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All Journal Jurnal Teknik Hidro Sistemasi: Jurnal Sistem Informasi Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Pilar Nusa Mandiri Rancang Bangun INTECOMS: Journal of Information Technology and Computer Science NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Journal of Communication Sciences (JCoS) ACTIVE: Journal of Physical Education, Sport, Health and Recreation INTI Nusa Mandiri Jurnal Komunikasi dan Organisasi (J-KO) Budimas : Jurnal Pengabdian Masyarakat STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Pendidikan Indonesia (Japendi) Jurnal Publikasi Ilmu Manajemen Journal of Muhammadiyah’s Application Technology
Indriyanti Indriyanti, Indriyanti
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Journal : Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi

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Implementasi Freepik untuk Peningkatan Kualitas Konten Digital Marketing Menuju UMKM 5.0 Desa Banaran Eko Saputro; Indriyanti, Indriyanti; Meyliana, Anastasia; Andriani, Anik
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i1.4846

Abstract

Banaran Village, which is located in Kulon Progo Regency, has several Micro, Small and Medium Enterprises including Batik, handicraft accessories, and culinary delights consisting of smoked catfish, crispy eel, krasikan, wajik klethik, geplak, gethuk, traditional herbal medicine, cassava croquettes, and so on. Technology integration is emphasized in Micro, Small and Medium Enterprise activities which aim to increase efficiency, competitiveness and have a positive impact on society and the environment. The problem currently is that there are quite a lot of Micro, Small and Medium Enterprises in Banaran Village, but most of the products of Micro, Small and Medium Enterprises are still unknown to the wider community. Judging from product marketing activities, most Micro, Small and Medium Enterprises are still not optimal in utilizing digital marketing. Apart from the marketing method, the marketing content also still does not attract buyers' interest. The solution offered to Community Service partners is in the form of increasing the ability of Banaran Village Micro, Small and Medium Enterprises to utilize technology, especially AI tools. The activities carried out began with a survey of partner needs, continued with a workshop introducing Freepik and Digital Marketing and the next stage was the implementation of Freepik to create digital marketing content. As a result of this service, it is hoped that participants will be able to utilize Freepik and other AI tools to improve the quality of digital marketing content. The resulting digital marketing content becomes more interesting and high quality.
Co-Authors AA Sudharmawan, AA Abdul Hakam Agus Subekti Anastasia Meyliana Andi Rahmat Ani Wijayanti Anik Andriani Antaria, Sukmasari Atun Yulianto Djunur, Lutfi Hair Eko Saputro Erni Ermawati Fatah, Haerul Fauziah, Ari Zainal Fitriyani Fitriyani G, Farida Gaffar, Farida Harsono, Tri Nur Hukmah, Anil Isha, Indah Fadhilah Kasmawati Kasmawati Khofifah, Shofia Latif, Fausiah Lina Ayu Safitri Lismawati, Lismawati Ma'rupah, Ma'rupah Marlina, Nina Siti Marupah, Marupah Mattarima Mattarima Mawaddah Mawaddah, Mawaddah Musyarafah, A. Hesty Nurnawaty, Nurnawaty Nurrohman Nurrohman Nursaidah Nursaidah, Nursaidah Nurul Ichsan Padriyansyah, Padriyansyah Paulus Tofan Rapiyanta Permana, Gama Risnajayanti, Risnajayanti Rumini - Sennahati, Sennahati Septiani, Andi Rini Sidik, Akmal Sulistiana, Umi Sulistianingsih Sulistianingsih Syukri Syukri tri wahyuni Wangsa, Fithriyah Arief Yulianto Yulianto Zuhriyah, Nabilaa Faizatuz