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All Journal EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Manajemen Pendidikan Indonesian Journal of Islamic Educational Management JURNAL PENDIDIKAN TAMBUSAI Jurnal Dedikasi Pendidikan Idaarah: Jurnal Manajemen Pendidikan Tadabbur: Jurnal Peradaban Islam AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Intelegensia : Jurnal Pendidikan Islam Ideguru: Jurnal Karya Ilmiah Guru Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Al-Hijr: Journal of Adulearn World Journal of Islamic Education Management World Psychology re-JIEM (Research Journal of Islamic Education Management) ITQAN: Jurnal Ilmu-ilmu Kependidikan Leader: Jurnal Manajemen Pendidikan Islam Pase: Journal of Contemporary Islamic Educational
Susi Yusrianti, Susi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian

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Marketing Strategies for Education Services to Improving the Students Competitiveness of MAN I Aceh Barat Muliadi, Riswan; Yusrianti, Susi; Bahri, Saiful
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 2 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56806/jh.v6i2.216

Abstract

This study aims to determine the marketing strategy of educational services in increasing the competitiveness of MAN I Aceh Barat with a descriptive qualitative approach through observation, interviews, and documentation. The research subjects included the head of the madrasah, the head of student affairs, teachers, students and the community. The results showed that the marketing strategy was carried out through four stages: planning (preparation of superior programs and needs-based services), organizing (formation of a promotion team, social media management, external cooperation), implementing (digital promotion, innovative activities, and participatory services), and supervising (periodic evaluation and monitoring of community response). The madrasah competitiveness model is measured through indicators such as increased student numbers, market share, institutional image, student satisfaction and loyalty, and value to stakeholders, reflecting the effectiveness of the marketing strategy and the madrasah's contribution to the community
Implementation of Coaching-Based Academic Supervision in Enhancing Student Well-Being at MAS Ulumuddin, Lhokseumawe Darmayanti, Riza; Yusrianti, Susi; Barus, Jumat
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 3 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research (In Progress )
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56806/jh.v6i3.282

Abstract

The coaching approach in academic supervision offers a new paradigm that is more collaborative and constructive, in which supervisors act as partners who accompany teachers in developing their professional potential. The concept of student welfare encompasses various dimensions of student welfare, including physical, psychological, social, and academic aspects. Student welfare is important because it correlates positively with academic achievement, social adaptation, and character development. This thesis is designed to conduct research on the implementation of coaching- based academic supervision in realizing student well-being and the obstacles faced by the Madrasah Principal in implementing coaching-based academic supervision at MAS Ulumuddin. This research is qualitative research with a descriptive analysis approach. The primary data sources in this study are the Madrasah Principal, teachers, and students. Secondary data sources include academic supervision records, supervision schedules, and supporting documents. The research results are as follows: 1) The implementation of coaching-based academic supervision at MAS Ulumuddin is carried out systematically through the stages of planning, implementation, evaluation, and follow-up. This approach emphasizes partnership between the school principal and teachers in a reflective and collaborative environment, thereby enhancing teachers' professional competencies. This supervision significantly contributes to improving student well-being through responsive, participatory, and student-centered learning. 2) Challenges faced by the principal in implementing coaching-based academic supervision at MAS Ulumuddin include limited supervision time, resistance from some teachers to a reflective culture, limited understanding of the independent curriculum among teachers, and inadequate learning resources such as projectors. Despite this, the principal demonstrated commitment through follow-up actions such as training, mentoring, providing resources, and routine monitoring.
Co-Authors AA Sudharmawan, AA Abdullah, Khadijah Razali Abdullah, Mhd Rajabil Fahmi Aklima Aklima Al Husaini M. Daud Ali Mufron, Ali Ananda, Sri ANDRI KURNIAWAN Annabila, Cut Ila Artanty, Ary Athal, Tuhfatul Bahri, Saiful Darmayanti, Riza Diana Diana Efriani Efriani Eka Saputra Fauzan . Fauzan Ahmad Siregar Firdausiyah, Luluk Gogor Christmass Setyawan Guilin, Xie Heni Pujiastuti Hibban, Ibnu Husaini Husaini Ibnu Hajar Irfana, Tungga Buana Jarniati, Jarniati Jaya Sutisna, Ade Jiao, Deng Jumat Barus Linawati Linawati masyithah, dian Muhammad Anggung Manumanoso Prasetyo Muliadi, Riswan Nurbaiti Nurbaiti Siti Aisyah Suriani, Ima Sutisna, Ade Jaya Syahrizal Syahrizal Taufan, Taufan Ulya, Nura Wardhani, Nia Yusnaini Yusnaini