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Journal : Jurnal Syntax Transformation

Quick Response Crisis Communication Strategies Insights from Public Relations PT. KAI DAOP 2 Bandung's Train Accident Response Cintia Cintia; Tantri Aditya Susanti; Grisha Amanda; Muhammad Nuruzzaman; Aghnia Dian Lestari
Jurnal Syntax Transformation Vol 5 No 6 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i6.966

Abstract

A crisis that occurs in a company has the potential to damage the company's reputation. However, if the crisis can be handled properly, then the crisis will not harm the company. The purpose of this research is to find out the crisis communication steps and efforts made by the Public Relations of Daop 2 Bandung in dealing with the crisis situation caused by the train accident. Researchers use a descriptive analysis approach because it is considered capable of describing something clearly and each part can be studied one by one, so that the facts of a case can be revealed transparently. Data collection techniques in the form of interviews, in this study the data source consists of primary data and secondary data. Primary data was obtained from interviews with Mr. Ayep Hanapi as Public Relations Manager of PT KAI Daop 2 Bandung. The results showed that PT KAI Public Relations has made several efforts to maintain the company's image, namely: First, pre-crisis PT KAI applies the zero accident principle by increasing employee competence and discipline as well as maintaining facilities and infrastructure. Second, PT KAI's crisis team collaborates with stakeholders, provides solutions, is responsive in serving the media by preparing accurate data and fact information. Third, post-crisis to improve the image by providing compensation to employees and accident victims and conducting evaluations to improve train safety and security in the future.
Co-Authors ., Mahmudah Aditya , Reynanda Rizky Agustin, Diny Tri Ahmad Khoiril Imam Alfariz N, Adie Alfitri, Alfi Alifa Amanda, Grisha Anzani, Indri Aprillia, Agnest Asyandika Alfian Avissa Abli Umayyah Basuki, Luthfi Nugraha Bharoto, Rd. Mahendra Haryo Bharoto, RM Haryo Billy Meisabillah Cintia Cintia Cintia, Cintia Cornelia, Ayu Dedet Erawati Desak Nyoman Intan Dimas Saputra Dimas Zuanfaizin Pamungkas Fadilah, Dhelfa Nur Fahrul Rozi Fakihani, Mukhamad Fani Maharani Farida Nurfalah Farida Nurfalah, Farida Faudzi, Azwar Fernando, Farhan Fitriandini, Nadiah Dwi Frahmadan Almer Gita Wibowo, Tifanny Aurelia Grisha Amanda Handayani, Amelia Dwi Hanna Mazlin Hape, Virnica Amanda Harsono, Yhonanda Herdiawati, Cut Dhien Hidayat, Moh. Taufik Indryani, Safitri Ipik Permana Irma Nirmala Silki Irvanianto, Salsa Azzahra Kautsar, Faiz Muhammad Khaerudin Imawan Khansa Syarifah Alya Aziz Khikmawati, Nurlaili Khoirul Umam Khotimah, Aas Nur Lestari, Ratna Ayu Lita, Lita Madinah, Asifa Hijrotul Maharani, Shara Mahmudah Mahmudah Marcella, Rosa Meylina, Cindy Miftahul Jannah Moh Sutarjo Moh. Sutarjo Mohammad Fajrul Falaakh Muhammad Nuruzzaman Muhammad Nuruzzaman Muhammad Triesnabayu Mujahidin, Sulthon Mukarto Siswoyo Nabila Nabila Nadia Nisa Aulia Nenden Dewianti Neni Yulianita Nisa Anisa Pujianti Nisa, Lutfi Firda Nurjannah, Esa Noviana Nurohmah, Sintiya Putri Nursahidin . Nurudin Siraj Nurudin Siraj Nurul Sabilla Nuruzzaman Nuruzzaman, Nuruzzaman Oktaviany, Fanny Intan Otto Fajarianto Permata, Mochamad Rizky Pratiwi Kartika Sari Prayogi, Shandy Fitro Prihatmadji, Wiwiet Purwadini, Aminah Puspita, Tina Putri Amalia Putri, Ghina Fikriya Rd. Mahendra Haryo Bharoto Rismayanti Dewi Safitri Indryani Salmatuanisa, Fani Senliana, Silma Setyawan, Aldo Sevty Adinia Shalma Calista Zahra Siraj, Nurudin Siti Fatimah Siti Khumayah Sri Wulandari Sri Wulandari Suci, Aprilianti Noer Indah Susanti, Tantri Aditya Sutarjo, Moh Syahril Ramadhan, Raden Muhammad Tantri Aditya Susanti Thaharah, Beby Tri Yanti Monika Triansyah, Dicky Tyas Nur Aini Wahyuni, Tita Wijayanti, Nurrul Fahmi Maulida Wiwiet Prihatmadji Yhonanda Harsono Yudha Fahreza, Sehan