Tengah, and the sampling technique used the Solvin formula, resulting in 93 respondents. Data analysis was conducted using SPSS 27 with multiple linear regression analysis to determine the influence of independent variables on dependent variables. The research results indicate that Price has a positive and significant influence on Purchase Decision. This is evident from the significant value (0.000) < 0.05. Application Ease has a positive and significant influence on Purchase Decision. This is evident from the significant value (0.000) < 0.05. Transaction Security has a positive and significant influence on Purchase Decision. This is evident from the significant value (0.000) < 0.05. Simultaneously, Price (X1) and Application Ease (X2) are significantly related to Purchase Decisions.
Co-Authors Adelina Lubis Afbie, Ahmad Rafi Naufal Ahmad Rafiki Akman Daulay Alfifto Amelia , Wan Rizca Amrin Mulia Utama Nasution Amrin Mulia Utama Nst Amrin Nasution Anas Tesya Br Sitepu Anggeun Famelia Atika Ramadhani Azzura, Dinda Baginda Harahap Bobby Umroh Bobby Umroh Br Tarigan, Ester Zaneta Aurina Budiman, Gracesilia Anastasya Cynthia Ayu Lestari Dahrul Siregar Dahrul Siregar Datubara, Maryono Efrianty Hasibuan Eka Putra Fatona, Apreliani Rahma Febriani, Amelia Finta Aramita Fitriani Tobing Ginting, Jelita Br Hasibuan, Laila Handayani Hery Syahrial Hesti Sabrina Hotbin Hasugian Humaira, Sahla Hutagalung, Mhd Rezi Ramadhan Hutagaol, Reski Br Ida Royani Ihsan Effendi Khairunnisak Khairunnisak Khairunnisak Khairunnisak, Khairunnisak Linda Lores M. Yamin Siregar Masut, Masut Mas’ut, Mas’ut Miduk Arta Muhammad Yamin Siregar Mustakim , Istiqfar Nababan, Octavia Mia Nainggolan, Gloria Angelina Vanessa Nasution, Amrin mulia Nindya Yunita Nur Abwaini Nasution Panjaitan, Tabita Pasaribu, Grace Helena Patar Marbun Pribadi , Teddy Pristina Nur Andayani Putra, Irwansyah Putri Yuri Astika Putri, Aprilla Dwiana Ramadhani, Atika Safrida Hafni Sahir Sahir, Syafrida Hafni Sambas, Rizky Aulia Sarah Nabilah Sembiring , Lidya Br Sianturi, Sarifah Sinulingga, Denio Armanda Sirait, Yosi Irma Liza Siregar, M Yamin Sitepu, Karda Sitepu Siti Alhamra Salqaura Sri Sarah br G.Manik Syafrida Hafni Sahir Teddi Pribadi Tita Kiftiah Tohap Parulian Wan Rizka Amelia Wan Suryani Weddy Nur Adam Weny Cintia Dewi Wijaya, Hafiz Hadi Yamin Siregar Yuni Syah Putri Yuni Syahputri