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All Journal Jurnal Pendidikan Ilmu Sosial Journal of Economic Education Jurnal Manajemen Pelayanan Publik MANAJERIAL Jurnal Riset Pendidikan Ekonomi PEDAGOGIK : JURNAL PENDIDIKAN JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Lectura : Jurnal Pendidikan EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Pendidikan Akuntansi dan Keuangan Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Parameter These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Asean Journal of Science and Engineering (AJSE) Journal of Educational Sciences Proceeding ISETH (International Summit on Science, Technology, and Humanity) Peka : Jurnal Pendidikan Ekonomi Akuntasi FKIP UIR Pekanbaru Jurnal Pendidikan Ilmu Sosial Jurnal Pendidikan Progresif
Dahlan, Dadang -
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Journal : Proceeding ISETH (International Summit on Science, Technology, and Humanity)

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Analysis of Online Customer Reviews Toward Interest Using Blibli as Online Marketplace in UPI Students Hidayat, Rachmat; Dahlan, Dadang
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.1411

Abstract

Purpose: This study aims to analyze and determinate the influence of online customer reviews toward using online marketplace. Methodology: The research method is used in an explanatory survey with hypothesis testing with data collection technique employed through questionnaires. The study population are student from indramayu who studied in Univeristas Pendidikan Indonesia 2019 were 135 as respondents. The collected data were then analyzed using simple regression techniques. Results: The results showed that the online customer reviews variable were categorized as significant and interest of using with a coefficient of 0.691 Applications/Originality/Value: This finding implies that to improve e-commerce, so companies need to more attention to how they can prioritize consumer desires so that good online reviews for the company will be achieved.
Co-Authors Afifah, Sri Nur Al Obaidi, Abdulkareem Sh. Mahdi Aulia, Yunisa Baskara, Agus Budi Susetyo D. Disman, D. Dahlan, Hana Mardiati Disman, Disman Edutivia Mardetini, Edutivia Eeng Ahman, Eeng Hari Mulyadi, Hari Herdiansyah, Tita Hilmiatussad, Kinanti Geminastiti Hilmiatussadiah, Kinanti Geminastiti Ikaputera Waspada, Ikaputera Ikaputra Waspada, Ikaputra Kusnendi, K. Melia, Maya Mutiya Oktariani Nanda Akhmad Romadhon, Dwi Nani Sutarni Neti Budiwati Nisa, Hayatin Nofriansyah, Nofriansyah Nurhasanah Nurhasanah Parhah, Siti Pratiwi, Nova RACHMAT HIDAYAT Rasto, Rasto Solihat, Ai Nur Sri Hardianti Sartika, Sri Hardianti SRI RAHAYU Supriatna, Endang Surasni, Surasni Susanti Kurniawati, Susanti Wardiman, Jery Waspada, Ikaputera -